India’s Premier Business News Channel, a JV between

UTV: India's leading integrated global media and entertainment company

&

Bloomberg : World’s biggest financial brand

BLOOMBERGMULTIMEDIA

> > >

BLOOMBERG MEDIA DELIVERS

MULTIPLE TOUCH POINTS

BUSINESS LEADERS

•

AFLUENT

INDIVIDUALS

•

OPINION LEADERS

BLOOMBERG TELEVISION Reaching 265 Million+ homes globally

BLOOMBERG.COMOne of the world leading

business website (19

million unique users

monthly)

BLOOMBERG MOBILECustom applications via iPad,

iPhone, Blackberry, Android etc.

(weekly users: +1 million)

BLOOMBERG RADIOTop index among senior management,

high net worth and entrepreneurs via

digital services

BLOOMBERG LINKHigh-level events sponsorships

delivering in-person connectionsBLOOMBERG MARKETS

the World’s highest circulation

financial magazine (circulation:

355,000) together with access to

the Bloomberg Professional

Service

BLOOMBERG BUSINESSWEEKWorld leading business magazine

(circulation: 900,000) and online media

Bloomberg Television delivers its integrated global network to an

international business audience via its network of regional English

language Channels:

• Bloomberg Television Asia Pacific[Plus India Channel]

• Bloomberg Television EMEA / Europe [serving Europe, Africa & Middle East]

• Bloomberg Television US [serving the US / Americas]

Progressive New Programming Revamp Worldwide

NEW BLOOMBERG TELEVISION GLOBAL NETWORK

Beijing : Bangkok : Delhi : Hong Kong : Jakarta : Kuala Lumpur : Melbourne: Mumbai :

Seoul : Shanghai : Singapore : Sydney : Taipei : Tokyo

Bloomberg Television and Bloomberg News has 2,300 professionals in 150 bureaus in 72 countries. In

the Asia Pacific, Bloomberg has 220 journalists based in 23 countries & studios in 14 Asian cities.

UNPARALLELED EDITORIAL COVERAGE

BLOOMBERG DELIVERS LEADERS, CEOS AND NEWSMAKERS THAT DRIVE BUSINESS AND MOVE MARKETS EVERYDAY.

DELIVERING THE NEWSMAKERS

Marketers can directly reach Asia’s affluent executives across Asia Pacific

markets via the Bloomberg Asia Pacific channel at home, office and hotel

room distribution.

HOTEL ROOMS:Asia Pacific 328,630

OFFICE / OUT-OF-HOME:• Building Lobby and Lifts

• Offices

• Outdoor Screens

ASIA PACIFIC CHANNEL:Households Inc: 24/7

Australia 2,942,000

China 245,000

Hong Kong 1,566,000

Indonesia 116,000

Korea 1,669,000

Malaysia 585,000

Philippines 207,000

Singapore 259,000

Taiwan 860,000

Thailand 407,000

Vietnam 316,000

Others 211,000

Total 9,383,000

INDIA CHANNEL (BLOOMBERG-UTV):Households: 24/7

India 30,000,000

As at September 2010

INDISPENSIBLE NEWS SOURCE WORLDWIDE

Blunt. And Sharp.

The Bloomberg edge in India

Delivering news and information to fulfill a significant gap in viewer expectations.

BRAND IDEA

Heart Liberator

Yearning for the uncomplicated life

Window to a world of opportunities

Feeling ‘left out’ by the intimidating complexity

surrounding wealth creation

Lucid & Usable Knowledge

Clarity

CUTURAL TREND

DEFOGGER

FUNCTIONAL PLATFORM

CATEGORY SEMIOTICS

Deleting Confusion Multipliers

COMPETITIVE OPPORTUNITY

BRAND ESSENCE EMOTIONAL INSIGHT

THE ROLE OF THE DEFOGGER

• We play the critical role of translating the complex into understandable

& usable.

• We hand-hold the viewer, rather than intimidating him with pompous

language.

• We tangibly impact our viewer’s life.

• This is a ‘once-in-a-country’s-lifetime’ opportunity to shape and

nurture the lay investor community – and we are leading this journey

as the hand holder.

• Imaginative Programming.

• Bolder Content.

THE MOST CREDIBLE ANCHORS IN THE BUSINESS

JOINT EDITORIAL INITIATIVES

Live market programming with most actionable recommendations and advices.

SATTE Pe SATTAA (7:30 -8:00 AM)

Top traders’ strategies for the day’s trading

ON THE MOVE (8:00 – 9:00 AM)

The decisive edge to your trading day

FIRST TRADES (9:00 – 9:30 AM)

Helping you invest in the best stocks

TOP MIDCAP PICKS (9:30 – 10:00 AM)

Betting on top midcap movers & shakers

TALK STOCKS (10:00 – 11:00 AM)

Caller stock show

MARKET ANALYTICS (12:30 – 1:00 PM)

Technical and financial analysis of stocks and indices

Power packed evening line -up

MINTING MONEY (4:30 – 5:00 PM)

Your guide to commodity markets

Tomorrow’s BETS (8:30 – 9:00 PM)

Get a head-start for the best bets fornext day

INSIGHT @ 8 (8:00 – 8:30 PM)

A snappy insight into the day’s most crucial developments

THE FINAL WORD (9:00 – 10:00 PM)

Round up of the day’s business

WORLD STREET (10:00 – 10:30 PM)

A round-up of trade across the globalmarkets that matter

• In Focuso The story of changing India and its various facets

• The Autocar India Showo The last word on wheels with India’s most reliable

experts

• Logo Reloadedo The design, the attitude and the marketing strategies

behind famous brand logos

Feature Programming