Being Smarter With Your Social Media Marketing Campaigns

  • Published on
    16-Aug-2015

  • View
    83

  • Download
    1

Embed Size (px)

Transcript

  1. 1. Being Smarter With Your Social Media Marketing Campaigns Social media makes it possible for you to connect with people, all over the world. But, what you may not realize is that many of the sites you already frequent can also be put https://socialstandup.wordpress.com to work for your company, as well. This article contains useful advice on social media marketing, that will help your business expand. Using Facebook can be a great way to promote your business. Facebook allows you to connect with your target audience. If you use Facebook correctly, you can interact with your audience in a friendly manner without pressuring them to purchase anything. If people connect to you on a personal level, they're more likely to be interested in your business. If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites. Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them. To help a new business get accustomed to social media marketing, you should start out small. Starting out small will give you the opportunity to target the customers that are looking to purchase the products you sell. You don't want to promote your site in too many places at first because you need to know what works and what does not. One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you're always bombarding them with messages! Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to 'like' your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have 'liked' your page. Use Facebook to run a special promotion or a competition. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your customer base. Tailor your posts to your target audience's experiences. You should write about things your customers can relate to or they will not share your content with their friends. Take the time to read
  2. 2. the status updates your customers are posting and identify recurring themes and issues you could mention in your own posts. You can have your LinkedIn updates include what you post on Twitter by adding the Twitter application to your profile. Even if Twitter posts are generally shorter than LinkedIn updates, you will be able to reach out to a larger number of people and encourage your LinkedIn friends to find you on Twitter. When using social media marketing know your audience. This is true for any marketing strategy, but especially important here to ensure your message is reaching the right people. Consider who could use your product or service and seek them out using the specifications available when placing your ad on a social media site. When marketing your business on social media sites such as Twitter and Facebook, try to talk like a "person" rather than a "business". People who use these sites are looking for personal interaction. If you can incorporate some of that into your marketing campaign, you will have an edge. Personal conversation that is humble, collaborative, and two-way in nature works best. Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M. and 10 P.M. and those are the times that you should be sure to post something new. If you post more than those three times, be sure that you are posting something unique and interesting, but limit the total number of times you post each day. Once you get involved with social media sites and set up one for your own company or business, make sure that you visit these sites often and keep your stuff updated. Your visitors and fans will lose interest quickly if you don't give them a reason to keep coming back. Proofread your Facebook status updates and Twitter tweets before you post them. Your work should always sound polished and professional. You may have to abbreviate some things to http://www.socialmediamarketing.com/blog/ fit them into Twitter messages because of the 140- character limit. Use abbreviations sparingly, even on Twitter. Do your best to make your content look good. Make sure that your business' social media content is fun, interactive, and interesting to read. People who engage in social media sites want to feel compelled to share information that they find. If they share your information, it is to your company's advantage. This is a great way to find new customers and keep the old ones coming back for more.
  3. 3. Make it easy for people to subscribe to your bog. Do not put the subscribe button in a spot where people may not notice it. Put it right up front and encourage people to use it. Also, remember that some consumers are working with a slower Internet connection, and you want to make it possible for them to see the subscribe button as quick as possible. Enhance your profile thanks to background images or Facebook photostrips. You should create a design that reflects the current season, or simply use colors associated with your brand. Change the design of your profile regularly, or use different designs on special occasions only, before switching back to your usual design. Social media marketing is somewhat similar to traditional marketing, but this isn't necessarily a good thing, as many marketers are relying on these similarities and not exploiting the differences to their advantage. Retain your competitive edge by applying the tips that you have just read to your current marketing plan. If you do so, your business will enjoy improved customer relations, higher sales and a stronger online presence.

Recommended

View more >