Beeline - Presentation

8/4/2019 Beeline - Presentation

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SMART BAGS

The Way To Go


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Componentsy RFID Similar to the ones used in Retail Outlets to tag

Products

y GP System Similar to the one used in mobile phones

y Battery 1450 mAh 6 Days Life/Full Charge

y Concealed in Bag and Water Proof


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WHYISITASMARTBAG?

RFID&GPSystemIntegrated

BeelineSmartKit

WHYIS IT A SMART BAG


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Technologyy Tagging and Identification through RFID

y Geo Positioning through GP System (Ex. Google

Latitude)

y SMS Trigger Software

y Attendance Software


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HOW IT WORKS


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Google Latitude Screen


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Location Map Smart Bag


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Marketingy Target Customers

Parents

Schools

y School Management Ease of Attendance Handling,

Safety of Children

y Parents - Peace of Mind towards the Safety of

their Children


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Detailsofthe Launch Market

Madurai

Particulars BSE I SE Matri

No.ofSchoolsinMadurai 150

No.ofPvt.SchoolsinMadurai 115

DistributionofBoards 6 12 94

No.ofStudentsinTop8SchoolsofMadurai 30,000

Avg.Fees/Month-attheTop8SchoolsinMadurai Rs.2,000


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Detailsofthe Launch

Market

Nameof theTo choolsinMa uraitu ent tren th

A rox.

Lakshmi 1000

TVS 5000

Mahatma 8000

Vikaasa 3000

Jeevana 2500

VMJ 1200

Jain 1200

CEOA 4500

SBOA 4000

TOTALNo.ofTUDENT 30400


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IsIt Affordable?

Sale Priceofthe Smart Bag Rs 2 /- (Whole Sale)

MRP ofthe Smart Bag Rs 2, /- (Retail Outlets)

The Smart Bag will be sold at Rs. 2,000/- and it will have an

expected lifetime of 3 years (for normal usage). The cost

works out to approximately Rs. 700/Year/Student.

Considering that the annual School Fee per Student worksout to Rs. 24,000/-, the cost of the Smart Bag will not be a

big burden for the parent/school.


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What the School Needs to

Investy ONE TIME INVESTMENT OF JUST Rs. 7.70 Lakh ie.

ONLY Rs. 385/Student for a School of 2000 pupil

y Equipment Required

1. RFID Reader

2. Computer Server with High Speed Internet Connection


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Product Life Time,W

arranty & Replacement

y Warranty for Bag 1 Year

y Warranty for Smart Kit 3 Years

y Incase of replacement of ONLY BAG Only Rs. 400 will

be charged


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Marketing Network

The distribution of the products will be

through,

Schools Schools giving bulk orders for

all their student

Retail Outlets that sell school bags


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Financials

Revenue Model

Revenue rough

ale o ags

(Rs n La h)

Revenue hrough

M

(Rs n La h)

o al Revenue

Year 1 8500 ags 170.00 48.40 218.00

Year 2 16,200 ags 203.25 96.00 299.25


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Financial Abstract

l articular s n a

1st

ar

s n and

ar

1. Investment 136.00 . Turnover 218.00 299.25

. Contribution 77.00 124.93

. FixedCost 19.62 26.93

5. EBIDTA 57.51 98.00

6. PBDTCashProfit 53.15 92.017. PBT 49.88 87.53

8. ROCE% 36.67%

Documents

Beeline - Presentation