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BEworks is a leading management consulting firm that specializes in applying behavioral economics
to real-world challenges.
We’re Predictably Irrational
We’re motivated by more than money
We’re constrained by time, resources and mental energy
We’re Predictably Irrational
OPower
Reduced average household energy consumption by 2%
Social Norms: We’re Motivated to Behave Like Others
Caution!
BEworks Diagnostic Toolkit – Our Scientific Approach to Understanding & Influencing Customers
A correct diagnosis is half the battle
There are many patterns of irrationality that
influence judgment and decision-making
Want more BE?
Wardah Malik&
Colin [email protected]
416-920-1921180 Bloor Street, Suite 1000
Toronto, ON M5S 2V6