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Best Practices in an On-Demand Helpdesk Brad Harrington Senior Product Manager Ross Bauer VP, Product Development

Best Practices for the Service Cloud

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Page 1: Best Practices for the Service Cloud

Best Practices in an On-Demand Helpdesk

Brad HarringtonSenior Product Manager

Ross BauerVP, Product Development

Page 2: Best Practices for the Service Cloud

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-Q filed on August 19, 2005 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Best Practices for the Service Cloud

Our Speakers Today

Ross BauerVice President, Product Development

Brad HarringtonSenior Manager, Helpdesk Applications

Page 4: Best Practices for the Service Cloud

Complete CRM Solution Service & Support Use Cases

Complete CRM View of Every Customer

Page 5: Best Practices for the Service Cloud

Plum Benefits Introduction

• Leading Provider of Employee Perks Programs

• Broad User of Salesforce:

22,000 Corporate Clients

Hundreds of Entertainment

Events

Page 6: Best Practices for the Service Cloud

Challenges With Help Desks Today

Page 7: Best Practices for the Service Cloud

Formal and Informal Employee Service Desks

Service AgentsEmployees

“I’ve heard that question a thousand times…”

“That’s on the intranet…”

“John can help you with that…”

“Maternity leave questions…”

“Computer broken…”

“Need software…”

“New employee starting…”

“What’s a 401k?”

“Who do I call?”

Page 8: Best Practices for the Service Cloud

Employees Not Satisfied with Helpdesk Results

Courteous Help

Ability to Reach Staff

Promptness of Service

Expertise of Staff

Timely Resolution

Ability to Resolve on First Call

Percentage of Respondents

Satisfied Neutral Not Satisfied

… but only half of employees are satisfied

Courteous…

Level of Satisfaction with IT Helpdesk

Base: 2,138 users in U.S. companiesSource: Forrester Research, Inc., “Business Technographics March 2005 United States Technology User Benchmark Study

Page 9: Best Practices for the Service Cloud

Isolated Helpdesks Hurt Satisfaction and Increase Costs Difficult to share information across boundaries

Traditional Approach to Employee Helpdesks

Challenges: Fragmented Processes and

Data Can Not Work Across

Boundaries Waste Time for Experts High Cost of Escalation &

Improper Escalation

Example: Hiring a new employee does not trigger processes across departments

IT - Hardware

IT - Applications Human Resources

Finance

Page 10: Best Practices for the Service Cloud

The Solution: Employee Service Desk

• Greater Employee Satisfaction and Productivity

• Reduced Costs• Improved Resolution Time

Consolidated Helpdesk

Page 11: Best Practices for the Service Cloud

Employee Service Desk Key Requirements

Employee Assets

Intelligent Knowledge Base

Help Desk Platform

Agent Experience

Analytics IntegrationUser Security &

SharingCustomization

Ticket Management/Escalation

Employee Experience

Self Service Portal

Email PhoneAgent Desktop

Helpdesk Capabilities

Page 12: Best Practices for the Service Cloud

Success with Employee Service Desk

Page 13: Best Practices for the Service Cloud

Plum Benefits Deploys Salesforce for Employee Service Desk

• Managing employee inquiries and needs was taking too much time!

• Employees didn’t know who to contact for help

• Poor response times, little visibility

• Manual routing of cases, spreadsheets

• Outsourcing was not working• Examined on-premise software

applications, too expensive

• Employees contact central helpdesk, cases routed appropriatelyo IT (75% of issues)o Employee feedbacko Human Resources (Payroll, etc.)o Office Management

• Successfully outsourcing 90% of IT• Visibility to helpdesk performance• Significant cost savings

o Implementation Time: 2 Days

Before Salesforce After Salesforce

Page 14: Best Practices for the Service Cloud

Plum Benefits Achieves Fast ROI

Key Sources of Savings• Significant reduction in coordination time• Save time for experts• Save IT time with On-Demand• Save employees time with single source of

service• Outsource IT team arrived onsite prepared to

handle issues

• Saved individual 3-4 hours per week

• 770 hours per year total savings• 1/3 to ½ cost of having an IT

team• Outsourcing also saves time

Page 15: Best Practices for the Service Cloud

Best Practices for Employee Service Desks

1. Create Consistency in Process Resolution

– Establish a productive agent environment

– Centralize information

1. Centralize access for employees through a portal

• Develop success metrics & use dashboards to monitor

• Customize & extend your service desk

• Outsource what you can

Best Practice

#1

Best Practice

#2

Best Practice

#3

Best Practice

#4

Best Practice

#5

Best Practice

#6

Best Practice

#7

Page 16: Best Practices for the Service Cloud

Create Consistency in Process Resolution

• Escalations and Routing• Incident Severity• Communication Channels• Incident Closure

Standardization of Resolution Process

Best Practice

#1

Decide Act Close

Page 17: Best Practices for the Service Cloud

Plum Benefits Standard Resolution Process

1 2 3

Best Practice

#1

Page 18: Best Practices for the Service Cloud

Consistent Communications with Employees

Employee Communications

Best Practice

#1

Page 19: Best Practices for the Service Cloud

ITIL is the Standard for IT Management

Information Technology Infrastructure Library (ITIL) Framework

Configuration Management

Incident Management

Problem Management

Change Management

Release Management

Service Desk

Customers

Best Practice

#1

Page 20: Best Practices for the Service Cloud

Create a Productive Environment for Agents

Agent Desktop

Best Practice

#2

Customized Information

Reportable Results

Page 21: Best Practices for the Service Cloud

Centralizing Information Speeds Up Resolution

Computer Equipment

Health Benefits

401k Info

Personal Information

Payroll and Financial

Centralized Employee Asset Management

Centralized Knowledge Management

IT Solutions Benefits Solutions

Accounting Solutions

HR Solutions

Finance Solutions

More complete view of employee

Broader access to solutions

Centralize Information

Best Practice

#3

Page 22: Best Practices for the Service Cloud

Centralize Access for Employees through Portal

View Case Status

Log New Cases

Find Solutions

• Offload High-Cost Channels to Online Self-Service

• Faster Resolution with Online Knowledge Base

• Let Employees Work on Their Schedule 24x7

Employee Portal

Best Practice

#4

Page 23: Best Practices for the Service Cloud

Measure the Right Metrics for Your Business

Continual Analysis for Improvement Problems Not Being

Resolved Quickly Escalation Analysis Root Cause Analysis

Best Practice

#5

• Tickets submitted by month

• Average case duration

• Average Response Time

• Tickets Closed by Agent

Tickets by Month Closed Tickets by Agent

Page 24: Best Practices for the Service Cloud

Use Dashboards to Measure Real Time StatusBest

Practice #5

Business Users Customize with Clicks

Real Time Data

Track Key Metrics for Your Business

Page 25: Best Practices for the Service Cloud

Let Business Users CustomizeBest

Practice #6

Customize with Clicks not Code• Custom Apps• Custom Layouts• Custom Fields

• Custom Workflow• Custom Reports &

Dashboards• Customize Anything!

Maintain Customizations through Upgrades

Read report on why app availability is #1. Put trust slide next??

• Dependant Picklists

• Routing Rules

Need some customization specifics from Plum

• Task Assignments• Adding new

categories

Page 26: Best Practices for the Service Cloud

Easy-to-Add Helpdesk Extensions

Help Desk Add-on Applications• Survey• Desktop Management

Help Desk

Community Ratings and

Reviews

Live demo and test drive

Install with Clicks

• IT Resource Management• Call Scripting

• Online Training• Dashboards• Many more…

Best Practice

#6

Page 27: Best Practices for the Service Cloud

Easy-to-Add Helpdesk ExtensionsBest

Practice #6

Project Management App

These help desk items submitted by our users that require long-term development

Page 28: Best Practices for the Service Cloud

Outsource Your Non-CompetenciesBest

Practice #7

What Savings

IT Administration (90%)

Why

Limited ResourcesLower CostMany, Simple Incidents

IT Infrastructure (100%)Need Fast ResultsIT OverburdenedLower Cost

Limited Internal ExpertiseLower Cost

1/3 to ½ cost of having an IT team

770 hours per year savings

Engineering (75%) Saved individual 3-4 hours per week

Page 29: Best Practices for the Service Cloud

On-Demand Delivers Fast Time-to-Value

ROI

Time

Go Live~ 12 Months

Risk

27 monthBreakeven

Time

Go Live~ 6 Weeks

Value to Customer

Source: Gartner, Customer Surveys

Risk

Client/Server Software

ROI

6 monthBreakeven

Page 30: Best Practices for the Service Cloud

Salesforce.com: Leader in On-Demand

Source: IDC, Worldwide On-Demand Customer Relationship Management Applications Market 2004 Vendor Analysis, August 2005, rounded to nearest full percent.Salesforce.com Customer and Subscriber data as of January 31, 2006.

50%

7%

All others

14%7%

salesforce.com

18%

4%

#2 #3#4

#5

#1 On-Demand CRM Market Share#1 On-Demand Systems Supplier24,800 customers 501,000 subscribersHighest Levels of Customer Satisfaction

Page 31: Best Practices for the Service Cloud

Special Offer for IT Asset Management

+

50% off *

Asset Discovery and Management

* 50% Off Everdream Asset Discovery and Management expires December 31,2006

Available at www.appexchange.com

Page 32: Best Practices for the Service Cloud

Special Offer for Helpdesk Implementation

+

xx% off *

* xxx% Off expires December 31,2006

Call 800-xxx-xxxx

Page 33: Best Practices for the Service Cloud

Questions?

Ross BauerVice President, Product [email protected]

Brad HarringtonSenior Manager, Help Desk [email protected]