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BMGT 6011 Entrepreneurial Business Management

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BMGT 6011 Entrepreneurial Business Management
Module Handbook Semester 1 and 2, 2021-22
Oxford Brookes Business School
Contents Module introduction ................................................................................................................................................. 3
Study plan: .............................................................................................................................................................. 4
Semester 1: ........................................................................................................................................................ 4
Semester 2: ........................................................................................................................................................ 5
Reading List ............................................................................................................................................................ 6
Outline Syllabus ...................................................................................................................................................... 7
Learning outcomes .................................................................................................................................................. 7
Assignment 1: Pitch (individual) (15%) ............................................................................................................... 8
Assignment 2: Case study (individual) (25%) ..................................................................................................... 9
Assignment 3: Market analysis (individual) (15%) .............................................................................................. 9
Assignment 4: Evaluation report and presentation ........................................................................................... 10
Assignment 4.1: Business venture evaluation report (30%) ........................................................................ 11
Assignment 4.2: Presentation (10%) ............................................................................................................ 12
Assignment 4.3: Self Evaluation (5%) .......................................................................................................... 12
Contact with your tutor: ......................................................................................................................................... 14
Email: ........................................................................................................................................................... 14
University regulation C1.1.4 Academic Conduct Regulations ............................................................................... 16
Appendix 1: Marking Rubric .................................................................................................................................. 17
Assignment 1: Pitch.......................................................................................................................................... 17
Assignment 4.1: Evaluation report.................................................................................................................... 20
Module introduction
Module Leader’s introduction
Welcome to Entrepreneurial Business Management Module! I am happy to introduce you to
the world of entrepreneurship. Until few decades ago business studies ignored the role of
small companies and ventures. Now we know that individual initiative is bread and butter of
modern economies. Currently, due to new technologies, access to capital and information
barriers of entry have declined and more people than ever can become business owners.
This purpose of this module is to help you be part of this process, understand your role as
future employers, covering all significant aspects of running new venture such as: market
research, business model and business plan creation, managing intellectual property,
financial and legal aspects of new business. Content will include some theoretical
information, but I would like to focus mostly on practice and give you a chance to test your
ideas.
Study plan:
Following you will find general information regarding the module content. In first semester it
will focus on more theoretical aspects of setting and running new venture supplemented with
real life examples of both successful and failed initiatives. Semester 2 is, on the other hand
focus on practical application, critical thinking and financial aspects of the entrepreneurship
and help you design feasible business venture idea.
Semester 1:
Semester 1
The week 1 would focus on:
1. Introduction to the assignments
2. Define entrepreneurship and
studies and include self-assessment in the context of
defined entrepreneurial traits. Students will be asked
to list their ideas to improve upon those traits.
Week 2 Generating business
one come up with business idea? Techniques that
could boost the creative thinking/types of innovation
During seminars we will analyse existing ideas,
discuss possible inspiration and evaluate those ideas
from the perspective of Chinese market.
Week 3 Refining your idea – feasibility
analysis
During seminars we will apply techniques that would
allow moving from recognizing an opportunity to
business idea.
Week 4 Guest speaker: Bartosz Ziolek, CEO of Amber Global Consulting,
Lecturer at EMBA program at Warsaw School of
Economics; almost 15 years of experience in doing
business in China
Week 5 Understanding market/industry
competitor analysis
research. Start planning for your own business.
During seminars, your will work in groups to build your
first drafts of business plans and plan for market
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analysis.
assignment 1 deadline
questions related to the assignment
We will continue on competitor and industry analysis.
Week 7 Building teams and groups +
ideas generation
Assignment 2 introduction and group building. By the
end of this week you should, as a group, have some
good ideas of future venue that you would like to
explore further in the semester – team building and
brainstorming activities.
Week 8 Creating Business Model: Introduction to the elements of business model using
CANVAS.
existing businesses and attempt to filling our own (as a
group assignment)
Drafts deadline and individual consultations
regarding assignment 2
models
grow you company (internal and external)
Week 11 MIT Clean Energy Start-
up
before assignment 2 deadline;
finalize individual scope of
regarding assignment 2.
Students in the group need to finalize the scope for
individual market analysis assignment (assignment 3)
and confirm it with tutor.
Semester 2:
Semester 2
Week 1 Introduction to semester 2/review
Week 2 Legal, CSR, Values, Q&A/Assignment 3 deadline; finalize the list of
appendices for assignment 4
Week 4 Operations
Week 5 Getting Financing and Funding
Week 6 Marketing + branding
Week 8 Bringing it all together (Q&A)
Week 9 Guest speaker – searching for investors
Week 10 Presentations - practice
Week 11 Review and Q&A: last class before assignment 4 deadline
Week 12 Presentations
Reading List
General texts:
Adams, R. & Spinelli, S. (2012) New Venture Creation: Entrepreneurship for the 21st
century. (9th ed.) New York: McGraw-Hill.
Barringer, B.R. & Ireland, D. (2012) Entrepreneurship: Successfully launching new
ventures. (4th ed.) Upper Saddle River, N.J: Prentice Hall.
Bygrave, B, & Zacharakis, A. (2010) Entrepreneurship. (2nd ed.) New Jersey: John
Wiley.
Carter S, Dylan Jones-Evans, Enterprise and Small Business_ Principles, Practice
and Policy, (2012) Pearson,
Grebel, T., (2004), Entreprenurship, A new perspective, London: Routledge Taylor
and Wiley Group,
Hatten, Timothy S., Small Business Management, Entrepreneurship and Beyond 5th
edition, (2012), South-Western Cengage Learning
Start-up:
Aulet, B. (2013). Disciplined Entrepreneurship: 24 steps to a successful startup. 1st
ed. New Jersey: John Wiley & Sons.
Blank, S. and Dorf, B. (2012). The Startup Owner's Manual. 1st ed. Pescadero,
Calif.: K&S Ranch, Inc.
Wasserman, N. (2012). The Founder's Dilemmas: Anticipating the pitfalls that can
sink a startup. 1st ed. New Jersey: Princeton University Press.
Business model:
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Creative thinking and idea generation:
Ceserani Jonne, Big Ideas: Putting the Zest Into Creativity and Innovation at Work,
Kogan Page Business Books (2003)
De Bono Edward, Serious Creativity: Using the Power of Lateral Thinking to Create
New Ideas (1992) HarperBusiness
Other required or supplementary reading sources and audiovisual materials will be
provided via student website.
Theories of Entrepreneurship, innovation
Business start-up and growth
Business model evaluation
Market and Marketing
Upon completion of the module, students should be able to:
1. Select & apply appropriate analytical concepts & frameworks to provide support for a
novel & untried venture proposal
2. Understand the range of technical and managerial issues faced by those engaged in
entrepreneurial start-up ventures
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3. Appreciate the factors contributing to the success and failure of innovative and
entrepreneurial business organisations
4. Reflect on the application of entrepreneurship theory, based on experience in a
practical setting
5. Apply empirical research, analysis, decision making and evaluation techniques to an
open-ended research problem
6. Integrate marketing, operational, financial management and accounting techniques in
order to plan and control a business venture
7. Practise a variety of business communication techniques in support of a venture
proposal
Learning outcomes: 1, 4, 5, 7
Purpose is to present your business idea in an interesting and compelling way. It has to be
short and strictly up-to-the point, cover all significant information to interest potential
investors.
The assignment should be presented in form of a poster that would allow to provide
commentary. Poster needs to be visually attractive and you are allowed to use any software
that can save document as PDF (e.g., Canvas, Piktochart, Powerpoint). The poster needs to
be submitted electronically to the student website before the deadline
Word limit: 250
Poster should include:
- Clear explanation of what the venture is (what product or service it offers)?
- How feasible and valuable the venture potentially is?
- What is the value proposition?
- Competition and how your venture addresses or differentiates the value
proposition of the competition.
Assignment 2: Case study (individual) (25%)
Learning outcomes: 1, 2, 3, 4, 5
Venture analysis (individual). Students are asked to provide an analysis of existing
organization started by entrepreneur.
Work smart! Use this as opportunity to further research your business idea (for group
assignment). You can choose a company that works in similar industry.
Case study should cover:
1. Company analysis: products, services, environment in the time of the launch,
unique sales points, funding etc.
2. Analyze strategic decisions of entrepreneur which would refer to: target market,
brand management, pricing, sourcing, e-commerce, funding.
3. Critically evaluate those decision and evaluate them connecting to the theories
discussed during the classes
4. How your analysis connects to your own group venture and how your analysis
can help your group.
The analysis need to be submitted to the student website.
Formatting:
Include title page that would include: module number and name, title, word count.
For academic purposes ALL secondary research material must be carefully referenced using
the Harvard Standard.
For your marker’s convenience, please use the Garamond font, size 12, justified text, 1.5
line spacing, 2.54cm margins all round, and either line breaks or indents from paragraph to
paragraph.
Prepare a market/concept analysis which develops and evaluates a specific business model
relating to a value proposition targeting a specific market segment. You should include
some direct market research with prospective customers to help you to evaluate the
suitability of the market/concept you are considering. Each member of your group must
evaluate a different market/concept.
You can analyze different business models, products, services or different markets for the
same products. Discuss the scope of your analysis with partners within the group.
Before the market analysis you are required to consult the scope of each group member with
your tutor so to avoid overlap.
Word count: 1000 (not including appendices). Appendices should include the data
analysis, questionnaires, refer to your models.
Deadline: Semester 2, week 2
Assessment criteria: o Is the target market clearly defined and logically selected? o Is the core service/product clearly defined? o Is value proposition clearly defined? o Is the business model clearly structured? o Has the primary research been done thoroughly and calculated correctly?
Formatting:
Include title page that would include: module number and name, title, word count.
For academic purposes ALL secondary research material must be carefully referenced using
the Harvard Standard.
For your marker’s convenience, please use the Garamond font, size 12, justified text, 1.5
line spacing, 2.54cm margins all round, and either line breaks or indents from paragraph to
paragraph.
You have to submit both your analysis and original, primary data (if any) that you collected
during your study (in EXCEL file).
Assignment 4: Evaluation report and presentation
Learning outcomes: All
This assignment combines 3 elements: business proposal (30%) and presentation (10%)
and self-evaluation feedback (5%).
Business proposal and presentation: Half of the point for each element will be awarded
for the group effort (mark will be the same for the whole group), and half of the points will be
awarded for individual performance (appendix to the report, presentation performance).
Self-evaluation feedback: document submitted several times during semester that will
allow you to reflect on your own performance, set your own personal and group goals but
most of all monitor your progress.
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Assignment 4.1: Business venture evaluation report (30%)
You must research, draft and submit as a team an evaluation of your venture. This
document should be presented in the form of a business report to potential investors as
to whether to launch this new venture.
You can include weaknesses of the venture and whether you should proceed or not. The
main document is to be completed and submitted by the group. It is to be a maximum of 11
pages (sides) of content (1 of which is to be the Executive Summary) and must include:
- Executive Summary (not more than one page)
- Business Details (a clear explanation of the business concept, objectives and
strategy).
- A clear value proposition including market size and definition, and key
elements of;
o Customer value proposition
o Management Team and Company Structure
o Financing (funding strategy and requirements)
o Financial Projections (key figures, including a growth strategy)
o Risks and Strategic Options (including exit strategy)
o Key Milestones
In addition, the report should include title and contents pages and a full reference list
(in Harvard format) – these pages are not included in the page limit.
In addition, the report must include appendices (one per member of your team) which will
provide more detailed supporting analysis on specific areas for example:
Industry analysis
Target market
Supply chain management
NOTE: You must provide your seminar leader/consultant with a list of the titles for the appendices, together with the name of the assigned author for each appendix for approval. You should use academic theory, concepts and frameworks to support your evaluation, as appropriate. However, it is not necessary to include explanations of mainstream academic theory, concepts and frameworks used if these concepts have been introduced on the module – it can be assumed that the reader is aware of these. The group piece of work and all appendices should be submitted as a single coherent document.
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Team should also provide evaluation of the team members based on their engagement in the process of writing the report (according to format provided by your tutor).
Assessment Criteria
The assessment criteria set out below will be used for both the main report (group-work) and the appendices (individual work).
Business Concept Evaluation Format
The Evaluation must be presented in the following format:
Word-processed in a format suitable for a business report with appropriate headings and structure.
o The assignment must have a front cover stating: o Business Concept Name
o Module number
o Module name
o Student numbers of the group members clearly indicating which part of the assignment was done by whom
For academic purposes ALL secondary research material must be carefully referenced using the Harvard Standard.
Assignment 4.2: Presentation (10%)
Your group is required to deliver a presentation in a form of a presentation to potential investors, stakeholders or potential business partners based on your business concept evaluation. Details regarding the format of the presentation will be provided due time. The presentation is to last a maximum of 10 minutes after which there will be time for questions. All members of the team should have the opportunity to contribute to delivering the presentation and answering questions.
Assessment Criteria
The assessment criteria set out below will be used for both the individual and group performance in the presentation. The Presentation will be assessed on:
o The quality of the verbal presentation. o The quality of supporting materials presented and/or distributed at the presentation. o The quality of answers provided to questions after the presentation. o The following outcomes demonstrated used the above:
Assignment 4.3: Self Evaluation (5%)
360-degree peer evaluation feedback:
Several times during the module you will be asked to provide feedback reflecting upon your
own performance. This is a form of 360-degree feedback. You will be asked to evaluate your
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colleagues on a scale of 0-5 (where 5 is excellent performance) in the following areas
(marking criteria):
Communication: how well you have communicated with the group, how well your ideas were included and discussed by the group
Delivery: how included you were in group discussions, how strong was your work load comparing to other group members
Process: how included you were in the process, did you participate in group meetings and discussion
Personal development: to what extent group work developed your ideas, skills and abilities; to what extent you have achieved your personal goals for the module and assignments (skills not related with group work and cooperation)
Group development: to what extent group work developed your ideas, skills and abilities (communication, cooperation, assertiveness);
You will be asked to reflect on your performance, cooperation with peers, personal
development, communication.
1. Communication
Contact with your tutor:
There are four ways you are encouraged to contact module leader: via email, in
person during office hours, WeChat group and Online forum (on student website).
Email:
Email address: [email protected]
Email is the preferable way to contact your tutor. Avoid asking questions last minute
because it can take up to 2 working days to receive answers
Office hours:
WeChat group:
WeChat group will be created for all students of the EBM. You feel free to discuss
issues related with the module and ask questions. WeChat provides convenient way to make
announcements and communicate efficiently but, please be aware of time of your inquiries.
Avoid asking question late at night and at the weekends.
Student website forum:
I highly recommend you to use forum on student website to answer your questions.
Answers to the most frequent question will be published on the website forum.
Regulations
If circumstances outside of your control (for example, medical circumstances) affect your
ability to meet an assessment deadline or attend an assessment event (e.g. examination,
presentation) then it is ESSENTIAL that you access and utilise the Exceptional
Circumstances Policy.
Please see the Programme Handbook for an outline of the principles and operation of the
Exceptional Circumstances Policy within Oxford Brookes University and links to the
University Regulations.
The advice and guidance landing page link is https://www.brookes.ac.uk/students/your-
As already advised in the Submissions information for this Module Handbook, students may
exceptionally secure a 24 hour grace period if last minute untoward circumstances affect
your ability to submit on time. Please note over-use of this facility will be reviewed
Resit Requirements
All students who do not pass, at the first attempt, an assessment will be entitled to a resit.
Each assessment component has its own resit task, so you would only have to resubmit the
task(s) for the coursework(s) or examination which you did not pass.
The full mark for any assessment component of assessment passed at first sit will go
forward to be combined with any capped marks achieved at resit in accordance with
weightings stipulated in the module description
Please also see Programme Handbook for details of the Resit and Retake Policy within
Oxford Brookes University and links to the University Regulations.
Guidance on the University policy on Resits and Retakes can be found here:
https://www.brookes.ac.uk/students/your-studies/resits-and-retakes/
Authenticating your coursework
You must be able to demonstrate that the course work you submit for assessment is your
own. You must therefore keep all working documents (electronic and paper) that you used or
created while preparing the assignment, such as photocopies of sources and internet pages,
your own notes on your reading and preparation and where primary research has been
conducted, completed questionnaires or interview schedules, details of the process of
analysis, field notes and so on. Most importantly, you should keep the early developing
drafts of your coursework as evidence of the originality of your work by saving each revision
to a file with a different name. This material should be kept until after the module results
have been published on “Student Information”
Guidelines on using others to check your work
If you are not too confident in the accuracy of your written English, you may want to ask
someone to help you by checking your work. However it is important that this is not done in
such a way that you are committing academic misconduct, which could result in disciplinary
action. University guidance can be found at:
http://www.brookes.ac.uk/Documents/Regulations/Current/Other/E21-Guidance-on-
Proofreading/
In addition, if a checking or proofreading service is used, the Faculty of Business requires
you to declare this at the front of your work, giving the name of the person who did this for
University regulation C1.1.4 Academic Conduct Regulations
Please ensure you are familiar with the regulations in relation to Academic Integrity. The
University takes this issue very seriously and students have been expelled or had their
degrees withheld for cheating in assessment. It is important that students having difficulties
with their work should seek help from their tutors rather than be tempted to use unfair means
to gain marks. Students should not risk losing their degree and undermining all the work
they have done towards it. You are expected to have familiarised…