Brand Positioning and Branding Strategies

8/7/2019 Brand Positioning and Branding Strategies

1/46

7,3/!489433

%#

#


2/46

4390398

!48943389,902039

!07.059:,2,553

#05489433


3/46

!489433


4/46

%05,.0,574/:.9

-7,3/4774:541574/:.984..:5083

.438:207823/8

70,9;094.4250934110738

!489433


5/46

%4.422:3.,90,.447-7,3/5489433,29

5,384:/3.:/0,548943389,902039;%4

9,70974:5,3/300/4:77,3/8.43.059

9,9 543941/110703.0

%4 -:8574108843,84300/9489,47,30/!,2!498 ,300.9743.47,3079,9,484:94-,.:5

108434:7!24700,8,3/70,-9,3.425099;0

574/:.98

$905422:3.,93,548943


6/46

,709!489433

!48943389,902039 %44:3,.9;08419/73.438:20784,;0990

92014780054:39,308908419/739,9;084:247003079,3,34907-7,3/-0.,:809,8

900890;041.,1103094:39,304:.,389,,079,3/005430;03034:,;0349-003,-09409,44/3988005


7/46


8/46

!07.059:,2,55394089,-8574/:.9

548943

!07.059:,2,5538,

20,3841/85,347

7,53394472470

/2038438904.,94341

574/:.98-7,3/84774:58

41574/:.983.:8942078

23/8


9/46

0;0453507.059:,2,58

/0391,80941.425093-7,3/8

/039125479,39,997-:908

%,9.438:2078:8003.4483-09003

-7,3/8:836:,9,9;07080,7. 43/:.96:,399,9;02,70937080,7.070

.438:20788.4700,.-7,3/43,0,997-:908

!49-7,3/843,94/203843,-7,3/8


10/46

!07.059:,,553 0;8

!7.0!7.0

4!7.04!7.0

,88.

,88.

08307

08307

/574/:.9

0574/:.9

'39,0

#0/30

$;07%,-

$,908

4.078!702:2

4.078

,88.8

#0/%,-,8.8

#0/%,-744/8

#0/%,-

08.4


11/46

#05489433

,33

.438:2078

507.05943841,

-7,3/

370,94394.425093-7,3/8


12/46

/40300/9470548943

01.0393,.0;390/0870/548943 94

%4503097,90902,709

%42,9..438:20757010703.08 ,74 7,19390-7,3/,8.:77039

,3032,709472,709.43/9438


13/46

#05489433

"48705489433

,..42580/


14/46

#05489433897,9008

!#&%

$,20 1107039

%#%

#%

$,20

1107039

2,0705489433

39,3-0

705489433

!74/:.9705489433

%,3-0

705489433


15/46

7,3/3897,90

7,3/3897,908.79.,-0.,:80989020,38-.90172.,305.438:2078:3/0789,3/98574/:.98,3/807;.08,3/

47,30902390723/8 %425479,39897,90.9448%0-7,3/574/:.92,97,3/90-7,3/07,7.0594.,7,.9070,3/1472:,90-7,3/3

897,9008-/0133;,74:870,943858,243-7,3/8,3/574/:.98


16/46

7,3/3$97,90477,3/7.90.9:70

%0-7,3/3897,90147,1727010.9890

3:2-07,3/3,9:7041.4224347/893.9;0

-7,3/0020398-7,3/3,20844882-48

09.,550/9490/1107039574/:.9884/-

90172

.-7,3/0020398.,3-0,550/94.

574/:.98,3/903,9:704130,3/0893-7,3/002039894-0,550/9430574/:.98


17/46

%0740417,3/7.90.9:70

,71-7,3/,,703088

2574;0.438:207:3/0789,3/3,3/

.422:3.,9082,79,3//110703.08-09003

3/;/:,574/:.98

49;,90-7,3/2,0

,2097,381074106:9174290-7,3/94

3/;/:,574/:.98942574;097,,3/7050,9

5:7.,80


18/46

7,3/!74/:.9,97

:89/0130

7,3/!74/:.970,943858748 30,3/.,904709038438

!74/:.97,3/70,943858.4:238

7,3/5479144

!74/:.98

7,3/8


19/46

25479,390139438

!74/:.930

74:541574/:.9893,574/:.9.,90479,9

,70.48070,90/

!74/:.92574/:.9,884792039 %080941,574/:.9308,3/90289,9,

5,79.:,780072,08,;,,-094-:078

7,3/2-7,3/,884792039

%080941,-7,3/3089,9,5,79.:,780072,08,;,,-094-:078

!74/:.9-70,9,3/!74/:.9/059


20/46

47/7,3/!479144


21/46

7,3/,23

3/;/:,3,208 &84,594495,890480&5

!0584/039,8354/07$:71#3000890

47547,90-7,3/80!%,9,09.

$05,7,901,23,208 & 7440-43/,2088,30890,8:,.05.084:509.

47547,903,203/;/:,3,20

.42-4 048.4731,08048.78508,7,8$:31407,7,74:3/3:9,7,

:89,7/,7,#,50800/09.


22/46

80,3,3/0,7


23/46


24/46


25/46

989080941,-7,3/8,3/

-7,3/308,5,79.:,7172411078

1478,094-:0783,5,79.:,7.,90471107039-7,3/82,-0

/0830/,3/2,7090/94,550,

94/11070392,7098020398

7,3/!479144


26/46

0833,7,3/!479144

,8.573.508

,202,709.4;07,0 849,934549039,

.:8942078,70-033470/

320-7,3/4;07,5 849,9-7,3/8,7039.425093,24390280;0894,3908,20

.:8942078,5574;,


27/46

7,3/#4083,7,3/!479144

,3078

907-7,3/8

403/3970;0

03/!70890

,848

$:39-&


28/46

7,3/07,7.

20,38418:22,7390-7,3/3897,90-/85,3903:2-07,3/3,9:70

41.42243,3//893.9;0-7,3/0020398

,.7488901728574/:.9870;0,39005.947/07341-7,3/0020398

:801:20,38417,5.,54797,3,

1728-7,3/3897,90


29/46

7,3/07,7.0;08

,27,3/:.

47547,907,3/0307,49478

4/107902474/0&97,

3/;/:,7,3/!,7;03:0


30/46

7,3/07,7.%700%449,

%449,47547,943

%449,

%7:.8

%449,

$&';,380:8%449,

3,3.,

$07;.08

%449,

,78

474, !7:8;,43 0., ,97#

$5/07,27

$

$

!,93:2

/943

$$

$


31/46

47547,907,3/6:9

..:7803700;,39.43899:03984/897431,;47,-0,3/:36:0,884.,9438

,-4:990.47547,90-7,3/320247

3.425,8808,2:./077,3041,884.,94389,3,574/:.9-7,3/


32/46

,27,3/8

7,3/8,550/,.7488,7,3041574/:.9.,904708

3011.03920,38943.42243

,884.,9438942:950-:9/893.9574/:.98


33/46

3/;/:,7,3/8

#0897.90/94088039,430574/:.9.,9047

%0702,-02:950574/:.99508411070/

4390-,8841/110703924/085,.,0

8081,;47809.


34/46

4/1078

$3,8701302039847/110703.08390-7,3/70,90/941,.94788:.,86:,9

0;08,997-:9081:3.943809.

!,8,325479,3947,337403.422:3.,934/1107039574/:.9893

,.,90479,98,70908,20-7,3/3,20

,70


35/46

47547,902,02038438

47547,90574/:.9,997-:908-03019847,999:/08 ":,9

334;,9;03088

!0450,3/70,943858 :89420747039,943

',:08,3/5747,28 43.07399003;7432039

$4.,7085438-9

47547,90.70/-9 507980

%7:894793088

,-9


36/46

7,3/07,7.0.8438

%03:2-07410;08419007,7.94:8030307,

4-7,3/00203981742/11070390;0841

9007,7.,70.42-30/1,9,147,34305,79.:,7574/:.9

4,3430-7,3/002039830/1,9,

942:950574/:.98

0870/-7,3/,,703088,3/2,0,90,.

0;0


37/46

:2-074107,7.0;08

!73.5041825.9 254,8100;08,85488-0

!73.5041.,79 4.,3/70,9438541,-7,3/0020398

02540/2:89-04-;4:8,3/97,385,7039


38/46

0;0841,703088,3/884.,9438

!73.5041700;,3.0 70,904-,,884.,94389,9,70700;,39,.7488

,82,33/;/:,9028,85488-0

!73.5041/1107039,943 1107039,903/;/:,9028,3/-7,3/8


39/46

337,3/8,911070390;08

!73.50415742303.0

%070,9;05742303.041-7,3/0020398,110.98

507.05943841574/:.9/89,3.0,3/9095041

2,0.70,90/14730574/:.98

$300399

7,3//423,3.0

6:,/423,3.0 0;7409,;04:;, 0//423,3.0

47547,90/423,3.0


40/46

337,3/8.7488!74/:.98

!73.5041.42243,9

%02470.4224300203988,70/-574/:.98

908974307903,08


41/46


42/46

47547,907,3/,25,3

11070394-0.9;08,705488-0

:/,,7030884190.425,3,3/903,9:704198

-:83088

70,901,;47,-0,999:/08,3/507.05943841.425,3.70/-9

3-00189,9.,3-00;07,0/-574/:.9850.1.

2,7093

,0,1,;47,-025708843439013,3.,.422:39

49;,9057080390254008,3/,997,.9-0990770.7:98

31:03.05:-.453434388:08


43/46

&83,:80,709394:/7,3/

6:9 %0574.08841 1472:,93,3/25020393

2,7093 ,.9;9089,9,70.,7,.9070/-

,34110717429017294.4397-:90,850.10/

,24:3994,/083,90/.,:8003

.:894207803,0370;03:0574;/3

0.,3089,98,98147,3,943,,3/

3/;/:,4-0.9;08


44/46

/;,39,0841,:80,7093

:/3-7,3/,,703088

3,3.3-7,3/2,0

89,-83-7,3/.70/-9

;43-7,3/10038

70,93,8038041-7,3/.422:39

.93-7,3/03,02039


45/46

7003,7093

850.,.,8041.,:802,70939,985,79.:,7.43.0730/99003;7432039

548434103;7432039,1703/

574/:.98,3/2,70935747,28


46/46

788,7093:/0308

%09408940110.9;02,3,3,.788

,709,99017287085438084:/-0819

,3/9,9984:/-083.070

%&

Documents

Brand Positioning and Branding Strategies