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Bert Ceuppens Jean-Dominique Quinet Yves Monsel
Bert, PixelixirMBA: Louvain School of Management Multilingual French, Dutch, English and Spanish Pixelixir Already 15 years CEO of PIXELIXIR
(Gold sponsor of Engage and initiator of BLUG former Engage) Co-founder of PIXELIXIR Belgium, PIXELIXIR Luxemburg and PIXELIXIR France.
Founder of WeeBook CompanyLinks: Traveling, Kite, Windsurf and running and also
enjoying life
Yves, Amangi & WeeBook CompanyMaster in Psychology (specialized in neuro-linguistic and psychology of language) Counselor of the Minister of employment and training CEO linkline (ISP), managed FreeGates project (First investment round of 1 million euros). Sold Linkline to Tiscali group with a 22.5 mios euros valuation. CEO of Tiscali Belgium. M&A World on Line Belgium, Wanadou Belgium, InfoBel. Director and chief R&D of AIM Associés - HRM and Training specialist Founder of WeeBook Company
A game changer in publishing content
• The Digital Publishing Market • Content – Layout Separation • The Promise & Solutions • The WeeBook approach • The Semio-Pragmatic Interface • An Advising Partner • A Layout Engine • WeeBook Format and Functionalities
Agenda
Int. & ExtCommunication
MarCom
Sales
After-Sales
HRM
Training & Development
Investors
Shareholders
The Digital Publishing Market
Question 1
How long would it take a copywriter or a content creator to layout a document?
Question 2
Is it a problem?
Question 3
Why is it like that?
Content – Layout separation
An old question And long quest...
Content – Layout separation
The promise • Faster • Simpler • Better
The promise • Faster • Simpler • Better
Content – Layout separation
For a digital publication you can find solutions ranging from
Word Processor
XML User Friendly
EditorCMS
And some other exotic solutions
The WeeBook approach
Successful C-L separation to keep the promise:
• Faster • Simpler • Better • Automation
CMSContent
Layout
Plea for a 3D model
Publication
The 2D model
CMSContent
Layout
Plea for a 3D model
Publication
Publication Logic
CMS
Layout
Plea for a 3D model
Publication
Publication Logic
Content
Publication Logic
Taking care of • What we are talking about • To Who... • How... • Why...
Publication Logic
Taking care of the reader • It is present all along the Document • It supports the Document Strategy • We can visualise it like a tree
Publication Logic
A text is “a system of nodes or junctures, from which we discern the point at which the co-operation of the model reader is expected and stimulated.”
Umberto Eco
Lectore in Fabula
seth s. ellis
Publication Logic
The right representation
Publication Logic
The right representation
Publication Logic
Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content
edition interface • An advising partner • Layout engine
Publication Logic
Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content
edition interface • An advising partner • Layout engine
How is it possible?
WeeBook proposes a Semio-Pragmatic Interface
Semio-Pragmatic
What is this?
Visited 23/03/2015 https://www.hotdesign.com/seybold/everything.html
Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content
edition interface • An advising partner • Layout engine
Il y a un problème à chaque fois qu’il y a un écart entre ce qui se passe réellement et ce qu’un individu ou un groupe voudraient qu’ilse passe
Les quatre éléments composant un problème(Cliquez n’importe où sur l’image pour parcourir les différents commentaires)
Une fois la solution trouvée, il faut :
• Communiquer et souvent négocier• Réaliser et parfois défendre• Toujours évaluer
Il ne suffit donc pas de décrire une situation difficile pour définir un problème !
La définition d’un problème comporte une certaine part de subjectivité. Elle doit toujours être encouragée d’un point de vue donné. Une même situation concrète peut être un problème pour les uns et ne pas l’être pour les autres, ou être un problème tout à fait différent. Mieux encore, la solution d’une des parties peut aussi devenir le problème d’une autre.C’est une réalité qu’il convient de prendre en compte.
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Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content
edition interface • An advising partner • Layout engine
Cultural Change and Technology
The letting go
CMS
Layout
Plea for a 3D model
Publication
Publication Logic
Content
CMS
Layout
Plea for a 3D model
Publication
Publication LogicAutomation
Content
Cultural Change and Technology
Back end DOMINO Front end Web App
Rapid publication Easy integration of existing resources Highly contextualised information Easy links with social media Interactive applications
