Beyond the Hype of Influence #SocMedResults

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Presentation give at Social Media Results for PR and Comms in London 2012

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  • 1.BEYOND THE HYPE OF INFLUENCEWednesday, November 28, 12

2. DRIVE BUSINESS RESULTS THROUGH INFLUENCER COMMUNICATION SOCIAL MEDIA RESULTS 2012Wednesday, November 28, 12 3. DRIVE BUSINESS RESULTS THROUGH INFLUENCER COMMUNICATION #SOCMEDRESULTS @PIERRELOICWednesday, November 28, 12 4. 5 MYTHS 5 APPLICATIONS 5 STEPS TO SUCCESSWednesday, November 28, 12 5. 5 MYTHS ABOUT INFLUENCER MARKETINGWednesday, November 28, 12 6. MYTH 1 INFLUENCER MARKETING IS A NEW SHINY THINGWednesday, November 28, 12 7. (BEFORE)Wednesday, November 28, 12 8. (NOW)Wednesday, November 28, 12 9. MYTH 2 YOU CAN BUY INFLUENCEWednesday, November 28, 12 10. Wednesday, November 28, 12 11. MYTH 3 CONNECT WITH AS MANY INFLUENCERS AS POSSIBLEWednesday, November 28, 12 12. 3% PEOPLE = 90% IMPACTWednesday, November 28, 12 13. MYTH 4 INFLUENCE IS UNIVERSALWednesday, November 28, 12 14. APPS HEALTHHYBRIDWednesday, November 28, 12 15. MYTH 5 SUCCESS IS ABOUT CONTROLLING BRAND MESSAGEWednesday, November 28, 12 16. Your job as brand managers is being reinvented in front of your eyes and becomes less about managing your brand and more about facilitating it Bob McDonald CEO, Procter & GambleWednesday, November 28, 12 17. 5 KEY APPLICATIONS TO INFLUENCER MARKETINGWednesday, November 28, 12 18. APPLICATION 1 DRIVE AWARENESSWednesday, November 28, 12 19. APPLICATION 2 SEED COMMUNITIESWednesday, November 28, 12 20. APPLICATION 3 BECOME AN INFLUENCERWednesday, November 28, 12 21. APPLICATION 4 GAIN INSIGHTSWednesday, November 28, 12 22. APPLICATION 5 MANAGE A CRISISWednesday, November 28, 12 23. 5 STEPS TO UNLEASH REAL VALUE FROM INFLUENCER COMWednesday, November 28, 12 24. 1. THINK BIG, AIM SMALL 2. FIND YOUR INFLUENCERS 3. LISTEN AND PARTICIPATE 4. ACTIVATE INFLUENCERS 5. MEASURE AND ITERATEWednesday, November 28, 12 25. SET GOALS DISCOVER LISTEN ACTIVATE MEASUREWednesday, November 28, 12 26. THANK YOU!www.traackr.com pierreloic@traackr.com @pierreloicWednesday, November 28, 12 27. Wednesday, November 28, 12