5FCMYK.eps

5F2color.eps

5F1color.eps

5FfullCMYK.eps

5Ffull2color.eps

5Ffull1color.eps

These logos are all important branding elements and need to appear on all advertisements

and announcements for this exhibit both in print and online. It is optional to use the full title

logo. These logos can be found under BRANDING ELEMENTS // LOGOS. The credit line,

“Created by The Children’s Museum of Boston and Capital Children’s Museum. 5 Friends

from Japan is part of the Asian Exhibit Initiative, funded by the Freeman Foundation and ad-

ministered by the Association of Children’s Museums.” must appear on every printed piece.

BRANDING ELEMENTS // LOGOS

EXHIBIT LOGO EXHIBIT LOGO - FULL TITLE

FIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL

©2003, The Children’s Museum of Boston and Capital Children’s Museum

The 5 Friends from Japan exhibit brand uses specific Pantone and Process colors:

PMS: 2965

BRANDING ELEMENTS // COLORS

PMS: 1817

PMS: 397

PMS: 2935 PMS: 2925 PMS: 2915

PMS: 206 PMS: 159 PMS: 116

PMS: 3965 black white

C: 100M: 38Y: 0K: 69

C: 0M: 72Y: 83K: 76

C: 43M: 0Y: 100K: 23

C: 100M: 46Y: 0K: 0

C: 0M: 100Y: 35K: 0

C: 18M: 0Y: 91K: 0

C: 85M: 24Y: 0K: 0

C: 0M: 65Y: 100K: 0

C: 0M: 0Y: 0K: 100

C: 59M: 7Y: 0K: 0

C: 0M: 21Y: 97K: 0

C: 0M: 0Y: 0K: 0

FIVE FRIENDS FROM JAPAN // GRAPHICS MANUALFIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL

©2003, The Children’s Museum of Boston and Capital Children’s Museum

These dotted backgrounds can be used instead of solid colors to add another dimension to

your design and complete the brand of this exhibit. Either a solid color or the suggested gra-

dient colors can be used. These can be found in BRANDING ELEMENTS // BACKGROUNDS.

BRANDING ELEMENTS //BACKGROUNDS

dotblue.eps dotgrn.eps

dotorng.eps dotpink.eps

dotyell.eps

FIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL

©2003, The Children’s Museum of Boston and Capital Children’s Museum

BRANDING ELEMENTS // BACKGROUNDS

These colored boxes are used to contain text or images. These add another dimension to

your design and complete the brand of this exhibit. Either a solid stroke or a dotted stroke

can be used. These can be found in BRANDING ELEMENTS // BACKGROUNDS.

boxes.eps

FIVE FRIENDS FROM JAPAN // GRAPHICS MANUALFIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL

©2003, The Children’s Museum of Boston and Capital Children’s Museum

BRANDING ELEMENTS // TYPOGRAPHY

Japanese text can help make your design more authentic and easily recognizable as an

exhibit about Japan. The friends‘ names can be oriented either vertically or horizontally. Use

Japanese text only alongside English text. This text can be found under BRANDING

ELEMENTS // TYPOGRAPHY.

japanese.eps

FIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL

©2003, The Children’s Museum of Boston and Capital Children’s Museum

BRANDING ELEMENTS // TYPOGRAPHY

The fonts used for this exhibit are VAG Rounded and Univers. Tip for creating dynamic head-

lines that pop off of vibrant backgrounds: In Adobe Illustrator, create your headline text. Put

a thick stroke around that text. Copy that text and paste it on top. Change the fill color and

delete the stroke. Align the top text with the bottom text to achieve the desired result. The

fonts and sample typography can be found in BRANDING ELEMENTS // TYPOGRAPHY.

VAG ROUNDED - BOLD 30pt.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

UNIVERS - 55 Roman 30pt.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

headsample.eps

FIVE FRIENDS FROM JAPAN // GRAPHICS MANUALFIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL

©2003, The Children’s Museum of Boston and Capital Children’s Museum

BRANDING ELEMENTS // PHOTOGRAPHY

The five friends can be either clipped out of their environment (seen here) or seen in their

environment. These five photographs are provided with clipping paths. Other selected

photos are provided. They can be found under BRANDING ELEMENTS // PHOTOGRAPHY.

aisa.eps ken.eps sakiko.eps

yusuke.epsshoko.eps

FIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL

©2003, The Children’s Museum of Boston and Capital Children’s Museum

BRANDING ELEMENTS // TEMPLATES

These ads/promos are working .eps documents. They are templates for creative promotion.

These ads/promos also show relationships between logos, sponsors, photographs, and

other branding elements. A calendar highlighting all exhibit-related activities is a great way

to promote both your museum and the exhibit. These can be found under BRANDING

ELEMENTS // TEMPLATES.

JANUARY 11, 2004! JANUARY 11, 2004! JANUARY 11, 2004!

NEW EXHIBIT OPENINGNEW EXHIBIT OPENING

Created by The Children's Museum of Boston and Capital Children's Museum.Funded by the Freeman Foundation. Supported by the Association of Children's Museums.

Five Friends from Japan will travel to ten cities across the United States over the course of five years!

Annual Japanese New Year Celebration with the Japan Society of

Boston and official opening of the new exhibit!

Special Boston-Kyoto Sister-City celebration, featuring Kodomo

Kobo, a group of children from Kyoto, Japan!

Japanese Children’s Day Festival!

Sunday, January 11, 2004:

Sunday, March 28, 2004:

Sunday, May 9, 2004:

JOIN US FOR THESE

Also, daily activities & monthly

workshops related to Japan offered

at the Museum all spring… check

out the calendar pages inside!

JOIN US FOR THESE

BIG FESTIVALS @ THE MUSEUM THEMED WORKSHOPS

DAILY FLOOR KIT ACTIVITIES JAPANESE HOLIDAYS

FUN QUIZ QUESTIONS

CALENDAR KEYCALENDAR KEY

NEW YEAR’S

DAY *

COMING OF

AGE DAY *

EXHIBIT OPENS;

JAPANESE NEW

YEAR FESTIVAL*

NEW YEAR’S DAY: This is the most important family holiday in Japan. People visit temples and shrines to make wishes for the upcoming year.

COMING OF AGE DAY: Everyone who is twenty years old this year can participate in a celebration to honor their passage to adulthood.

QUIZ QUESTION

What is Shoko’s favorite pop music group? Visit her room to find out!

SHOKO’S DAILYFLOOR KIT ACTIVITY

“Music Matching Game”in Shoko’s Living Room

MARTIN LUTHER

KING, JR. DAY

AMERICAN HOLIDAYS

Look inside fora calendar of

related events!

Look inside fora calendar of

related events!

JAPANESE NEW YEAR FESTIVAL: Come see the new exhibit and special performances! Co-sponsored by the Japan Society of Boston.

TEACHER

SEMINAR*

TEACHER SEMINAR: Growing Up in Japan: Professional Development Seminar for Educators.9 am-3 pm. Email asia@bostonkids.org for details and registration materials.

SHO

KO

SHO

KO

www.BostonKids.org

Please note: Schedule subject to change.

Please check our website, www.BostonKids.org,

or call the Museum at (617) 426-8855

for further details.

300 Congress Street, BostonSouth Station

Open Daily 10am - 5pmplus Fridays until 9pmwww.BostonKids.org

Visit the interactive exhibit designed to educate the young and old by highlighting vignettes of five Japanese children.

MARK YOURCALENDARfor two new

exhibits openingthis summer:

Yes I Can! andBoston Black.

calendar.eps

ad.eps

banner_med.epsbanner_lg.eps

FIVE FRIENDS FROM JAPAN // GRAPHICS MANUALFIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL

©2003, The Children’s Museum of Boston and Capital Children’s Museum