Berlitz Specializations

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ACHIEVE YOUR LEARNING AND CAREER GOALS WITH BERLITZ

Thank you for choosing BerlitzEnglish. This new state-of-the-art language program combines the benefits of the proven Berlitz Method® and the latest research on language learning and retention.

OUR PROMISE TO YOU

• Speaking-focused classrooms. We focus on speaking, the quickestand most effective way to learn another language.

• Small groups or one-on-one classes with our instructors. Individualattention will help you reach your goals.

• Over a century of experience. Berlitz has been helping people reachtheir language learning goals for 125 years. We know the unique challenges adults face and will provide strategies to overcome these challenges.

• Results-oriented lessons. We give you practical language that youcan apply to real-life situations and we build in checkpoints to evaluate your progress.

• Authentic content. BerlitzEnglish exposes you to real English earlier and more frequently than other programs.

ENJOY THE BERLITZ EXPERIENCE, THE SEAMLESS INTEGRATION OF:

Discover thedif ference.

Global Network• Instructors• Customers

Instruction• Native-fluent• Well trained

Method• Target language• Goal-oriented

and lively

ClassroomEnvironment

• Small class size• Centers conducive

to learning

Materials• Customer-designed

and tested• Multi-component

• Flexible, customized

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BerlitzEnglish GIVES YOU MORE WAYS TO LEARN.

• You’ll learn English by hearing, speaking, and even thinking inEnglish — so you’ll be ready to use it in everyday situations.

• Your BerlitzEnglish program may include: a CD-ROM,an audio CD, the companion website, English Passport

magazine, a student book, and a custom organizer.

HOW WE DEVELOP OUR MATERIALS

• Customer research—We survey Berlitz customers around theworld to identify why they are learning English and how theyintend to use it. We use the responses to create Berlitz languagematerials that truly focus on our customers’ needs, preferences,and challenges.

• Instructor review—By including our instructors in the design andtesting of our class materials, you will have the best, most up-to-date language programs available.

• Product testing—We test all Berlitz language products in ourLanguage Centers located around the world. It’s part of our continuing commitment to improving our programs and services.

• Partnerships—As the largest and only truly global provider of language services, Berlitz is able to partner with Harvard BusinessSchool Publishing, AOL Time Warner, CNN/Turner Learning, andNational Public Radio’s Fresh Air. These relationships allow us toprovide our customers with rich, authentic language-learningmaterials.

• Business Advisory Council—The Berlitz Business Advisory Councilis an international committee of business leaders from majorindustries. Our members are non-native English speakers whohave had to improve their command of English to further theircareers. The Council reviews Berlitz business courses to ensurethat our materials are motivating and accurate.

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NEW COURSE MATERIALS PREPARE YOU FOR REAL-LIFE SITUATIONS

The program consists of eight levels, and each level has its own setof integrated materials.

COURSE BOOK

• Theme-based chapters present essential words, grammar, andstructures in realistic situations.

• Excerpts from leading publications and other authentic sourcesprepare you to speak and understand English as it is truly spokentoday.

• Special features include tips on communicating through the telephone and Internet.

• Binder format lets you customize and add materials as youprogress.

AUDIO CDs

• Recorded conversations, public announcements, and other audiosamples help improve pronunciation and listening skills.

• Listen to the audio CD at home or on the go.

BerlitzEnglish WEBSITE

• Visit www.berlitzenglish.com for more ways to learn, includingactivities that reinforce and extend your classroom instruction.

• Easy to navigate, the site provides opportunities for extra grammar, reading, listening, and writing.

• Levels 1 through 4 are also available on CD-ROM.

ENGLISH PASSPORT MAGAZINE

Published quarterly, this full-color, 50-page magazine is createdexclusively for BerlitzEnglish customers by Time, Inc., publishers ofTime, Fortune, Sports Illustrated, and other leading magazines.

BerlitzEnglish DVD

Produced by Turner Learning exclusively for Berlitz classrooms, theBerlitzEnglish DVD features actual news segments originally shownon CNN.


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INTRODUCING BerlitzEnglish LEVELS 5–8

Our upper intermediate and advanced programs offer two maintracks: Business Conversation and Social Conversation.

Business Conversation integrates practical business language skills;essential English skills and grammar; and everyday words, idioms, and slang. Choose courses in:

• Business I • Meetings & Presentations• Business II • E-mails & Business Writing


Business words &functional skills

Essentialgrammar &structures

Everydaywords, idioms,

& slang

Social Conversation combines conversational and social skills;essential English language skills and grammar; plus everyday Englishwords, idioms, and slang. Choose courses in:

• Arts & Entertainment • Pronunciation• Social Situations • Negotiations

Essential grammarand structures

Conversational& speaking

skills

Everydaywords, idioms,

& slang

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BerlitzEnglish BUSINESS I

This integrated course will help you do business in English. You willlearn key business skills, essential English language, and practicalvocabulary, idioms, and slang. Themes correspond to major business functional areas: customer service, marketing, sales, finance, and human resources.

OBJECTIVES

Once you have successfully completed Business I, you will be able to:• speak using the latest business idioms, terms, and concepts.• converse during breaks and business functions.• share information about budgets, financial statements, and

analysis tools.• discuss marketing plans, advertising concepts, product

features. • understand the language of customer service and retention.• know the essential vocabulary of selling and sales techniques. • talk about motivating employees, retaining talented staff,

and managing people to get results.

THIS COURSE IS PERFECT FOR

Business professionals who have achieved BerlitzEnglish level 4or above.

WHAT TO EXPECT FROM THE COURSE

• Increased confidence, fluency, and accuracy when speakingEnglish in business settings.

• Practical language that you can apply immediately.• Essential business terms, slang, and idioms.• Content from leading business writers and publications,

including Harvard Business School Publishing, Fortune, Time, and FastCompany.com.

• Business checklists and other tools that you can adapt for your own business needs.

• What to say (and what not to say) in social business situations.

MATERIALS

• Course book for use in classroom and self-study• Audio CD• Berlitz website with content from Harvard Business School

Publishing, Fortune, Time, and FastCompany.com


“English is the official language at my company.We use it to talk to colleagues and customersall over the world. I needto quickly improve myability to speak to bothgroups.”

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BerlitzEnglish BUSINESS II

In this course, you will acquire the language of strategic planningand business development.

OBJECTIVES

Once you have successfully completed Business II, you will be able to:• discuss the top strategies for growing a business.• discuss the types of risk that companies face and methods of

managing risk.• understand the key elements of launching a new business.• speak using the latest business idioms, terms, and concepts.• know what to say during breaks and business functions.


The course focuses on:• building confidence, fluency, and accuracy when speaking English

in business settings.• practical language that you can apply immediately.• essential business terms, slang, and idioms.• excerpts from leading business writers and publications, including

Harvard Business School Publishing, Fortune magazine, andFastCompany.com.

• business checklists and other tools that you can adapt for yourown business needs.

• your own work experiences whenever possible.

MATERIALS

• Course book for use in classroom and self-study• Audio CD• Berlitz website with content from Harvard Business School

Publishing, Fortune, Time, and FastCompany.com


“I won’t even be considered for seniormanagement unless Iimprove my English fluency NOW.”

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BerlitzEnglish MEETINGS & PRESENTATIONS

In today’s business climate, you want to send the right message inmeetings and presentations. This integrated course will help youimprove presentation skills, English language skills, idioms, and slang.

OBJECTIVES

Once you have successfully completed this course, you will be able to:

• plan a successful meeting or presentation.

• create a clear agenda.

• set the right tone.

• deal with difficult situations, including handling interruptions and encouraging participation.

• create brief, effective hand-outs and other visual aids.

• minimize stage fright and project more confidence.

• build rapport with your audience.

• use the right words to show that you are listening.

• become a more effective participant.


Anyone who has achieved BerlitzEnglish level 4 or above and wants to project more confidence in meetings and presentations.


The course focuses on:

• building confidence, fluency, and accuracy when leading or participating in meetings and presentations.

• practical language that you can apply immediately.

• essential terms, slang, and idioms.

• excerpts from leading business writers and publications, including Harvard Business School Publishing, Fortune magazine,and FastCompany.com.

• checklists and other tools that you can adapt for your own use.

• your own experiences whenever possible.

MATERIALS

• Course book for use in classroom and self-study


“I attend meetings at ourcompany’s U.S. operationsa couple of times a year. I need to know how I canbe a more effective participant and speaker.”

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BerlitzEnglish E-MAIL & BUSINESS WRITING

This integrated course will help you write more effectively and persuasively in English. It will improve your English skills and usageof everyday words, idioms, and slang.

OBJECTIVES

Write more effective business e-mails, memos, agendas, and other forms of professional writing in English.


Business professionals who have achieved BerlitzEnglish level 4 or above and want to improve the accuracy and quality of theirbusiness writing.

• Choose appropriate greetings and closings.

• Adjust your tone and style.

• Organize notes and memos.

• Edit for accuracy and tone.

• Deliver bad news or criticism with tact.

• Know when it's better to send e-mails or letters, and when it'sbetter to call or deliver news in person.



• building confidence, fluency, and accuracy in business communications.


• real business writing samples that you can adapt for your ownwriting needs.

• your own work experiences whenever possible.

MATERIALS



“Am I being too direct ornot direct enough whenI ask a colleague for information? Is my writingtoo formal or not formalenough? When is it better to call rather than e-mail?”

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BerlitzEnglish SOCIAL SITUATIONS

OBJECTIVES

This course will help you handle social situations in English withmore confidence. Once you have successfully completed this specialization, you will be able to:

• make small talk in social and business settings.

• recover from embarrassing mistakes.

• help out when someone else is struggling in a conversation.

• know the best ways to start and end a conversationgracefully.

• know how to respond tactfully during difficult situations.


Customers who have achieved BerlitzEnglish level 4 or above andneed to feel more comfortable speaking English in social and business situations.



• building confidence, fluency, and accuracy when speaking Englishin social and business settings.


• cultural insights you need to function in social and business situations.

MATERIALS



“Anyone who wants tomake a good impressionneeds this course! It’s the English no one ever teaches you but you need to know.”

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BerlitzEnglish ARTS & ENTERTAINMENT

Learn English through popular entertainment! This course uses articles, online sources, and news and entertainment excerpts to helpbuild conversational fluency and confidence. In addition, you willbuild English language skills and your common everyday words,idioms, and slang.

OBJECTIVES

Once you have successfully completed this specialization, you willbe able to:

• talk about what you like and what you do not like about art,architecture, films, magazine articles, songs, and other forms ofpopular entertainment.

• build your active vocabulary of slang, idioms, and buzz words.

• learn how to deliver criticism or tactfully offer another viewpoint.

• learn techniques for understanding English-language mediasources, including lyrics of popular songs.


Anyone who wants to work on his or her conversation skills and isat Berlitz level 4 or above.



• building confidence, fluency, and accuracy when speaking.


• samples from popular media, including CNN broadcasts, leadingradio programs, recording artists, magazine articles, and reviews.

MATERIALS


• DVD with CNN broadcast programs chosen exclusively forBerlitzEnglish customers

• Audio CD with radio broadcasts, songs, and interviews


“Help! I never know howto make small talk atcompany functions. Howdo I join in a conversationabout a movie?”

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BerlitzEnglish PRONUNCIATION

This course helps students develop more accurate intonation, stress,and rhythm while building general English language skills and everyday vocabulary.

OBJECTIVES


• speak with a more natural rhythm.

• adjust your pitch more precisely to signal questions andsuggest subtle nuances.

• communicate more effectively with native and non-nativeEnglish-speakers alike.

• work on the pronunciation issues most challenging for you.


Anyone who has achieved BerlitzEnglish level 4 or above and wantsto improve the naturalness of his or her speech.



• building confidence, fluency, and accuracy in speaking.

• developing more natural intonation, stress, and rhythm. Extendedpassages are used rather than individual sounds to create moreaccurate speech.

• overcoming or minimizing your own difficulties.

MATERIALS


• Audio CD for use in classroom and self-study


“I can tell that my customers have troubleunderstanding me when I speak English. Can youhelp me work on my pronunciation?”

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BerlitzEnglish NEGOTIATIONS

Learn the language of negotiating and solving conflicts in business and everyday situations. In addition, you will build on your command of English language skills and everyday words,idioms, and slang.

OBJECTIVES


• prepare for a negotiation and create the right atmosphere.

• learn how to express your views assertively but not aggressively.

• read nonverbal signals, such as tone of voice, facial expressions, and eye movements.

• adjust your body language to send the right message and correctly interpret the body language of those around you.

• use the right words to show that you are listening.

• take into account the cultural backgrounds of those involvedwhen negotiating or resolving conflict.

• move to a successful conclusion.


Anyone who has achieved BerlitzEnglish level 4 or above and wantsto overcome objections, resolve conflicts, or negotiate agreementswith more confidence.



• building confidence, fluency, and accuracy when negotiating in English.


• essential terms, slang, and idioms.

• excerpts from leading writers and publications, including Harvard Business School Publishing, Fortune magazine, andFastCompany.com.

• checklists and other tools that you can adapt for your own use.

• your own experiences whenever possible.

MATERIALS



“I feel OK about myEnglish when I’m in a controlled situation. But whenever I face disagreements or conflicts, I just don’t know what to say.”

Documents

Berlitz Specializations