BDA accessories

OFFICIALLY LICENSED GAMING ACCESSORIES

Vesterbrogade 35 2. 1620 Copenhagen V Denmarkwww.proxyas.com [email protected]

Current product lineTOP SELLERS


Guard Case

Form meets function for the DSi.

Brilliant aluminum finish enhances sophisticated styling cues.

Allows game play and camera use as it protects the Nintendo DSi™.

Maximum protection in a minimalist silhouette.

Category: NDS Cases% of NDS Revenue = 35%

Item no. 02-10318

Assortment: TEAL, POLISHED BLACK, SILVER,PERIDOT


DS Lite / DSi Mini Folio

The storage and protection you need at a price you’ll love!

Classic top-seller with a universal pouch to fit both DSi and the DS Lite systems

Compact design that stores the system, up to 6 Nintendo DS Game Cards, and accessories

Easy to carry in a backpack, bag, or alone


Item no. 02-10315

Assortment: PINK, TEAL, BLUE, BLACK


Game Storage Organizer

Huge capacity: Stores up to 36 DS games!

Perfect upgrade case purchase for DS owners.

Individual slots for 36 games and bonus storage for game book-lets.

Extra zippered pocket holds SP games or other accessories.


Item no. 02-10212

Assortment: BLACK, PINK, BLUE


Quilted Tote

Gaming on the go has never looked so good!

Petite and functional quilted case takes cues from current styling trends.

Separate velvet-lined compartment secures the DSi system.

Also includes storage for an extra replacement stylus and 3 DS games.


Item no. 02-10317

Assortment: BLACK, TEAL, PURPLE


DS Universal Transporter

Carry multiple systems and more!

This update to the popular Game Max bag provides increased organization, storage and protection in a slimmer, more accessible profile

Includes storage for multiple systems, up to 20 games, and extra accessories

Handy icons printed on inner compartments indicate where to store each essential item


Item no. 02-10321

Assortment: BLUE, BLACK, TEAL, PINK


Mini Transporter Case

Functional, compact bag with ample storage.

All the best features of the Universal Transporter, scaled down into a sleek profile that stows easily in a backpack.

Front zippered compartment stows the Nintendo DS or DSi hard-ware with room for 3 replacement and 2 full-size stylus (not includ-ed).

Back zippered pocket hold up to 12 Nintendo DS Game Cards.

Roomy pocket beneath front flap offers storage for earbuds, clean-ing cloth, and additional accessories (not included).


Item no. 02-10320

Assortment: BLUE, BLACK, PINK


Clean & Protect Kit

Essential kit for keeping the DSi ready-to-play form

Trifold game storage case holds four (4) games

Screen protectors are custom-sized to new DSi hardware

Ideal for all DSi consumers

A great essential at an exceptional value

Item no. 02-10306

Assortment: RED, BLACK, TEAL, PINK


Neoprene Starter Kit

Dsi Neoprene Starter Kit.

Neoprene System Case

3 Stylus

2 Game Cases

Screen Protectors

Earbuds

Car Adapter

Item no. 02-10310

Assortment: TEAL, PINK


Lightsaber Replacement Stylus


Replicas of the Star Wars Lightsabers

Set of 3 per pack featuring one each of the Jedi, Yoda, and Darth Vader Lightsabers

Item no. 02-10509


Pokémon Gold and Silver Basics KitCollect legendary Pokémon characters in a whole new way!

2 Charm Stylus with collectible charms featuring Gold/Heart and Silver/Soul.

Includes 2 trifold game cases that store up to 8 total Nintendo DS ™Game Cards.

Custom printed themed cleaning cloth to keep the system looking new.

Item no. 02-10325


AUTUMN 2010 PRODUCT LINEControllers


POWER A Pro Pack Mini

Compact and comfortable solution for players of all sizes!The same functionality as the Nintendo 1st party Wii Remote and Nunchuk, including MotionPlus™ compatibility

Compact, ergonomic design is an instant hit with adults and kids – perfect for anyone who values a more comfortable grip

Contoured surfaces provide a comfortable grip and eliminate edge pressure points during extended play

Main control buttons are backlit for use in any environment

Larger A, 1 and 2 buttons for overall enhanced game play

Includes: 1 wireless MiniRemote™, 1 MiniChuk™ with 3 foot Cord, and matching Wrist Strap

Category: Wii Gamepads/Controllers% of Wii Revenue = 53%

Item no. 02-10505

Assortment: PURPLE, BLACK, PINK, TEAL


POWER A Pro EX Controller for PS3

Top competitive performance dual rumble PS3 controller at an opening price pointRefined ergonomics for marathon gaming and competitions

Glowing action buttons and analog sticks for eye pleasing illumina-tion effects

Reversed analog sticks for precision game control

LED player channel indicator lights around “Home” button, can be switched on or off

Custom textured grips with full body soft-touch surface feel

10 Foot / 3 meter connection cable for extended reach

Dual rumble motors provide enhanced gaming experience

Custom designed L2 and R2 buttons for improved comfort and game play

Category: PS3 Gamepads/Controllers% of PS3 Revenue = 60%

Item no. 02-10600


POWER A Pro Elite Wireless Controller for PS3High-end wireless controller for top performance

Reverse analog sticks and glowing action buttons

Custom dual purpose USB Controller Adaptor/Receiver

LED player channel indicator lights around “Home” button can be switched on/off

SIXAXIS motion sensing equivalent to 1st party

Built-in rechargeable battery

Dual rumble motors provide an enhanced gaming experience

Custom textured grips with full body soft-touch surface feelCustom designed L2 and R2 buttons for improved comfort and game playIncludes: Wireless controller, USB Controller Adaptor/Receiver, USB Charging Cable (Mini-B)


Item no. 02-10601


POWER A 3-in-1 Remote for PS3

Blu-ray remote control; keypad for easy texting; classic game-pad controller – the PS3 All-in-One!

Convenient remote control for PS3 Blu-ray and DVD movies

Follows the design of the PSPgo with a slide-out keypad, providing three valuable peripherals for the price of one

Slide-out backlit keypad makes online texting and typing a breeze

Classic style gamepad for a retro gaming experience

LED channel indicators for control connection status

2.4GHz Wireless technology


Item no. 02-10602


AUTUMN 2010 PRODUCT LINECHARGERS AND CABLES


2-Remote PowerCradle Charger

Keep your Wii Remotes fully charged for uninterrupted game play!

Compatible with Wii MotionPlus

No more disposable batteries! Includes 2 rechargeable battery packs

Perfect for every home with a Wii - just place the Wii Remotes on the PowerCradle™ for instant charging

Recharge 2 remotes simultaneously, even while in sleep mode

Category: NDS Power/Cables% of NDS Revenue = 13%

Item no. only supplied from FOB HK


2-Remote PowerSurface™ Charger

Charges without connector plugs or contacts!

Energy-smart, battery-free solution!

Perfect for every home with a Wii™ - just place the Wii Remotes on the PowerSurface™ for connection-free charging!

Accommodates Wii MotionPlus

Recharge 2 remotes simultaneously, even while in sleep mode, and works with remotes in silicone jackets

Developed to meet Nintendo licensing standards

Category: NDS Power/Cables% of NDS Revenue = 13%

Item no. 02-10501



DSi XL System Wallet

Attract the DSi XL buyer and drive incremental sales!

Sleek and functional Wallet with elastic band closure fits the new larger system footprint perfectly

Colors coordinate with the new DSi XL system colors

Separate fabric-lined compartment secures the system

Also includes storage for 3 Nintendo DS™ Game Cards and 1 touch stylus (not included)


Item no. 02-10404

Assortment: BURGUNDY, BLACK, DARK BROWN


DS Universal Hard Case

Hard shell case designed to carry any Nintendo handheld system and small enough to fit into any lifestyle bag

Stores 6 games, 1 replacement stylus, and 1 touch stylus (not in-cluded)


Item no. 02-10326

Assortment: BLACK, BURGUNDY, TEAL, PINK


Travel Case Kit

Drive incremental sales!

Dual compatible case has slim, elegant profile with full-zip enclo-sure and durable EVA material keeps the system safe

Large interior mesh pocket provides extra storage for additional accessories

Includes Travel Case, Car Adaptor, Touch Stylus, DSi insert

Also includes storage for 8 Nintendo DS™ Game Cards

Category: NDS BundlesUnit Sales = 4,027,233Revenue = $58,075,960% of NDS Revenue= 27%

Item no. 02-10408

Assortment: BURGUNDY, BLACK


DSi XL Clean & Protect Kit

The best-selling kit for every Nintendo DSi XL system!

The essential items necessary to protect and clean the Nintendo DSi™ XL and maintain high quality game play

6-in-1 Clean and Protect Kit includes 1 Game Card Case, 1 Touch Stylus, 1 Replacement Stylus, 2 Screen Protectors to fit the new larger DSi XL screens, and a coordinating Cleaning Cloth

Game card case stores up to 4 Nintendo DS™ Game Cards (not included)

Category: NDS Stylus/Screen Protectors% of NDS Revenue = 15%


Item no. 02-10401

Assortment: BURGUNDY, BLACK, BRONZE


Touch Stylus Set

A fashion-forward impulse addition for Nintendo DSi XL!

Hard shell case designed to carry any Nintendo handheld system and small enough to fit into any lifestyle bag

Stores 6 games, 1 replacement stylus, and 1 touch stylus (not in-cluded)


Item no. 02-10402

Assortment: BLACK/BURGUNDY, BRONZE/DK BROWN


DSi XL Stylus 5-Pack

Top-selling accessory set for Nintendo DSi XL.

Replacement stylus set specifically sized to fit the new Nintendo DSi XL stylus footprint

5 Replacement Stylus in colors that coordinate with the system colors

Item no. 02-10403

Assortment: 2 COLOR SETS


DSi XL Screen Protectors

Critical protection for larger Nintendo DSi XL screens.

The new larger DSi XL screen size makes it even more susceptible to scratches and fingerprints than previous systems

High-quality Screen Protectors sized to fit the new screen size are the absolute must-have for any DSi XL owner

Packaged in a set of 2

Item no. 02-10400


Starter Kit XL

Everything a new Nintendo DSi XL owner needs!

Protect, store, and maintain the new DSi XL system with this kit of essentials.

Fashionable Neoprene Sleeve Case with flap closure is specially fitted for the new larger system footprint. Colors coordinate with the new DSi XL system colors.

Kit also includes a Car Adapter (also works with DSi), 2 Trifold Game Cases to hold up to 8 total Nintendo DS™ Game Cards, Stereo

Earbuds, 2 Replacement Stylus for DSi XL, 2 Screen Protectors to fit the new larger DSi XL screens, and a coordinating Cleaning Cloth.

Item no. 02-10406 Assortment: BRONZE, DEEP WINE, BLACK



DSi Stylus 5-Pack

Top-selling accessory set for Nintendo DSi.

Replacement stylus set specifically sized to fit the new Nintendo DSi stylus footprint

5 Replacement Stylus in colors that coordinate with the system colors


Item no. TBA


DSi Starter Kit

All your basic Nintendo DSi needs in one package

Includes system case, 2 Tri-Fold Game Cases, black DC Car Adap-tor, black Ear Buds, 3 matching Stylus, and Screen Protectors

Carrying case holds DSi system, 6 DS games and 1 replacement stylus

Child safe Ear Buds with safe acoustic levels

Category: NDS Bundles% of NDS Revenue= 27%

Item no. 02-10311 Assortment: TEAL,BLACK, PINK


DSi Snap and Store Kit

Translucent exterior Organizer Case holds all individual compo-nents: comes with a playthru system Case, 3 Tri-Fold Game Cases to store up to 12 total DS games, and 2 Replacement Stylus

Keep all your Nintendo pieces in one compact Case!



Item no. 02-10330 Assortment: TEAL ,PINK, PURPLE, BLACK


DSi System Glove

Fun and vibrant colors

Protects your DSi system from everyday wear and tear

Category: NDS Skins, Gloves, Faceplates% of NDS Revenue = 1%Protective silicone sleeve

Item no. 02-10329 Assortment: BLUE, RED, PINK, BLACK


MULTI-SYSTEM COMPATIBLE


DSL/DSi Dual Starter Kit

Starter kit for the Nintendo DS or DSi

Includes system Case, 1 Tri-Fold Game Case (holds 4 games), Ear Buds, 1 Oversize Stylus, DS and DSi Screen Protector sets and a Cleaning Cloth

Child safe Ear Buds with safe acoustic levels

Includes Caribiner for easy storage and accessibility



Item no. 02-10327 Assortment: TEAL, PINK, BLACK


DS/DSi Designer Clutch

High-fashion Clutch offers sophisticated storage for the fashion-conscious crowd

Micro-suede lined bag safely cradles the Nintendo DS or DSi

Multiple strap configurations allow the case to be used as a hand-bag, wristlet or remove entirely for a clutch

Storage for up to 3 Nintendo DS game cards, and a replacement stylus (not included), beneath the flap closure


Item no. 02-10325 Assortment: TEAL, PINK, BLACK


12 Game Clear Case

Clearly better game and SD storage!

16 total storage slots – 12 hold Nintendo DS Game Cards, 4 hold SD cards (not included)

Clear case lets gamers see their library at a glance

High-quality plastic material provides protection


Item no. 02-10301 Assortment: PINK, TEAL, BLACK


DS Executive Stylus

Larger stylus for more comfortable game play

5 colors available

Meets strict Nintendo guidelines

Sold as an assortment pair in 8 package assortment


Item no. 02-10324 Assortment: SILVER /BLUE, SILVER/BURGUNDY, SILVER/TEAL, SIL-VER/BROWN, SILVER/PINK



This update to the popular Game Max bag provides increased organization, storage and protection in a slimmer, more accessible profile

Includes storage for multiple systems, up to 20 games, and extra accessories

Handy icons printed on inner compartments indicate where to store each essential item


Item no. 02-10321 Assortment: BLUE, BLACK, TEAL, PINK

DS Universal Transporter


DS Lite / DSi Mini Folio

The storage and protection you need at a price you’ll love!

Classic top-seller with a universal pouch to fit both DSi and the DS Lite systems

Compact design that stores the system, up to 6 Nintendo DS Game Cards, and accessories

Easy to carry in a backpack, bag, or aloneCategory: NDS Stylus/


Item no. 02-10315 Assortment: PINK, TEAL, BLUE, BLACK


NINTENDO CHARACTER PRODUCTS


Character Game Sleeve

Iconic characters add style to the classic sleeve case

A great value with character appeal.

Neoprene sleeve case with velcro closure features Nintendo char-acter artwork.

Case provides soft coverage for either system.

Bonus pocket stores small accessories safely under the case flap.

Item no. 02-10313

Assortment: MARIO, PEACH, YOSHI


Character Universal Transporter

Characters come alive on an all-in-one storage solution.

Popular nylon carry case with shoulder strap stores, organizes and carries essential game gear – now with embroidered characters.

Holds up to 2 Nintendo DSi or Nintendo DS Lite systems, 20 game cards and multiple stylus.

Two zippered compartments provide easy access to bonus stor-age space for accessories.

Item no. 02-10322 Assortment: MARIO/RED, YOSHI/GREEN, PEACH/PINK


Character Essentials Kit

Fun, character-based kit!

NEW! Updated zip case interior fits the Nintendo DS or DSi with storage for 3 Nintendo DS Game Cards, plus room for the included character stylus.Fun 2-D stylus with character tops in 2 designs bring a new collect-ible twist to this popular kit.Includes Zip Case with character zipper pull, Tri-fold Game Case, 2 Character Stylus, and Cleaning Cloth

Item no. 02-10309 Assortment: MARIO/LUIGI, PEACH/DAISY, WARIO/WALUIGI


DS Character Charm Stylus Set

Medium-sized stylus provides comfort for longer game play

Charms feature favorite Nintendo characters

2 pack assortment


Item no. 02-10304

Assortment: MARIO/YOSHI SET


DS Character 6 Game Storage Case

Carry Nintendo DS essentials in this sturdy, protective case with Mario and friends artwork

Custom-designed interior will hold up to 6 Nintendo DS Game Cards, up to 6 SD memory cards, and 2 replacement stylus (not included)

Universal stylus slot fits Nintendo DS, DSi, or DSi XL stylus sizes


Item no. 02-10300 Assortment: MARIO, PEACH, YOSHI, LUIGI


DSi System Glove

Fun and vibrant colors

Protects your DSi system from everyday wear and tear

Features favorite Nintendo characters

Protective silicone sleeve

4 pack assortment (2 Mario)

Category: NDS Skins, Gloves, Faceplates

% of NDS Revenue = 1%

Item no. 02-10329 Assortment: GREEN/YOSHI, PINK/PEACH, RED/MARIO


NINTENDO DUAL LICENSED PRODUCTS


LucasFilm, Ltd., Star Wars® and Power A2007 BDA becomes 1st Star Wars video game soft goods licensee with first product launching in 20082008 Star Wars catapults to #6 revenue spot in character/property based products2009 Star Wars becomes the #1 revenue generator in character/property based products generating nearly $500mm in domestic sales TFU units sold: Xbox 360: 1,456,701 Wii: 893,778 PS3: 790,827

2010 Lucas is expecting TFU II to be even bigger than TFU, based on user feedback on gameplay and adjustments they have made to the game TFU II is scheduled on launch on October 26, 2010


Star Wars TFU II Lightsaber™

Replica of Darth Vader Lightsaber for your Wii Remote

Redesigned attachment allows access to menu options without removing the Wii Remote

Blade lights up red for an authentic look

Category: Wii Attachments (w/o Fit)% of Wii Revenue = 18%

Item no. 02-10507


Star Wars TFU II StarKiller’s Light-saber™ Attachment

Replica of StarKiller’s Lightsaber hilt for your Wii Remote

Co-molded attachment adds comfort and realism to Lightsaber battles


Item no. TBA (Winter 2010)


Star Wars TFU II Lightsaber™ and LightChuk Bundle

Replica of StarKiller’s Lightsaber attachment for Wii and fully func-tional LightChuk

Bright LED illumination glows under analog stick

Compatible with Nintendo 1st party Wii Remote


Item no. TBA (Winter 2010)


Star Wars TFU II LightChuk and Shield Set

Fully functional LightChuk comes with interchangeable faceplates

Bright LED illumination glows under analog stick

Compatible with Nintendo 1st party Wii Remote

3 axis motion sensing


Item no. 02-10506 Assortment: STARKILLER/DARTH VADER, REBELLION SYMBOL, EM-PIRE SYMBOL


DISTRIBUTED BY:

Market Facts - LEGO® is Huge!

More than 400 million children and adults will play with LEGO bricks this year

LEGO products are on sale in more than 130 countries

19 Billion LEGO elements are made every year and if they were laid end to end they would reach more than 5 times around the world

LEGO fans spend 5 billion hours a year playing with LEGO bricks

All LEGO elements are fully compatible, irrespective of when and where they were made from 1958 to present

Over the years approx. 4 billion minifigures have been produced and sold


DISTRIBUTED BY:

LEGO® Video Games

History of Success LEGO/LucasArts partnership has sold over 7 million units worldwide since it launched in 2007 (StarWars Clone Wars and LEGO Indiana Jones combined)

The total number of LEGO/LucasArts Nintendo products sold worldwide has reached over 20 million units

LEGO’s first collaboration with Warner Brothers, LEGO Batman, has now sold1.5 million units

Looking into 2010 LEGO Harry Potter is anticipated to be one of the best video game sellers of 2010 and a huge driver of Holiday sales

June 25, 2010: LEGO Harry Potter Years 1-4 launch

November 19, 2010: Harry Potter and the Deathly Hallows: Part 1 Movie launch

LEGO StarWars III: The Clone Wars is scheduled to launch on November 15, 2010


DISTRIBUTED BY:

DS Lite/DSi LEGO Harry Potter Play & Build Kit

Includes 1 LEGO Stylus with LEGO Minifigure and 2 LEGO Brick Game Card cases



Item no. 02-10331

Side 1 Side 2


DISTRIBUTED BY:

LEGO Clone Wars Essentials Kit

Official Clone Wars Neoprene and nontoxic PVC case for the DSi (character art on 2 sides)

Includes 2 official Clone Wars Minifigure stylus toppers


Item no. 02-10332

Assortment: OBI WAN/COUNT DOOKU, ANAKIN/GENERAL GRIEVOUS

Side 1 Side 2


DISTRIBUTED BY:

LEGO Clone Wars Armor Case Kit

The armor case features real LEGO pieces on the top and bottom for buildable fun

Comes with 2 LEGO Brick Game Card cases for buildable and stackable fun

Comes with 1 LEGO stylus with Clonetrooper Minifigure


Item no. 02-10511


DISTRIBUTED BY:

DS Lite/DSi LEGO Clone Wars Play & Build Kit

Includes 1 LEGO Stylus with LEGO Minifigure and 2 LEGO Brick Game Card cases



Item no .02-10334


DISTRIBUTED BY:

LEGO Armor Case Starter Kit

LEGO Armor Case Starter Kit

DSi Armor Case with LEGO flat tiles that feature artwork

Tiles are removable from the top base plate of the case

Includes 1 LEGO Stylus with LEGO Minifigure, 2 LEGO Brick Game Card cases and DSi Car Adaptor


Item no .02-10335 Assortment: RED, BLUE


DISTRIBUTED BY:

LEGO Brick Game Card Cases

Assortment of 3 LEGO Brick Game Card cases – each holds one gameEach package includes 1 red, 1 blue and 1 green case


Item no . 02-10336 Assortment: RED, BLUE, GREEN


Rock Band 3 Drumsticks

These colorful drumsticks with a look from the 80’s add style to any drumset

Rock Band game launches Q4 2010

Sold with rubber tips for less noise and better stick response

Actual 5A weight sticks

Drumstick designs are pulled directly from the Rock Band 3 game

Official Rock Band merchandise

Sold as single pair

Item no . TBA (Fall 2010) Assortment: BLACK/WHITE, BLACK/PINK



Wireless Ultra Sensor Bar

Go the distance!

Play further from the screen without causing remote cursor to jitterWireless – position unit easily and start the game!

Adjustable distance settings provides an option for normal depth of Wii game play

Automatic shutoff option (1 or 2 hrs) to save battery

Category: Wii Other Accessories% of Wii Revenue = 2%

Item no. 02-10504

Assortment: Sold in Assortment (3 BLACK,1 WHITE)

Documents

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