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CO-OP Brand USA Originals VISIT THE USA: DESTINATION PAGE Destination Page States and cities have the opportunity to showcase your destination through a destination page on the VisitTheUSA and GoUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module. 18_BrandUSA_ProgramSheet_VTUSA_Destination_Page_030218_V2 Market Availability: PROGRAM SUMMARY Dates Active in Market: Ongoing Opportunity & Materials Close Date: Ongoing Contact your Brand USA or Miles Representative for Details Brazil Australia Colombia China Chile India Germany Sweden Japan Canada South Korea Mexico France UK Markets include: India, Australia, Sweden, Canada (French and English), Korean, Japanese, Portuguese, Spanish (Mexico, Colombia, Chile), German, China Simplified *In select target market **Opportunity to include UGC from Instagram Now includes content on China site*! Additional Opportunities Partner Investment Digital Opportunities Package Components $1,750 Translate Existing English Content to China site* 1-2 Pages $1,500 3+ Pages $2,000 Optional Content Updates Update up to 150 words, 5 photos and factually incorrect copy Complimentary Courtesy Content Updates Opportunity to update factually incorrect copy, up to 2 images + captions, links, up to 1 Fun Fact + up to 1 Event New Partners Content Refresh + Marketing Partner Investment $10,000 $8,500 Page Type STATES CITIES STATES CITIES Featured Content with Translations Up to 500 words Update up to 500 words Photos in Header Gallery Up to 10 photos Update 5 photos Video in Hero Gallery & Featured Content Branding on Page 2 opportunities to include Partner links, Logo and CTA in “Official Travel Info” section Updates to existing Partner links + CTA Fun Facts Carousel Up to 3 Fun Facts Update 1 Fun Fact Homepage Promotions* 1-week in Hero Gallery (spot #2/3), 1-Week in USA Spotlight Promotion 1-Week in USA Spotlight Promotion Paid Promotions: Outbrain/Taboola 4,000 clicks in market of choice 3,500 clicks in market of choice Organic Promotions 3-Mos. Featured Priority placement in all areas of organic promotion 1-Mos. Featured Priority placement in all areas of organic promotion Must-See Module** Up to 10 N/A Update 5 N/A Events** N/A Up to 12 events (one per month) N/A Update up to 6 events Trip Advisor “Things To Do” section N/A N/A Highlights Guaranteed traffic in market of choice SEO optimization Responsive design Related content and intuitive search to enhance user experience

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CO-OP

Brand USA OriginalsVISIT THE USA: DESTINATION PAGE

Destination Page States and cities have the opportunity to showcase your destination through a destination page on the VisitTheUSA and GoUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.

18_BrandUSA_ProgramSheet_VTUSA_Destination_Page_030218_V2

Market Availability:

PROGRAM SUMMARY

Dates Active in Market: Ongoing

Opportunity & Materials Close Date: Ongoing

Contact your Brand USA or Miles Representative for Details

BrazilAustralia ColombiaChinaChile

IndiaGermany SwedenJapan

Canada

South KoreaMexico

France

UK

Markets include: India, Australia, Sweden, Canada (French and English), Korean, Japanese, Portuguese, Spanish (Mexico, Colombia, Chile), German, China Simplified*In select target market **Opportunity to include UGC from Instagram

Now includes content on China site*!

Additional Opportunities

PartnerInvestment

Digital Opportunities

Package Components

$1,750 Translate Existing English Content

to China site*

1-2 Pages

$1,500 3+ Pages

$2,000Optional Content Updates

Update up to 150 words, 5 photos

and factually incorrect copy

ComplimentaryCourtesy Content Updates

Opportunity to update factually incorrect copy,

up to 2 images + captions, links,

up to 1 Fun Fact + up to 1 Event

New Partners Content Refresh + Marketing

Partner Investment $10,000 $8,500

Page Type STATES CITIES STATES CITIES

Featured Content with Translations

Up to 500 words

Update up to 500 words

Photos in Header Gallery Up to 10 photos Update 5 photos

Video in Hero Gallery & Featured Content

Branding on Page2 opportunities to include

Partner links, Logo and CTA in “Official Travel Info” section

Updates to existing Partner links + CTA

Fun Facts Carousel Up to 3 Fun Facts Update 1 Fun Fact

Homepage Promotions*

1-week in Hero Gallery (spot #2/3), 1-Week in USA Spotlight Promotion

1-Week in USA Spotlight Promotion

Paid Promotions: Outbrain/Taboola

4,000 clicks in market of choice

3,500 clicks in market of choice

Organic Promotions

3-Mos. Featured Priority placement in all areas of organic promotion

1-Mos. Featured Priority placement in all areas of organic promotion

Must-See Module** Up to 10 N/A Update 5 N/A

Events** N/A Up to 12 events (one per month)

N/A Update up to 6 events

Trip Advisor “Things To Do” section N/A N/A

Highlights Guaranteed traffic in market of choice

SEO optimization

Responsive design

Related content and intuitive search to enhance user experience

CO-OP

Brand USA OriginalsVISIT THE USA: EXPERIENCE PAGE

Experience Page Experience pages are designed for cities, attractions and other travel partners to create thematic content with organic and paid marketing strategies for distribution across global markets. Effectively tell – and market – your story through highly curated, topic-driven content.

18_BrandUSA_ProgramSheet_VTUSA_Experience_Page_030218_V2

Market Availability:

PROGRAM SUMMARY

Dates Active in Market: Ongoing

Opportunity & Materials Close Date: Ongoing

Contact your Brand USA or Miles Representative for Details

BrazilAustralia ColombiaChinaChile

IndiaGermany SwedenJapan

Canada

South KoreaMexico

France

UK

Markets include: India, Australia, Sweden, Canada (French and English), Korean, Japanese, Portuguese, Spanish (Mexico, Colombia, Chile), German, China Simplified*In select target market

Now includes content on China site*!

Additional Opportunities

PartnerInvestment

Digital Opportunities

Package Components

$1,750 Translate Existing English Content

to China site*

1-2 pages

$1,500 3+ pages

$2,000

Content Updates

Update up to 150 words, 5 photos

and factually incorrect copy

ComplimentaryCourtesy Content Updates

Opportunity to update factually incorrect copy,

up to 2 images + captions, links

New Partners Content Refresh + Marketing

Partner Investment $10,000 $8,500

Featured Content with Translations

Up to 500 words

Update up to 500 words

Photos Up to 10 photos Update 5 photos

Video in Hero Gallery & Featured Content

Include video content directly related to Experience

Include video content directly related to Experience

Branding on Page Include partner links in “More information” section

Updates to existing Partner links

Homepage Promotions*

1-week in Hero Gallery (spot #2/3), 1-Week in USA Spotlight Promotion 1-Week in USA Spotlight Promotion

Paid Promotions: Outbrain/Taboola

4,000 clicks in market of choice

3,500 clicks in market of choice

Organic Promotions

3-Mos. Featured Priority placement in all areas of organic promotion

1-Mos. Featured Priority placement in all areas of organic promotion

Highlights Guaranteed traffic in market of choice

SEO optimization

Feature multiple destinations in one article

Responsive design

Related content and intuitive search to enhance user experience

• Cities & Towns

• Entertainment

• Food & Drink

• Outdoors

• Lifestyle

• Culture & History

Recommended Themes

Now includes content on China site*!

Brand USA OriginalsVISIT THE USA: TRIPS PAGE

A Trips Page is the ideal space for regions, states and cities to come together to showcase regional or statewide trips featuring overnight stays in multiple destinations. All trips pages include a digital content marketing strategy to guarantee traffic in the market of your choice, plus extensive organic promotion.

18_BrandUSA_ProgramSheet_VTUSA_Trips_Page_030218_V2

Market Availability:

PROGRAM SUMMARY

Dates Active in Market: Ongoing

Opportunity/Materials Close Date: Ongoing

BrazilAustralia ColombiaChinaChile

IndiaGermany SwedenJapan

Canada

South KoreaMexico

France

UK

Markets include: India, Australia, Sweden, Canada (French and English), Korean, Japanese, Portuguese, Spanish (Mexico, Colombia, Chile), German, China Simplified*In select target market

New Partners

Partner Investment $10,000

Page Type TRIPS

Featured Content with Translations Up to5 stops - 200 words per stop

Photos Up to 6 photos: 1 hero image + 1 per trip stop

Video in Hero Gallery & Featured Content Include video content directly related to trip

Branding on Page 2 opportunities to include partner links, logo and CTA in “Official Travel Info” section

Homepage Promotions* 1-week in Hero Gallery (spot #2/3), 1-Week in USA Spotlight Promotion

Paid Promotions Outbrain/Taboola 3,700 clicks in market of choice

Organic Promotions 3-Mos. Featured Priority placement in all areas of organic promotion

Additional Opportunities

PartnerInvestment

Digital Opportunities Package Components

$1,750 Translate Existing English Content to China site *

1-2 pages

$1,500 3+ pages

$2,000 Optional Content Updates

Update up to 150 words, 5 photos and factually incorrect copy - includes all

languages

$1,600 Additional Trips Stops

Add one stop + image on road trips page (up to 200 words)

Complimentary Courtesy Content Updates

Opportunity to update factually incorrect copy, up to 2 images + captions, links

Contact your Brand USA or Miles Representative for Details

Highlights Guaranteed traffic in market of choice

SEO optimization

Feature multiple destinations in one article

Responsive design

Interactive scrolling follows trip progression