BRAND GUIDELINES

CONTENTS

Welcome ............................. 01Purpose ............................... 02Vision ................................... 02Values .................................. 03Mission Statement ........... 04Tone of Voice ..................... 05Logo Usage ........................ 06Colour Palette ................... 09Typography ........................ 10Image Style ....................... 11Business Collateral ......... 12Trademark ......................... 13

W E L C O M E

WELCOME TO THE BRANDLECTIVE® COMMUNICATIONS BRAND GUIDELINES

This document contains all you need to know about how the Brandlective brand should be used in all print and digital media, marketing resources and social media ensuring it remains consistent throughout. Using our brand correctly is extremely important to us so we ask that this give is regularly referred to and is adhered to at all times.

We hope you enjoy getting to know our brand better.

The Brandlective® Team

01

To give visibility to those that think differently

P U R P O S E

02

That those with an entrepreneurial spirit will have the resources to rise above the noise, stand out from the crowd and show their audience who they really are.

V I S I O N

V A L U E S

Brandlective® is known for their commitment to entrepreneurship, enthusiasm for all things new, and strong belief that every brand, product, business or individual deserve the limelight for the positive impact they make.

Be Bold • We’re not afraid to take risks• We aim to get noticed, really noticed!

Ooze Credibility• We strive for authenticity• We will be ourselves (even if that means being ‘less than perfect’)

Empower Others• We lift each other up• We aim to be life-long learners

Cultivate Adventure• We think outside the box, try new things and push boundaries• We accept every challenge

Licence Success • We embrace success• We work relentlessly to achieve more

03

M I S S I O N S TAT E M E N T

To build brands, and create digital marketing services that: CLIENTS rave about, CUSTOMERS obsess over, BRANDS can’t live without, EMPLOYEES are proud of and INVESTORS seek for long-term returns

04

T O N E O F V O I C E

CHARACTERCurious & Bold

TONEPersonal & Informal

PURPOSEEngage & Educate

LANGUAGE Savvy & Inviting

EXAMPLE“Our clients are smart, think out-side-the-box and want to get noticed. The entrepreneurial types who know they need to ruffle feathers to get results. That is where Brandlective steps in! Our team is bursting with ideas, some are wacky, some are inspirational and others simply portray a clear, concise marketing message to your audience. Ask us today how we can take your digital marketing to new heights.”

05

TEXT EXAMPLES

“Calling all disruptive entrepreneurs...”“Does your brand ooze credibility?”“Want to get noticed... REALLY noticed?”“It’s time to rise above the noise...”“WARNING: Introverts will hate this...”

The Brandlective logo has been developed to include the core brand colours and can be used ineither, horizontal or stacked form. The usage varies across platforms. The logo may be whited-out for use in certain mediums where applicable, including use of a white box behind the logo.The Brandlective ‘B’ may be used on it’s own where applicable. Typography to be black or white only.

PREFERRED USE

L O G O U S A G E

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ACCEPTABLE USE

STACKED

HORIZONTAL

L O G O U S A G E

07

MINIMUM SIZEStacked w:20mm x h:18mmHorizontal w:45mm x h:12.5mm

DIAGONAL ELEMENTThe diagonal lines within the logo sit at 45 °

ALIGNMENT‘B’ to always be centred to typography.

SPACE AROUND THE LOGO (MINIMUM)25% Spacing 25% Spacing (h),50% Spacing (w)

COLOURS

FONT

DO NOT ALTER THE LOGO

L O G O U S A G E

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UNACCEPTABLE LOGO USAGE

Fading the logo

Using non-brand colours

Using on any colour background

Rotating the logo

Changing the logo alignment

Putting typography over the element

Adding effects to the logo

Adding a stroke or background to the logo

Using the logo under the mimimum size

Cropping the logo

Distorting the logo

Using a pixelated or blurry logo

C O L O U R P A L E T T E

09

SECONDARY PALETTEFor use in background and highlighted elements

PRIMARY PALETTEFor use in the logo and main elements.

Hex CMYK RGB#5bbc99 63-2-51-0 089-186-153

Hex CMYK RGB#3283C3 78-41-1-0 048-130-194

Hex CMYK RGB#3FA9DF 67-17-0-0 061-168-222

Hex CMYK RGB#4E4897 83-84-4-0 077-071-150

Hex CMYK RGB#ffba00 0-30-100-0 255-186-000

Hex CMYK RGB#ff7700 0-66-100-0 255-119-000

Hex CMYK RGB#df0062 7-100-41-0 223-000-098

Hex CMYK RGB#e5008c 4-100-0-0 229-000-140

Hex CMYK RGB#2f3552 86-79-42-37 047-053-082

BACKGROUND COLOUR

Black & White Also used where necessary

T Y P O G R A P H Y

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MAIN FONT

ROBOTO BLACKROBOTO BOLD ITALICROBOTO BOLDROBOTO ITALICROBOTO REGULARROBOTO LIGHT ITALICROBOTO LIGHTROBOTO THIN

For use in print and online, Roboto is a Google and Typekit font.Some headings and sub-headings to be in Roboto light, upper case.Copy and paragraph type to be in Roboto Black.

Roboto BlackRoboto Bold ItalicRoboto BoldRoboto ItalicRoboto RegularRoboto Light ItalicRoboto LightRoboto Thin

B R ALOGO FONT

D I A V L O B L A C KD I A V L O B O O K

The Diavlo font is used for the logo in black and book with the letter kerning set at 200. This font is also used for headings in upper case. For use in subheadings and body text,lower case and sentence case can be used.z

DIAVLO FONT FAMILY

ROBOTO FONT FAMILY

I M A G E R Y S T Y L E

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GENERAL PHOTOGRAPYUse only HD images, 72dpi for digital use and 300dpi for print use.Images are not to be sized larger than original size to prevent pixelation.

•Subject of the imagery to convey a teamlike and creative atmosphere.

BACKGROUND IMAGERY WITH COLOURSWhen using imagery with colours, use HD images with a colour overlay using any of the Brandlective palettes.The overlay colours are to be at 80% opacity.

+ =

Photo Primary Colours Colour Image

BUSINESS CARDSFront

Back

B U S I N E S S C O L L AT E R A L

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LETTERHEAD

STACEY KEHOEFounder

07777 777 777 staceyinstagram stacey@brandlective.com

www.brandlective.comBrandlective Communications Ltd,

Brandlective Offices, London Bridge, London www.brandlective.com

Dear Mr. Person

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Kind Regards

Stacey KehoeFounder

07777 777 777 info@brandlective.com

T R A D E M A R K I N F O R M AT I O N

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UK00003068833

STATUSRegistered

MARK TEXTBrandlective

FILE DATE15 August 2014

Classes35