BlackDuck Open Source Catalyst for Innovation

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    Open Source as a Catalyst forInnovation and Cultural ChangeFeaturing Yahoo!

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    Speakers

    Andrew Aitken

    Senior VicePresident of theOlliance Group

    Gil Yehuda

    Director ofOpen SourceYahoo!, Inc.

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    Agenda

    Open Source and Innovation in Industry Today

    How Open Source Drove Innovation at Yahoo!

    Q&A

    Summary & Conclusion

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    About - Andrew Aitken

    Founded in 2001 - acquired by Black Duck 12/31/2010

    Mission: To help clients capitalize on the strategic,technological, and financial benefits of open source.

    The leading open source business and strategy consultingfirm.

    500 projects for more than 150 clients

    Founded Olliance Group in 2001

    Created the Open Source Think Tank Conference

    Invite-only event for industry influencers to discuss the future ofcommercial open source

    On Board of Advisors at SugarCRM, Actuate, DotNetNuke &Funambol

    Assisted in the development of open source strategies withcompanies such as: IBM, Sun, Intel, Nokia and HP

    Voted one of the most influential people in open source, in 2009,

    by a survey of peers conducted by Mindtouch, Inc.

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    About Gil Yehuda

    Gil is the Director of Open Source Strategy at Yahoo! Inc.

    Prior to joining Yahoo!, Gil was a Senior Analyst at ForresterResearch focusing on information management, knowledgemanagement, and collaboration strategy. He was also anEnterprise Architect at Fidelity Investments where he wasresponsible for IT governance and development technologystandards. Gil is an influential blogger in the Enterprise 2.0,Open Source, and Innovation marketplace, and has beenkeynote speaker and featured presenter at numerous

    conferences.

    Gil blogs at www.GilYehuda.com and tweets @gyehuda

    http://www.gilyehuda.com/http://twitter.com/http://twitter.com/http://twitter.com/http://www.gilyehuda.com/
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    In an environment of scarcity,controlling the resources leads

    to wealth.

    What about in an environment ofabundance?

    Consider

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    How Open Source Drives

    Innovation

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    Changing Face of Software Development

    Software development has changed

    Collaborative development Organizational transparency

    Componentization & search for re-use

    Distributed teams, agile methods

    Market Need: Managing Abundance Over 500,000 FOSS projects

    Maturation and proliferation is causing:

    Balkanization

    Sourcing and evaluation challenges

    Developer mindshare drift

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    OpenSource

    Innovation

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    Automotive

    GENIVI is a non-profit industry alliance committed to driving the broad adoptionof an In-Vehicle Infotainment (IVI) reference platform. GENIVI will accomplishthis by aligning requirements, delivering reference implementations, offering

    certification programs and fostering a vibrant open source IVI community. Ourwork will result in shortened development cycles, quicker time-to-market, andreduced costs for companies developing IVI equipment and software.

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    Veterans Affairs VistA Modernization

    VA believes that the most reliable, most cost effective, and quickestmechanism to re-position this tremendous national asset and to keep pacewith innovation is to create a custodial agent based on well-understoodopen source business models. By doing so, and better proliferate thoseinnovations inside our hospitals and clinics.

    However, todays health care environment in which new models of careare continuously developed and deployed is utterly dependent upon theaccelerating technological development of new medical devices, improvedIT infrastructure, services, and wireless communications.

    VA believes that the creation of an EHR ecosystem is a key enabler to therapid development and deployment of innovations that will benefit theentire market.

    Y h ! I

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    Yahoo! Inc.

    Agenda

    Three Conclusions

    Two examples of Yahoo!s Open Source activities

    Discussion about Open Source and Open Innovation

    Economics of abundance

    Community as an Organization model Loyalty

    Discussions

    July 29, 201112Gil Yehuda

    Y h ! I

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    Yahoo! Inc.

    Conclusion 1:

    Information abundance implies a shift in expertise needs fromPeople who know thingsto People who can find things.

    We see new trends in the way we managethe creation of insight

    Transparency: less cost, more value than secrecy, sometimes.

    The friction of finding and working with an external expert is lessthan with an internal expert

    July 29, 201113Gil Yehuda

    Changes in the Information Age

    drive an ethos of Openness.

    Yahoo! Inc

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    Yahoo! Inc.

    Conclusion 2:

    Leveraging existing commodity standard technology

    Creating commodity standards where there are none

    Creating an open platform to raise the level of technology for all

    Design for diversity because you design by diversity

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    Strategic use of Open Source

    creates beneficial platform effects.

    Yahoo! Inc

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    Yahoo! Inc.

    Conclusion 3:

    Open Source requires working with people you dont control

    Communities dont always share visions

    Working with your competitors is tricky

    Your employees are motivated by self-interest

    July 29, 201115Gil Yehuda

    Working with people you dont controlis hard

    Get over it.

    Yahoo! Inc

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    Yahoo! Inc.

    Yahoo!s interest in Hadoop

    July 29, 201116Gil Yehuda

    Stuffyou

    see

    Yahoo!s Websites: News, Finance, Sports, Groups

    OMG!, Shine, Mail, Answers, etc.

    Stuffyou

    do

    ntsee

    Yahoo!s Unique Value

    Science + Art + Scale Content, Ads, Users Networks

    Big Data Cloud Engine

    Hadoop + other technologies

    Commodity Web technology

    PHP, Apache, Linux, etc.

    OpenSource

    OpenSource

    Security

    Proprietary

    Value

    Yahoo! Inc

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    Yahoo! Inc.

    Yahoo!s interest in Javascript & Node.JS

    July 29, 201117Gil Yehuda

    Yahoo!s YUI Technology

    Node.JS

    Some verycompelling new

    products from Yahoo!

    Stuff that makes this work at scale

    and complexity for the businessproblem we are solving for.

    Some verycompelling new

    products from others.

    OpenSource

    Yahoo!

    Yahoo! Inc

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    Yahoo! Inc.

    Analysis of Options

    Keep the platform proprietary

    Delaycompetitionfrom creatingknock-offproducts.

    Be alone caringabout theplatformsdevelopment.

    Open Source it

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    Helps getsharedinvestment inthe platform tohelp us all.

    Forces our

    product tocompete on fullexperience, nottiming.

    Yahoo! Inc

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    Yahoo! Inc.

    The three institutions of social control

    Government Marketplace

    Community

    July 29, 201119Gil Yehuda

    Photo Credit: http://www.flickr.com/photos/uk_parliament/2713947212/ http://www.flickr.com/photos/petrick/2291498814/ http://www.flickr.com/photos/katiew/343363851/

    Yahoo! Inc.

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    Yahoo! Inc.

    Community Strength

    July 29, 201120Gil Yehuda

    Interest Fate Faith

    http://www.flickr.com/photos/strandloper/272577922/

    Yahoo! Inc.

    http://www.flickr.com/photos/strandloper/272577922/http://www.flickr.com/photos/strandloper/272577922/
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    Yahoo! Inc.

    Developers loyalty

    Information might be a commodity, but high-caliber developers are a

    scarcity and attracting their loyalty is increasingly important.

    Why do software developers love working on Open Source projects?

    If you are the custodian of an Open Source project who do youreport to?

    Is orchestrated dual-loyalty a problem in an environment oftransparency?

    What is the money story?

    July 29, 201121Gil Yehuda

    Yahoo! Inc.

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    An indicator of Yahoo!s innovation

    Yahoo! has about 14,000 employees and 1000 US issued patents.

    There a 2321 unique inventor employees on Yahoo! patents

    Two Yahoo employee share the record of holding the largestnumber of Yahoo! patents (57 each).

    Yahoo! placed 9th on San Francisco Business Timeslist of

    Largest Patent Recipients in the Greater Bay Area.

    Yahoo! earliest patents date from 1997. Its 500thUS patent wasissued in 2009. Its 1000th was just issued recently a remarkablesurge in the past 3 years.

    July 29, 201122Gil Yehuda

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    Summary & Conclusion

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    Open Source Think Tank

    The Industrys Most Unique Event: Now in its 6th year, this bi-annual (Napa & Paris), invitation-only event brings the leading

    global FOSS experts together to discuss the future of commercialopen source thinktank.olliancegroup.com

    Global audience - 50% NA, 35% EMEA, 15% other

    Real-world case study format

    Spring 2011, Sonoma, CA

    Theme: The Evolution of Business Models and the Intersection of Open Sourceand the Cloud

    Fall 2011, Paris, France, Sept 20th & 21st

    Theme: Open Source as an Innovation, Cultural and Organizational Catalyst

    Concorde Opera Paris Hotel

    http://thinktank.olliancegroup.com/http://thinktank.olliancegroup.com/http://thinktank.olliancegroup.com/
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    Thank you forjoining us today!

    mailto:[email protected]:[email protected]