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BLANK SLIDES. OPTIONAL INSERTS. NWCG Messaging Project. Wildland Fire Education Working Team. Agenda. Introduction Messaging Project Overview Key Messages Role of Wildland Fire Current Conditions Wildland Fire Management Partnerships for Wildland Fire Safety Materials & Resources - PowerPoint PPT Presentation




  • NWCG Messaging Project

    Wildland Fire Education Working Team

  • AgendaIntroductionMessaging Project OverviewKey MessagesRole of Wildland FireCurrent ConditionsWildland Fire ManagementPartnerships for Wildland Fire SafetyMaterials & ResourcesDiscussion

  • National Wildfire Coordinating GroupOrganizationFederal and state representationWorking teams (13)Advisory Groups (2)Task Groups (1)

  • National Wildfire Coordinating GroupGoalsContinuity and standards for training equipment, qualifications, and operational functionsCollaborative efforts among agenciesAvoid duplicationProducts

  • NWCG Wildland Fire Education Working TeamWildland Fire Education Working TeamVISION: All people understand and overwhelmingly support the role of fire in ecosystems.MISSION: To provide leadership in the development, implementation and continuity of national level wildland fire education programs.

  • NWCG Wildland Fire Education Working TeamWFEWT Messaging Task GroupGOAL: The public is aware of the role of fire in ecosystemsTask Group and Working Team MembershipUSDA Forest ServiceU.S Dept. of Interior agencies (BIA, NPS, FWS, BLM)National Association of State ForestersThe Nature Conservancy

  • Messaging Project OverviewEvolution of Products: Communicator's Guide, Wildland Fire Brochure, Natl Messages, Fact SheetNext Years Products: PSAs, integration w/ other WTs; newsletters; periodic communications

  • Fire Regime and Condition Class

  • Fire Regime OverviewFR I0 to 35 years Low severity Ponderosa Pine and Dry Douglas Fir Habitat TypeFR II0 to 35 years mixed severityGrassland, tall grass prairieShrublandsSome Chaparral

  • Fire Regime OverviewFR III35 to 100 yearsMixed SeverityWet Douglas Fir Habitat TypesWoodlandsBosqueChaparral

    FR IV35 to 100 yearsLethal severityLPP & Jack PineFR V>200 yearsLethal severityAlpine Fir Habitat Types, Boreal Forests

  • Fire Regime Condition ClassFRCC1Within Historic Range of VariabilityMaintenance treatmentsFRCC2AlteredOne fire cycle skippedFRCC3Severely alteredSeveral fire cycles skippedMechanical treatments required

  • ExampleRocky Mountain Region Dry Douglas Fir Habitat TypesFR1FRCC 1Information/EducationConsiderations

  • ExampleSouthern RoughFR 1FRCC 1Information/EducationConsiderations

  • ExampleRocky Mountain Region - Alpine Fir Habitat Type FR 4FRCC 1Information/ EducationConsiderations

  • ExampleTall Grass PrairieFR 2FRCC 1Information/ EducationConsiderations

  • ExampleLake States Mixed ForestFR 3 (?)FRCC 3Information/ EducationConsiderations

  • ExampleLake States Mixed HardwoodsFR?FRCC?Information/ EducationConsiderations


  • PartnershipsBlueSkyRAINSWeb-based, automated smoke prediction systemEstimates, tracking, and forecastingFire managers, air quality agencies, & general public can viewDeveloped by EPA R10 & USFS PNW Lab

  • Artwork ResourcesAdditional photos provided by WFEWT

  • Artwork ResourcesAdditional photos provided by WFEWT

  • Artwork ResourcesAdditional photos provided by WFEWT


  • Artwork ResourcesAdditional artwork is available via the following websiteswww.nifc.govPhoto Gallerywww.fs.fed.usPhoto and Video Gallerywww.firewise.orgEnhanced Media, Photos


    NOTE TO PRESENTER: YOU MAY WANT TO SELECT MASTER VIEW AND REPLACE THESE TEMPLATE PHOTOS WITH PHOTOS FROM YOUR AGENCY. PHOTOS WERE SPECIFICALLY SELECTED TO SHOW PEOPLE IN AESTHETIC NATURAL SETTINGS, WITHOUT SCENES OF FIRE THAT CAN INVOKE NEGATIVE FEELINGS AMONG THE AUDIENCE. IF YOU CHOOSE TO INCLUDE SCENES OF FIRE, YOU ARE ENCOURAGED TO SELECT PHOTOS THAT SHOW RE-GROWTH, RESPONSIBLE FIRE USE, AND/OR POSITIVE IMPACT OF FIRE.Wildland fire management agencies and organizationsshare common goals: to enhance personal safety and reduce loss of life while preserving and enhancing the health of forests, rangelands, prairies, and wetlands. To that end, we encourage those who live or recreate in wildland areas to be aware of the role of wildland fire in ecosystems, actions that land management agencies are taking to reduce risks and realize benefits of wildland fire, and the need for partnerships among agencies, tribes, residents, and communities to understand and prepare for wildland fire.

    For those representing federal, state, local or tribal originations: Were going to discuss how we talk about wildland fire. Though communication of fire issues is extensive throughout the wildland fire community, our messages have not been consistent. For the public to truly understand the role of wildland fire, we must communicate clearly and consistently across all agencies. Can you imagine the impact we would have if all of you at this conference (500+) would have on our publics if the same clear, consistant message was told about the role of wildland fire in our ecosystems?

    We now have interagency messages that have been developed by an interagency team and approved by the National Wildland Fire Coordinating Group the fire directors for the nations land management agencies.

    Well learn how the messages were developed, then review the messages and discuss how we can incorporate them into our communication. Finally, well touch on the additional resources being developed at the interagency level.

    For those less familiar with fire ecology: Were also going to look at the natural role fire plays in our environment. Were also going to discuss the current conditions of our wildlands and a few things that land management agencies are doing to manage fire in those wildlands. Finally, were going to talk about the importance of partnerships among agencies, tribes, communities and individuals who live, work, or play in wildland areas.

    Before we get started, is there anything in particular you would like to learn from this discussion?PASS OUT WILDLAND FIRE IN THE UNITED STATES BROCHURE AND/OR WILDLAND FIRE: A NATURAL PROCESS FACT SHEET IF AVAILABLE.

    The NWCG is an interagency group comprised of a parent group and 16 other groups/team with special fire responsibilities. The parent group consists of the federal fire directors and a National State Representative.PASS OUT WILDLAND FIRE IN THE UNITED STATES BROCHURE AND/OR WILDLAND FIRE: A NATURAL PROCESS FACT SHEET IF AVAILABLE.

    The Organization as a whole strives to assure Continuity and standards for training equipment, qualifications, and operational functions.

    Products examples include: this messaging product; standard PDs; training courses and guides; PMS, Qualifications, etc.

    As you may know, the Wildland Fire Education Working Team is one of several working teams under the National Wildfire Coordinating Group. The WFEWT is responsible for developing interagency tools and materials for educating key audiences about wildland fire. A key example is the training and coordination of the Prevention and Education teams.

    Emphasize External and Internal Audiences

    A key task group for the WFEWT was charged with making the public aware of the role of fire in ecosystems. Members included representatives of the Bureau of Indian Affairs, the National Park Service, and The Nature Conservancy. This group followed a systematic approach to message development and worked with a communications firm to bring a fresh, unbiased perspective to wildland fire communication. This helped the team focus on the ultimate audience for our message: the public.Emphasize involvement with local smes.

    National Messaging Evolution: Communicators Guide (ecological, social and policy aspect of Wildland Fire, Community Education, School Programming); Wildland Fire Brochure (Robin is handing out; fire ecology, fire use and benefits) and finally, to the subject of this presentation, the National Messaging Project.

    Natl Messaging Chronology: Contract with communications firm (drafted Nat;l Message Themes for Role of Wildlland Fire in Ecosystems, Agency Actions, Partnerships, and personal responsibilities for those living in fire prone ecosystems; Contacted agency SMEs to review compiled message themes; comments provided, finalized w/ NMTG; directives issued by directors; fact sheet developed; ppt developed and here we are today.

    Future Products: develop PSAs; integrate natl messages into firewise materials and distribution to other NWCG WTs; byline articles in Agency News Letters; develop periodic communications to be distributed by FMTG/EA/TBD across agencies and partner organizations (product will include information about new resources, availability of current resources, and upcoming professional training (Emphasis on Internal Audiences)

    NOTE: THIS SECTION IS BEST DELIVERED BY EXPERIENCED FIRE STAFF.These are important ecological definitions in the interagency community. FR is used to define/establish the priority for project funded nationally. FRCC is an important indicator for success and used as such as a performance measures for the Government Performance and Results Act.

    2. The higher the fire regime, the longer the fire return interval and more severe fire occurs naturally.Condition Class is defined in terms of departure from the historic fire regime, as determined by the number of missed fire return intervals with respect to (1) the historic fire return interval, and (2) the current structure and composition of the system resulting from alterations to the disturbance regime.

    The higher the # the more altered (missed fire cycles occurred & unnatural vegetation accumulated) on a landscape or patch scale.

    This park-like stand of Ponderosa pine stand is generally consi