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Brave New World: There is great deal of uncertainty in business today. You wouldn’t be wrong in thinking theseasons have changed and winter is upon us, the business thermometer is looking decidedly chilled.Each season, however, offers new opportunities, the trick is to recognize the changing signs and not head up amountain in shorts and a t-shirt only to get caught out in a blizzard. In September 2008 the world changed foreverand although many business leaders are hoping for a return to normal as we emerge from the recession, there isnow a new normal and new set of rules for success.Brave New World uses a combination of the latest business research, humour, multimedia and case studies toreveal challenges coming over the horizon and most importantly what business leaders need to do to ensurecompetitiveness during what will be a very different decade from the one before. Trust in companies is at an alltime low and leaders are going to have to work hard to build relationships. The reality of this new world is thatbusinesses need to become more personal and more values driven. The successful companies will develop deepand intimate connections with customers and partners. The next decade will be driven not by shareholdercapitalism but consumer capitalism. Consumers now have more power than ever before and are seeking genuinetwo-way, mutually beneficial relationships. Using examples taken from yacht racing to life on coral reefs Deanpaints a vivid and compelling view of the future of work. He focuses on the importance of vision, values, emergentstrategies, collaboration with customers and shows how we need to be rethinking marketing. Thought-provokingand powerful.
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Building talented companies
BraveNew World
BY DEAN VAN LEEUWEN Intellectual Adventure, Social Ecologist
and Co-Founder - TomorrowToday
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“The further backward you look, the farther forward
you are likely to see.” Winston Churchill
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Spring Winter Autumn
1929 1945 1969 1989 2009
Summer
Spring Winter Autumn
1929 1945 1969 1989 2009
What
comes
next
?
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2029
Summer Summer
Summer
What
comes
next
?
Spring Winter Autumn
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2027
Winter Summer
20071989196919451929
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A peek into the future
Events that may shape our future
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Microsoft Hyatt Hotels
Fortune MagazineBurger King
GEHP
RevlonCNN
Sports IllustratedFed Ex
LexisNexis
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If the world has changed, we need to do things differently...
The world has changed!
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“The information age and the knowledge workforce…isn’t just about companies changing.
It’s about everything changing” Peter Drucker
There is now a
new world of
work
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Teams will be more elastic, networked,
virtual and self managed
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Yeah right…when hell freezes over!!
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“What is very dangerous is not to evolve” Jeff Bezos Founder and CEO Amazon
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Five areas of evolution
Vision
Strategy ValuesCollaboration
Marketing
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15th September 2008?
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Only 13% UK think the reputation of large businesses is good. Source CNN/Edelman
Only 21% believe executives contribute a lot to society: Source Harvard Business Review
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Makebusiness personal!
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From corporate values to personal values
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Honesty, Integrity, Respect, Trust and Teamwork
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1.Deliver WOW Through Service
2.Embrace and Drive Change
3.Create Fun and A Little Weirdness
4.Be Adventurous, Creative, and Open-Minded
5.Pursue Growth and Learning
6.Build Open and Honest Relationships With Communication
7.Build a Positive Team and Family Spirit
8.Do More With Less9.Be Passionate and
Determined10.Be Humble
Values need to be your DNA - how things are done around here
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$1 billion annual revenue within 9 years
Sold to Amazon for $940m in 2009
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Investec: +176.87% +49.25%
FTSE 100 +51.10% +9.73%
1 Year 5 Year
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Rethinking marketing
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“Because making it look good now is more important than providing adequate support later”
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Oxford university study - Three universal rules of friendship:
1.Be Supportive2.Share dreams, aspirations and successes 3.Tolerant of other friends
Develop deep and intimate relationships
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Move beyond the hype
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Zone Of Potential Agreement
ZOPA is an online peer-to-peer loan platform allowing people who have money to lend it to those who wish to borrow, bypassing traditional banks.
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From going it alone to collaboration
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Contrary to the theory of “survival of the fittest” reef lifestyles involve great tolerance, peaceful coexistence and even active collaboration.
Collaboration instead of confrontation form the basis for an ongoing quest for survival
The New World of Work will involve more collaboration and less confrontation.
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2 billion iTune Apps downloaded in 14 months
The eco-reef is proving to be a very successful business model in the new world of work
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From Strategic planning toemergent strategies and destinations
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A clear vision - destination
Accepting plans can and do change…regularly
Bold actions and brave leadership
Shared belief and shared values
Rich communication
Acting quickly, learn through action
Everyone involved
Strategy needs to evolve and become emergent
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Example of a new world of work vision statement
“To provide the best customer service possible”
- Concise- Easy to remember- Applicable to every action undertaken by employees - Measurable
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Emergent strategyStrategic planning
CollaborationGoing it alone
Personal Values Corporate Values
Old world New world
Marketing - creating customers
Marketing: creating friendships
Vision Quests or destnation
Evolve
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This is a Brave New World... be Corporate Courageous.
"Wherever you see a successful business, someone once made a courageous decision.” Peter Drucker
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Dean is available to speak at your next company conference, team meeting or strategy away day:
Contact:
[email protected]+44 7525 160 964
Connect with me on:Twitter & LinkedIn
Download this presentation: http://tr.im/bnw_ifp
