Blueprint for achieving wealth and success pdf

FITNESSPRENEUR’S LIFE

BLUEPRINT FOR ACHIEVING WEALTH AND SUCCESS

Over the years I’ve had a lot of people ask me, “How did you build your dream income in the fitness industry?” I answer that wanting your dream income can not be enough. We all have wants. We all have dreams. You have to have a plan to transition that dream into reality.

The phrase itself, “dream income”, means different things to different people. When you hear it, what pops into your mind? Does a dream income mean you’ll own a fleet of Maseratis and yachts? Would the arrival of your dream income finally bring around that long vacation with your family that you’ve always wanted? Or would the luxury of your dream income simply mean that you can pick your work hours, maybe just a few a day, forever?

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FITNESSPRENEUR'S TIP:

In order to get to your dream income,

you have to formulate a plan

with concrete numbers.

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I’ll share with you today how to take that idea of a dream income and make it happen. What you may not realize is that you have the ability to move toward whatever level of income you see as a dream and, with a series of steps, turn your life into the thing of beauty.

What you need to reach that level of wealth is a whole new way of looking at yourself and your potential in this industry. Too many trainers see themselves as just trainers and nothing more. These people come in to the gym or studio, work one-on-one with a client, and then move on to the next client. If you follow my work regularly you know that I am not a fan of working this way. There’s nothing that's wrong with it. But you can’t have a work like that one and expect to make any real money over time.

To really get to your dream income, it’s time to start thinking of yourself as the CEO of your own business. You have to leave behind the mentality where you see yourself as a mere trainer and technician. That won’t cut it anymore. You have to start understanding how to map out your future. You have to think strategically. Nobody bungles their way into financial security and a wealthy lifestyle. It's going to require that you develop a plan and stick to it.

And really that’s the remarkable thing about all of this. It’s just a plan with a few simple steps. It basically mixes your internal focus and a close analysis of some numbers. By the time you finish reading this, I bet you’ll be surprised at how easily your dream income has been within reach this whole time.

FITNESSPRENEUR’S LIFE: BLUEPRINT FOR ACHIEVING WEALTH AND SUCCESS


















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3FITNESSPRENEUR’S LIFE: BLUEPRINT FOR ACHIEVING WEALTH AND SUCCESS


Sounds simple, right? Well most trainers get tripped up right at this first step. Why is this? Because as much as we think we have dreams, we don’t dream big enough. Time and time again, we let our conscious minds take over. We remain “realistic”. We know how hard it is to stand out in an increasingly competitive industry. We’re stuck with the idea of trading in our time for money, and that’s obviously a limiting belief. In fact, that’s a big part of what’s holding you back!

The most dangerous number, I believe, is the number one. When you only rely on one thing, you are rolling the dice with your ability to make money…big time. I’m talking about the huge risk that you’re taking because of a million things that can mess with that one session, one client, and one chance to make real money.

DREAM BIG

















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If you’re living off of that one thing per one hour, then it might be impossible for you to see the big picture. It’s very hard to dream big because you’ve set your life up as a small step by step journey that isn’t going very far or very fast. Don’t get me wrong, I’m not knocking any trainer out there who chooses to live their life like this. There are lots of reasons to do this. But to get to that dream income we’re aiming for, you have to dream big.

You have to move beyond this limiting mindset. You have to envision what your dream income looks like and what it can do for your life. You have to dream about what kinds of people you want to involve yourself with. You have to dream that you can achieve what your mentors and accomplished peers have done in the past…and then dream beyond that. And most of all, you have to dream that you’re the kind of professional that can create a meaningful legacy with a significance and purpose that other people will one day come to admire.

These big dreams will require big work on your part. The investment of time and money won’t be small…at first. But to be a thought leader and agent for change, you’ll need to first dream big.

I’ve seen so many fitness professionals struggle to even grasp the concepts that I’m describing here. Look, we all do this for the same reasons. We like interacting with people and the money it generates. But this level of understanding, where you change your view of yourself and your role in the fitness community, is what will set you apart from other instructors. They can’t possibly imagine themselves living the life you’ll have.

Want proof? When I go around the country, some people I talk to flip out. They tell me, “What do you mean I can make fifty, sixty, a hundred thousand a month?” I tell them you can make $200,000 a month…but only if you dream big.

I don’t care at what exact level you’re imaging your dream income and your dream life. You have to begin by dreaming big. Only by unlocking this mindset can you start your journey of making your dreams into your reality.




The most dangerous number of business is one. Don’t put all

your eggs in one basket.



















The next step is the kind of thing you want to do whenever you’re planning anything. This is where you come up with a target number. What is your actual dream income? What does it look like? What’s the number you’re shooting for?

You can’t go out into the world without a target in mind. It’s a waste of time to learn everything that you have learned so far, build your business, and then…just shoot from the hip and hope you make enough money. You wouldn’t build a house without blueprints. You wouldn’t take a trip without a map. How come so many trainers walk around without nailing down a specific figure in their heads or on paper?

We don’t believe in hope as a strategy in this business. Visualizing a target income figure is a big part of making a serious commitment to your dreams. We believe in planning and formulating. You go to work on this because this is how you make it happen. In a moment, you’ll see why that figure is important.

AIM AT THE TARGET

















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Remember, we’re looking to counteract that dangerous mentality that relies on just one income stream. By diversifying, we’re going to make sure that we hit our target number at the very least.

You have to decide for yourself where along the income scale you’re looking to go in on. Maybe you’re perfectly happy with making anywhere from sixty to seventy-five thousand a year. That’s great. Are you looking to work less hours to get to that number? What if you could make that just working 10-15 hours a week?

Maybe you’re looking to make more. How does $100K sound? A quarter million? Half million? A million or more? That’s why step one is dream big!

So you establish your target number and that’s step two. I have worksheets that break down how you arrive at the numbers further, but essentially what we’re doing is determining how much we want to bring in with each of our programs. You can list any and all programs and see how they bring in the specified amounts you’ll need to get to your target number.

I’ve talked about all sorts of programs that can take your income up to the next level. I’ve shared nutrition programs and Facebook groups. I’ve advised cutting down sessions from sixty to thirty minutes and turning them into group sessions. Feeder programs that keep that continuity going are a big thing with me. Whatever you’ve chosen (and the sky’s the limit!), you write down the numbers needed to sustain your income. This is the perfect way to get away from that feast of famine mentality of one-on-one training.

And the best part? Because you’ve broken down the numbers within your programs and how much they each bring in, you’re able to quickly respond to any changes in the market. This is exactly what I had to do during the financial crisis of 2008. Almost overnight our numbers dropped because people weren’t attending private sessions anymore. It’s only natural, people were losing their shirts. What did we do in response? Before we let anyone cancel altogether, we ramped up our semi-private and group sessions. We then cut the prices and got more people to join during those tough times. We shuffled the numbers around to keep afloat. And that’s because of planning.




In order to get to your dream income,

you have to formulate a plan

with concrete numbers.

















7

So you have to familiarize yourself with the numbers and what they mean. Your target figure is what your ultimate goal is. Once you break it down, you’re able to take on anything that gets thrown your way.

You can even plan for growth this way. If you start a year at one number and want to end it at another higher number, just go back to the figures. Tell yourself, “I’ll need this many new people to join this group. I’ll need this many new people enrolled in my nutrition program. And I need to bring aboard this many people a month to my Shakeology program.”. Now you have another goal, a tangible number, that you can work towards.

See how easy it is to make your dreams come true? There’s one more step.


























There’s so much of our industry that has trouble seeing what’s ahead. You’ve no doubt heard me talk about how often the old ways of doing things hold us all back. It’s why we’re chasing the same dollars, the same clients, using the same methods. You want to stand out and make that dream income? Let technology do all the heavy lifting.

What I mean is here’s the mechanism to build your dream income. Amplify your voice and take your message around the world and back. Scale up your programs to meet the newer larger markets.

You know what you’ve got and you know what you bring to the table. It’s time to take that knowledge and package it cleanly into the various types of marketing methods. I want you to feed those programs into your email systems. I want you to put links to everything everywhere. I want you to lead your customers

SCALE AND AUTOMATE

















directly to your Facebook groups or membership sites. You’ll need to optimize your sites for mobile. You’ll need to create apps.

Does this sound complicated? It’s not!

The bottom line is that you’re looking for ways to help your customers when you’re not directly in front of them. You can’t be everywhere at once, and you certainly can’t be anywhere if you’re on the floor with your group sessions. By creating an online presence you’ll not only signal to your customers that you’re on top of their solutions 24/7, but that you’re willing to make this easy on everybody.

Once you automate, you’ll find yourself approaching those numbers that suddenly don’t seem so crazy. Forty, sixty, or a hundred thousand a month doesn’t sound so wild now!

You’re now able to reach people around the world. You’re no longer tied down to the market that's within a couple of miles from your brick and mortar studio. Let other, less technologically savvy, trainers fight for the limited number of people around them. You’re going global!

And I’m sure I’m missing a whole bunch of ideas that you, too, can come up with! Everyday new apps are being created. Every day a new technology crops up. You have to stay on top of these things because this is the future. Guaranteed.

Taking your message to the digital frontier is essential if you want to achieve your dream income. Dream big, pick a target and get there through scaling and automation. You have it in you to make a great impact on the world. With so many health problems plaguing our nation it’s so important that you help as many people as you can. See yourself as the business person you truly are. Live your dreams in the Fitnesspreneur’s Life!



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As a certified High Performance and Funnel Optimization Coach, Vito La Fata, is the NO BS business & personal brand coach to the wellness and fitness professional or company that is looking to get outside the box of the industry and start learning how to grow a personal brand online and offline utilizing a hybrid business model of offline and online marketing strategies that deploy customer value optimization systems in order to create as much benefit and offering for the customer and as much profit and lifestyle for the company as possible.

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Blueprint for achieving wealth and success pdf