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Boosting PR Visibility with SEO and Content Syndication. Matt Cutts – Google Search. “There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger." - PowerPoint PPT Presentation
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Boosting PR Visibility with SEO and
Content Syndication
Matt Cutts – Google Search
“There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."
Interview with Mike Grehan: The future of search and outdated SEO methods.
Online AD Revenue Growth
Traditional PR Premise
You build reputation by third party endorsement
An article in the media has more perceived value than content that comes directly from the company
Company
Wire services Press Release
Target Audience
News Engines
Company Website
Online News
Using Wire Services
Company
Media website that is already a trusted news source
Target Audience
News Engines
Online Media relations using trusted media sites that are already used by your audience
Getting visible in Yahoo News
Do keyword research to find which words you should be found on
See which websites routinely get indexed for this keyword or phrase in Yahoo News
Is this a site your audience would find credible?
Site Traffic
On Hot News Keywords Media Websites Get Better Ranking than Press Releases
Target Social Media Sites Del.icio.us Newsvine Reddit Digg Moreover
Use the New Media Release FormatFor Journalists
Syndicate Your News Content
Case Study
Keywords: dry skin, dry skin careUsing news search to create a new search term: shielding lotion
We found websites that get picked up in Yahoo! News for these keywords
SENIOR JOURNAL.COM SENIOR JOURNAL.COM
Senior Journal
News Search and RSS
Created an RSS feed of articles about shielding lotion
Informed journalists/editors at the selected online magazines know about the feed
PRESSfeed on your news articles
Google Blogsearch
Picked up 1785 times in other blogs and feeds
Showing up in forums
Keyword SearchesFor Shielding Lotion
Jan 2006 5 Feb 12 March 25 April 32 May 50 June 71 July 114
Search Rankings
Keyword MSN Yahoo GoogleShielding Lotion 3 2 6Dry skin 12 20 12Dry skin care 5 12 15Dry skin care treatment 3 1 3
Google Web Search for Shielding Lotion
Traffic Increases Press releases is the number one
driver of traffic RSS Feed of articles next highest
traffic source Many new referrers – means new
audiences Unique visitors to the site up by
600%
Useful URLs http://www.expansionplus.com
http://press-feed.com/conference
http://falkow.blogsite.com
