Branding Guidelines & Marketing Materials for Entourage PS

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Table of Contents

1. About1.1 About Blackline GPS and ESCORT 2

2. Logos2.1 Basic Principles – Logo Components 32.2 Using Compliance Logos 42.3 Design Abuse 52.4 Color Palette 6

3. Images3.1 Product Images – Print Quality With Reflection 73.2 Product Images – Print Quality Without Reflection 83.3 Ilustrative Images – Print Quality 9

4. Descriptions & Copy4.1 Intro Copy 104.2 Features 114.3 Suggested Uses, Testimonials & Statistics 124.4 Bulleted Features 134.5 Subscription Plans 144.6 Subscription Plan Pricing 154.7 Product Specs 16

5. Product FAQ5.1 Product FAQ 17

6. Legal6.1 Respecting Trademarks 19

7. Resources7.1 Resources 20

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1.1 About Blackline GPS and ESCORT

ESCORT Entourage products are powered by Blackline GPS™ and activated on a network account.

Your network account is a common home for wireless location products and smartphone applications powered by Blackline GPS. Your account centralizes a variety of functionality including real-time location requests, online mapping, alert and notification settings, sharing location and alerting to others, and more.

Smartphone-compatible

BlipPlus™ from Blackline GPS is a free application for popular smartphones including BlackBerry®.

Take your network account on the road using BlipPlus. Map the location of your Entourage product anytime. Activate your GPS-enabled smartphone within your network account. Share Your Where™ with others to increase location-based awareness. Visit: www.BlacklineGPS.com/blipplus for more details.

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2.1 Basic Principles – Logo Components

Notes: In product descriptions, product should be referred to as the ESCORT® Entourage™ PS powered by Blackline GPS in the first mention of the product name. After the introduction, the product can be called the ESCORT Entourage PS. The name ESCORT can only be used in conjunction with the Entourage PS without “powered by Blackline GPS”. Entourage™ PS powered by Blackline GPS may not be used without ESCORT® preceding it.

1st instance of use

ESCORT® Entourage™ PS powered by Blackline GPS

Subsequent approved instances of use

ESCORT® Entourage™ PS

ESCORT’s Entourage PS

Unapproved subsequent approved instances of use

Entourage™ PS powered by Blackline GPS

Blackline’s Entourage PS

Blackline GPS’s Entourage PS

GPS Portable Vehicle Security and Location Awareness

Logotype

Trademark Symbol

Descriptor

Tagline

Taglines/Headlines for the Entourage PS

1. Portable GPS vehicle security and location awareness

2. Portable GPS vehicle security and location awareness for real life

Usage Font Weight

Headline Myriad Pro Black/BoldTagline Myriad Pro Bold/SemiboldBody Copy Myriad Pro Regular

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2.2 Using Compliance Logos

Size Requirements

The appropriate Compliance Logo should be reproduced in sizes that are appropriate for the context in which they are found and the logo should always maintain the proper proportions. The logo should be easily visible, but not overwhelming. The smallest size allowed for general use in print is 0.5 inches or 13 mm in width.

The smallest size allowed for general use onscreen is 150 pixels in width. The trademark symbol should be adjusted in relation to the size of the logo. Generally, when the logo becomes larger, the trademark symbol becomes proportionally smaller. In digital environments, the TM should be manually adjusted to maximize legibility at small sizes.

NOTE: If your product’s form factor is too small to support a 150 pixel wide image, you may be eligible to use a smaller image. Please send your request with full details about your product to craigs@BlacklineGPS.com

Clear Space

Clear space is the area around the logo that is free of any other graphic elements. Clear space contributes to the quality of the ESCORT brand identity by prominently staging the logo. In general, the objective is to provide enough clear space around the logo to create an effective visual impression. In situations where space is limited, the minimum amount of clear space may be used to maintain the integrity of the logo.

The minimum clear space required is half the height of the Capital “P” in PS

The prefered clear space required is the height of the Capital “P” in PS

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2.3 Design Abuse

The following are unacceptable forms of use of the Entourage PS logo.

Do not change the size relationship between Entourage PS and powered by Blackline GPS.

Do not add “ESCORT” to the logotype (over top, to the side, etc).

Do not add “Blackline GPS” to the logotype (over top, to the side, etc.) Blackline GPS is either under it as “powered by Blackline GPS” or not shown at all.

Do not outline any portion of the logo.

Do not create repeating patterns of the logo.

Do not stretch or distort the logo in any way.

Do not italicize or skew the logo.

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CMYK PMS HEX RGB

C=100, M=46, Y=0, K=0 2935 C 0076C0 R=0, G=118, B=192

C=0, M=0, Y=0, K=65 77787B R=119, G=120, B=123

C=0, M=0, Y=0, K=80 58595B R=88, G=89, B=91

C=0, M=0, Y=0, K=100 231F20 R=35, G=31, B=32

2.4 Color Palette

Pantone Color

CMYK Color

RGB Color

Black & White

Reversed out on Black

Acceptable Colors

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All print images are .tif files in CMYK color at 300 dpi

Layered files available upon request. High resolution images also available upon request.

3.1 Product Images – Print Quality With Reflection

1¼” X 1”

2½” X 2”

3¾” X 3” 6¼” X 5”

Print QualityC M Y K

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All print images are .tif files in CMYK color at 300 dpi

1¼” X 1”

2½” X 2”

3¾” X 3” 6¼” X 5”

3.2 Product Images – Print Quality Without Reflection

Print QualityC M Y K

Layered files available upon request. High resolution images also available upon request.

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3.3 Illustrative Images – Print Quality

Real-time GPS tracking tells you where your Entourage PS device is located at anytime

See the status of your Entourage PS device online in addition to tracking and other online features

Instant awareness of your vehicle or belonging’s security through mobile alerting (SMS and email)

Entourage PS is compact and may be hidden in your vehicle almost anywhere, or used to protect your belongings

All print images are .tif files in CMYK color at 300 dpi

Print QualityC M Y K

Layered files available upon request. Maximum size of 3.5 X 2.6 also available upon request.

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4.1 Product Descriptions – Intro Copy

Product Introductory Copy – Long ~80 Words

ESCORT® Entourage™ PS powered by Blackline GPS Introducing ESCORT® Entourage™ PS, powered by Blackline GPS, the fully portable, personalized security system with mobile phone alerting. And it’s from ESCORT, the award-winning leading authority in radar and laser detection for more than 30 years. Unlike siren-based vehicle security, ESCORT Entourage PS features a powerful combination of always-on cellular communication, industry-leading GPS tracking and tamper-sensing technology to silently notify you directly of any threat to your vehicle’s safety. All of which makes noise-polluting siren-based security systems a thing of the past.

Product Introductory Copy – Medium ~50 Words

ESCORT® Entourage™ PS powered by Blackline GPS Experience truly portable, full-featured security and location awareness for your vehicles and other belongings with ESCORT® Entourage™ PS. Combining always-on GPS tracking, tamper-sensing technology and instant security alerting through email and text message, it’s your extra layer of assurance that lets you Protect. Share. Connect.™ as never before.

Product Introductory Copy – Short ~25 Words

ESCORT® Entourage™ PS powered by Blackline GPS Experience truly portable, full-featured security and location awareness for your vehicles and other belongings with ESCORT® Entourage™ PS featuring real-time tracking, tamper-sensing technology, and mobile security alerting through email and text message.

Ideal & Perfered Use of Product Descriptions

Intro Copy

Features

Plans

Product Specs

Long, Medium or Short Product Introductory Copy

Entourage PS Features

Annual Entourage PS Basic Service plan

Bulleted Product Specifications

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4.2 Product Descriptions – Features

Product Features

Real portability Entourage PS goes where your vehicle or other possessions go. The compact, sleek design and Blackline GPS UltimateSense™ GPS antenna technology make it easy to hide the Entourage PS in your vehicle or other personal possessions while delivering optimum tracking performance. And its internal battery lasts up to one full week on a single charge.

Real security Entourage PS lets you set geographical perimeters or “safety zones,” for your vehicle or personal items, along with tamper-sensing technology. Should your vehicle or other belongings be compromised or moved outside of the zones you’ve set, Entourage PS will notify you by both email and text message (SMS). It’s like having a dedicated personal assistant looking out for the things that matter to you the most.

Real location awareness Know where Entourage PS is located any time, from your online Network Account. Locate Entourage PS in as little as 20 seconds, automate tracking with a location schedule, or use continuous tracking to automatically update Entourage PS location as quickly as every 10 seconds. Plus, you can track the precise location of the Entourage PS on your Blackberry® smartphone or browser-enabled mobile phone—all in real-time.

Real location and security sharing Advanced sharing technology goes beyond mere tracking, and lets you share your vehicle or other item’s location with people you know via your private Network Account. You can even create a FREE Network Account for your friends, family or associates to access any or all of the features of your Entourage PS. You are in control of all permissions, all of the time.

Real personalization Your private Network Account allows you to set all your security preferences — and change them at any time. Remotely arm or disarm your security feature of your Entourage PS, choose icons and names for your different devices, remotely locate your various GPS devices, check your vehicle’s speed and direction on Google™ maps and more.

Real easy With its wide range of features, dependable performance and superior quality of user experience, the Entourage PS is the smartest choice in truly portable security and location awareness for your life on-the-go.

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Customer Testimonials

“With Entourage PS, I know when my 16 year-old takes the car, that he’s respecting my limits—and the proof is right there on the Network Account page. I’m a fan.”—John Miles

“It’s small enough that I can put one in my daughter’s school backpack. That way I can know just where she is throughout the day...and after school.”—Carol Hill

“The text alerts are great. I like the idea of knowing right away if someone has been messing with my car.”—Gary Morris

Statistics

ESCORT, the award-winning leader in radar and laser detection, wants you to know...

• Every 28.8 seconds, another motor vehicle is stolen in the U.S.

• If your vehicle is stolen, there’s more at stake than just your insurance deductible and replacement costs

• When theft happens to you, your insurance premiums could rise, it could cost you time off of work dealing with police, you could rack up unwanted rental fees and more

• You can do something about it – Buy an ESCORT Entourage PS

4.3 Product Descriptions – Suggested Uses, Testimonials & Statistics

Suggested Uses Aside From Vehicle Security

When you know is as important as what you know.

With ESCORT Entourage PS, location awareness means staying connected to the things that matter most. Put one in your car, your luggage, or in your child’s backpack. You can even share the location of your ESCORT Entourage PS with people you know.

For the sports enthusiast: Stay on top of your stuff like your bike, your board or your golf clubs. Share your location with other members of your bike club or hiking party.

For the traveler: Look after your belongings in your hotel room or track your luggage—for those times it jets off without you. Create a history of your where you’ve been and when you’ve been there.

For the parent: Become aware of your teenage driver’s location, driving habits and overall safety. Keep tabs on anyone who might borrow your vehicle, like a nanny, relative or friend and keep track of your child and their school backpack—all-in-one.

For the family: Be able to quickly locate your spouse or partner in case of an emergency. Make sure your loved ones have safely arrived at their destination.

For the concerned: Learn immediately if your vehicle has been tampered with by an unknown individual when you’re at work. Relax knowing that the internal battery lasts up to one full week on a single charge

For the small business: Make sure your vehicles are where they’re supposed to be—and when they’re supposed to be there. Let your team collaborate with each other by communicating with one another.

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4.4 Product Descriptions – Bulleted Features

Key Product Feature Bullet Points

• Automatic arming and disarming of the system with the MyPass™ key fob• Tamper-sensing technology alerts you when someone tampers with your vehicle• GPS security perimeter monitoring alerts you when your vehicle’s location is compromised• Receive instant alerts via email and text message when your vehicle’s security is threatened• Locate your vehicle using real-time GPS tracking technology from your Internet browser or mobile phone• Optional Blackline GPS Monitoring and Recovery Service• Monthly service plan required starting at $14.95/month

Additional Product Feature Bullet Points (pending space limitations)

• Wireless coverage in the US and Canada• Easy-to-personalize online Internet browser-based interface• Unlimited real-time locating in as quick as 20 seconds• Customizable tracking history on a daily, weekly or monthly schedule, plus rapid tracking every 10

seconds for up to 10 minutes at a time• Alerts and notifications about the status of your device sent via email and text message (SMS) to your

mobile phone• Early indication of possible theft through tamper-sensing and alerting• Simple SMS command feature to let ESCORT Entourage PS know what you want it to do• Full Google™ map features to see your device’s location, including map, satellite and hybrid view• 6-month location and security data history within your personalize Network Account powered by

Blackline GPS• FREE Location-sharing and Friend-finder app for supported smartphones with an unparalleled,

convenient mobile interface• 24/7 live customer care

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4.5 Product Descriptions – Subscription Plans

Subscription Plan Description

We’ve got the plan for your life-on-the-go.

Put the advanced technology of the ESCORT Entourage PS to work for you as a comforting extra layer of assurance for your vehicles and personal belongings for only $14.95/month (3 month prepayment and activation fee of $29.95 required when activating device). Or, subscribe to an annual plan and pay no activation fee. Plans have no contracts, no cancellation fees, and include all the features.

ESCORT Entourage PS Subscription plan powered by Blackline GPS includes the following standard features:

• Access to your personal Network Account powered by Blackline GPS, that is the online home for your ESCORT Entourage PS

• Unlimited real-time locating produces locations as quick as 20 seconds• No service cancellation fees• Wireless coverage in the US and Canada• Easy-to-personalize online Internet browser-based interface• Continuous tracking provides 10-second locations for up to 10 minutes at a time• Tracking scheduler automates tracking for you with tracking intervals as quick as every

10 minutes• Mobile security alerts and notification via email and text message (SMS)• Early indication of possible theft through tamper-sensing (vibration) and alerting• Early theft indication through GPS security perimeter monitoring and breach alerting• Remote control interface for remote interaction and locating via text message (SMS)

from your mobile phone • Interactive mapping with zoom and panning features• 6-month location and security data history within Network Account that stores loca-

tion, speed, direction, altitude, alerts and more• FREE Location-sharing and Friend-finder app for supported smartphones with an

unparalleled, convenient mobile interface• Hassle-free, automatically recurring credit card billing from Blackline GPS• 24/7 live customer care

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4.6 Product Descriptions – Subscription Plan Pricing

The Subscription Plans for ESCORT Entourage PS

The Pay as you go Monthly Plan

• $19.95/month with uninterrupted monthly billing• $29.95 activation fee• No cancellation fee• No contracts$19.95/month with activation

The Lowest Basic Monthly Plan

• $14.95/month with uninterrupted monthly billing with a 3 month prepayment

• $29.95 activation fee• No cancellation fee• No contracts$14.95/month with activation – Save up to $60/year

Annual Pay Now, Pay Less

• Our best monthly rate of $14.95 for 12 months• 1 year uninterrupted coverage• No activation fee ($29.95 in savings)• No cancellation fee• One time payment• No contracts$179.40/year – Total savings of up to $90

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4.7 Product Descriptions – Product Specs

Size & weight

• Length: 10 cm L , 7.5 cm W, 2.5 cm T (4”L X 3”W X 1”T)

• Weight: 120g, 4.2oz

Buttons & indicator lights

• Power button with green wireless connection light

• Security arm/disarm button with red security arm light

Wireless

• GSM/GPRS: Quad-band

• 2-way communication enables real-time tracking and remote arming and disarming

Alerts & notifications via email and text message (SMS)

• Tamper-sense alert

• GPS security perimeter breach alert

• Low-battery notification

• On-network notification

• Off-network notification

GPS

• Real-time GPS tracking turnaround time: 20-40 seconds typical

• Continuous GPS tracking turnaround time: 10-20 seconds (3 min sessions)

• GPS tracking schedule: 15 minute intervals

• Positioning accuracy: ~3 meters (depending on signal coverage)

• UltimateSense™ GPS antenna technology makes the most of weak GPS coverage

Power & battery

• Built-in rechargeable Li-polymer battery

• Battery life: up to 7 days

• Power system compatibility: 12 VDC

• Power connector: DC jack

Device requirements

• Blackline GPS service plan

• GSM/GPRS wireless communication coverage

• GPS signal coverage

Computer requirements

• PC Internet browsers: Internet Explorer, Firefox, Safari

• Mac Internet browsers: Safari, Firefox

Mobile phone required for mobile alerting

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5.1 Product FAQ

Top Frequently Asked Questions for ESCORT Entourage PS powered by Blackline GPS

Q: How can I get the best battery life from my ESCORT Entourage PS?

A: Depending on your use case, consider turning ESCORT Entourage PS off when not in use. Your ESCORT Entourage PS battery life depends on how many locations that it provides before the battery is empty. Consider using a less frequent schedule - using a schedule to automate tracking decrease battery life by operating the internal GPS receiver more frequently. Consider charging ESCORT Entourage PS on the go using the included vehicle charger accessory.

Q: Where should I stow ESCORT Entourage PS within my vehicle?

A: There are many locations to place ESCORT Entourage PS within your vehicle. First, look for a discrete location that is away from moving parts of your vehicle. Next, make sure that ESCORT Entourage PS will not be subjected to hot temperatures. You should make sure that ESCORT Entourage PS is conveniently placed such that if you ever need to remove the device, that it does not require a great deal of effort. Make sure you have approximately 6 inches (15 cm) of clearance between the top of ESCORT Entourage PS (the button-side) and any metallic or carbon fiber object.

Q: What is the Network Account used for?

A: The Network Account powered by Blackline GPS is an account that you create online that provides access to your ESCORT Entourage PS product. ESCORT Entourage PS must be activated within your Network Account, once it has been created. Creating a Network Account takes only a couple minutes.

Q: What does Online and Offline mean?

A: Online indicates that your ESCORT Entourage PS device is wirelessly connected to the Blackline Network. It has sufficient battery capacity and wireless signal coverage to operate. You may request locations and the device is prepared to operate from a security perspective. Offline indicates that your ESCORT Entourage PS is not communicating with the Network and is not available for location requests or provide security features. Reasons that your ESCORT Entourage PS product may show as offline include it not yet being active, a drained vehicle and internal backup battery, or it being located in a position without sufficient wireless signal coverage.

Q: What does “Timeout, could not calculate a location” mean?

A: If your ESCORT Entourage PS is within wireless communication coverage and your Network Account reports “Timeout, could not calculate a location”, your ESCORT Entourage PS is located in an area of weak GPS signal coverage and is not able to compute a location. Consider configuring a schedule to ensure that when your ESCORT Entourage PS is able to compute a location. When a new location becomes available, it will be stored within your Network Account’s Event History, located on the Tracking page. If you believe that your ESCORT Entourage PS will be moving from the weak GPS signal coverage area in the near future, please try again soon.

Q: Do I have to wait until the battery is empty before recharging my ESCORT Entourage PS?

A: You do not have to wait until the battery is empty before recharging ESCORT Entourage PS. You may charge the product at any time. ESCORT Entourage PS comes with a convenient vehicle charger accessory that is helpful to keep ESCORT Entourage PS charged at all times.

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5.1 Product FAQ (cont.)

Q: What do I do if I want to update my payment information?

A: Please contact Blackline GPS Customer Care at 1-866-859-4118.

Q: How do I track the location of ESCORT Entourage PS if I need to know its location frequently?

A: For special situations, you may desire to have a continually-updating display of your ESCORT Entourage PS / vehicle location. To accommodate this type of need, press the Continuous Tracking button on the Tracking page for the device you wish to track. The first location request takes approximately 20 to 40 seconds. Additional locations will automatically stream every 10 seconds, for up to 10 minutes, and automatically display on the map.

Q: Is there a way to automate tracking of my ESCORT Entourage PS for when I’m not in front of my computer?

A: Yes, you can configure a schedule that automates tracking for when you’re not able to manually request a location. To configure a schedule, log into your Network Account and click the Schedule link in the navigation bar. On the Schedule page, choose the tracking interval, the duration, when the schedule should begin, and press the Save button

Q: How do I configure my alerting preferences to that I’m aware of security threats or the system’s ability to notify me of other conditions?

A: Log into your Network Account and click the Preferences link in the navigation bar. Press the Alert Preferences button and the Preferences page will display the Alert Preferences form. You may configure two each of email and text message notifications. By default, when entering either an email address or mobile phone number, you are subscribing to the Tamper (vibration) alerts and GPS security perimeter breach alerts. Optionally, you may configure additional settings below, such as Pet Mode, Network Log-on Notification, and others. When entering mobile phone numbers, ensure that they are 10-digit phone numbers that include your area code. Please note that the country code of “1” is not required. From the drop-down box to the right of the mobile phone number, select your carrier from the drop-down box. If your carrier is not present in this list, please contact Blackline GPS Customer Care at 1-866-859-4118.

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6.1 Respecting Trademarks

Each Compliance Logo has been registered as a trademark with Blackline GPS, Corp. This protects Blackline GPS and its intellectual property rights. The trademark symbol “tm” communicates the fact that Blackline GPS owns its exclusive rights and is built into every logo. It’s another reason why the authorized Compliance Logo should always be reproduced precisely. When the Compliance Logos are used in documentation, such as a brochure or advertisement, a written attribution block should be included. The attribution should be in small print, but large enough to be legible. The attribution usually appears at the end of a document, the bottom of a web page, the inside cover of a publication, at the bottom or side of a print ad, or on the back of a package. For the Compliance Logos, the attribution should read:

© Copyright 2009 Blackline GPS Corp. All rights reserved. Entourage PS, Blackline GPS, and UltimateSense are trademarks or registered trademarks of Blackline GPS Corp. in the U.S., Canada, and/or other countries.

Other trademarks

ESCORT and the ESCORT logo are trademarks and/or registered trademarks of Escort, Inc., in the U.S., Canada, and/or other countries and used under license.

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7.1 Resources

Blackline GPS Branding Team

Contact Info

Blackline GPS, Corp.Marketing and Branding Department118 Corporate Park Drive, Suite 119Henderson, Nevada 89074

Email: craigs@blacklinegps.comPhone: 702.558.4680Website: www.BlacklineGPS.com