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BRANDING at a GLANCE IIDA BRAND IIDA is a professional association of 13,000 Members in 10 specialty Forums and 32 Chapters around the world. Our Members, our events, our educational initiatives, our campaigns, and our physical and social media presence articulate our brand. Each Chapter is charged with embracing and maintaining the integrity of the International logo. As an organization of Designers, graphic treatment is very important to our organization and our Members, and it is imperative to maintain a consistent image throughout any deliverable that goes before Members, potential Members and the entire Industry. This cheat sheet will serve as a quick reference for you and your Chapter. IIDA MISSION STATEMENT: The International Interior Design Association (IIDA) works to enhance the quality of life through excellence in interior design and to advance interior design through knowledge, value and community. THE ELEVATOR PITCH (ANSWERING, WHAT IS IIDA?) The International Interior Design Association (IIDA) is a professional networking and educational association with more than 13,000 Members practicing worldwide in more than 50 countries. Feel free to personalize this statement by adding a sentence about what makes your Chapter unique and interesting. IIDA TAGLINES Knowledge Value Community The Future of Design. Design is Life, IIDA is Design. updated 3/2013

BRANDING at a GLANCEtYPEFACE CoLoR PALEttE RECoMMENDAtIoN GothAM htF: Used primarily for headlines and body text at vary-ing weights. Sans serif, modern, professional yet unpretentious

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Page 1: BRANDING at a GLANCEtYPEFACE CoLoR PALEttE RECoMMENDAtIoN GothAM htF: Used primarily for headlines and body text at vary-ing weights. Sans serif, modern, professional yet unpretentious

BRANDING at a GLANCE

IIDA BRANDIIDA is a professional association of 13,000 Members in 10 specialty Forums and

32 Chapters around the world. Our Members, our events, our educational initiatives,

our campaigns, and our physical and social media presence articulate our brand. Each

Chapter is charged with embracing and maintaining the integrity of the International logo.

As an organization of Designers, graphic treatment is very important to our organization

and our Members, and it is imperative to maintain a consistent image throughout any

deliverable that goes before Members, potential Members and the entire Industry.

This cheat sheet will serve as a quick reference for you and your Chapter.

IIDA MIssIoN stAtEMENt:The International Interior Design Association (IIDA) works to enhance the quality of life

through excellence in interior design and to advance interior design through knowledge,

value and community.

thE ELEvAtoR PItCh (ANswERING, whAt Is IIDA?)The International Interior Design Association (IIDA) is a professional networking and

educational association with more than 13,000 Members practicing worldwide in

more than 50 countries.

Feel free to personalize this statement by adding a sentence about what makes your

Chapter unique and interesting.

IIDA tAGLINEsKnowledge Value Community

The Future of Design.

Design is Life, IIDA is Design.

updated 3/2013

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IIDA LoGo

IIDA LoGo UsAGE

IIDA ChAPtER, CItY CENtER & MEMBERshIP CAtEGoRIEs

PRIMARY LoGoBlack

sECoNDARY LoGoGrey

INvERtED LoGoInverted as white onblack background

It is important to retain the integrity of the IIDA logo through a strong visual presence. Recom-mendation for the freespace surrounding the logo has been determined by the measurement of space between the mid-hori-zontal line and the logotype (X). Space surrounding the logo on all sides must be twice the measurement which is 2X*.

*Example: If X = 1.5 inches, the freespace around the logo on 4 sides must be 2X = 3 inches.

The black, grey and reversed white logos are IIDA’s primary and secondary logos, and are also the preferred logos when an audience may be introduced to IIDA for the first time. Instances of this include: website, social media, business cards, stationery and Chapter email signatures.

You may change the color of the logo to fit into various marketing campaigns and event collateral. When doing this we suggest that the chapter name appear in a different tone than the IIDA logo.

The City Center logo follows the same rules as the Chapter logos regarding size, color and how the City Center name is displayed along with the IIDA logo. Nothing should ever be distributed with only the City Center logo. The City Center logo must always appear with the Chapter logo--the only exception being social media.

City Center logos are not mandatory, but it is an option for Chapters if the Chapter Board approves such a logo.

The “IIDA” logotype, the linear treatment and “International Interior Design Association” logotype must always appear together in the mark.

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REGIoNAL IDENtItIEs

LoGo APPLICAtIoN / STATIONARY & BADGES

A regional identity is a graphic system (colors, type, imagery, etc.) that a Chapter has created that resonates in their community, but is never a substitution for the IIDA logo. It is not mandatory for a Chapter to have a regional identity. The regional identities created for your Chapter and City Centers must be used in concert with the Chapter logo. Whenever the regional identity appears, so must the IIDA logo. The regional identity should never appear larger or more prominent than the Chapter logo.

LETTERHEADThe offi cial Chapter stationary shouldonly include the Chapter logo.

BUSINESS CARDS

NAMETAGS/BADGES

tYPEFACE CoLoR PALEttE RECoMMENDAtIoN

GothAM htF: Used primarily for headlines and body text at vary-ing weights. Sans serif, modern, professional yet unpretentious.

DIN: Secondary typeface for headlines and a display font. Sans serif, modern, futuristic.

PANTONE BLACK

CMYK0-0-0-100

RGB0-0-0

PANTONE COOL GREY 8

CMYK0-0-0-50

RGB147-149-152

PANTONE 313

CMYK100-0-8-13

RGB0-154-199

PANTONE 7409

CMYK0-30-95-0

RGB253-185-36

PANTONE 382

CMYK29-0-100-0

RGB193-216-47

IIDA BLACK IIDA GREY IIDA BLUE IIDA oRANGE IIDA GREEN

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LoGo APPLICAtIoN / EVENT COLLATERAL

IIDA is the leading network of proven design professionals committed to

the highest educational and professional standards. Our members bring

innovation to the living and working environments that they create.

We Make Designers Better

IIDA SOUTH FLORIDA CHAPTER SPRING MEMBER MIXER

APRIL 2 / 7:00 PM

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut faucibus tincidunt suscipit. Cras bibendum, leo et sollicitudin viverra, massa augue lobortis odio, eu con-sectetur ipsum augue nec ante. Ut vulputate, ligula et tincidunt venenatis, turpis sapien malesuada neque, id adipiscing tellus enim eu leo. Donec quis nisl non nunc adipiscing dignissim. Sed ut dui ut diam molestie.

EVENT BANNER

EVENT INVITEThe IIDA logo should be at least 50% larger than sponsor logos.

CITY CENTER EVENT INVITEThe IIDA Chapter logo should appear on all City Center communications.A City Center logo is not a requirement unless the Chapter Board approves.

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LoGo APPLICAtIoN / WEBSITE & SOCIAL MEDIA

CHAPTER FACEBOOK PAGEThe main profi le photo on social media outlets shouldbe the designated Chapter/City Center logo.

Regional identities may be used for the cover photos, backgrounds images, etc.

DIMENSIONS:Facebook Profi le Photo: 160 x 160pxFacebook Cover Photo: 851 x 315 px

Twitter Profi le Photo: 81 x 81pxTwitter Header Image: 520 x 260 px

CITY CENTER FACEBOOK PAGE

For any questions on these requirements and the IIDA brand, please contact [email protected] or visit www.iida.org

CHAPTER WEBSITEThe Chapter logo should be prominent in the upper left or right corner.