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The Lookbook2011 Edition

Volume 1

Jones’ — Newbury Jeans — Dollar $ign

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“Keeping up with the Jones’” is an idiom that comes from the fifties and sixties- it refers to an idyllic family, the people who have everything and are who everyone wants to be. However, like all ideals, to be like the Jones’ was nearly impossible. It would seem that now that the heyday of the Jones’ is over, but that is far from the truth. Standards still exist everywhere, and who would you be if you simply followed their lead? Now, in the 21st century and an age of individuality among many, Jones’ Vintage can bring you up to your ideals as well as the ideals of the Jones’ and keep you there. Based in Boston, Massachusetts, Jones’ Vintage is a company that focuses on bringing you the absolute highlights of past fashion updated for the modern wearer. With a variety of dresses, casual clothing, bathing suits, and accessories designed to reflect both vintage style and mod-ern flair, you’re sure to find something classi-cally and uniquely you.

At Jones’ Vintage, you are invited not to keep up with the Jones’ or follow the standard, but to be the ideal. It isn’t enough to just keep up anymore.

Jones’ Vintage.

Set the standard.

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ACCESSORIES

Big bow headband: $15

Purse: $55 Purple Wedges: $150

Sunglasses: $70 Broach: $30

Sunglasses: $65

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The earthy colors of this piece are used for a vintage look reminiscent to the late 60’s, while the bold red color and big heels bring it back to modern times. The courderoy and pinstripe materials were also used for a vintage but also casual outfit. The big red bow gives the look a feminine feel.Ruffled top: $55Shorts: $45Wedge shoes: $130

CASUAL

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CASUAL

This piece is created using a printed fabric for the shirt, a ribbon for the belt, and red velvet for the bow and shoes. The floral pattern as well as the earthy colors, with a dash of red create a vintage look for everyday.Big bow shirt: $60Ribbon belt: $20Shorts: $45Heels: $105

CASUAL

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SWIMWEAR

This bathing suit is very inspired by the 50’s. The chic belt, checkered pattern, and sweetheart cut bring it back to vintage times. The look is complete with oversized sunglasses and a beachy umbrella Checkered bathingsuit: $95Sunglasses: $50Sun Umbrella: $35

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SWIMWEARThe floral design and ruffles of the bathing suit give it a vintage inspired lok, while the neon color is used to apply the piece to modern times. The straight neckline is also used for a cut reminiscent of the 50’s era.Floral bathingsuit: $95

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ELEGANTThis dress is inspired by an old Hollywood glamous look, with the subdued black and ulitization of lace. The metallic sheen on the lace gives the dress a more racy look that makes it wearable in these modern times.Floor length dress: $850

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ELEGANTThe simple, elegant cut of this dress brings it back to the days of old Hollywood glamour, while the bold color makes the dress pop against any backdropFloor length dress: $950

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Title, Brand Introduction

EST11

NEWBURY EST11

NEWBURY JEANS,FIT TO PERFECTION

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The Newbury Story

Many years ago on Newbury Street, in the heart of Boston, a group of young students opened a small store selling jeans. At first the store sold only jeans, however as time went on, these jeans became well known throughout Boston. Not only were they unique for their square buttons, but they also be-came a symbol of affluence. Slowly word of Newbury spread throughout America---eventually the world.

Shortly after the Newbury store was established, the young founders opened a website for Newbury. Although there is only one Newbury store, the original in Boston, people all over the world are able to acquire the world famous cloth-ing through use of the Internet. However it has been said that there is nothing quite like buying Newbury Jeans from the original, and only, store in Boston. Newbury Jeans have become an iconic part of the Bostonian culture.

After a few years, the young founders decided that it was time for Newbury to expand its horizons as they started to manufacture other clothing besides jeans which included tops, dresses, skirts as well as shoes and other accessories.

As Boston is known for being a University town, Newbury has had to keep up with the changing fashions in order to cater to the fashionable young adult. Newbury is now known for being one of the world leaders in fashion.

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summersumm

summer2

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A) Bolero jacket make from crepe silk with petal sleeves and detailing at neckB) Silk-polyester two toned top with cape petal sleeves and tied belt C)Woven dress with graphic stripe D) Denim fitted corset topE) Denim skirt with lace at the edge of the hem and front pock-etsF) Cotton sleeveless top with belt and pattern at the neckline and sides

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Summer 2011

A B C

D E F

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A) Dark wash denim capri pantsB) White denim shortsC) Faded denim skirt with front and back pock-ets and slightly frayed edgeD) Midnight blue crepe silk cropped jacket with cape petal sleeves and braided detailing with buttons. An elegant take on a military jacket. E)Polyester dress with print and slanted waist detail F)White denim dress with poly-ester halter top and belt

Summer 2011

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A B

C

D

E F

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100% cotton logo displays the Newbury Jeans name in bold lettering

100% cotton logo tee features a front pocket and a circle logo on the back

Polyester-cotton blend button down with lace detailing at the shoulders and cuffs

Cotton tank top with Newbury Jeans name printed on the front

Cotton V neck has a graphic print as well as the signature New-bury Jeans brass but-tons on the sleeves

Leather duffel bag with two handles and circle NB logo

Leather shoulder strap bag with New-bury street sign logo

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Newbury Logowear

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fall6

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Fall 2011

a b c

a. This outfit contains red jeggins which are 90% nylon and 10% spandex, and the top is lace. Inspiration came from the 80’s style which contained of colored jeans.

b.Medium wash skinny jean with black cotton halter top

c. Black polyester fit-ted sheath dress with feather accents

d. Denim motorcycle jacket was inspired by mixing the rough-ness of the zippers with the sleekness of a tailored jacket. The mix creates an edgy jacket and the logo stitching in the back makes it uniquely Boston.

e.Leather gloves with woven ribbon and the cuff

d

e

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a. 100% cropped cot-ton t-shirt with stitched detail at the bottom

b. Dark wash denim skinny jean with a black stretch-denim side panel

c. Signature Newbury Jeans skinny with back pocket detailing

d. V neck poly-ester dress with ruffled bottom

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Fall 2011

a

c

b

d

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“From Urban to Couture,From Classy to Casual”

Anything and everything you want is all found in one place. Don’t think of the Dollar Sign product as an out of reach kind of brand. It’s casual and urban styles are classy and full of edge, they also are affordable styles for the every day shopper. For fashion shoppers of a couture nature, when you get it from Dollar Sign you get ex-

actly what you paid for and more.

For every occasion you can depend on us at Dollar Sign to find everyone the perfect match for whatever and whenever.

When you leave our store, you’re going to walk out with more sexy, classy, couture, and beautiful swag then when you walked in.

Remember glitter is ALWAYS included

-brought to you by, the Swag Team

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Unisex T-Shirts.Custom Made T-Shirts

Unisex tshirts. Black. XS - L. Pick your own design from our design library.

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Casual

$almon - This dress us the classiest piece of the line. The gold belt ties the dress together and gives it a sense of rich-ness. The color of the fabric was perfect for this piece and as I combined the fabrics I knew that it was going to turn into a mini-dress.

Flowered - There are mil-lions of different floral prints used on clothing so I was determined to create my own. This dress with the leather jacket gives the dress a hint of edge.

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Rocker

Red Bolts - This piece was influenced by the rock scene .it has more edge compared to my other pieces. I used the bolt sign on the dress to represent the label.

Torn $wag - This urban look is casual with a hint of edge with torn shirt and gold lining on the jeans. This piece represents the label and it is what the label is all about.

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Glam Rock

Modern Retro Rock(white romper) This romper was a mix of rocker and futuristic. Metal-work detail gives it a rocker edge. The material is a striped polyester fabric. The feather hat adds flair and color to the outfit.

The first design I cre-ated, I knew I wanted to use bright and dark colors. The fabrics I’ve chosen for the part off the shoulder top were to look comfortable and to have a black lace tank top to match the black lace shoes. I also want-ed to add bright green shorts to add more color instead of having black shorts.

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Boho

Urban Chic (pants outfit)This piece is inspired by the Lower East Side attitude that most fash-ionistas who reside there exude. I wanted to give a free spirited feel to it with the “hobo” printed Harem pants. The slouchy, off the shoulder shirt makes it look like no effort was involved in the process.

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Urban

The first design I created, I knew I wanted to use bright and dark colors. The fabrics I’ve chosen for the part off the shoulder top were to look comfortable and to have a black lace tank top to match the black lace shoes. I also wanted to add bright green shorts to add more color in-stead of having black shorts.

For my third design I wanted to create a black top but by adding differ-ent colors and patterns to make the strapless look more exciting. I designed purple shorts to go with the top. To complete the design I added black boots and a red feather to bring it together.

Finally the last design I created a simple fitting dress with a simple black leather vest. To complete the strapless dress I created a thick leather belt with the company logo in gold and a yellow feather. The yellow feather puts the entire outfit together with the color of the dress.

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Evening Wear

Edgy Glam(shirt + skirt outfit)This outfit is inspired by nightlife in Paris. It’s something that’s wearable to a red carpet event and any after party. It is elegant and glamorous for the rocker chick. The top is made of tulle, the skirt is made of cotton with a lace overlay.

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Couture

Haute Couture(tulle lace gown)This gown was inspired by the unconventional combination of lace and tulle. It is elegant yet has an edge. It is made for the unique, risky rocker socialite who is about to walk the red carpet.

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Accessories

Glam Headpieces - one size fits all.

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This Look Book was designed as a collaboration between graphic design & fashion design students, during the summer pre-college program for high school students at the Art Institute of Boston at Lesley University.

The contents and layout of this book have been designed completely by the students of both courses. This project, spanning only seven class meetings, was run as a fast-paced, real world design studio environment. Lessons of collaboration, production and professional critique, turned curious art students into designers of a working firm.

summer pre-college // 2011

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