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I At the heart of the Middle East and the crossroads of three

continents, Dubai is where the East meets the West.

A convergence point of trade routes and a universal Business cultural .However, demonstrated an ability to over-come any of

these it shares and establish itself as a relatively popular

destination with a high tourism growth rate. A big number of very high standard international 4 and 5

star Hotels are available in all emirates , as well as Dubai is

facing an exceptional tourism development challenges.

In addition to a global-market economy based on a long

tradition of government-supported of investments, a

sophisticated banking system, a developed legal framework,

a superbly skilled workforce, and an exceptional lifestyle,

Dubai offers a large number of investment opportunities in

all sectors of the UAE national economy.

A large variety of shopping centers , E-shops, Duty free shops,

Shopping festivals and Online bookshops . Abu Dhabi Main Shops Centers and Souq (Iranian Souq, Meena

Souq, Central Market) Al Ain Main Shops Centers and Souq (Mwaifa souq, livestock market,

Camel Market, Al Ain Souq. Dubai Main Shops Centers and Souq (Deira Old Souq & Spice Souq,

Gold Souq, Bur Dubai souq, Satwa Souq, Karama Souq, The Gold

Center, Al Majarrah Souq. Fujairah Main Souq & Hotels (The Souq). Untapped Investment Opportunities: UAE offers investors a wide

array of investment opportunities in all sectors of the economy.

Furthermore, UAE represents a point of entry to a large regional

market.

Why UAE

Moderate Tax Rates: With maximum tax rates of 15% for companies and 20% for individuals

Qualified and Competitive Workforce: UAE’s workforce is well educated and multi-talented. Skilled labor is widely available, yet at moderate fees.

New and Expanding Infrastructure: With state-of-the-art telecommunications, a modern electricity network, a new airport, expanding port facilities, and an ambitious road rehabilitation program, UAE’s infrastructure is quickly becoming one of the best in the region.

Unique Living Environment: Federal Government, optimal climatic conditions, a very rich culture, and a vibrant nightlife justify UAE’s .

Investment Opportunities

In addition, UAE represents a point of entry to a large regional market encompassing major Arab countries and reaching into Iran, Eastern Europe, part of North Africa, and the southwestern former Soviet Union republics. As such, its idiosyncratic characteristics render it ideal to serve as a regional hub and an ideal location for regional headquarters. However, gift shops takes a large space in Malls and Shopping centers, same for gold shops and Souq.If Gold is famous in UAE why silver, the nice looking gift, and low cost price shouldn't be?Farther more this product can substitute the Gold with the high price specially in this hard time in Dubai.

Investment Opportunities

Investment Opportunities

Do I need permission to invest in UAE?

No. There is no permission of any kind required for

investing in UAE. Generally speaking, there are very few

restrictions imposed on foreigners, and investors of all

nationalities are free to undertake any project in

compliance with existing regulations.

Is it easy to establish a company?

Yes. With simple incorporation procedures, an

absence of administrative constraints (except for

banking, financial, and insurance firms), and seven

types of companies to choose from, it is very easy to

establish a company in UAE in less than a week.

Influence of European and American lifestyle on the east country Tourists spend 75% of their salaries in the retail sector

Unavailability of a similar service in the market Willingness of the UAE nature to adopt a new trend in the

market Sensitivity of multicultural for promotion and rewards UAE residents Celebrate the most of their occasions by gifts

A good idea for the competitors to introduce this service as new trend in the market Low cash saving : UAE residents not used to save money in cash due to the shopaholic nature, psychologically compensate for the high spending

Beads & Co is low cost solution for UAE residents and Tourists also retailers with multi benefit because in addition to its direct services it provides an Ad to the place where it exists in indirect way

Why

Beads&Co

Objectives Dominate the market Targeting Retailers & Final Customer

Scope of work Awareness of the business Study the UAE Market Determine all needs in order to select the necessary resources Be aware of what our partner is able to provide Having a primary idea of what we can provide Prepare a marketing strategy and plan based on time, cost and

resources

Marketing strategy and plan based on time, cost and

resources

Marketing Strategy

Create a brand awareness for both the retailer and the final consumer

Create a demand stream by the final consumer that will be transformed to a demand of the product by the retailer in order to offer it to their customers.

Create a state in the market among retailers that it s a must to have this service.

How : Advertise on Billboard Through an efficient campaign

Why: UAE market has proven that the Outdoors advertisement is an effective marketing tool .

Marketing Strategy

Hotels

Client Marketing Priority

Saloons & Others

Customer is our PrioritySilver Product ,

Gold Goal

Sales, Marketing & Distribution Perspective

Distribution

Media Compaign

-3 -2 -1 0 1 2 3 4 5

Marketing and Data Scan

Teasing Compaign

Brand Aw-erness

Contact Retailers

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

Categories

Competitors

Zone 1 Zone 2 Zone 3 Zone 4

Steps

Scope of work

Analysis

Media Campaign : Start by a campaign for the duration of two months End the campaign and reveal the brand

Sales and Distribution: Market scanning and data collection prior of two month of the media

campaign Where a team of sales executives and statistics and distribution

agencies will be dividing the country geographically by zones : where every zone all target categories will be listed Then all categories in every zone will be divided according to

competitors Select a competitor list to target and to give advantage against the

other list

Note : Excluded the big contracts

Div

ide t

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into

zon

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Zone A

Zone BZone C

Zone D

Divided Zone A Into Categories

•Gift Shops• Entertainment ( Take away Gift)

• Clothes Shop•Photoshop Centers• Hairdressers/ Beauty Center• Copy Shops/ Libraries

Zone A

Zone A

Hypermarket Category

Competitor x Competitor y

Div

ided

Cate

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Into

Com

peti

tor

Gro

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s

Special Big Contracts

High qualified representatives will contact the personal key for each side of the deal.

Beads & Co

Malls