Brand Awareness Towards Shashi Detergent Soaps

"Brand Awareness towards Shashi Detergent Soaps"

1. INDUSTRY PROFILE

Soap is one of the commodities, which has become an indispensable part of the life of

modem world. Since it is non-durable consumer good.There is a large market for it. The

whole soap industry is experiencing changes due to innumerable reasons such as

government relation environment and energy problem increase in cost of raw material etc.

The changing technology and ever existing desire by the individual and the organization

to produce a beffer product at a more economical rate has also acted as catalyst for

dynamic process of change.

More and more soap

manufacturing are trying to capture-a commanding market share by introaucing and

maintaining acceptable products. The soap industry in India faces a cut-thought

competition while multinational companies dominate the market. They are also facing

severe threat form dynamic and enterprising lew entrance especially during 1991-

92.

If we look back into the history of soaps and detergents. Mankind knew about soaps

nearly 2000 years back i.e. 70 A.D. when Mr. elder accidentally discovered the soap,

when roasted meat over flowed on the glow in ashes. This lump like product was soap and

had foaming and cleansing character since then in 1192 A.D. the first commercial batch of

soaps was made and marketed by MIs Bristol soap

market in London, from there in 1 662A.D. the first patent for making soap was taken in

London. The world

> Hindustan levers limited.

> Tata oil mills (taken over by HLL)

> Godrej soaps private limited.

1 I J V T M B A Prnur immt f l v n u t r t P iut 1

consumption of soap in 1 884A.D. was said to be 2lakhs tones p.a.

THE INDIANSOAP AND DETRGENT INDUSTRY

The Indian soap industry has long been dominated by hand full of companies:

The Indian soap industry continued to flourish very well until 1967-68, but) stagnate and

soon it started to recover and experienced a short upswing in 1974. This increase in demand

can be attributed due to:-

>

Growth of population.

> Income and consumption increase.

India is the ideal market for cleaning products. The country's precipitate consumption of

detergent powders and bars stands at 1.6 kg and soaps at 543gms. Hindustan lever, which

towers over the cleaning business, sells in all over the cleaning business but the tiniest of

Indian settlements. : :::.: ::::: : : :............

The 7.4lakhs tones per annum soap market India in crawling along at 4%. The hope lies in

raising rupee worth, the potential for which has high because the Indian soap market is

pseudo in nature and it amazingly complex

being segmented not only on the basis of

prices benefits, but even a range of emotions within that outlining framework.

The size of the Indian detergent market is roughly estimated to be 12,000 Cr. Characterized

by immense competition and high penetration levels the Indian detergent segment is ruled

"Brand Awareness towards Shashi

1 I J V T M B A Prnur immt f l v n u t r t P iut 2

by players like Hindustan Unilever Limited, Henkel and Proctor & Gamble. As a result of

rapid urbanization the demand for better quality household products is constantly on a rise.

To cater to this increasing demand of quality washing powders most of the top detergent

brands in India are continually introducing better packaged detergents that are offering a

host of benefits in a single wash. In India HUL holds a 38 per cent market share in the

washing powder segment clearly standing as the winner. The other important players in the

detergent industry include Surf Excel, Nirma and Sunlight.


3IJVT M B A Prnur immt f l vnut r t I

Top Detergent Brands in India

1. Wheel

2. Surf Excel

3. Sunlight

4. Rin

Launched in 1987 by Hindustan Unilever Limited, Wheel is India's top detergent brand.

Launched with the motive of catering to the masses this detergent brand in India was an

instant hit especially with the India's low income group. Known for its effective cleaning

with least effort, this product today is the country's most widely used detergent brands both

in urban as well as rural India. The introduction of wheel came as a welcome solution for

the elimination of dirt especially from heavy laundry like bed sheets, curtains blankets etc

Surf Excel

Introduced by HUL to cater to the 'Affluent' or elite-class of India, Surf Excel has evolved

to become synonymous with the word detergent in India. Reputed as being'the pioneer of

detergents in the country Surf Excel over the years, has evolved to become one of the most

flexible detergents that is used to cater to the constantly changing washing needs of the

Indian masses. Ranging from whitening to removal of stubborn stains this top detergent

brand in

India

caters to

all

kinds of washing requirements.

Sunlight

Sunlight is India's oldest detergent brand. Sunlight among the top detergents brands in

India was launched in 1888. It was first introduced in the market in the shape of a laundry

Wheel



cake. Since the shape did not favor the brand much it was later relaunched in the form of a

detergent which sold like hot cakes and gave tough competition to the other detergent

brands in the Indian market




Rin

Introduced in 1969 Rin was launched keeping in mind the 'Aspiring' or mid strata of the

Indian society. Known for providing innumerable benefits at absolutely affordable prices

this brand soon shot up to the top three detergent brands in India

In 2004, HLL was one of the oldest players in the Indian detergents market. The company's

origin went back to 1885 when the Lever Brothers set up "William Hesketh Lever", in

England....

Procter & Gamble was established in 1837 as a small, family operated soap and candle

company in Cincinnati, Ohio, USA...

Henkel SPIC India Ltd. (ITSIL), a 66 % subsidiary of Henkel KgaA, Germany, entered

India in 1989. Detergent was the single largest contributor to the company's revenues

followed by toilet soaps, talcum powders and personal grooming products. HSIL also

. exported detergents to Taiwan, Oman, Bahrain, Cyprus, Sri Lanka and Mauritius...

Recently Ghari detergent has surpassed several multinational brands to become the second

largest-selling detergent in the country. Three years ago, Ghari had a share of 10 per cent

which now stands at 17%, second largest in Indian market. Out of Rohit Surfactants'

(Parent Company) Rs 1,940-crore turnover in 2009-10, Ghari contributed as much as Rs

1,825 crore.

1 I J V T M B A P r n u r i m m t f l v n u t r t P iu t 6

Question arises how Ghari Detergent, a Kanpur based brand with low advertising and

promotional activities managed to defeat brands such as Tide and Nirma. The answer lies

in beautifully carfied strategy, but before that let's have a look on some industry statistics to

gain a

better



understanding :


1 I J V T M B A P rn u r i m m t f l v n u t r t

1. Select a Profitable and Force Concentration: In military terminology Force

concentration is the practice of concentrating a military force, so as to bring to bear

such overwhelming force against a portion of an enemy force that the disparity

between the two forces alone acts as a force multiplier, in favour of the


B J V T M B A P r n u r i m m t f l v n u t r t 9

concentrated forces. Ghari also realized that it cannot beat Giants like HU and P&G due

to their financial muscle. So it selected Uttar Pradesh, with a population of 167 million

(highest in India) and accounts for over 12% of the country's FMCG sales. Ghari also

implemented extensive dealer network throughout the state. Thus, of the 3,000 Ghari

dealers in the country, 900 are in Uffar Pradesh

25 of them in Kanpur alone. Furthermore, nine of the

company's 18 manufacturing units are in Uttar

Pradesh

Know your consumer and reason to people consumer your product: Ghari

focused on housewiv i i m a l l town and villages which are extremely value

conscious buyer and willing to switch brands. Ghari realized that the only

differentiating factor it can offer is the value of money. To offer value for money Ghari

management settles the net profit margin of 9% against the industry standard of 12 to

13% for the premium brands. What may work in Ghari's favour-is the higher profit margin of 9% the company offers its dealers; rivals seldom

offerbefferthan6%or7%

3. Be innovative in reaching the

consumers: With only 35 crores of budget

allotted to Marketing and promotional activities. Ghari detergent goes to train.

4. The first campaign was the Ghari Detergent Express (a summer special) in

2008

that ran between Lucknow and Guwahati for two months

5. Taking the cue from there, Ghari has now advertised in Pushpak Express

that runs between Lucknow and Mumbai. The brand can also be s o i i i l w a y crossings in

West Bengal and Uttar Pradesh. Advertisements also being displtyed inside the bogies of

Swarna Jayanti Express (from Trivandrum to Hazrat Nizamuddin in Delhi)

last year that cuts across three or four states in south India ::

In addition, Rohit Surfactants promotes Ghari at roadside shows, magic shows and

exhibitions in smaller towns and cities. Customers are unlikely to see other brands at

these places an innovative idea to break the clutter. The magic shows have given Ghari

good visibility in cities like Jaipur, Indore, Kota, Alwar and Kanpur. About 30 company-

owned vehicles are used for out-of-home advertising. Of late, the company has taken

2.


1I JVT M B A Prnur immt f l vnut r t Piut 10

some tentative steps towards the popular media. It has sponsored a show, Rakt Sambandh,

on NDTV Imagine.


1I JVT M B A Prnur immt f l vnut r t Piut 11

Case of Ghari detergent highlights that how a mediocre brand can compete successfully

with big brands with a clear strategy and vision.

But in the same time sacrificing your margin and competing on the basis of price alone are

not the part of sustainable competitive advantage and journey ahead is not going to be a

cakewalk for Ghari Detergent.

PROBLEMS OF SOAP AND DETERGENT INDUSTRY:

Soap industry faces some problems increase of raw materials. The major ingredients like

soap ash alkyl, benzene and sodium. Tripoli phosphate posse' number in terms of

availability. The demand supply gap vegetable oil is 1.5 to 2 lakhs tons and is met though

imports. In recent times. Price of caustic soda has shown ashes in the cheaper varieties of

soapsarequitehigh


1 I J V T M B A P r n u r i m m t f l v n u t r t

2. COMPANY PROFILE

2.1 BACKGROUNDS AND INCEPTION OF THE COMPANY

Maharaja Industries manufacturing Detergent soaps, washing powder, crystal salt, table salt

and other products under the brand name of Shashi & Savaal, because of its good quality as

products made out of good raw materials to keep up consistent quality

Our qualified team of sales executives work in close co-ordination with our clients, to

understand their specific requirements and deliver products in exact accordance, we have a

strong foothold in

Karnataka as well as

South India, due to our

commitment to quality

and our excellent service.

A maharaja industry is one of the famous company producing detergent cakes, powder and

scouring powder etc... in South India. Maharaja industries are the most respected company

in India by producing quality products.

Smt. Shashikala Elangovan Ravi started manufacturing detergent powder at home in 1990

to spend the free time in a useful manner. She has studied up to 10th standard. Since from

childhood, she has been dreaming to industrialist. She was encouraged by her husband and

friend to start a small scale industry in manufacturing of detergent cakes, powder and



scouring powder. Sri Elangovan Ravi, who was working in a detergent company, had a

good experience in his job. He resigned his job and joined his wife to support in her work.

Initially has commenced the business die investment around one lakh rupee with the help



of 8 to 10 labors. Maharaja industry was registered under the partnership act with two

partners, being Smt. Shashikala Elangovan Ravi who is entitled for 60% share in the firm

and Sri Elangovan Ravi who has entitled for 40% of share in the firm. However, Sri

Elangovan Ravi is the partner of Maharaja Industries.

RAVIRAJA M .E. CHAIRMAN & MANAGING DIRECTOR

R.

PRAKASH GENERAL MANAGER

Basically he is a Textile Engineer having experience of 35 years in highly reputed Textile

Mills in India and abroad about 10 years worked in Nigeria (Africa), and joined this

Detergent unit in 2006. Since than the

GROWTH OF MAHARAJA INDUSTRY:

Because of our superior quality, today SHASHI DETERGENT CAKE is well known

product in Karnataka and also in some part of Kerala, Andhra Pradesh and Maharastra.

We intend to export out detergent products to south East Asia & Africa.

company is progressing in very positive manner. :"


B J V T M B A P r n u r i m m t f l v n u t r t Piut 15

Initially firm started manufacturing the products with the help of 8 to 10 labors. But today

the firm has grown to such an extent that nearly 700 workers including 350 women are

working in industry. They, the labors, which belonging to economically weaker section of

the society like widows poorer and women. They have also appointed male categories


1 I J V T M B A P r n u r i m m t f l v n u t r t Piut 16

for hard work areas and marketing areas. They are manufacturing their products in the

brand name of "SHASHI, KAVYA, INDRA, and SKANDA AND AVAAL". They are

manufacturing their best products of least cost comparing the other products available in the

market. Now a day, their products have captured the whole area of Karnataka and some part

of other states like, Kerala, Andra Pradesh and Maharashtra.

2.2NATURE OF BUSINESS:

Manufactures / supplying of detergent cakes and powder, like shashi soap, avaal soap,

As a responsible, customer focused market leader, we will strive to understand the detergent

needs of the consumer and translate it into affordable products that deliver

STEPS TAKEN TO ACHIVE THE MISSION:-

1. Education for all: To secure them a brighter future.

2. Sustainable livelihood: through training and education for skill development.

3. Health care and hygienic living condition

shashi premium powder,

d e t e t sachet.

savaal detergent powder, shashi sachet powder, and savaal

2.3 VISION, MISSION AND QUALITY POLICY

1 To be the first choice soaps for customers

2 To be the preferred employer for staff in the detergent industry

3 to be number one detergent for creating shareholder value

value for money. :...



4. Family welfare

5. Restoring self esteem of physically handicapped

6. Empowerment of women

7. Community development. Holistic development o the community including

infrastructure

COMPANYAIMS:

1 Excellence in all spheres of management through

:: 2 knowledge integration programme [KTP]

3 Still development programme [SDP]

4 Participative mgt. through consensus and consultation

5 System-perfection

6 Delegation and decentralization


Shashi detergent cake is the flagship brand of the 'Maharaja industries', situated in

Davangere. Maharaja industries is specialized in manufacturing detergent cake, soap and

dish wash powder. The company is one major detergent manufacturing industry owned by a

single individual and is running independently.



Shashi Detergent Cake

Shashi Detergent Powder

Shashi Agarbathis

Shashi Match Boxes

Shashi Crystal Salt :••

Shashi Table Salt

Savaal Detergent Cake1

Savaal betergent Powder

Savaal Agarbathis



Detergent:

This division manufactures high quality, Detergent cake and Detergent powder. Under

brand names such as Shashi and Savaal.

Agarbatti : Match box: These products strictly competence to international products.

Shashi Detetergent Cake available in Pink & Blue color with 1 5Ogms & 250 gins pack

size, Possesses the perfect formulation for your washing requirements, and also detergents

are optical whiteres & Anti graying ingredients enchance the brightness of cloth.

Crystal salt & Table salt: This unit deals in good quality.



Shashi Detergent Washing Powder:

Exploding the myth that 'better quality always demands higher price", Shashi introduced

a spray-dried blue coloured washing powder in the premium segment, in 199 ailable in

25g, 500g and l000g packs, this product out-classed its competitor bran s. This brand,

within a short span of two years, had cornered substantial market share in the premium

detergent segment and continues to perform well.

::WSavaal Detetergent Cake availe in White & Blue eoloi'ith 1 5Ogms & 250 gms pack size,

cloth. •



Possesses the perfect formulation for your washing requirements, and also detergents are

optical whiteres & Anti graying ingredients enchance the brightness of



Savaal Detergent Washing Powder:

To cater to the needs of the specific target audience, Savaal launched a' good quality

product at a very affordable price. The objective is to convert the non-users of detergents

into users and also prevent the competitors and local manufacturers to lure away the

prosective Savaal consumers by sub-standard products. It is available in pack sizes of 500g

and

l000g

pack

sizes.



Shashi & Savaal lodised Salt: lodised Salt is a Quality Product with a guarantee of being

the bestin the quality parameters, Free flow nature, Saltness, Whiteness and the size of the

granules, in 1 Kg Pack.

Scouring bar is a potential emerging market in India. By offering Shashi & Savaal Clean

Dish Wash Bar, Shashi tried to tap this huge market. It is also a one-type of value product

to the brand loyal consumers, catering their distinct needs. This product, like other

products from Shashi stable, offers best quality at the most affordable prices. It is available

in 300g pack size. It is being offered in 200g and 400g pack sizes. Inspired by the success

of the bar, Shashi Bartan Dishwash Powder was also, subsequently soft-launched, in l000g

pack size.



Shashi Shampoo:

It is one of the most trust worthy and Reliable

Brand Shampoos removes dandruff and gives great

look to your Black hair.

Shashi Soap Nut Powder:

It is one of the most trust worthy and Reliable Brand Soap Nut Powder removes

PRICE STRATERGIES OF MAHARAJA INDUSTRIES

The pricing strategies of Maharaja Industries are quite good. They fix the price at

comparatively level. They follow low pricing strategy. This helps them to reach to

common people and rural areas. The pricing of Maharaja Industries consists of essentials of

dandruff and gives great look to your Black hair.



a sound price policy. They are:



1. The price policy helps the firm in realizing maximization of profits and fair return

on investment.

2. The price policy helps the firm in meeting market competition successfully

3. The price policy of Maharaja Industries assures reasonable margin to them and also

intermediaries ,i.e.,

wholesaler and

retailers, who can be induced to take more interest take more interest in promoting

the sales of the firm only through margin of

commission.

4. The pricy policy of Maharaja Industries is flexible, and not rigid. It permits them in

changing price depending upon the market

force of demand

and supply and economic conditions of boom and depression.

5. The Maharaja Industries is follows cost plus price method. This method is also

called as mark-up price, margin pricing or full cost. The sales per unit of product

comprises:

a) The cost of the product per unit covering

the cost of

producing the product,

the administrative and selling cost and depreciation and interest etc., and

b) The desire mark -up profit margin.

The mark-up may be at a certain percentage based on cost or sale price. The mark up

percentage of profit differs from one product to another.

DISTRIBUTION STRATERGY OF MAHARAJA INDUSTRIES

The distribution strategy helps the firms in following functions:



1. They facilitate the physical movement of goods.

2. They take under storage function i.e., storage of goods.

3. They provide information to the buyer about the availability, features, uses and the

prices of goods in the channel of distribution.



Maharaja industries are concentrated on SUPER STOCKIST nature of distribution along

with regular with regular distribution strategies like manufacturer, retailer and direct

marketing. For local market i.e., with in Davangere they use Direct marketing strategy.

Specially recruited persons going to customer's doors and sell the products. For regional

market they use manufacturing retailer strategy. For this purpose the company uses force

for its own sales force. They visit retail shops in a specified period like weekly once or

fortnightly. Along with this they will supply the products as per orders placed by the retail

shopkeeper. The sales force is doing a job in this case. They cover whole Middle

Karnataka. Along with this distributional strategy the company's main distributional

strategy is SUPER STOCKISTS. This will help them in several ways. By using this

o p t i i e y can market their products more widely. For a small scale business entering into

the outside state market is easy task to perform. This helps them in marketing products in

states like Tamilnadu, Kerala, Pondicherry and Andhra Pradesh. : : -

Currently there are more than 10 SUPER STOCKISTS for Maharaja Industries. They are

widely spread all over Karnataka and outside Karnataka. The name and address of SUPER

STOCKISTS are not mentioned. It is because company sources are very cautious about

this. They think it might cause for leakage of business secrecy. So this is become one of the

limitations of the study. This strategy helps them in problems solving like storage of

products. This is a one of the major problem in distribution. As they using strategy

automttically this will

solved out.

Shashi Limited markets its products through its fully owned subsidiary Shashi Consumer

Care Limited (SCCL), which was incepted in 1985. SCCL in turn resells these products in

the market under the umbrella brands "Shashi" and "Savaal" along

with extensions.

The distribu n strength of Shashi is based on mutually rewarding and satisfying

relationship. --



Shashi pioneered the concept of flat distribution network. Shashi Consumer Care Limited

operates with two parallel distribution networks. The SHASHI brand is



marketed through the first network, which consists of about 450 exclusive distributors. It

is one of the lowest cost FMCG distribution channels of the country.

Principal Channel [Shashi Products]:

The Savval range of products is marketed through a parallel marketing

network that

comprises of more than

2000 distributors.

Parallel Channel [Shashi Products]:

· Wider Reach : -

· Speedy Market Intelligence

· Competitive edge & Better focus

· Complementing Principal Channel

All SHASHI and SAVAAL range of products have a retail reach of over two million retail

outlets and more than 40 million loyal consumers spread all over the country. The

Company has been successful in establishing an extremely good urban as well as rural

presence through the two distribution channels. The distribution channels have played a

significant role in making Shashi a household name. The efficient network has made Shashi

Washing Powder and Shashi Detergent

Cake, the

brands with highest penetration in the respective product categories in the market. The

network is well equipped to meet the demands of the loyal consumers of the Company

across the country.

The robust network ensures the availability of various products at different retail outlets

across the nation. The Distribution channel is geared up to enhance trade relations, build up

the retailer base by providing various benefits and incentives, organize and implement

different activities to generate sales and manage numerous other programmes, schemes and

activities concentrated towards business development.

· Lowest Cost system in India· Speed in distribution

· Flexibility . : :

1I JVT M B A Prnur immt f l vnut r t 32


PROMOTIONAL STRATEGIES OF MAHARAJA INDUSTRIES

When Maharaja Industries come to the promotional strategies tries its level best to Promise

its products .it uses several kinds of promotional strategies. They are discussed in this head.

Maharaja Industry's

personal selling way of promotion strategy includes both manufacture's salesman and

wholesaler's salesman. For the purpose of manufacture's salesman firm has own sales force.

Second one left to wholesaler or SUPER STOCKIST S. along with these two they had

middlemen in sales promotion as said by the firm's sources. Middlemen in sales promotion

are good strategy. Because they reduce the work of firm's sales force. The middlemen are

generally expert in field.

They can easily promote

the product than that

of firm's sales force. The

help sales made by the firms can study

effectiveness of sales promotion. The

following table gives you about sales of last five years.

MEDIA OF ADVERTISING

The firm is marketing its products through various Medias of advertisement. They are:.- I- ;..

a) TELEVISION ADVERTISEMENT: The firm ha4iven its advertisements for itsI I

products in television through various channels like Udaya TV, Etv & local cables.

b) NEWS PAPERS: The firm has also given advertisements in news papers like Vijaya

Karnataka, Samyukta Karnataka, & Local paper.

c) SPONSORING PROGRAMMES: The firm has also advertised its products through

sponsoring various programmers like magic show conducted by Sri. Kundroli


Ganesh and Crazy Night in ETV.

d) DOOR TO DOOR SALES: The industry also engaged in the door to door sales

activities by giving offer.

e) LAUNCHING OF SALES: Launching of sales like promotion schemes by way of

1. Discount coupons to dealers.


2. Discount coupons to retailers.

3. Gold/silver coin scheme.


Maharaja Industry is located in Davangere, Karnataka state. The plant is located in outside

Davangere i.e., at the industrial area in the Lokikere road. . . :


Email:maharaj [email protected]@shashisoaps.com

Website :

www.shashisoaps.com Contact us

Corporate Office I Registered Office

MAHARAJA INDUSTRIES NO. 205/A, KJADB, Industrial area, Lokikere road Davangere

- Os

Factory Contacts

MAHARAJA SOAPS INDUSTRY (P) LTD., PLOT NO. 768/500,

LOKKTKERE MAIN ROAD, NEAR INDUSTRIAL AREA, DAVANGERE -05

KARNATAKA, INDIA Ph: 08192 - 262826

Cell: 9945526399, 9945526163, 9945526167


B J V T M . B . A P r n u r i m m t f l v n u t r t Piut 21

Maharaja Industries was registered under the partnership act with two partners, being Smt.

Shashikala Elangovan Ravi who is entitled for 60% share in the firm & Sri Elangovan Ravi

who has entitled for 40% of share in the firm. However, Sri Elangovan Ravi is the partner

of the Maharaja Industries.

2.7 COMPETITORS INFORMATION:

> Nirma

> Wheel

> Sundari




> Henko

> Surf-excel

During the year of 2002, the Davangere district women

industrialist association has selected Smt. Shashikala Elangovan Ravi has a "BEST

WOMEN ENTERPRENEUR". The Lakshmi Vilas bank, the Davangere co-operative

urban bank, the lions club and Mahila Samaja have honored her getting the award.

For quality maintenance

and for invention of new formulas, there is a separate laboratory. They are always checking

the quality of the finished product. Till this industry as given the more importance to the

new method of technology, this should not minimize the labour

Facilities:

Today the firm has grown to such an extent that nearly 150 workers including women

are working in industry. They the labours, which belonging to economically weaker

> Canteen facility.

> Vehicle facility.

> Waiting room.

B J V T M . B . A P r n u r i m m t f l v n u t r t Piut 21

sections of the society like widows poorer and women. They have given more

importantance women category. They have also appointed male categories for hard

work areas and marketing areas. Till today they not faced any type of labour problem


because the labours are working as family members. They are manufacturing their

products in the brand name of SHASHI & SAVAAL". They are manufacturing their

best products of least cost comparing the other products available in the market.

To develop a culture among our employees in rendering excellent service first our

customers and then to the general public by encouraging basic moral values of kindness,

courtesy, co-operation , honesty, and multi discipline among others. To enhance

employee productivity by providing a job stability professional development and

financial growth.


1I JVT M B A Prnur immt f l vnut r t

1.

Mixing of raw materials (which are purchased from outside).

2. Noodle plant-after mixing the raw material, the product will be passed by this plant.

Then the cake will be fully mixed and avoid the crocks on the design of the cake.


1I JVT M B A Prnur immt f l vnut r t

3. Bar machine-after mixing the product on Noodle we are dumping the products there.

Then the cakes long bars will get.

4.

4. Cutting machine-The length bars will be embossing and cutting will be going on.

Within the short period they will start the manufacturing of shampoo, talcum powder, toilet

soaps with herbal based, they will try to improve their business to complete in the foreign

market also. Introduction of new higher power point detergent powder for institutional sales

in bulk packaging and attaining the market leadership. Introducing new trade schemes to

increase sales. Aggressive advertisement and publicity as a part of sales promotion. ..:

: :::: :

3. Wrapping -After cutting the cake it will kept for 3 and 4 hours for drying. Afterwards it will be wrapping by the machine/hand packing.

FUTURE GROWTH AND PROSPECTUS:


S t ruc tu re :

The main theme of the organization structure is comprehend all the possible dimensions of

organization structure as in developing the ability to focus on those dimensions which are

currently important to the organization's evaluation and to be ready to refocus as a crucial

dimensions shift.


1 I J V T M B A Prnur immt f l v n u t r t Piut 44

Organization structure gives concrete shape of the organization. The structure of Maharaja


1 I J V T M B A P r n u r i m m t f l v n u t r t 4 5

Industries specifies division of activities. Maharaja Industries o r g a n o n can be viewed as

accomplishing 4 difference functions they are as follows.



DEPARTMENTS OF THE COMPANY

1. Production department.

Production is any process or procedure developed to transform a set of inputs like man, Machine,

Material, Money management into a specified set of outputs like finished products in proper

quantity by achieving the objectives of an enterprise.

Production management is a set of general principles applied for production economics facility

design, and schedule design, quality control, work-study and budgetaiy control. The Detergent soap

industry in India adopted all the facilities which help in achievement of greater production like

location, layout production control etc.

Marketing department

Human resource department

Finance, accounts or office section.

2.

3.

5.



PRODUCTION MANAGER

SHIFT INCHARGE



NUMBER OF EMPLOYEES: 106

PRODUCTION PROCESS:

1. Reception of raw materials

Marketing department is consists of Marketing Manager, Assistant Manager, Sales Officer

and sales representatives etc... Marketing is a consumer oriented activity and also it is a

social process by which individuals and groups obtain what they need and want through

creating, offering and freely exchanging products and services of value with others.

Marketing

Department involves planning, organizing, directing and controlling the activities relating

to the marketing of goods and services to safety the needs of customers. Marketing

research and product planning are integral part of marketing department. The department

determines the appropriate marketing mix of the firm i,e., product design, its promotion, its

pricing and its distribution.

2. Using old technology machine.

3. Lack of standards for keeping the work place/machine pathway.



Marketing department deals with the activity of managing the marketing such as planning

and executing the conception, pricing, promotion and distribution of

ideas, goods and services to create exchanges that satisfy individual and organizational

goals. Marketing Manager is the head of this department. This d e t r t e n t is concerned

with the marketing of the products and services. - The fnain objectives of marketing

depa ent are consumer

satisfaction, creation of demand

etc...

Karnataka

· J 1 J a s t r a

· Tamil Nadu

· Ar!dra Pradesh

. . : : ; . i : : : : : : T : : . W : . . T -The Tompany main products are detergent soaps and detergent powders which are sold in

different States in India are,


1 I J V T M B A Prnur immt f l v n u t r t Piut 50

1. Buying and selling: For a sale of product there must be a buyer and seller who

exchange the product and product worth of money.



2. Assembling: Assembling customers to but a product is also a major function of the

exchange.

FACILITATING FUNCTIONS:

1. Financing: Finance is a back bon of the any organization and it helps to marketing

department like finance for transportation, for advertisements, etc

2. Department: Marketing department facilitating many departments in an organization

like for production department how much to

produce based on the

market survey

and the demand for a product and for finance to keep sales transactions, etc.

Risk taking ::;

Standardization and grading: Standard of product packing, quality, etc set by a

marketing department facilitates lot to marketing department and for grading.

5. Market information: like market

survey for a product, opinion

about product from

consumers, competitors

information facilitates lot.

Problems:

1. Limited sales and promotional activities.

2. Lack of experience. •

3. No incentives for marketing executives like travelling allowance etc.

HRM means employing people, developing their resources, utilizing, maintaining and

compensating their services in tune with the job and organizational re9uirements with a

view to contribute to the goals of the organization, individual and society.............

3.

4.

Human resource department


1 I J V T M B A P r n u r i m m t f l v n u t r t P i u t 1 0

HR FUNCTIONS:

A. MANAGERIAL FUNCTIONS:

1 .planning


1 I J V T M B A P rn u r i m m t f l v n u t r t 1 1


2. Organizing

3. Directing

4.Controlling

PROBLEMS

1. Problem of less factory labor's

aggressive marketing.

2. Limited days of training period

3. Less number of HR employees :

4. No flexibility in granting the

leaves

5. Leaders need to understand the various job responsibilities of a maharaja.

QUALITY DEPARTMENT


For quality maintenance & for invention of new formulas, there is a

separate laboratory. They are always checking the quality of the

finished products. till date the industry has given more importance

to the

new

method of technology which should not minimize cost. The raw

materials should be as per the standard size, volume & with

suitable chemical composition & metallurgical composition.

Finale is the main source of business. Finance management 1is

concerned with efficient

F I I ' / C E ACCOUNTS/OFFICE SECTION L I I : : i l



THE

ACCOUNTS MAINTAINED ARE:

COSTING SECTION:

use of an important economic resource, namely capital funds so

finance function is concerned with smooth and efficient

management of

> State bank of India . :: :> Urban co-operative

bank ltd


1 I J V T M B A P rn u r i m m t f l v n u t r t 1 4

The operations of this section are:

> To maintain production records and reports

> To

calculate cost of

production

>

Maintenance of cost

audit reports

> Preparing yearly budgets

OFFICE:



In office section all other activities like recruiting, selection, and training, overall

maintenance and control can be done by this department.

The term skills include those characteristics which people use to describe a company.

Organizations have strengths in a number of areas but their key strengths and dominant

skills are few. Employee's skill in an organization will be unique, this may be due to their

experience in the place of work, and the similarity may also due to influence of the similar

culture. However every person according to his traits possesses his own talents and spesial

characters. This cannot be generalized skill among them. The employees of maharaja

i

ndustries have different skill, which are relevant for their work. . :•

Where they usually use multi skilled in production process and unskilled used in packing

and lifting the goods. Merit rating is given according to performance in their work.Basically here they divide the skill into two categories viz,

1. Skilled :::2. Unskilled




S T Y L E :

The leadership style of maharaja industries is totally democratic means decisions are

taken by the top management only after discussing with its employees, there is no

restriction to any employee their

opinion. This leads to the free flow

of communication within the

industry.

STRATEGY:

Strategy is a choice of

direction and action; the company adopts to achieve its

objectives in a competitive situation. Any statements on overall

functional strategy that the company may wish to share are;

> Improvement in the existing products. ::

> Their future plans include launching of new products.

> Introduction of cost effective substitutes without compromising on quality.

SYSTEMS:

System refers to the

rules,

regulations and

procedures both formal and informal that complement the organizational structure. This

includes the way the functions of different departments are carried out.

1 Accounting systemFinancial statements are prepared under the historical cost convention on an accrual basis


> Inventory control system FIFO method for issuing materialsand comply with the accounting standards.

> C o s


> Remuneration system

Time rate system is followed to employees Government fixes the remuneration to the

executives

Staff means that the company has hired able people trained them well and assigned them to

the right jobs. Employees are the functional unit of the organization. Their selection,

training, placement, induction everything is important for the organization staff deals with

the process by which employees are recruited, deployed, and developed their current

position futurk1p gradation etc, selection, training, reward and recognition , retention

motivation and assignment to appropriate work are all key issues. The total number of

employees in the industry is around 300.

> Production department - 106

Shared values means that the employees share the same guiding values. Values are things

that you would strive for even if they were demonstrably not profitable. Values act as an

organizations conscience, providing guidance in times of crisis. Identifying corporate

values is also the first essential step in defining the organizations role in the larger

community in which it functions. Any organization respecting the human resources has

good value sharing among the people in the organization.

STAFF:

> Marketing department- 110> Finance department -18

> ITrdepartment-12



Maharaja industry presents their faith; they believe their core values. They strive towards

the achievement of their customer satisfaction, to provide safe working condition, to

maintain discipline at all levels, to provide a friendly, congenial working atmosphere,

employee satisfaction to the maximum.


1 I J V T M B A Prnur immt f l vnut r t Piut 20


SWOT ANALYSIS:

STRENGTHS

WEAKNESSES

THREATS

A tool used by the organization to help the firm to identify its strengths, weaknesses, threats

and opportunities is called SWOT analysis. A SWOT analysis is used as a framework to

help the firm develop its overall corporate marketing or product analysis.

Strength and weaknesses are the internal factors of the organization and are controllable.

Opportunities and threats are the external factors of the organization and are uncontrollable.

>

Ma

h araj

a

industries have good reputation in local market. Production quality is the strength of the

maharaja industries. Good dealer distributor network and market base.

> Sound infrastructure facility. . .: ::: 1 Strong advertisement and promotional tools.

1 I J V T M B A Prnur immt f l vnut r t Piut 21

> Distribution only for the particular areas not for other areas.

> New to the market.

> Distribution only to the particular area not for other areas

> Preference will not be given to those who are not getting van facility and village

network distribution.



C. OPPORTUNITIES

> Upgrading the products.

> Introduce new product and technology to the new generation.

> At present it has good raw material sources to enhance production.

D. THREATS

> Changing technology

> Increase in competition : ::::

> Other soaps are in the market Nirma, wheel, surfexcel> Controlling the influence and outflow of cash.



SUMMARY OF LATEST ANNUAL REPORT

FINANCIAL ANALYSIS OF MAHARAJA INDUSTRIESPROFIT AND LOSS ACCOUNT FOR

THE YEAR ENDED3 1-03-2009

Less : Interest & Financial

Profit Before Tax

Less: Tax

20,53,000

8,00,000

3,59,000


FINANCIAL ANALYSIS OF MAHARAJA INDUSTRIESPROFIT AND LOSS ACCOUNT FOR

THE YEAR ENDED3 1-03-2010


3,94,900

22,58,300

8,80,000

Less : Interest & Financial Charge

Profit Before Tax

Less: Tax



INTRODUCTION:

Research can be defined as the search for knowledge, or as any systematic investigation,

with an open mind, to establish novel facts, usually using a scientific method. The primary

purpose for applied research (as opposed to basic research) is discovering, interpreting, and

the development of methods and systems for the advancement of human knowledge on a

wide variety of scientific matters of our world and the universe.

Scientlljc research relies on the application of the scientific method, a harnessing of

curiosity. This research provides scientific information and theories for the explanation of

the nature and the properties of the world around us. It makes practical applications

possible. Scientific research is funded by public authorities, by charitable organizations and

by private groups, including many companies. Scientific research can be subdivided into

different classifications according to their academic and application disciplines.

Artistic research, also seen as 'practice-based research', can take form when creative works

are considered both the research and the object of research itself. It is the debatable body of

thought which offers an alternative to purely scientific methods in research in its search for

knowledge and truth.

The phrase my research is also used loosely to describe a person's entire collection of

information about a particular subject.

RESEARCH METHODOLOGY:


Generally, research is understood to follow a certain structural process. Though step order

may vary depending on the subject matter and researcher, the following steps are usually

part of most formal research, both basic and applied:

1. Observations and Formation of the topic

2. Hypothesis

3. Conceptual definitions

4. Operational definition


5. Gathering of data

6. Analysis of data

7. Test, revising of hypothesis

8. Conclusion, iteration if necessary

A cormnon misunderstanding is that by this method a hypothesis could be proven or tested.

Generally a hypothesis is used to make predictions that can be tested by observing the

outcome of an experiment. If the outcome is inconsistent with the hypothesis, then the

hypothesis is rejected. However, if the outcome is consistent with the hypothesis, the

experiment is said to support the hypothesis. This careful language is used because

researchers recognize that alternative hypotheses may also be consistent with the

observations. In this sense, a hypothesis can never be proven, but rather only supported by

surviving rounds of scientific testing and, eventually, becoming widely thought of as true.

A useful hypothesis allows prediction and within the accuracy of observation of the time,

the prediction will be verified. As the accuracy of observation improves with time, the

hypothesis may no longer provide an accurate prediction. In this case a new hypothesis will

arise to challenge the old, and to the extent that

the new hypothesis makes more accurate predictions

than the old, the new will supplant it.

Research methods

The goal of the research process is to produce new knowledge. This

process takes three main forms (although, as previously discussed, the

boundaries

between them

may be

obscure.):

· Exploratory research, which structures and identifies new problems· Constructive research, which develops solutions to a problem

· Empirical research, which tests the feasibility of a solution using empirical

evidence


Research can also fall into two distinct types:

· Primary research (collection of data that does not yet exist)

· Secondary research (summary, collation and/or synthesis of existing research)


Methodology is the systematic method or an activity which is used to collect the

information required to complete this project work.

The data is collected by 2 methods:

1. Primary data

Primary research (also called field research) involves the collection of data that does not

already exist, which is research to collect original data. Primary Research is often

undertaken after the researcher has gained some insight into the issue b3 '.ollecting

secondary data. This can be through numerous forms, including questionnaires, direct

observation and

telephone interviews

amongst others. This information may be collected in

things like questionnaires and interviews.

There

are basic

approaches to data collections using primary methods:

> Qualitative research includes interviews, focus groups and participant

observations.

> Quantitative research includes controlled laboratory experiments, field work,

questionnaires and surveys and ethnographies.

> The term primary research is widely used in academic research, market research

and competitive intelligence.

Secondary research (also known as desk research) involves the summary, collation and/or

synthesis of existing research rather than primary research, where data is collected from, for example,


research subjects or experiments. - - -

The term is widely used in market research and in research. The principal methodology in

medical secondary research is the systematic review, commonly using meta-analytic

statistical techniques, although other methods of synthesis, like realist reviews and meta-

narrative reviews, have been developed in recent years.

Secondary research can come from either internal or external sources. The proliferation of

web search engines has increased opportunities to conduct secondary research without


paying fees to database research providers. The only difference with it is that it won't be

as accurate as primary research.

Primary data will be collected through Questionnaire method. A structured sequence of

questions will be prepared and it will be used as a support to talk to the Consumers of

Maharaja Industries, Davangere City to analyze the Brand Awareness towards Shashi

Soaps.

A questionnaire is a research instrument consisting of a series of questions nd other pro

for the purpose of gathering information 1om ..tespondents. A l t h o i i h e y are often

designed for statistical analysis of the responses, this is not always the case. The

questionnaire was

invented by Sir Francis G a n "

Questionnaires have advantages over some other types of surveys in that they are cheap,

do not require as much effort from the questioner as verbal or telephone surveys, and

often have standardized answers that make it simple to compile data. However, such

standardized answers may frustrate users. Questionnaires are also sharply limited by the

fact that respondents must be able to read the questions and respond to them. Thus, for

some demographic groups conducting a survey by questionnaire may not be practical.

Secondary data, which is secondary in nature i.e. already, col lecd information. This

secondary data will be collected through- .

· Books, Magazines, Company catalogues. .

· Magazines and Journals like Week, Business world etc. :: : :

· Internet sites like www.google.com , www.wikipedia.com ,www.altavista.com ,

www.maharajaindustries.com , etc.

· Published articles like case studies in internet, Week, Business world, Indian

Management etc.



SAMPLING DESIGN:

Sampling design is the method in which the sample size is selected. This sample is based

on Simple Random Sampling Method and this sample will be selected with the various

Consumers of Maharaja Industries, Davangere City.

In statistics, a simple random sample is a subset of individuals (a sample) chosen from a

larger set (a population). Each individual is chosen randomly and entirely by chance, such

that each individual has the same probability of being chosen at any stage during the

sampling process, and each subset of k individuals has the same probability of being chosen

for the sample as any other subset of k individuals. This process and technique is known as

simple random sampling, and should not be confused with Random Sampling.

The sample size of 50 representing the various Consumers of Maharaja Industries,

Davangere City who has purchased various products of Shashi Detergents is taken for the

survey with Questionnaire method. Because of lack of time this sample size is small and

It refers to the place where the study is being conducted. The study is being done in Maharaja Industries, Davangere City.

SAMPLE SIZE:

this is not a perfect representation of the whole group.

OBJECTIVES OF THE STUDY:

1. The main objective of the research is to know the awareness level of Shashi products.

2. To understand the work structure in the organization.

3. To understand how each department will work in the organization.


4. To know how regularly the customers will purchase the products.

5. To know which brand they prefer the most.

6. To know how best our marketing campaigns are working.

SCOPE OF THE STUDY

Based on this research the

future researcher can use this to

further go deep in the exact nature of the ways in which various marketing strategies can be

analyzed and studied to make the

Consumers more productive and

effective for the organization.

Techniques of Consumers satisfaction can be studied; the influence and improvement of

'Customer Morale' and in relation to the Marketing strategies, Customer Relationship

Management of the organization can be further probed into. An exclusive study of how

Customer Satisfaction can increase the 'Customer Productivity', and 'Customer

Effectiveness' can be researched.

This project gives great exposure to the customer's satisfaction, affitude and perception to

the marketing strategies adopted by the Maharaja Industries, Davangere City because it

includes the service offered by them. The study also identifies the affitudes and preference

of the consumers. The study also focused on Media through which the product reaches the

This study is conducted for Consumers in Davangere city and the research of this kind helps to put the theoretical aspects into practice.

consumers and this project helps in knowing the market practically.

· As the project involves the marketing research using questionnaire views expressed by

the r e s e n t s are confined to the elements of the questionnaire. But I tried my best

to get the clear picture of the situation.

· Between the sender and the receiver due to differing perceptions, communication

errors in the form of miscomprehension and selective perception may creep in. In this

case too, these are unavoidable, and thus may add to slight inaccuracy in my results.

· Some of the dealers were very apprehensive about responding.

· "Some dealers were extremely unhappy with the company support.

· I found so many scheme difference from place to place.

· In some instances some respondents may not reveal the truth.

· The sample size chosen is small keeping in consideration many factors.


INTRODUCTION:

'Data analysis is a process of gathering, modeling, and transforming data with the goal of

highlighting useful information, suggesting conclusions, and supporting decision making.

Data analysis has multiple facets and approaches, encompassing diverse techniques under a

variety of names, in different business, science, and social science domain

Data

mining is a particular data analysis technique that focuses on modeling and knowledge

discovery for predictive rather than purely descriptive purposes. Business intelligence

covers data analysis that relies heavily on aggregation, focusing on business information.

In statistical applications, some people divide data analysis into descriptive statistics,

exploratory data analysis, and confirmatory data analysis.

Primary data will be collected through Questionnaire method. A structured sequence of

questions will be prepared and it will be used as a support to talk to the Customers of

Maharaja

Industries, Davangere

City to analyze the Brand

Awareness towards

Shashi Soaps.

The sample size of 50 representing the various Customers of Maharaja Industries,

Davangere City who has purchased various products of Shashi Detergents is taken for the

survey with Questionnaire method. Because of lack of time this sample size is small and

this is not a perfect representation of the whole group. ::.

Table: 1: Showing the Gender of Respondents:

S1. No Sex Percentage

1 Male 62

2 Female 38

3 Total 100 :

Source: Survey Analysis

Graph: 1: Showing the Gender of Respondents:


B J V T M B A P r n u r i m m t f l v n u t r t

Majority of them are males and the % of women are less so as to say that men were with the

company of women and many of them were students, bachelors and many take the noodles

back home. The company can design special promotional schemes for different genders.

Analysis: : :: :.

62% of the respondents are male and 38% of them surveyed are females.

Interpretation:



Table: 2: Showing the Age of Respondents:

Age Percentage

1 Below 30 yrs 62

2 3Oyrs-4Oyrs 24

3 4Oyrs-SOyrs 12

4 Above5O .... :::: 02

5 Total : 100


Graph: 2: Showing the Age of Respondents:



Analysis:

44% of the respondents are in the age group of 30 to 40, 24% of them were between 40 to 50 years, 16% each were in the age group of below 30 and above 50 years.

Interpretation:

Majority of the respondents were in middle age group and this is the group who does the daily works of the family and many of them said they would take the product back home and many were youngsters who have enough time to go for outing for eating their fast foods. Some of them were of high age but they wanted to have the taste or they have come with their family.



Table: 3: Showing the Marital Status of Respondents:

Majority of the respondents were married and this is a sign which says their family work

becomes their first priority and do get less time to roam around and also with the

occupations. Majority of them were un married and many of them come to have their

evening snacks or breakfast with their friends or peer group.

Source:SurveyAnalysis . : H "

G r aU h : 3: Showing the Marital Status of Respond'ents:

Sl.No Status Percentage

1 Married 54

2 UnMarried ... 46

3 • Total 100


Table: 4: Showing the Monthly Income of Respondents:

Income Percentage

1 Below Rs. 10,000 12

2 Rs.10,000toRs.15,000 30

Rs.15,000toRs.20,000 : 45

4AboveRs.20,000 ::jj

13

5 Total .::. ::::::. :: .................................... : 100 . .

Source: Survey Analysis . . : .:

Graph: 4: Showing the Monthly Income of Respondents:

Interpretation:

Level of income is not a criterion of purchase of any product and this being not a problem

the respondents can go for the purchase of the Maggi products. The company also need

not think about the price matter with specially respondents in this city but can think of

creation of new customers with less income.



Table: 5: Showing Occupation of Respondents:

Occupation Percentage

1 Govt. Job 23

2 Pvt. Job 32

3 Business . : :.....................................45

4 • Total ... 100


Graph: 4.5: Showing Occupation of Respondents:

45% each of them are in business, 32% of them are in Pvt. Jobs and 23% of them are Govt.

Jobs

Interpretation:

Majority of the respondents are in the main business and after their business work they

usually come out for their evening walk or with their family and here they for buying of

Maggi or take home. People with jobs want to enjoy their little earned time with the family

by going for outings.


B J V T M.B.A Prnurimmt f l vnut r t"Brand Awareness towards Shashi

Table 6: Factors influencing witch brand do you prefer the most

Majority of respondents prefer the most with Shashi soaps might be because of the market

being captured and the price and quaiity might differ with the needs and wants of the

consumers.

Graph 6: Factors influencing witch brand do you prefer the most

Si. No PARTICULARS Percentage

1 Shashi 34%

2 Wheei 22%

3 Tide 20% ::"

4 Rin :"" 24% ::::::


Table 7: Willingness of customers to change the existing brand to another

Sl. No PARTICULARS Percentage1 Yes 80%

2 No 20%

Source: Survey

Graph 7: Willingness of customers to change the existing brand to another

Graph 6: Factors influencing witch brand do you prefer the most



Majority of respondents obtain the change from one brand of soap to another 80% yes.

About 34% of the retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and"Brand Awareness towards Shashi



Table 8: Number of times the customers changed the existing brand to another

Graph 8: Number of times the customers changed the existing brand to another

About 34% of the retaiiers' deais Shashi Detergents, 22% deai Wheei, 20% deai Tide and

24% of them deai Rin.

Interpretation:

Si. No PARTICULARS Percentage

1 Once 30%

2 Twice 50%

3 Many Times 20% ::




Table 9: Opinion about the customers if they have ever used Shashi Detergents Soaps

Graph 9: Opinion about the customers if they have ever used Shashi Detergents Soaps

About 34% of the retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and

24%

of

them

deal Rin.

51. No PARTICULARS Percentage

1 Yes 60

2 No 40







Table 10: Opinion about the customers for the usage of Shashi Detergents Soaps

S 1 . N o

PARTICULARS Percentage1 Colour 06

2 Good Lather 14

3 Long Lasting 28 .::••

::ValueforMoney 52 : H

Source: Survey

Graph 10: Opinion about the customers for the usage of Shashi Detergents Soaps

About 34% of the retailers'

deals Shashi Detergents,

22% deal Wheel, 20% deal

Tide and 24% of them deal Rin.

Interpretation:



B J V T M B A P r n u r i m m t f l v n u t r t P i u t 6 1

Table 11: Opinion about the customers for not using of Shashi Detergents Soaps

S l .No

Factor Veryunsatisfied

Unsatisfied Neutral Satisfied Verysatisfied

Total

1 Lack ofAwareness

00 02 04 04 30 40

2 LowAvailability

21 06 01... ::

02- :

. 10:;

40

3 • .pensi'e " 36 0 2 : 0 1 . 01. : :: 00 40

4•NotLikable

00 .. : ::... :::

06 :. .:::

00:...........................................

:: 14 .:::

20 : 40:................................................:: ...

Source: Survey Analysis .

Graph 10: Opinion about the customers for the usage of Shashi Detergents Soaps


24% of them deal Rin...........

Interpretation:




Table 11: Showing the Awareness of Shashi Detergents Soaps among the Customers


51. No PARTICULARS Percentage

1 Newspapers 12

2 Radio 02

3 TV 14::..

4 . Good Wordof 08 : H :: Mouth

5 PointofSale :::.:: : 04

Source: Survey :

Graph 11: Showing the Awareness of Shashi Detergents Soaps among the Customers







Table 12: Opinion about the customers if they have tried Shashi Detergents Soaps after the influence of ads

S1. No PARTICULARS Percentage1 Yes 50

2 N o 1 0

Source: Survey

About

34% of

the

retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and 24% of tlmm deal

Rin -

GrapI 12: Opinion about the customers if they have tried Shashi Detergents Soaps after the influence of ads .::




Table 13: Opinion about the offers by Shashi Detergents Soaps for its purchase

Graph 13: Opinion about the offers by Shashi Detergents Soaps for its purchase


24% of them

deal Rin.

Interpretation:

S 1 . N o PARTICULARS Percentage1 Discounts 38

2 Combi Packs 22

Source: Survey




Table 14: Opinion about the purchase point of Shashi Detergents Soaps by consumers

Graph 14: Opinion about the purchase point of Shashi Detergents Soaps by consumers


24% of them

deal Rin.

S1. No PARTICULARS Percentage1 Retail Shop 38

2 Dealer 02

Source: Survey


Interpretation:





Table 15: Opinion about the purchase point of Shashi Detergents Soaps by consumers

S 1 . N o

PARTICULARS Percentage1 Weekly 06

2 Monthly 20

3 Fortnightly 12 .::••

::Occasionally 02 : H

Source: Survey

Graph 15: Opinion about the purchase point of Shashi Detergents Soaps by consumers


About 34% of the retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and 24% of them deal Rin.

Interpretatioi ::


Interpretation:



Table 16: Opinion about the future chance of Shashi Detergents Soaps brand

Graph 16: Opinion about the future chance of Shashi Detergents Soaps brand


24% of them

deal Rin.

S1. No

PARTICULARS Percentage1 Yes 54

2 N o 0 6

Source: Survey




HYPOTHESIS:

HO: 100% of the customers in Davangere Market are aware of the Shashi

Detergent Soaps.

Hi: There less availability of distributors in Davangere Market with regards


1 I J V T M B A P r n u r i m m t f l v n u t r t P iut 68


F I N D I N G S :



RECOMMENDATIONS

1. The company should Educate the general public about the benefits of Akshat Rice Bran Oil.

2. Company should spread their market into smaller towns and villages where there is tremendous potential left unexploited. :

3. Company should undertake efforts to boost their image in th.minds of

4. Company should not only concentrate on urban areas, it should also enter into the rural market. ;; - ;.; - - - -

5. Give special discounts for those who are having the franchisee and initial customers..

6. Practice relationship marketing at the highest level with the customers.

7. Give high value services to individuals with high Network. -

.

8. Akshat Rice Bran Oil should open more branches in rural India, to tap huge

: population potential that it offers.

9. Akshat Rice Bran Oil need to take care of the largely unexplored area of the

customers in the long run also.

1. The company should undertake efforts to create awareness about Akshat Rice Bran Oil among the general public



CONCLUSION:

Shri Anjaneya Agro-Tech Pvt., Ltd., is emerging as the best quality Rice Bran Oil

providers in the Davanagere District and other place. Under the guidance of Mr.Mallikarjun

and Mr.

Venugopal, the firm has

being canying the

business smoothly,

effectively and efficiently. ..

Since the firm is new and unique in its nature, the different strategies in management

are in developing stage. The technology used is yery recent one and the first one in

'Karnataka' never present any where in Karnataka.

So the firm is acting as best service provider compared to others in the town with focus

on customer satisfaction......................


The credit of the success of the company goes to the Directors, staff, Workers who are

putting maximum efforts in improving the position of the company and they have been

successful in the operation.


During my training, I have full support and guidance from the Head, general manager, employees, workers and customers also.

Documents

Brand Awareness Towards Shashi Detergent Soaps