Bose DLM Presentation

Amity Business School

Distribution & Logistics Management

on Bose Corporation India

Presenters-Kritica OjhaSaloni Jain

Aditya SharmaJalaj Kukreja

Parakram SinghSaurav Haldar

Vikram Sharma


• Bose Corporation was founded in 1964 by then Massachusetts Institute of Technology Professor

Dr. Amar G. Bose.• Bose is Headquartered @Framingham,

Massachusetts,U.S.A.• The Company has 5 plants in U.S and all

Manufacturing are done by these units.• Bob Maresca (Since 2005) is the CEO leading the

organisation till present.

Amity Business School Product Categories• Home

Entertainment Systems

• Professional Systems

Car Audio Solutions


Home Entertainment Systems• Home theater systems

A. 5.1-channel systems• Lifestyle® V-class®

system• Lifestyle® T20 system• Lifestyle® 48 systemB. 2.1-channel systems• Lifestyle® 235 system• CineMate® system• 3·2·1® GS system

Home theater speaker• Acoustimass® 10

speakers• Acoustimass® 6

speakers• CineMate® II system• VCS-10® speaker• VCS-30® package


Professional Sound SystemsL1® SystemsLoudspeaker

Systems• 802 Deluxe• 802 Extended• 802 Basic• 402 Extended• 402 Basic

Loudspeakers•802® Series lll Loudspeakers •402® Series ll Loudspeakers •Panaray® MB4 Modular Bass r

Controllers•Panaray® System Digital


Car Audio SystemsBuilt for Manufacturers

• Audi• Chevrolet• Fiat• Maybach• Nissan• Porsche• Renault


Marketing Mix inMarketing Mix inChannel ManagementChannel Management

MarketingMix

Product Strategy

(Quality/Branding)

Pricing Strategy

(Wholesale/Retail/Consumer)

PromotionStrategy

(Push/Pull)

Distributionstrategy

Amity Business SchoolSODS @BOSE

• Bulk Breaking is High as the Stock is not sold in large no.s when it comes to the Bose® Stores.

• Spatial Convenience is high because of product demonstrations.

• Waiting Time-is low for Bose® Stores as they usually have ready stock of the models on Display.

Amity Business SchoolSODS Continued

• Variety & Assortment-is High as Bose has a variety of Sound Solutions.

• Customer Service is given high importance as educating and installation services have to be provided to the Customers.

Amity Business SchoolBose Verticals• First Division Handles the

Home Entertainment Systems

• Product Reach

a) Through Company owned Showrooms

b)Online Merchandising

• Franchising-

There are no franchising offered by the company and all Bose ® stores are company owned.

Amity Business SchoolBose Verticals-Product

Reach(Corporate)•The Other Division handles Professional & Car Sound Solutions.

Product Reach a)Corporate Sales-Bose Representatives to Corporate Customers.b)Delivery by Company-Direct Delivery to Customers.


Bose Distribution Network• All Products are Imported from HeadQuarter

Plant.• Shipments are collected by Bose Pick ups from

the Airport.• The Shipment Tie Ups are with Forex Cargo.• Bose has a Distribution facility in every city they

are present in India.• Bose Corporate Office is in New Delhi from where

operations in India are handled.• Bose has a delivery Truck fleet of 200 Vehicles.• No. of Company Owned Outlets-55.


Presence of Bose in India-

• Ahmedabad,• Bangalore,• Chandigarh,• Chennai,• Ghaziabad,• Gurgaon,

•Hyderabad,•Jaipur,•Kolkata,•Ludhiana,•Mumbai,•New Delhi , •Noida, •Pune •Thane


Bose Distribution Channels•For B2C Distribution Bose Follows: 1 Level Channel-

•For B2B Clients Distribution is done by: Zero(0) Level Channel or in other words Direct Selling.


In-home delivery, setup and installation services• Installation services managed directly through Bose

• Certified installation service specialists understand best how Bose® systems integrate with other components.

• Bose Home Solutions services provide the following:• Comprehensive one-on-one instruction to help you learn to use and get the most out

of your system• Complete product integration, including connecting new and existing equipment• Configuring Bose remote control to operate your equipment• Programming AM/FM stations as presets in your remote control• Testing and demonstrating the system• As applicable, the service also includes:• Concealing wires in your walls• Running the ADAPTiQ® audio calibration system for optimal performance• Getting you started storing your music collection in systems with the uMusic®

intelligent playback system• Conducting video calibration to optimize your video performance


Bose in-home consultation service

• .A Bose Custom Design Consultant will:

• Walk through your home with you and discuss options based on your unique space

• Develop a proposal and offer a recommendation for products and installation services

• Once the proposal is accepted, a Bose Custom Design Consultant will:

• Personally manage your job from beginning to end—from scheduling through the completed installation

• Oversee the installation process and arrange for delivery of all the products you purchased right to your home

• Offer personal instruction on how to operate the new system once installation is complete.


Additional professional services

Home theater services• Pre-wiring• System setup• Two speakers installed with wires concealed, and three additional speakers set

up

• Up to six speakers installed with wires concealedMulti-room expansion services for Lifestyle® systems• Pre-wiring• Expansion setup• SA amplifier and two speakers mounted indoors with speaker wires concealed• SA amplifier and two speakers mounted outdoor with speaker wires

Video services• Pre-wiring• Television setup• Plasma/LCD screen mounted without wires concealed• Plasma/LCD screen mounted with video wires concealed

Amity Business SchoolConclusion

• Bose has 2 Sub Divisions to sell their Products.

• Bose manages its product Distribution through two Channel Streams.

• We came to know the SOD’s for Bose.• Targeting the Urban Educated Market for

their Sound Systems.• Bose is world No.1 in Professional Sound

Systems.

Documents

Bose DLM Presentation