BI and IBM Cognos Overview

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Other Information& Application Sources

Business Optimization

IBM Cognos 10

The Information On Demand vision is achieved withcomprehensive end-to-end capabilities.


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BusinessIntelligenceTool

The Architecture

Customers

Core

GeneralLedger

Transactions

Inventory

Extract

Transform

Load

DataMart

Business

DataMart

Finance

DataMart

Sales/Marketing

DataMart

Inventory

Management(ETL)

Data IntegrationTool

Enterprise

DataWarehouse

Database

Billing

Finance

Sales/Marketing

Inventory Mgnt

C-Level Exec

(ETL)Data Integration

Tool

IBM Information

Server

IBM InfoSphere DW IBM Cognos BI


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Gartner Magic Quadrant


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Forrester Wave 4Q2010


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Customers Reference


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Single Plat form for Decision MakingSingle Plat form for Decision Making

SINGLE DEFINITION OF THE TRUTH


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How Are We Doing?

Scorecards

Deliver at-a-glance information

Show how the organization performs againsttargets - immediately

Communicate strategy and targets

Increase accountability Connect departments

Dashboards

Translate complex information into high-impactpresentations

Allow you to spot changes

Are highly intuitive

Align decision makers


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Why?

ANALYSIS

Enables the guided exploration of information that pertains to all dimensionsof your business

Performs complex analysis and scenario modeling easily and quickly

Moves from summary level to detail levels of information effortlessly

Impact Diagram forbetter operationalunderstanding

Relationship of dataobjects & hierachy


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What should we do?

Cognos TM1 provides diversified what-if scenario

Provides self-service drag-and-drop exploration

Intuitive integrated UI

Multidimensional

Provides access to a

single, trusted source of

secure BI data

Refresh on demand

Leverages Excel to

analyze, calculate & format

Formula-based

Linked calculations


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IBM Cognos Go! Office

Extend the reach to business users who live in Microsoft Officethrough a live and smart client application


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IBM Cognos Go! Mobile

Provides users with the ability to make decisions incontext, anytime, anywhere


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Complete Report Coverage

Ad-hoc query

Personalized

Dashboard

ProductionManaged

All reporting

needs with asingle product


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Performance Blueprints

What they are:

Pre-defined data, process and policy model

Developed by Cognos Innovation Center

In conjunction with leading customers

Enables best practices Driver-based

High Participation

High Frequency

Enables rapid time-to-value

Reduced project implementation time and risk


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IBM Cognos BI

One platform

Single version of truth

Complete Web authoring

Analysis everywhere, easy-use, visible

Diversified reports

Expertise


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Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of anykind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, norshall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the useof IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/orcapabilities referenced in these materials may change at any time at IBMs sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future productor feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in theUnited States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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BI and IBM Cognos Overview