British Printing Federation Added Value Showcase Brochure

7/30/2019 British Printing Federation Added Value Showcase Brochure

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www.britishprint.com

British Printing Industries Federation

Adding value to business


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The printing industry is everything youve ever read.The printed word is a vital component o our society, o our culture, but most

crucially, o our economy. Printed goods support every element o business,

rom packaging to media, rom advertising to signage. It is an essential part o

trading and one that has added billions o pounds to the UK economy since

printing came to Britain in the late 15th century. Todays printing industry has

moved beyond ink on paper to total print solutions, with a strong ocus on

helping companies increase sales volume and reach new markets.

Michael Johnson

Chie Executive

BPIF

Foreword


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Seen rom the point o view o the customers, printing is essentially a service industry, acing increasing

demands rom customers or innovation in the development

o products and services that create new value and benets

or them. While the optimisation o eciency in the use o

complex technologies is still a prerequisite or a successul and

entrepreneurial printing company, this is insucient in itsel to

aord any company with long-term viability.

It is also essential to create additional customer value, and to do

so in an environment where specialised equipment (or example,

electronic image processing systems) is relatively inexpensive and

routinely installed in the premises o customers themselves, and

where technical know-how is increasingly being incorporatedinto intelligent sotware that is readily available to customers.

Servicing the customer


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Printing companies increasingly add value to their

customers by providing a wide range o services all o

which enhance the ability o those customers to market

their products to reach their own end-customers more

efectively, these services include:

Developing and bringing to market innovative products and

print solutions that will enable customers to access new markets.

Assisting companies to develop eective sales and

marketing strategies.

Image and brand enhancement and the development o

eective communications and public relations.

Advice on how to improve understanding o customers

markets and pre-empt customer requirements.

Assistance with inormation and acilities management

services or customers.

Developing service agreements and strategic partnerships

with customers based on a shared knowledge base and agreed

perormance, quality and delivery targets.

Developing the customer base through the assessment o

customer value, eective retention o key clients and the use o

management inormation systems to improve communications

with customers.

Use o e-commerce or marketing, procurement and payment.

Utilising digital workfows.

On-demand production and use o variable data to produce

personalised print.

Multi media inormation services, including digital assetmanagement, website design and hosting, CD Rom production

and print management.

Whats the latest?


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The British Printing Industry as part o the printing

and publishing, pulp, paper and paper products - is part

o the ourth largest manuacturing industry in the UK

with a turnover o 44.1 billion. The printing industry

has a turnover o 15.1 billion and employs approximately160,000 employees in around 12,000 companies

across the UK.

A leading gross value added sector

Strategic importance to the UK economy. As an integral

part o the print and publishing, pulp and paper industry, it has

the second largest Gross Value Added (18.6 billion) o all the UK

manuacturing sectors. It has harnessed technological innovationto make an increasingly positive contribution to the UK balance o

trade, and it supplies every sector o the UK economy.

An SME industry

Only 60 o the 12,000 printing companies in the UK

employ over 250 people. In these small companies, management

time is at a premium, with individual managers thin on the

ground and having a multitude o roles to perorm. In many

cases this will include production tasks, undertaken alongside

employees, alongside their responsibilities to ensure compliance

with employment and health and saety legislation, as well as

meeting international standards such as ISO 9001 and ISO 14001.

The British Printing Industryat a glance


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The British Printing Industries Federation is the trade

association and business support or the UK printing

industry.

BPIF has developed a range o business services critical todeveloping and growing healthy, sustainable businesses.

Through a team o around 50 advisors and consultants, all

industry experts, the BPIF is able to provide high quality,

bespoke advice and support to printing companies,

where, when and how they need it.

We oer a ull range o business support, advice and

development services and short courses essential to developing

businesses and making a real dierence to the protability o

companies. These include:

Health, Saety & Environment

Improvement projects

Lean manuacturing

Production training and management development

Management Accounting and nancial restructuring

Technical

Business Development

Human Resources Management

Legal Support

The BPIFrepresenting the industry


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Target support or UK manuacturing. When channelled

through existing networks, investment in manuacturing

companies reaps rewards or individuals and UK plc. This is the

link to better value added activity.

Encourage the idea o partnership in every section o

economic lie. Campaigns should promote the collaboration o

businesses with showcase examples. This will encourage SMEs

to interact with one another and to nd new ways o creating

business.

Recognise the versatility o the modern printing industry

and support this trend in widening the scope or innovation

across the UK. The success o the printing industry in rising to the

challenge o customer needs should be documented, supported,

transerred and taught by Government across the regions. UK

competitiveness depends on this approach.

Hone in on the positive lessons that can be learnt rom

print and to disseminate these across trade and industry as a

whole. Not only is the UK printing industry top o its game in

Europe, but also in terms o Gross Value Added, it is leading the

European pack by a considerable margin.

Increase the productivity o the creative industries,

raise their prole, and support their development so that the

UK can become the worlds creative hub. The Department or

Culture, Media and Sport recognises the importance o ostering

creativity in the UK and print is a vital part o this o this process.

Our examples show just how crucial print is to the UKs leading

creative industries

What can government do?


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The uture success o the printing industry thus revolves

around ar more than how well it manages the process o putting

ink on paper. In addition to the optimisation o productivity and

manuacturing perormance, the industry must address the

challenge o product innovation and the provision o integratedsolutions to customer needs.

Print is a quintessential part o Britains much talked

about creative economy. The UKs leading brands are dependent

on the highest standards o design and print to achieve high

impact with end customers. Creative works such as books,

magazines, advertising copy, newspapers etc all reach the mass

population by virtue o the print process.

The UKs world-renowned cultural economy is also highly

dependent on print. The designers and image-makers who

design the brochures, programmes and catalogues or high value

artistic goods depend on the medium o print to display their

works.

What can print companies do?


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Where there are people, there is print.

Print enables all parts o the economy schools,

fnancial services, retail, distribution, travel and

tourism and manuacturing industry. Because the

printing industry interacts with so many dierentsectors, it is tuned into the needs and the changing

environment o the business world. In act, print is

leading the way. This amiliarity with the supply chain,

marketing and the end product gives print a unique

insight into the added value economy. Printing

companies can see rst hand what the customer

is ater and that way, move in harmony with their

changing requirements. This is a constant learning

process and one that is continuously adding value

to service.

Why print leads in adding value

GVA as % o total turnover Source: ONS, Annual Business inquiry - June 2007

Transportequipment

Food,tobacco,drink

Wholeeconomy

Manufacturing

Rubber&plasticproducts

Electrical&opticalequipment

Textilesandtextileproducts

Wood&woodproducts

Pulp,paper,printing,publishing

Publishing

Printing&relatedservices

50

45

40

35

30

25

20

15

10

5

0


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Howitt DigitalThis rm has used digital print to produce targeted communications through a range o techniquesincluding personalised print and cross-media integrated marketing. It has developed Howitt d-Print,

a web enabled solution that lets clients publish high-quality materials on demand. The system was

developed to meet individual clients needs and ensure that marketing costs and turnaround times were

noticeably reduced.

Howitt Digital worked closely with client Everest to develop a successul marketing campaign using

the system. By doing so, the rm turned a simple, direct mail piece into an eye-catching, personalised

piece that contains all the relevant inormation. The ully personalised A5, 12pp booklet, which eatures

guarantee and maintenance inormation as well as a series o cross-sell adverts targeted at the recipient,

was achieved using digital print and a sophisticated data analysis system. The nished product was then

enclosed in a bespoke outer envelope branded to highlight the value o the document inside.

Targeted communications using digital print

Avalon PrintAvalon Prints e-business system has eliminated administration as well as having a visible aect on the

business bottom line. Its ully automated web-based estimation system, or internal and customer use,

allows even non-specialists to accurately quote or the most complex o jobs. Using the system, salessta can quickly produce quotes, which are automatically emailed to customers as PDFs to provide

an immediate response to queries. Through this highly secure site customers can view quotes online

and place orders or specic quantities as well as producing their own quotes without any intervention

whatsoever.

Providing ast and accurate quotes via the web

Case studies illustrating how printing companies add value to their clients

Printweek SME company o the year 2007

SV.TWOThe company has developed its own bespoke system to allow customers to order, monitor stock levels,edit artwork and maintain global brand conormity, all online.

AlphagraphicsThe Alphagraphics e-commerce solution MOJO is one o the most reliable in the industry. Developedspecically or its key corporate clients, the system can receive, process, print and track orders cost

eectively, to produce and deliver a large number o orders in minimal time. Integrated at its clients point

o dispatch, MOJO can handle a diverse range o jobs; processing them rom start to nish in as little as

two days. The system can also be used to provide e-billing, which slashes administration costs. All job

inormation is easily accessible and the system provides users with detailed data on job progression. As a

result, Alphagraphics can process large order numbers or a single customer without neglecting the rest

o its customer base.

Cost-eective order processing using e-commerce


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Printweek post-press company o the year 2007

NGS Print FinishersFor the use o a nishing process (or combination o processes) that would genuinely add value to aprinted product and NGS proved worthy winners. Standing out was its work on Premier Foods annual

report and accounts, as well as the rms own Discover A World O Print Finishing brochure, which

demonstrated a remarkable array o print nishes.

Using quality fnishing to create high impact promotions

Printweek label printer o the year 2007

AGI LabelsAGIs label or Dulux used 30-micron silver metallised PP to provide the sheen and oil detail, initiallyprinting a Sericol Supernova White on the illustrated area.

AGIs Dulux label achieved maximum standout using UV-fexo technology.

Innovative print processes deliver eye-catching products


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Printweek catalogue printer o the year 2007

Precision Colour PrintingThe ormat showcased each kitchen range across a double-page spread and any inaccuracies in thecolour consistency or olding would be glaringly obvious. The innovative design o the Centre Point

Creative catalogue meant PCP had to use large amounts o non-image space to showcase the ceramic

and metallic product shots. This demanded an exact balance between ink and ount to achieve the exact

inking levels.

Printweek innovative printer o the year 2007

Augustus MartinAnother year, another top innovative award goes to Augustus Martin. Following up on its 2006 success,the rm produced a comprehensive guide to screen print eects or Fespa. Sensations was a book

eaturing 33 o these eects to see, touch and even smell. Innovations included the slip case cover, which

was over printed using our screen processes, sealer, fuorescent ink, gloss varnish and high build varnish.

A metallics eect was achieved by coating the micra pigment o the pearlescent inks with titanium

dioxide ound in screen printing ink. It was a publication that wowed the judges, with one describing it as

an amazing conglomerate o printing processes.

Printed products that excite all the senses


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Printweek packaging printer o the year 2007

Print 4The Moet & Chandon Champagne box is simply beautiul and it uses a variety o techniques, materialsand nishes. The unusual shape, combined with the amazing use o colour and design to create a

product that was both user riendly and eye catching, wowed the judges. The ingenious Next Photo

Canvas Art (not shown) was also praised. The carton was designed to add value to a new product rom

the retailer. There is an aperture on the reverse o each unit to enable the card inside to be read by

barcode, eliminating the need to personalise each carton.

Conveying opulence and style through beautiul print

Printweek brochure printer o the year 2007

Hampton PrintingThe brochure or car manuacturer Lexus fagship model, the LS460, really stood out. The hardcovercase-bound threadsewn nishing makes a strong statement. Accurate paint swatch reproduction

was delivered using the LAB-based digital swatch system and printing in ve colours plus our special

metallics on a Heidelberg XL 105. The opulence o the Rolls-Royce Phantom (not shown) is conveyed

through its brochure, printed on triple-coated silk stock. The brochure is sheathed in a tactile matt paper

sleeve, emblazoned with a glossy silver- and black-oiled logo.


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Printweek fne art printer o the year 2007

Beacon PressFor ashion and portrait photographer John Swannell, the company produced his Nudes book, which hehad been working on or several years. Beacon worked closely with him to ensure the black and white

images were perect and an alluring cover was printed as a tritone over a silk material.

Wonderully crated books that people yearn to read

Printweek direct mail printer o the year 2007

Geo Neal LithoThe imaginative designs really engaged the end customer. The powerul and heart rending Save theChildren exercise book used the stripping unit on a Bobst to create authentic-looking bullet holes to

highlight the plight o children in the developing world. The mailer or the Mini Cooper diesel (not shown)

eatured an acetate outer sleeve with squashed bugs printed on, to give the impression o a windscreen

and promote the power o the new car in a un way. The VW Touran mailing also had to unction as a

board game. All o the designs had to be submitted to a toy-testing laboratory. They were then printed

on the rms Heidelberg CD carton presses using vegetable-based inks to ensure low toxicity as the game

was aimed at children.

Powerul print that makes you sit up and think


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Printweek report & accounts printer o the year 2007

Fulmar Colour PrintingFor Britvic, Fulmar produced a lenticular printed cover with uncoated materials or the text pages.

The brie was to keep the colours punchy, which gave rise to the use o stronger ink set.

Punchy colours used to enhance customers image

Printweek point-o-purchase printer o the year 2007

Creative Display GroupFor the second time in three years, Creative Display Group walks away with the top prize or its work with

household names including Boots, Superdrug and Nike. Being green was the key or Bourjois displays

in Boots and the unit was made wholly rom card with no plastic, acrylic or wood substrates. The client,

Michael John Design, also wanted to replicate the orm o the actual product in the display unit and the

conical shape required a complex inner carcass. A Dove unit or Superdrug was produced using screen

print processes to achieve the pearlescent maroon colours that needed to match the brands product

packaging. It was all given the thumbs-up by the judges with one describing the work as a consistent

high level o well-built solutions or PoP.


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British Printing Industries FederationFarringdon Point

29-35 Farringdon Road

LondonEC1M 3JF

T : 0845 450 1565F : 020 7915 8414

E : [email protected]

www.britishprint.com

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British Printing Federation Added Value Showcase Brochure