Bloomberg v Reuters News - Analysis of Fixed Income ... · Bloomberg v Reuters News - Analysis of Fixed Income ... The Bloomberg News fixed income file shows 34% ... Bloomberg v Reuters

© 2010 Burton-Taylor International Consulting LLC

Burton-TaylorI N T E R N A T I O N A L C O N S U L T I N G L L CI N T E R N A T I O N A L C O N S U L T I N G L L C

Knowledge Inspires SM

Bloomberg v Reuters News - Analysis of Fixed Income Services - 2010

Sample Findings

Although total item counts are similar, the underlying shape of the fixed

income news files is significantly different, as Bloomberg News shows a

greater focus on Government or Corporate/Eurobond debt while the highest

percentage of Reuters News is identified as focused toward Emerging

Market or Government debt.

The Bloomberg News fixed income file shows 34% relevance to the US and

34% relevance to Europe. Reuters Markets News, on the other hand, codes

46% as relevant to the US and 35% relevant to Europe.

As a user of fixed income news, to which service should I subscribe to ensure that my debt needs are met?

As a fixed income news provider, in which instruments, regions or countries will I find opportunity for competitive advantage?

Burton-Taylor delivers the first ever fixed income comparative analysis of the two largest financial news services. The

report is sufficiently detailed as to allow fixed income news users and market participants to make better informed, more

confident and more appropriate purchase decisions, and to allow news providers to make more competitive product

requirement and specification decisions, which could result in greater profitability for both. The report includes qualitative

and extensive quantitative comparison of international, regional and local fixed income content, coverage depth and

coverage breadth by fixed income instrument type between Bloomberg News and Reuters News.

Details

65 page report includes:

24 pages of detailed,

quantitative charts

comparing average daily

news output across

headline-only alerts, full-

out stories, fixed income

asset class, topic, three

regions and eight

countries

12 pages of qualitative,

comparative news screen

captures and graphics,

including Burton-Taylor’s

proprietary NewsMeterTM

illustrating the differences

in how a single event was

covered by the services

Three sample slides, TOC

and faxable order form

included in this kit

Report purchase includes:

Three hardcopies

Report download (PDF)

Underlying headlines

used in analysis

(spreadsheet)

Report price: see table for

options, next slide

+1 646 201-4152

[email protected]

www.burton-taylor.com

Bloomberg and Reuters News combined deliver more than 3,000 items per day for fixed income professionals.

This report will benefit:

Global Asset Managers

Researchers

Sales Desks

Trading Desks

Hedge Funds

Institutional Investors

Corporate Treasurers

Corporate Financiers

Fixed Income News Editors

Fixed Income News Strategists

Fixed Income News Product Managers

Fixed Income News Marketers

News Aggregators

News Distributors

Information

Purchasing Managers

This report allows the professional news user to:

Determine the service most appropriate to their needs

Understand the differences in fixed income instrument cover,

regional focus and value for money between suppliers

This report allows the news producer and distributor to:

Assess the breadth, depth and focus of competitor files

Evaluate the differing editorial approaches employed

See news content by type, region and fixed income topic

mailto:[email protected]?subject=Orders: Burton-Taylor Bloomberg/Reuters News: Analysis of International Services 2009



http://www.burton-taylor.com/






Order

Report prices: see table

for options

+1 646 201-4152

[email protected]


Complete report includes:

Seven pages of summary

findings comparing fixed

income news coverage

across instruments and

geographies

Nine pages of detailed

volume comparisons

showing coverage of

instrument types across

regions and geographies

Ten pages of detailed

analysis comparing

“Alerts” v stories for key

instruments across


Thirteen pages of

qualitative findings and

comparative display and

event coverage samples

All underlying headlines

used to generate news

comparisons, delivered in

spreadsheet format

See table for options

Available from: April, 2010

Report content News “User” News “Vendor” Complete

Seven pages of summary findings comparing total, global fixed income coverage from

Bloomberg News and from Reuters News, including daily volume by debt instrument

type, geographic focus and headline-only “Alerts” v full-out stories

included included included

Nine pages of detailed volume comparisons across nine primary fixed income

instrument types in each of the following regions or countries:

Canada, China, Europe, India, Japan, Latin America, Middle East, Russia, United

Kingdom, United States

Included Included included

Ten pages of detailed comparisons of headline-only “Alerts” v full-out stories across

ten regions or countries for each of the following fixed income instruments or topics:

agencies, asset backed, corporate/eurobond, covered bonds, derivatives, emerging

markets, government debt, mortgage backed, municipal bonds

X NOT included Included Included

Thirteen pages of qualitative findings including screen captures showing comparative

story coverage at key moments in time and Burton-Taylor’s proprietary NewsMeterTM

illustrating the differences in how a single event was covered by the two services

Includes only

Front Page,

single market

& commentary

comparison

Included Included

All underlying headlines used to generate news comparisons (spreadsheet format) X NOT included X NOT included Included

Report Price USD1,500 USD7,500 USD14,000

Slide 18 Slide 19 Slide 52

This report is available in three levels of detail; News “User”, News “Vendor” or News Vendor “Complete”.





Name:

Company:

Address:

Phone:

Email:

To purchase this report please complete and fax this form (or call) to +1 646 201-4152

To download an electronic version of this kit, with the sample slides shown below, please click here, or visit

www.burton-taylor.com and click the sliding “Download Research” banner at the top of the page.

Order

Report prices: see table

for options

+1 646 201-4152

[email protected]


Complete report includes:

Seven pages of summary

findings comparing fixed

income news coverage

across instruments and

geographies

Nine pages of detailed

volume comparisons

showing coverage of

instrument types across


Ten pages of detailed

analysis comparing

“Alerts” v stories for key

instruments across


Thirteen pages of

qualitative findings and

comparative display and

event coverage samples

All underlying headlines

used to generate news

comparisons, delivered in

spreadsheet format

See prior slide for options

Available from: April, 2010


Slide 18 Slide 19 Slide 52

http://www.burton-taylor.com/samples/B-T_Bloomberg_v_Reuters_News-Analysis_of_Fixed_Income_Services_2010_Information_Kit.pdf




Burton-TaylorI N T E R N A T I O N A L C O N S U L T I N G L L C



Add: Advanced decision dataTM market analysis Burton-Taylor International Consulting LLC

For the days sampled, BN and RTRS delivered roughly the same number of items coded relevant to debt.

The BN and RTRS files show a dramatically different “shape”, with BN delivering a higher percentage of

Govie, Corporate and MBS news, while RTRS shows greater focus on Emerging Market and Muni news.

0%

20%

40%

60%

80%

100%

Quantitative Analysis – All Debt Content

Daily File – Bloomberg News/Reuters News – Key Debt Topics

Analyses in this report were based on story samples collected over a minimum of six (6) complete 24 hour periods during the months of August, October or November, 2009. Samples may have been supplemented with additional

periods randomly drawn during the months of January, February and March 2009. Duplicates, corrections and service alerts were removed. Because certain stories are filed to multiple topics, total count shown is slightly inflated.

1,740 1,751

Derivatives

0%

20%

40%

60%

80%

100%

Derivatives

Covered Bonds

Columns/Commentary

Bloomberg Debt News (BN) Reuters Debt News (RTRS)

Government Debt

Corporate/Eurobond

Emerging Market Debt

Mortgage Backed

Asset Backed

Municipal Bond

Agencies

Emerging Market Debt

Government Debt

Corporate/Eurobond

Municipal Bond

Mortgage Backed

Asset Backed

Agencies

Columns/Commentary

Covered Bonds

Slide 18




Quantitative Analysis – Alerts v Full-outs BN deliver a higher percentage of their file in the form or headline-only “alerts” than does RTRS.

While BN deliver more Government Debt news, and double RTRS Corporate/Eurobond news output,

RTRS doubles the BN number of items coded relevant to Emerging Market debt.


Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics

BN content includes categories BON (Bond), GVN (Government Debt), COR (Corporate Bonds), EMD (Emerging Market Debt). Bond content for RTRS includes various subsets of category D (Debt), as defined in the References

section of this report. Because some stories are filed to multiple asset classes or topics, totals can reflect “double count ing”.

Alerts

Full-outs

1,544 1,620

358323

240

150113

373

249

195

268

111130

158

0

100

200

300

400

500

600

700

BN RTRS BN RTRS BN RTRS

Government Debt Corporate & Eurobond Emerging Market Debt

745

1,054

799

566

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

BN RTRS

Debt News

Slide 19




Qualitative Analysis – TOP News, Topic BN Emerging Market TOP News, at the time of this sample, was spread relatively evenly across the globe

and featured five debt related stories while RTRS focus was more general in nature.

Both services prioritized the commodity price drop in Latin America.


Accessibility Comparison – Bloomberg News/Reuters News – Emerging Markets

Topics

BN TOP News RTRS–MKT TOP News

Arts & Dining

Economies

Front Page

General

Government

Legal Affairs

New York City

Opinion

People

NA Sports

Worldwide Sports

Asian Companies

Central Banks

European Companies

Financial Analysis

Global Economy

Japan Commodity Imports

Lifestyle

New Zealand Sports

Sports

US Companies

World Politics & General (Front Page)

Stories published October 26, 2009.

Competitive screens grabbed within minutes of each other.

Slide 52

Common stories

Debt related stories




Table of Contents Executive Summary Slide 5

Situation, Output & Methodology Slide 7► Global Market Data/Analysis Spend – By Provider – exit 2009 Slide 9

► Global Market Data/Analysis Spend – By Segment – exit 2009 Slide 10

► Global Market Data/Analysis Spend – Fixed Income (FI), By Provider – exit 2009 Slide 11

Quantitative Analysis Slide 15► 10 Key Findings Slide 16

► Daily File – Bloomberg News/Reuters News – Key Debt Topics Slide 18

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics Slide 19

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics Slide 20

► Daily File – Bloomberg News – Key Debt Topics, by Geography Slide 21

► Daily File – Reuters News – Key Debt Topics, by Geography Slide 22

► Daily File – Bloomberg News/Reuters News – Debt News, by Geography Slide 23

► Daily File – Bloomberg News/Reuters News – Government Debt News, by Geography Slide 24

► Daily File – Bloomberg News/Reuters News – Corporate/Eurobond News, by Geography Slide 25

► Daily File – Bloomberg News/Reuters News – Municipal Bond News, by Geography Slide 26

► Daily File – Bloomberg News/Reuters News – Mortgage Backed News, by Geography Slide 27

► Daily File – Bloomberg News/Reuters News – Asset Backed News, by Geography Slide 28

► Daily File – Bloomberg News/Reuters News – Agencies News, by Geography Slide 29

► Daily File – Bloomberg News/Reuters News – Derivatives News, by Geography Slide 30

► Daily File – Bloomberg News/Reuters News – Covered Bond News, by Geography Slide 31

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, US Slide 32

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, UK Slide 33

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, Canada Slide 34

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, Japan Slide 35

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, China Slide 36

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, India Slide 37




Table of Contents Quantitative Analysis (continued)

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, Russia Slide 38

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, Europe Slide 39

► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, Latam Slide 40

► Alerts v Full-outs – Bloomberg News/Reuters News

– Total Debt File, Key Topics, Middle East Slide 41

Qualitative Analysis Slide 42► 5 Key Findings Slide 43

► News Accessibility – Search, Integration, Navigation Slide 44

► Accessibility Comparison – Bloomberg News/Reuters News – Front Page Slide 46

► Accessibility Comparison – Bloomberg News/Reuters News – Japan Slide 47

► Accessibility Comparison – Bloomberg News/Reuters News – Middle East Slide 48

► Accessibility Comparison – Bloomberg News/Reuters News – UKI Slide 49

► Accessibility Comparison – Bloomberg News/Reuters News – Economy Slide 50

► Accessibility Comparison – Bloomberg News/Reuters News – Government/Politics Slide 51

► Accessibility Comparison – Bloomberg News/Reuters News – Emerging Markets Slide 52

► Accessibility Comparison – Bloomberg News/Reuters News – Funds Slide 53

► Accessibility Comparison – Bloomberg News/Reuters News – Foreign Exchange Slide 54

► Accessibility Comparison – Bloomberg News/Reuters News – Column/Commentary Slide 55

► Americas Story Cover – Bloomberg News/Reuters News – FHA Reserve Ratio Drop Slide 56

► EMEA Story Cover – Bloomberg News/Reuters Markets News

– SAfrica’s Hogan on Eskom Slide 57

Reference Slide 58► News File Collection and Search String Methodology Slide 59

► Market Segment Definitions Slide 60

Appendix Slide 61




Author Biography

Douglas B Taylor Douglas B Taylor is founder and Managing Partner of Burton-Taylor International Consulting LLC, a

business consulting organization created in 2006 and focused on helping information and media companies

improve performance through improved Market Intelligence (Sector or Customer Research), Strategic

Planning (Company/BU or Product/Service Strategy) and Revenue Generation (Marketing or Sales Plans).

Mr. Taylor entered the information & news space at Reuters in 1987, where he spent 15 years in North

America, South America and Europe, the last 5 of which heading Reuters news marketing and product

management globally. His team successfully redefined product segmentation and commercial policy to, for

the first time in Reuters 150 year history, profitably address financial professional, media and consumer

audiences.

After leaving Reuters, and before founding Burton-Taylor International Consulting LLC, Mr. Taylor served as

Managing Director, Customer Segment Management, Marketing & Product Development, for Thomson

Financial in Asia. In that role he headed the marketing and product development divisions, as well as the

Investment Management, Investment Banking & Research, Institutional Equities and Wealth Management

business units for the region. Mr. Taylor's teams completed ground breaking market, competitor, customer

and user needs research, and defined a news and data strategy which is tripling revenue in the region.

Mr. Taylor has also served as Chief Marketing Officer at Insurance Technologies, leading the research &

strategy, communications and sales enablement teams, serving the annuity and life software sectors and as

Manager, Partner Engagement at Microsoft, responsible for channel partner business strategy and

relationship management in Microsoft’s largest customer segment.

Among other publications, Mr. Taylor has been quoted as a financial information industry expert by The Wall

Street Journal, The New York Times, The London Times, Dow Jones Newswires, Agence France-Presse

and in the biography “Mike Bloomberg; Money, Power, Politics”, by Joyce Purnick.

Mr. Taylor has 20 years news and financial information background, carries an MBA in Marketing and

Management and a BBA in Finance, holds 7 unique market research and analysis trademarks, and is a

Board member of First State Financial Inc.

Burton-Taylor International Consulting LLC




The following companies currently, or in the past, have purchased reports or services from Burton-Taylor

International Consulting LLC:

► AdmitOne Security

► Bain & Company

► Baseline Management

► Battery Ventures

► Bloomberg LP

► Boston Consulting Group (BCG)

► CapMan

► Credit-Suisse

► Dow Jones

► Dun & Bradstreet

► First State Investment Advisors

► Google

► Goldman Sachs

► Interactive Data Corporation (IDC)

► Lehman Brothers

► Lone Pine Capital

► Markit

► News Corporation

► Platts

► Point Carbon

► PricewaterhouseCoopers

► Quick

► RBS

► Sanborn Consulting

► Scout Analytics

► State Council Information Office,

Government of China

► Summit Partners

► SunGard

► TheMarkets.com

► Thomson Reuters

► UBS

► VantagePoint Venture Partners

► Xignite

► Over a dozen private equity, investment

and consulting firms from around the

world, who have asked to remain

anonymous





Burton-Taylor’s trademarked Hourglass AnalysisTM provides a proven, structured yet customizable

business consulting approach that helps companies clearly target new opportunities, define new strategy,

and plan new actions to maximize growth.

Hourglass AnalysisTM Burton-Taylor International Consulting LLC


Sector Research

Find your new customers

Finding new opportunities offering the

highest return and lowest underlying

risk is never easy. B-T excels at

enabling companies to target

opportunities directly and confidently.

Customer Research

BU/Company Strategy

Shape your new strategy

Charting how, when and where to

invest, to generate maximum value

and capitalize on the most profitable

options, is like navigating a maze. B-T

helps companies map the most direct

paths to significant growthService/Product Strategy

Sales Plans

Capture your new revenue

Crafting compelling messages and

defining actions that result in shorter

sales cycles can be a challenge. B-T

are skilled din helping companies build

plans that quickly and profitably

capture new revenue.Marketing Plans




Burton-Taylor International Consulting LLC B-T helps companies clearly see their target markets, their competitive environment and their

opportunities. We help them see their paths of greatest reward and least resistance, and we help them

define specific actions that ensure the future they see today is the one they profitably achieve tomorrow.

B-T’s Hourglass AnalysisTM process provides a proven, structured yet customizable, business consulting

approach that helps companies clearly target new opportunities, define new strategy, and plan new

actions to maximize growth.

While accomplished in the Americas, Europe and Asia, and with a strategic approach that remains

generalist, B-T has developed substantial expertise in the global information, insurance, financial services

and software industries, with deep focus in North America, China, India and Asia.

B-T completes custom research, varying in size from small single product or market detail reports to large

global industry and competitor sizing and profiles.

B-T provides outsourcing, filling temporary and long-term resource gaps, or manages special projects, by

providing expert management to companies who are experiencing headcount or budget constraints.

To learn more about how Burton-Taylor International Consulting LLC can help your company improve

performance through improved Market Intelligence, Strategic Planning and Revenue Generation activities,

please call +1 646 201-4152, email: [email protected] or visit www.burton-taylor.com.

Burton-Taylor International Consulting LLC, 1319 Thornapple Drive, Mezzanine Level, Osprey, Florida 34229-2301 +1 646 201-4152

http://www.burton-taylor.com/consulting/market-intelligence-full.html




http://www.burton-taylor.com/services-market-intelligence.html

http://www.burton-taylor.com/services-strategic-planning.html

http://www.burton-taylor.com/services-revenue-generation.html

mailto:[email protected]






Documents

Bloomberg v Reuters News - Analysis of Fixed Income ... · Bloomberg v Reuters News - Analysis of Fixed Income ... The Bloomberg News fixed income file shows 34% ... Bloomberg v Reuters