Beyond Googlemania: Apps, tools, widgets and social media

  • Published on
    18-Jul-2015

  • View
    332

  • Download
    0

Transcript

<p>Slide 1</p> <p>Beyond Googlemania</p> <p>Apps, tools, widgets and social media.</p> <p>The newest traffic rules for your website.</p> <p>Get visitors and make money!Florin Campeanu, / Rentrop&amp;Straton / Beyond Googlemania / SIPA UK's 16th Annual Conference, 20101</p> <p>What my team did?</p> <p>q 12 portals (10 free, 2 paid membership),q 457 Landing Pages (having a .ro domain)q SEO: 100 keywords in Top 10 on Google Romanian organic search q 3 e-bookstores,q 23 free e-newsletters (11 daily, 12 bi-weekly),q 4 business blogs,q 8 niche forums,q 1,500,000 unique visitors/month, q 180,000 Double OPT-IN e-mail addressesq 1,000,000 euro in online sales in 2009Florin Campeanu, / Rentrop&amp;Straton / Beyond Googlemania / SIPA UK's 16th Annual Conference, 20102Who am I?</p> <p>General Manager of Rentrop&amp;Straton - Publishing House and Consultancy Groupa Romanian-German joint-venture company, member of VNR - Verlag fr die Deutsche Wirtschaft Network</p> <p>I hate Google!</p> <p>Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20103</p> <p>"I think about Google all the time - keywords, backlinks, SEO strategies... What will Google think if I do this? Will Google like that? What if that makes Google mad? I don't want to upset Google!</p> <p>But I hate that I HAVE to do that! Google's looming Google-icious omnipresence gets on my nerves and under my skin, and I hate myself for having to love Google, especially when Google gives no evidence of loving me in return. Some days it seems like Google loves me, and other days, Google turns all fickle and ignores me for no apparent reason. It's maddening!Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20104Some days, I just want to break up with Google. I want Google to take all his stuff and get out, and leave me alone with my own quiet life. And I can make my place just the way I like it, without having to worry about what Google will think.</p> <p>But then I'm jerked back to reality. I can't live without Google. Nobody will like me if Google doesn't like me. I'm nothing without Google.</p> <p>And then I'm back to where I started. I hate myself for loving Google. I hate Google for making me love him. Google, come back! I didn't mean it! Call me! - http://best.i-hate-google-stuff.ever.com/Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20105Quick survey / How your online way looks like:Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20106</p> <p>ACBSo, What Can You Do If Google Doesnt Like You?</p> <p>OR</p> <p>How To Double Your Website Traffic If You Are a Google Guru?</p> <p>Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20107</p> <p>A Website Visitor Is a Terrible Thing To Waste </p> <p>So, make him/her come back today, tomorrow, the day after tomorrow everyday!Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20108HOW?</p> <p> Good and fresh content everyday E-newsletters Social Media Affiliate Marketing Comments Forums (Communities) Apps Widgets RSS Blogs</p> <p>Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20109</p> <p>An internet user visits, in average, 5 times a day a news website.</p> <p>Are you a news website? No?</p> <p>Then You Have To Be One!Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201010</p> <p>Learn from the best: the secrets ofAmazon</p> <p> https://widgets.amazon.com/ Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201011</p> <p>Change the world into yourwebsite world: communities,forums, RSS, blogs</p> <p>Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201012</p> <p>The main benefit?</p> <p>The visitors find everything they need on your website. And theyll come back to see whats new!So what is Twitter (and Facebook, and LinkedIn, and MySpace and) good for? </p> <p>Can you still afford to ignore social media?Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201013Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201014</p> <p>Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201015</p> <p> Testing Testing Testing16</p> <p>1060 friends157 fan pages51 groupsFollowing 325Followers 915159 connections15 clips37 games</p> <p>Social tools enable people self-expression</p> <p>* Special thanks to Michael Gotta and Alice Wang16Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201017</p> <p>Twitter, Facebook</p> <p>The Social meThe Business meLinkedInSocial Media</p> <p>Social media is like teen sex...</p> <p>Everyone wants to do it.Nobody knows how.When finally donethere is surprise its not better.</p> <p>Avinash Kaushik - Analytics Evangelist &amp; Author, (Via Twitter)Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201018* Special thanks to Andrew Palmer</p> <p>Now serious</p> <p>Social Media is Conversation</p> <p>Conversation leads to Relationships.</p> <p>Relationships Lead to the Strengthening of the Brand.</p> <p>A Strong Brand Leads to Conversion and a Successful Company.Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201019* Special thanks to Andrew PalmerSocial Media in 5 steps</p> <p>Act: Do something (even mistakes) is always better than do nothing</p> <p>Always Listen: You dont have to dominate the conversation (To talk much and arrive nowhere is the same as climbing a tree to catch a fish. Chinese Proverb)</p> <p>Connect: Make new friends and keep the old ones</p> <p>Try to Create Value: Find the best ways to interact with your audience </p> <p>Measure: Social Media Marketing is knowing what you want to get from the Social Media channelFlorin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201020MyAlerts Tool: how to transform one timewebsite visitors into permanent visitors.And monetize them.Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201021</p> <p>Alerter RS</p> <p>It allows us to send information instantly to an unlimited numbers of users. Alerter RS is a real time communication tool. Its Web 2.0 for the RSS</p> <p>Instant benefits:1. Maximum responsiveness 2. Send unlimited messages 3. Fully customizable 4. Ability to schedule alerts 5. Ability to send text &amp; pictures, surveys, and video 6. Wide kind of reports</p> <p>Results:From 15% to 25% more visitors per day for accounting, labor law, business ideas, juridical, and HR portals. 35,000 unique downloads in 6 months.</p> <p>So Do You Still Need Google?</p> <p>(Yes)</p> <p>Questions2223</p> <p>Florin Campeanu,General Manager, Rentrop&amp;Straton Romania</p> <p>florin@campeanu.ro</p> <p>@florincampeanu</p> <p>http://ro.linkedin.com/in/florincampeanu</p>