Brochure - Marketing to Low-income consumers

C o n f e r e n c e a n d R e g i s t r a t i o n I n f o r m a t i o n | w w w . k r . c o . z a

Pre-conference workshop on 8 Apr i l 2014

HYATT REGENCYROSEBANK

JOHANNESBURG

Successful Strategies For Low-Income MarketsReinventing your business model to succeed at the Bottom of the PyramidFACILITATED BY DR TASHMIA ISMAIL

Marketing to Low-incoMe consuMers

Key insights on growing your brand to the Bottom of the Pyramid

PHTO

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TWO-DAYCONFERENCE

910 APRIL 2014

PARTICIPATING ORGANISATIONS

This conference will CONNECT you to top leaders in Marketing across the country

Businesses can no longer a!ord to ignore the market potential at the Bottom of the Pyramid (BoP). More and more companies are looking at tapping into the low-income market to grow their market share, but "nding it extremely challenging to engage and do business with these consumers.

In order to succeed and cater for the low-income consumer, its crucial to understand their unique needs, wants, aspirations and environments. Companies must be innovative in their approach, realise the importance of creative business models and customise their existing models, products, distribution and processes.

Attend this unique conference on 9-10 April 2014 and equip yourself with the latest research, innovative insights and practical information needed to develop and grow your brand to the Bottom of the Pyramid (BoP).

The Marketing to Low-Income Consumers Conference and Workshop will bring you everything you need to understand the realities of low-income consumers, and the best ways to engage with these consumers and be successful in this market.

WHY YOU SHOULD INVEST TIME TO ATTEND?t Learn from one of the very few events that

focuses exclusively on the low-income market, and where speakers have been carefully selected and briefed to address topics unique to this market.

t Hear from real people in low-income communities and ask questions during an informal Q&A session with spaza shop owners.

t Learn and examine strategies and business models for successful business at the Bottom of the Pyramid (BoP).

t Update yourself with the latest research and insights to better understand the emerging consumer.

t Get practical examples and tools to implement immediately.

t Hear from industry experts and leading companies as they share what is working for them.

t Feel inspired and challenged with fresh thinking and cutting-edge ideas to take back to your organisation.

t Network and build professional relationships.

WHO SHOULD ATTENDt Brand Managerst Brand Directorst Marketing Managers t Marketing Directorst Consumer Insight Managerst Product Managers t Product Strategistst Market Research Managerst Advertising Executives

THE VENUE

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FOR MORE INFORMATION CONTACT MAUREEN DU TOIT +27 83 226 6657 [email protected]

HYATT REGENCY ROSEBANK JOHANNESBURG191 Oxford Road, Rosebank, JohannesburgTel: +27 11 280 1234

GPS COORDINATES4PVUIt&BTU

MORE INFORMATIONContact Maureen du Toit [email protected]

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H y a t t R e g e n c y R o s e b a n k | J o h a n n e s b u r g

LET YOUR VOICE BE HEARD Tweet your way through the ConferenceLet your voice be heard during and after the conference by using the o#cial conference hash tag: #MLIC2014

ABOUT KNOWLEDGE RESOURCESWe provide high-quality business conferences, seminars and skills-building workshops that adds value in terms of knowledge and skill. The aim is to provide extremely good value for the time and money clients have invested. Event topics are carefully selected to cater for South African needs, without discarding international standards. Our event titles are thoroughly researched, practical and case study-related, ensuring clients are empowered with the latest information as well as providing superb networking opportunities with leading business

FEEDBACK FROM LAST YEARThis event exceeded my expectations!

Very informative, great speakers, amazing topics with deep insights

Very informative! It was really eye opening and I enjoyed all the presentations

Great insights, learnings and great presenters

All the information was relevant - excellent organisation of the seminar, awesome location

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Social grants recipients attitudes towards advancementMAMAPUDI NKGADIMA, MANAGING DIRECTOR, AFRICAN RESPONSE

Financial services to the BoP serving South Africas unique market BERNIECE HIECKMANN, EXECUTIVE: MARKETING & PRODUCT DEVELOPMENT, METROPOLITAN RETAIL

The secrets of e!ective Stokvel campaignsBUSI SKENJANA, FOUNDER & MANAGING DIRECTOR, BSK MARKETING & ASSOCIATES

Business model innovation developing a low-cost beer in Mozambique CASE STUDY from SAB MillerDR TASHMIA ISMAIL, HEAD: INCLUSIVE MARKETS PROGRAMME, GIBS

Wednesday | 9 April 2014

Thursday | 10 April 2014

MEET INFORMAL TRADERS & GET YOUR QUESTIONS ANSWERED

t Social Enterprise how to "nd truly innovative opportunities in the low-income market

t Financial services to the BoP serving South Africas unique market

t Latest insights about the lives of women at the Bottom of the Pyramid

t The secrets of e!ective Stokvel campaignst Business model innovation developing a

low-cost beer in Mozambique (case study from SAB Miller)

t How to conquer the continent understanding key consumer trends and social movements across Africa

t Social grants recipients attitudes towards advancement

t Twenty years of democracy: Tracking attitudes in the low-income market

t The consumer-brand relationship: Building brand capital within the lower income market

t BoP consumer shopping behaviour and the role of the informal trader

t Real insights from the informal traders t Mobile Marketing engaging with low-

income consumers

highlighted presenters

PRE-CONFERENCE WORKSHOPTuesday | 8 April 2014

SUCCESSFUL STRATEGIES FOR LOW-INCOME MARKETSREINVENTING YOUR BUSINESS MODEL TO SUCCEED AT THE BOTTOM OF THE PYRAMID (BOP) FACILITATED BY DR TASHMIA ISMAIL

Across developing economies, managers are racing to grow top line by tapping into the market potential of 4 billion underserved, low-income consumers, also referred to as the Base of Pyramid market or the next billion. However, many "rms underestimate the innovation required to operate successfully in this market and burn their "ngers on "rst-generation attempts by applying traditional business models and approaches.

This one-day workshop will encourage disruptive thinking, test your teams assumptions and expose you to best practice models through cases and discussion. Key theoretical concepts, case studies and interactive sessions will provide a platform for participants to examine and debate "rm strategies and innovation from a broad array of sectors in low-income markets.

SPECIAL EVENT!

Only limited number of seats available for this workshop BOOK NOW!!

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KATIE MAHLALELA, MAKHULONG TUCK SHOP PRINCE MDMYNE, BRAVOZAT SPAZA

ABDUL ALIM, KWA MINJI GENERAL DEALER VUSI TSHABALALA, SQHOZOZO TUCK SHOP

408:3008:45 Welcoming and introduction by Chairperson CLAIRE RADEMEYER, MANAGING DIRECTOR, LIVEMOYA

08:4509:30 Social grants recipients attitudes towards advancement MAMAPUDI NKGADIMA, MANAGING DIRECTOR, AFRICAN RESPONSE

.PSFUIBONJMMJPOQFPQMFJO4PVUI"GSJDBBSFCFOFDJBSJFTPGTPDJBMHSBOUToBJODSFBTFGSPN4PDJBMHSBOUTBSFBNBJOTPVSDFPGJODPNFGPSNPSFUIBOPGIPVTFIPMETJOUIJTDPVOUSZ"SF4PVUI"GSJDBOTPQUJOHUPSFDFJWFUIFTFgrants instead of seeking employment and improving their education? Could this be linked to the increased number of foreigners from neighboring countries taking on low-income jobs in the country? What are their realities? What does this mean for brands and businesses?t Myths: unemployed and uneducated by choicet Myths debunked: realities t Implications for brands and businesses in South Africa

09:3010:15 Twenty years of democracy: Tracking attitudes in the low-income market ANGY HAMMOND, HEAD: MARKET INTELLIGENCE, SABC

The low-income market has been dealt perhaps the most punishing blows since 2007 when Saarf appended 100 attitude questions to their national survey, AMPS. This presentation will explore how the segmentation model that was developed from these questions helps us understand the behaviours that resulted and the motivations for changing attitudes in the low-income market.

10:4511:30 The consumer-brand relationship: Building brand capital within the lower income market MARIA PETOUSIS, DIRECTOR, TARGET GROUP INDEX (TGI)

The lower income markets are the consumers of tomorrow; they are tomorrows middle market. However, this market is largely overlooked and brands are missing out on opportunities to capture this group and expand their brand. Mostly, brand owners and marketers design products and marketing strategies around more a&uent (and in most cases global) markets which are mostly irrelevant to this market. In this session, Maria will discuss the consumer-brand relationship within this market, purchase triggers as a method of addressing challenges associated with serving this market and the role of advertising to build attitudinal brand loyalty amongst the lower income consumers.

11:3012:15 Bottom of the Pyramid inspiration fresh insight from South Africas Mamas WENDY COCHRANE, MANAGING DIRECTOR, BIG MAMAS FAMOUS TRUTH SHOP

In this session, Wendy will present extracts from their latest syndicated study: Secrets to a Shiny Life, an ethnographic study of South African women struggling, yet surviving, changing times. This will uncover themes and shifts, and draw inspiration from the hero brands that are helping to keep her smiling.t Introduction to Big Mamas Famous Truth Shop library studies.t Extract from Secrets to a Shiny Life, a project that aims to stimulate ideas for brands looking to excel in developing

markets:t Topical themes and shifts at the Bottom of the Pyramidt Drawing inspiration from Hero Brand case studies


REGISTRATION & REFRESHMENTS | Meet attendees, presenters and Knowledge Resources sta! 07 :3008:30

MORNING BREAK | Enjoy refreshments and network with fe l low delegates and speakers 10 : 1510:45

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RECHARGE BREAK | A quick opportunity to stretch your legs and enjoy afternoon refreshments 14 :4515:00

WRAP-UP AND CLOSE OF DAY ONE 16 :30

LUNCH | FEED YOUR BRAIN TO ENHANCE THINKING PERFORMANCE 12 : 1513: 15Experience and enjoy a mouth-watering lunch with a wide selection of gourmet dishes, followed by some delightful desserts

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13:1514:00 BoP consumer shopping behaviour and the role of the informal trader GG ALCOCK, CEO, MINANAWE MARKETING

t Social grant recipients as a consumer sector and how grants a!ect their shopping behaviour.t The role of the formal retailer, the large local retailer and the spaza shop in shopping behaviour for the BoP market.t How family social structure plays a role in shopping and brand behaviour.t The in'uence and role of the informal, mainly foreign trader in the BoP segment.t Some case studies illustrating opportunities to engage at trade and consumer level within this sector.

14:0014:45 Real insights from the informal traders Q & A SESSION WITH SPAZA SHOP OWNERS

Traders from various informal settlements will share their experiences and answer your questions:

t KATIE MAHLALELA, MAKHULONG TUCK SHOP, ORANGE FARM INFORMAL SETTLEMENTt PRINCE MDMYNE, BRAVOZAT SPAZA, DOBSONVILLE SOWETOt VUSI TSHABALALA, SQHOZOZO TUCK SHOP, MORAFE SHACK SETTLEMENTt ABDUL ALIM, KWA MINJI GENERAL DEALER, MDENI TOWNSHIP

15:00 15:45 Mobile Marketing engaging with low-income consumers ANGUS ROBINSON, DIRECTOR OF MOBILITY AND LEVON RIVERS, HEAD OF INVENTIONS, NATIVE

15:4516:30 Delivering new markets CRAIG MOOI, SENIOR MANAGER: MARKETING, SOUTH AFRICAN POST OFFICE

Craig will present on the work the Post O#ce is doing around their Address Expansion Project, and how this is not only creating new markets for businesses in South Africa, but also adding immense value to the communities where the project is implemented. t How direct marketers are able to o!er services and products to people who were historically left out of the loopt How businesses can bene"t from accurate addressing networkst How an address forms part of a persons identity and gives them access to various services as well as the ability to

harness their rights as citizens

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08:1508:30 Welcoming and introduction by Chairperson CLAIRE RADEMEYER, MANAGING DIRECTOR, LIVEMOYA

08:3009:30 Social Enterprise how to "nd truly innovative opportunities in the low-income market CHARLES MAISEL, GLOBAL MULTI-AWARD WINNING SOCIAL ENTREPRENEUR AND FOUNDER, INNOVATION SHACK

-PXJODPNFDPNNVOJUJFTNBLFVQPGUIFQPQVMBUJPOPG4PVUI"GSJDBBOEUIFXPSMEBOEUIFZBMMIBWFUXPUIJOHTin common. They all read newspapers and they all have massive social problems. Social Enterprise is an opportunity for businesses to tap into this market and play a positive role in creating opportunities and solutions for these communities. This talk will cover:t How reading newspapers properly and regularly can help you as marketers "nd innovation within low-income

communitiest Social Enterprise how it works and the secrets to success t How to test new innovations within low-income communitiest Real examples of new innovations and social entrepreneurs within the low-income markett The real lessons for the low-income market

09:3010:15 Financial services to the BoP serving South Africas unique market BERNIECE HIECKMANN, EXECUTIVE: MARKETING & PRODUCT DEVELOPMENT, METROPOLITAN RETAIL

In this session, Berniece will share insights, stories, myths and misconceptions about the real needs of South Africans in the entry level market for those marketers who wish to surprise and delight customers.

10:4511:45 Business model innovation developing a low-cost beer in Mozambique CASE STUDY FROM SAB MILLER DR TASHMIA ISMAIL, HEAD: INCLUSIVE MARKETS PROGRAMME, GIBS

This case focuses on SAB Millers operations in Mozambique where, through a series of partnerships at various levels, SAB Miller was able to develop a low-cost beer called Impala by using local cassava inputs sourced from a combination of rural, small-holder farmers and some larger commercial farmers. It will describe how a globally competitive "rm competes at local subsidiary level by enabling business model innovation relevant to the Mozambican low-income market. Importantly, it opens a debate on the role of business in society, the subject of ethics in serving the poor, the creation of shared value methodologies and the importance of developing inclusive models to foster economic development in low-income communities.

11:4512:30 How to conquer the continent understanding key consumer trends and social movements across Africa TERRY BEHAN, CEO: AFRICA, MIDDLE EAST AND EUROPE, VWV GROUP

Connect with the continent, Terry Behans ground-breaking new book, will help brands understand key consumer trends and social movements across Africa. In this fascinating session, Terry will provide practical insights for brands trying to "gure out how to gain access to these markets. He will also highlight how existing businesses can grow and protect their brands across Africa.

MORNING REFRESHMENTS | Continue your conversations with fellow attendees and speakers 07 :3008: 15

MORNING BREAK | Enjoy refreshments and network with fe l low delegates and speakers 10 : 1510:45

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Thursday | 10 April 2014

CLOSING REMARKS & AFTERNOON REFRESHMENTSWrap-up of the conference with tasty treats before heading home

15 :0015:30

13:3014:15 Reality check at the Bottom of the Pyramid LEBO MOTSHEGOA, MANAGING DIRECTOR, FOSHIZI MASS MARKET RESEARCH AND STRATEGY

t Building blocks of black societies t The importance of the spoken language t Intersections between rural, suburban and townships t TIBEFTPGCMBDLt Township retail landscape t Brands and music t Good and bad ads

14:1515:00 The secrets of e!ective Stokvel campaigns BUSI SKENJANA, FOUNDER & MANAGING DIRECTOR, BSK MARKETING & ASSOCIATES

t My Stokvel journey (video)t The four Sunshine Stokvel Seasons - a case study based on the fact that stokvels are active throughout the year

and the opportunities for marketerst How e!ective are Stokvel campaigns?t When do you start communicating with stokvels?

LUNCH | FEED YOUR BRAIN TO ENHANCE THINKING PERFORMANCE 12 :3013:30Experience and enjoy a mouth-watering lunch with a wide selection of gourmet dishes, followed by some delightful desserts



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PROGRAMME OUTLINEAcross developing economies, managers are racing to grow top line by tapping into the market potential of 4 billion underserved, low-income consumers, also referred to as the Base of Pyramid market or the next billion. However, many "rms underestimate the innovation required to operate successfully in this market and burn their "ngers on "rst-generation attempts by applying traditional business models and approaches.

This one-day workshop will encourage disruptive thinking, test your teams assumptions and expose you to best practice models through cases and discussion. Key theoretical concepts, case studies and interactive sessions will provide a platform for participants to examine and debate "rm strategies and innovation from a broad array of sectors in low-income markets.

WHAT YOUR WILL LEARNt Acquire key insights to

understanding the unique set of needs, aspirations and priorities of the emerging consumer, and how to create and capture value as they climb the economic ladder.

t Understand the importance of comprehensive segmentation and developing local networks in low-income markets.

t Learn how brands, products, technologies and services grow with the consumer and impact their lives.

t Recognise disruptive, frugal and reverse innovation, and why it is important to target the low-income market successfully.

t Learn the steps and frameworks of successful business model design.

t Hear from McCain Foods Dan Leger, Supply Chain Director, McCain Foods South Africa, will share their experience and how they had to relearn and are still learning to work in this market.

t Discuss and examine two full case studies and several smaller ones.

t Examine organisation structure and identify the internal factors which block successful business in low-income markets.

t Understand the concept and framework of a shared value approach connecting company success with positive social impact.

ABOUT DR TASHMIA ISMAIL

Session 1: THE EMERGING CONSUMER Delegates are o!ered insights into the needs, wants and aspirations of consumers in emerging markets in order to understand how to create and capture value by understanding that low-income earners are not a homogenous group, but require careful segmentation and market research.

Session 2: INTERNAL ORGANISATIONAL MINDSETt Understand the barriers to creativity, change

and innovation in the organisation. t Appreciate how and why low margins, scale

and long-term outlook challenge the traditional mindset.

t Develop approaches to teams, structure, incentives and internal coalition building which can incubate low-income products and services in the organisation.

SPECIAL GUEST SPEAKER: DAN LEGER Supply Chain Director, McCain Foods South AfricaDan will share their experience and how they had to relearn and are still learning to work in this market.

Session 3: INNOVATION, PARTNERSHIPS & COLLABORATION t Examine and debate cases which illustrate best

practice in innovation and holistic thinking by organisations around the world.

t Understand the bene"ts of building a wide variety of alliances, partnerships and collaborations, and embedding the "rm within local networks.

t Understand the importance of networks in driving global competitiveness and competitiveness at the local level.

Session 4: DEVELOPING YOUR BUSINESS MODELDelegates will be o!ered frameworks and tools to apply to their innovation e!orts.

Session 5: POVERTY INEQUALITY & SHARED VALUE t Learn about the concept of shared value, think

in terms of shareholder and develop objectives for being mutually bene"cial.

t Understand the meaning and importance of non-market strategies.

t O!er delegates a framework around which continual innovation can be developed through an understanding of ecosystems and holistic business model development.

successFuL strategies For Low-incoMe MarketsReinventing your business model to succeed at the Bottom of the Pyramid (BoP)

Tashmia is a fellow at UNU Maastricht Economic and Social Research Institute on Innovation and Technology and is full time at the faculty at the Gordon Institute of Business Science where she teaches innovation and strategy for low-income markets. She heads the GIBS Inclusive Markets Programme which o!ers a collaborative multi-stakeholder platform for "rms interested in developing and executing BoP strategies. Currently, her research focus is directed at internal innovation management and the external networks successful "rms must engage with in low-income contexts. Tashmia has published several articles and cases, as well as a book which explores "rm strategies for low-income markets, titled New Markets, New Mindsets together with co-author Nicola Kleyn and editor Gwen Ansell.

In-depth one-day workshop

Tuesday | 8 April 2014 DR TASHMIA ISMAIL

8Only limited number of seats available for this workshop BOOK NOW

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CLAIRE RADEMEYERManaging Director, LiveMoya

Claire has a background in business and entrepreneurship with several awards to support her endeavours. It was, however, her interest in behaviour change and improving communities in a sustainable and mutually responsible way that has seen her run a NGO and working in the sphere of both social and societal marketing. She is particularly passionate about innovative projects that benefit both business and society, and to this end is currently working on her masters thesis around the role and measurement of social brands.

MAMAPUDI NKGADIMAManaging Director, African Response

Mamapudi has over 22 years of marketing and market research experience. Prior to joining African Response in 2010, she spent 13 years in the corporate world, working for

companies such as Standard Bank, Unilever, Danone Clover and SC Johnson, where she was responsible for developing and building brands particularly in the mainstream market in South Africa and Sub-Sahara Africa. She pursued her entrepreneurial dream and founded a marketing and research company [MEDU Strategic Marketing and Research], which she managed for over 7 years.

ANGY HAMMONDHead: Market Intelligence, SABC

Since joining the organisation in 2001, Angy has provided market intelligence and audience insights to the SABCs portfolio of 14 public service radio stations until April 2008 when she was appointed head of the SABCs Market Intelligence Division. In October 2007 the division proposed to Saarf that the SABC develop an audience segmentation model from the battery of attitude questions they had appended to the AMPS questionnaire. They agreed and the segmentation model Angy will be sharing at todays seminar was developed and adopted by Saarf. It has been successfully remodeled onto each set of fresh survey results since then.

MARIA PETOUSISDirector, Target Group Index (TGI)

Maria is responsible to define and implement strategy at the Target Group Index (TGI), to select and lead the team to meet strategy, secure new sales revenue and manage all business information. She has a BComm Honours in Econometrics and more than 10 years experience in the financial industry, working with clients such as Absa, FNB, Momentum, Sanlam, Old Mutual and AIG. She also has more than 10 years experience in the telecommunications industry with leading cellular providers as well as Telkom. Maria has extensive experience in both the FMCG and media industries, working with major brands to develop and grow their brands using market research.

CRAIG MOOISenior Manager: Marketing, S.A Post Office

A scholar of the University at Berkeley in Strategic

Planning and Management, Craig was responsible for the development and implementation of the overall strategy to grow MultiChoice Africas customer base within the emerging black market in the early 2000s. He has been in a marketing environment for more than ZFBSTBOEIBTCFFOdirectly involved in the Direct Marketing industry for over 9 years with many years of knowledge and expertise in this field. Currently Craig is responsible for the growth of the Direct Mail product and brand within the South African marketplace.

ANGUS ROBINSONDirector of Mobility, NATIVE

Angus has more than 17 years experience with technology start-ups; working for various media, internet and telecommuncations companies in both Business & Product Development and Operations Management roles. In 2006, Angus started Brandsh Media, a mobile and social media agency to offer a range of content, customer and collaboration-related services to take advantage of the changing nature of the internet and mobile environments. In the ensuing years, the agency quickly grew and by 2010 Angus was ready to broaden Brandshs horizons and teamed up with Cambrient


Industry leaders

and Stonewall+ to create NATIVE the newly merged full-service digital agency. NATIVE is the biggest digital agency on the African continent and employs close to 140 people.

DR TASHMIA ISMAILHead: Inclusive Markets Programme, GIBS

Tashmia is a fellow at UNU Maastricht Economic and Social Research Institute on Innovation and Technology and is full time at the faculty at the Gordon Institute of Business Science where she teaches innovation and strategy for low-income markets. She heads the GIBS Inclusive Markets Programme which offers a collaborative multi-stakeholder platform for firms interested in developing and executing BoP strategies. Currently, her research focus is directed at internal innovation management and the external networks successful firms must engage with in low-income contexts. Tashmia has published several articles and cases, as well as a book which explores firm strategies for low-income markets, titled New Markets, New Mindsets together with co-author Nicola Kleyn and editor Gwen Ansell.

TERRY BEHANCEO: Africa, Middle East and Europe, VWV Group

Terry is a frequently published author on the topic of brand leadership and building brands across the continent. He recently launched his ground-breaking book CONNECT with the CONTINENT, which provides practical insights for brands trying to figure out how to gain access to African markets. He appears in various online and print media and is a regular speaker at local and international conferences. He spends his time exclusively working with African brands and is a fellow of The Africa Leadership Initiative and is a founding board member of Southern Guild.

CHARLES MAISELGlobal multi-award winning social entrepreneur and founder, Innovation Shack

Charles is a social entrepreneur, social artist and innovation junkie who see opportunities everywhere. He has GPVOEFETPDJBMenterprises like Men on the

side of the road project, Shanduka Black Umbrellas, Lavender in Lavender Hill, The Fundraising academy, Shoebox Homes and many others. He has won a number of global awards for innovation and also lectures at 14 Universities on Innovation and Entrepreneurship.

BERNIECE HIECKMANNExecutive: Marketing & Product Development, Metropolitan Retail

Berniece has worked in the financial sector for more than 20 years and has both banking and insurance experience. Recent focus areas in her career have been bancassurance and entry level market strategies. She has held positions in Sales, Business Design, IT, Finance, Marketing and Product Development and this is mirrored in her studies which span Law, Finance, Tax and more recently, Anthropology.

GG ALCOCKCEO, Minanawe Marketing

GG grew up in a rural village in Kwazulu Natal and only went to formal school in his high school years. This unique upbringing gave him the privilege of speaking fluent

Zulu and more importantly intimately understanding the culture. This has led him into the field of consumer insights and marketing where he founded Minanawe Marketing which develops and runs marketing campaigns built on strong consumer insights and understanding. Minanawe Marketings portfolio of work includes the unique Soweto Beach Party, the award winning Perfect Sishebo Reality TV show, and a wide range of experiential marketing campaigns for a range of clients such as Unilever, Parmalat and Vodacom.

BUSI SKENJANAFounder & Managing Director, BSK Marketing & Associates

8JUIZFBSTCFMPXUIFline marketing experience, a passion for stokvels and as experts in their functioning, BSK Marketing works tirelessly to unlock strategic partnerships between stokvels and marketers in South Africa. Busi, founder of BSK Marketing, developed a unique brand activation concept in which brands are able to tap into the stokvel market through their monthly meetings and events such as weddings, funerals and social events. She is also a publisher of Stokvel Voice Magazine.

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Marketing to Low-incoMe consuMers Key insights on growing your brand to the Bottom of the Pyramid

FeesPre-conference WORKSHOP : 8 April 2014 R3 950.00

Day one of CONFERENCE : 9 April 2014 R3 750.00

Day two of CONFERENCE : 10 April 2014 R3 750.00

Two-day CONFERENCE : 9 and 10 April 2014 R7 500.00

Pre-conference WORKSHOP and Two-day CONFERENCE

810 April 2014 R9 850.00 (You save R1 600)

Fees include VAT, refreshments, lunch, parking, conference and workshop material

Special Offers Register 3 delegates and the 4th delegate attends free of charge!

Special discount for registered NPOs, small businesses (30 or less employees) & full-time lecturers at universities contact us for more information!

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Marketing to Low-incoMe consuMers Key insights on growing your brand to the Bottom of the Pyramid

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Brochure - Marketing to Low-income consumers