BMW Corporation

BMW PROFILECompany Information

•Services Provided• Building automobiles and Airplane engines• Brief history : 97 years• Visions of BMW

•CEO: Norbert Reithofer

Financial Information:

2005(000’s)

2009(000’s)

2008(000’s)

2007(000’s)

2006(000’s)

Sales 1.33 Million 1.28 Million 1.44 Million 1.5 Million 1.37 Million

Expenses 1,472 Million 1,667 Million 2, 064 Million 1,670 Million 1,324 Million

Net Income (Loss) 2,239 Million 5,301 Million 6,480 Million 3, 134 Million 2, 874 Million

Total Assets 27,010 Million 24, 647 Million 23, 316 Million 32, 378 Million 28, 543 Million

Total Liabilities 4,009 Million 8, 347 Million 7,974 Million 6, 801 Million 5,884 Million

THE CURRENT MARKETPLACE

•BMW in a declining market• Profit• Quality

•BMW and their quality• Low price for luxury• We have the name

Our Broader Environment

•Partners and Agencies• Cundari• GSD&M Idea City

•New technology• The Mini

• 3.7 litres of fuel per 100 km.•Controversies

• Blocking the swiss

THE STRENGTHS AND WEAKNESSESStrengths:•A sturdy reputation

• Aircrafts and luxury vehicles•Good marketing

• Launched a green tree program in China•Kept revenue up during recession by focusing on international markets. Weaknesses:•High prices

• Raw materials• Cost of car

•The insufficient quality for excessive price•2010 recalls on over 348,000 cars due to brake leak.

Opportunities and Threats•Opportunities

• New Products• Market shift to globalisation• Customers demand change to more comfortable and luxurious cars• New Technologies in Automobiles

• Threats• New and existing competition• Volatility in price of fuel• Economic recession• Takeover bids

RECOMMENDATIONS

•Expand Globalization

•Stay focused on comfort of ride for consumer

•Promote more in less modernized countries

•Test vehicles more efficiently to reduce accidents and recalls