Embed Size (px)
DESCRIPTION
Betting on GamesHow do you get people to pay for playing games? How to get them to pay up for each and every time they play? And still have fun. Well, let them make a bet.The first on-line lotteries opened in 1996 and since then the lottery and i-gaming industries have moved into more entertaining games. While traditional lottery games appeal to the older crowd, the younger generation that grew up on-line, are playing more entertaining games, like Poker, Blackjack, and Bingo, sports betting games like live betting, multiplayer games like Yatzy and Ludo.
Citation preview
Betting on Games
Ólafur Andri RagnarssonCo-founder and Chief Software Architect
Revenues
Head Quarters Betware Reykjavík
Betware DKBröndbyDenmark
Betware Solutions CA
Kamloops, BC
CertusOdense
DenmarkBetware MadridSpain
Betware Sp. z o.o.WarsawPoland
Betware currently has 101 employees worldwide
History
So what happened in 1995?
In 1995 Margmiðlun started working on the Internet Gaming Solution
Copyright © 2009, Ólafur Andri Ragnarsson
Nordic Marketing Conference of Lottery Companies, Mývatn, September 1995
In November 1996 the first ticket was bought
Next Step was Financing
Games
Traditional Lottery Games
Drawing of lots for a prize
Simple gamesEasy to play – easy to understand
Appeals to everyone
Playing requires knowlegde(or so they think)
Appeals to 18-35 males
Passionate playersSports betting becomes a livestyle
Sports betting playersare loyal – they continueto play the game
Takes some timeEntertainment
Real-time bettingMore Entertainment
Social EntertainmentTakes time
Gaming Trends
The Lottery World
The Game World
The world in 1995
Nice and everybody is happy!
The Lottery World
The Game World
The world in 2000
Thei-gaming
World
D i s r u p ti o n from i-gaming
The Lottery World
The Game World
The world in 2005
Thei-gaming
World
Gambling becomes mainstream – POKER hits off
The Lottery World
The world in 2010
The Lottery World
All Worlds of Games
When Worlds collide - c o n v e r g e n c e
The Lottery World
The world in 2010
The Lottery World
All Worlds of Games
When Worlds collide - c o n v e r g e n c e
Media PortalsMedia Portals
The entrepreneur always searches for change, responds to it, and exploits it as an o p p o r t u n i t y
- Peter Drucker
What technology trends should we be aware of in the next 12-18 months?
Question
Consumer Devices
The Computer and the Internet
disappear
Mobility
People that use Facebook on their mobile devices are50% more active on Facebook than non-mobile users
Copyright © 2009, Ólafur Andri Ragnarsson
Netbooks
Price point is $30025% of laptop sales25-30 million units in 2009
Super Smart Phones
There is no mobile web – it’s only webGenerative PlatformSoftware
Super Smart Phones
3.8 billion connections5% are smart phones
1 billion Apps downloaded from the AppStoreiPhone now available in 81 countriesiPhone has sold 21 million units globally16 million iPod Touches globally
iPhone
Slide from May 2009
E-BooksDigital book sales wentfrom $20 million in 2004to $113 million in 2008
“We’re at a tipping point right now,”- Janet Murray, director of Digital Media at Georgia Institute of Technology
Key Observation
Key Observation
People will have more computing power on their person where ever they go
Key Observation
People will have constantconnectivity
Key Observation
Price is ready for mass-adoption
Key Observation
People will use multiple devices
The traditional retailer sale is declining – on-line is taking over
On-line Communities
The Lottery Consumers are getting older
Photo by: OlsenWeb http://www.flickr.com/photos/olsenweb/
Computing Power
What do Consumers Want?
Computing Power Network Connectivity
What do Consumers Want?
Computing Power Network Connectivity Social Interaction
What do Consumers Want?
Entertainment
Social
Key Observation
The Social Web is Important
Popularity
What is valuable?
The Participant The Provider
•Being known•Having friends•‘Functionality’
•Customer loyalty•Increased online time•User generated information•‘Word of mouth’
This could be valuable?
I’m pretty sure Man. U. beats Arsenal
No way!I’ll bet you they don’t.
I’ll handle your bet for a minor fee. Here is your bet-ticket.
Arsenal WINS!
Wohoo...I told you so.
Bet’s R’Us
