Education "Current situation" & 9 forces Statistics: US colleges, education scenerio

Associate degree, Community College, Junior College 2 yrsPersonality test, able to choose subjects and majors after 2 year

Countries perspective: Affordable vs cheap and desire to learn, Ireland, people don’t care because it is free, india: Poverty

Online education explore, free, portals, Google Docs; E-learning modules for specialized trainings

Companies that give education such as GM, Infosys

Specialized technical diplomas, only skills for labor

Opportunity: classes at home, skype classes, medicine

MEM example, MMS; Talk to distance Students

Resources:

1. An Overview of Higher Education in the United States: Diversity …http :// www . acenet . edu / bookstore / pdf /2004_ higher _ ed _ overview . pdf

2.http :// www . aboutmcdonalds . com / mcd / corporate _ careers / training _ and _ development / hamburger _ university . html

3. http :// net . educause . edu / ir / library / pdf / ERM 06511. pdf ’

4. RESTORING AMERICA’S LEADERSHIP IN HIGHER EDUCATIONhttp :// www . usc . edu / programs / cerpp / docs / RestoringAmericasLeadershipinHigherEducation . pdf

5.http :// blueoceanstrategy . typepad . com / creatingblueoceans /2009/10/ blue - ocean - strategy - lets - get - academic - blue - ocean - strategy - for - higher - education - on - creating - blue - oceans . html

6. http :// www . nmc . org / pdf / Future - of - Higher - Ed -( NMC ). pdf This is a really interesting report! - At NYU’s top-ranked tax law programme, for instance, classroom courses are filmed with three cameras and a sound mixer. "The course goes online within 30 minutes," says Mr Delaney. "Within 24 hours, students interested in reviewing a certain case or topic can click an online index that charts the content of the entire class and [can] view the portion that interests them."- If a student wants to, they should be allowed to take the final exam on the first day of school, and get credit for the portion of the course they’ve passed.If they answer 80% of the test

correctly, for example, testing software would identify the issues behind the 20% of wrong answers and focus student attention on those areas instead."

7. Article about education for seniors:http :// money . usnews . com / money / articles /2009/04/20/ forget - tuition - how - retirees - can - attend - college - for - free

8. Another article on Disruptive Innovation on education:http :// hbswk . hbs . edu / item /5978. html

Target Customers:Jobs: Corporate University relationship (Infosys, GM, Rotational Programs); Cost reduction; Specialized online education

Inter-university relationships

Education Financing: Investment on Free Education, Australia example for financing based on salary slabs

http :// en . wikipedia . org / wiki / Singularity _ University

Presentation outline:3 main sections:

0. Introduction

I. Higher education in the U.S.: current situation analysis (15 minutes)

- Market analysis (Size and Growth, Profitability, Cost structure, Distribution systems, Trends, Key success factor) - Business models involved.- Customer analysis (segmentation, customer motivation, unmet needs)- 9 forces analysis for higher education - Value migration for higher education- Problems: customer segments, non consumers, people whose needs are not being met. Future & unmet needs

II. Past blue oceans analysis (10 minutes)

- Introduction of new educational fields- Case study: Duke MEM- Very briefly: MBA, MMS, - Emergence of global universities

Rise of "pre-experience" degrees: http://www.ft.com/cms/s/2/8add41aa-c0aa-11df-94f9-00144feab49a.html#axzz1qMrpQPbT

III.Future blue oceans opportunities (15 minutes)

- Are there opportunities for disruption of the incumbents (Tanuj) Competitive radar (effect of online education to reach masses)

- Innovation angles: (Tanuj)- Delivery (Technology, webinar, e-learning, reaching a higher number of students with

the same resources, e-books, Apple, iPads....)- Breaking the cost spiral (Financing, industry relationship with education)- Expanding access and building capacity to reach the underserved (Analyze customer

segments, eg. adults, military, etc; )- Creating better, and measurable, student learning outcomes tied to 21st century

workforce needs (New programs)

- Blue ocean ideas(s): (Using the following tools: Strategy canvas, four strategy options)

(Note: Keep in mind that there will be the need of 3M college educated people by 2018 that have no place or opportunity to get into the current system)

1. After 2 years companies hire students, and they shape their classes according to the industry they’re going to work in.

2. Lower interest rate for engineering students & loan payback proportional to earnings over x number of years

3. PhD - lower level universities offering PhD programs for only teaching. Separating research from teaching.

4. Flexible locations, taking classes from different schools- (i.e. Military - people who want to travel)

5. Older people - who want to go to school

Conclusion

1. Current Education Options in the US- Education options(and briefly talk about the distinction between for-profit and no-profit uni’s)(financing options)

2. Business models involved.- Business models

3. Current Market Analysis - 9 forces- Remember politics

4. Current Problems in the Education System- High tuitions- Highly regulated- The level of the grads not meeting - Only 14% of undergads choosing STEM- Shortage of college-educated workers in the near future (3M shortage)

5. Current Customer Segments whose needs are not being met- Seniors- People who move a lot- 30-40 year olds who are working-

6. Value Migration in the Current Market- Trends on importance of college education, College is the new High School- Chart