Brand Guidelines This document includes information on: Artwork guidelines, sign off procedure, how brand names should be written, web address details, responsibility messages and trademark lines and how they should be used. Artwork guidelines All artwork/design should: – be on brand – go through the correct sign off procedure – have the brand name written correctly in all instances – have all relevant trademark lines (if using a bottle shot or logo) – have the relevant responsible drinking message IMPORTANT: • Brand logoʼs and bottle shots must not be distorted or modified in anyway. • For all On Trade point of sale the responsibility line must be clearly visible and larger than the trademark line. • All trademark and responsibility lines must not be modified in any way.

Sign off Procedure Following brand/account handler approval all final visuals must be emailed to Lindsay Graham for sign off prior to print at: lgraham@bacardi.com. To accommodate any necessary amendments please allow 3 days for sign off. Once approved a final visual must be sent for the originator's records.

Trademark Lines, Responsibility Messages and More When our logos or bottle shots and brand names are used in any printed material certain trademark lines and responsibility messages are legally required. Depending on the number of brands involved and the end user (consumer or trade), different rules apply, as per the below. Consumer Facing Print Items i.e. any print items consumers will see e.g. cocktail menus, posters,flyers, leaflets that may be for use in bars, clubs, pubs, exhibitions etc. (1) • The trademark line and responsibility message must be consistent in any font and legible to the consumer. • The brand website address and responsibility message need to appear above the legal trademark at least 2

point sizes larger than the legal trademark (even larger if possible) on all items where a single brand is the subject.

(2)

(3)

Trade Facing Print Items i.e. any print items customers of Bacardi-Martini Ltd/Bacardi Brown-Forman Brands (the trade, suppliers, customer accounts) will see e.g. ads in cash & carry magazines, leave behinds that the sales teams use to present from, job adverts. (4) (5)

* * * Trademark Line for Company Logo * * * Artwork using the Bacardi-Martini Ltd logo BACARDI and the Bat Device, as well as MARTINI®, the ʻM&Rʼ device and the ʻMARTINI Ball and Barʼ device are registered trademarks of Bacardi & Company Limited.

* * * Bacardi-Martini Brands * * *

Where two options are supplied for ʻHow to write the brand name(s)ʻ the FIRST option is the preferred format to be used whenever possible. BACARDI Superior rum, BACARDI 8 Year Old rum, BACARDI Gold rum How to write the brand name(s) BACARDI rum or Bacardi rum BACARDI Superior rum or Bacardi superior rum BACARDI Gold rum or Bacardi gold rum BACARDI 8 Year Old rum or Bacardi 8 year old rum Web address www.bacardi.com Responsibility line Enjoy BACARDI rum Responsibly Trademark line BACARDI and the Bat Device are registered trademarks of Bacardi & Company Limited. Bacardi & Cola How to write the brand name BACARDI & cola Web address www.bacardi.com Responsibility line Enjoy BACARDI & cola Responsibly Trademark line BACARDI and the Bat Device are registered trademarks of Bacardi & Company Limited. NB - It is incorrect to simply use the joint trademark line all the time. For example on the B-Live menus you would use the joint trademark line, but on the B-Live acrylics (where there is only one brand) you would use the individual brand trademark line. BACARDI B-LIVE How to write the brand name BACARDI B-LIVE or Bacardi B-Live Web address www.bacardi.com Responsibility line Enjoy BACARDI rum Responsibly Trademark line BACARDI and the Bat Device are registered trademarks and B-Live and the B-Live logo are trademarks of Bacardi & Company Limited. BREEZER How to write the brand name(s) BREEZER Web address www.bacardi.com Responsibility line Enjoy BREEZER Responsibly Trademark line BREEZER and the Bat Device are registered trademarks of Bacardi & Company Limited.

Bombay Sapphire How to write the brand name Bombay Sapphire (For all material other than cocktail menuʼs we should refer to Bombay Sapphire as a gin once only) Web address www.bombaysapphire.co.uk Responsibility line Enjoy Bombay Sapphire responsibly Trademark line BOMBAY SAPPHIRE, the BOMBAY SAPPHIRE bottle design and device are trademarks and/or registered trademarks. CAZADORES How to write the brand name(s) CAZADORES CAZADORES Reposado CAZADORES Añejo CAZADROES Blanco Web address www.cazadores.com Responsibility line Enjoy CAZADORES Responsibly Trademark line CAZADORES, the CAZADORES bottle design and the deer device are trademarks and/or registered trademarks. Dewarʼs (including Aberfeldy) How to write the brand name(s) Dewarʼs 12 Years Old Special Reserve Dewarʼs 18 Years Old Founders Reserve Dewarʼs Signature Dewarʼs White Label Aberfeldy 12 Years Old Single Malt Aberfeldy 21 Years Old Single Malt Web address www.dewars.com Dewarʼs ONLY: Responsibility line Enjoy Dewarʼs Responsibly Trademark line: White Label trademark: DEWARʼS, ʻWHITE LABELʼ, the Highlander Troop device, NEVER VARIES and the JOHN DEWAR signature are registered trademarks. Dewarʼs 12, 18 and Signature trademark: DEWARʼS, the Highlander Troop device and the JOHN DEWAR signature are registered trademarks. Aberfeldy ONLY: Responsibility line Enjoy Aberfeldy Responsibly Trademark line Aberfeldy 12 and 21 trademark: ABERFELDY, the squirrel device, DEWARʼS and the JOHN DEWAR signature are registered trademarks. Dewarʼs AND Aberfeldy: Responsibility line Enjoy Responsibly Trademark line Combination of Dewarʼs, White Label and Aberfeldy Trademark: DEWARʼS, ʻWHITE LABELʼ, the Highlander Troop device, NEVER VARIES, the JOHN DEWAR signature, ABERFELDY and the squirrel device are registered trademarks.

Grey Goose How to write the brand names Grey Goose (For all material other than cocktail menuʼs we should refer to Grey Goose as a vodka once only) Grey Goose LʼOrange (no mention of vodka) Grey Goose Le Citron (no mention of vodka) Grey Goose La Poire (no mention of vodka) Web address www.greygoose.com Responsibility line Enjoy Responsibly Trademark line GREY GOOSE & the GREY GOOSE Device are registered trademarks. MARTINI® How to write the brand names MARTINI® MARTINI® Extra Dry MARTINI® Rosso MARTINI® Bianco MARTINI® Rosato Web address www.martini.com Responsibility line Enjoy MARTINI® Responsibly Trademark line MARTINI® and the Ball & Bar logo are registered trademarks. The “Flags and Shields” device and the M&R stylised letters are trademarks. MARTINI® Sparkling Wines How to write the brand name MARTINI® Web address www.martini.com Responsibility line Enjoy MARTINI® Sparkling Wines Responsibly Trademark line MARTINI® is a registered trademark. MARTINI® Asti How to write the brand name MARTINI® Asti Web address www.martini.com Responsibility line Enjoy MARTINI® Asti Responsibly Trademark line MARTINI® is a registered trademark. MARTINI® Prosecco How to write the brand name MARTINI® Prosecco Web address www.martini.com Responsibility line Enjoy MARTINI® Prosecco Responsibly Trademark line MARTINI® is a registered trademark.

MARTINI® Rosé How to write the brand name MARTINI® Rosé Web address www.martini.com Responsibility line Enjoy MARTINI® Rosé Responsibly Trademark line MARTINI® is a registered trademark. NOILLY PRAT How to write the brand name Noilly Prat Web address www.noillyprat.com Responsibility line Enjoy NOILLY PRAT Responsibly Trademark line NOILLY PRAT is a registered trademark. 42BELOW How to write the brand name(s) 42BELOW vodka 42BELOW Pure vodka 42BELOW Feijoa vodka 42BELOW Passionfruit vodka 42BELOW Manuka Honey vodka 42BELOW Kiwifruit vodka Web address www.42below.com Responsibility line Enjoy 42BELOW Responsibly Trademark line 42BELOW and the 42BELOW bottle design are trademarks and/or registered trademarks. ERISTOFF How to write the brand name ERISTOFF Web address www.eristoff.com Responsibility line Enjoy ERISTOFF Responsibly Trademark line ©2009 ERISTOFF, the wolf device and the ERISTOFF bottle design are trademarks and/ or registered trademarks Leblon How to write the brand name LEBLON Web address www.lebloncachaca.com Responsibility line ENJOY LEBLON RESPONSIBLY or MUDDLE RESPONSIBILY Trademark line LEBLON and the LEBLON bottle design are trademarks and/or registered trademarks Oxley How to write the brand name Oxley Web address www.oxleygin.com Responsibility line OXLEY.SAVOUR RESPONSIBLY Trademark line Oxley and the Oxley Bottle are trademarks. Produced by The Oxley Spirits Company.

* * * Agency Brands * * * Chambord How to write the brand name Chambord Web address www.chambordonline.com Responsibility line Please Enjoy Chambord Responsibly Trademark line Chambord Black Raspberry Liqueur, 16.5% Alc. by Volume. Brown-Forman, Louisville, KY © 2009. Drambuie How to write the brand name DRAMBUIE® Web address www.drambuie.com Responsibility line ENJOY DRAMBUIE® RESPONSIBLY. Trademark line © 2009 The Drambuie Liqueur Company Ltd. All rights reserved. Drambuie, interlocking D symbol and ʻThe Spirit Lives Onʼ are Registered Trademarks of The Drambuie Liqueur Company Ltd. Scotland. Finlandia How to write the brand name(s) Finlandia Vodka Finlandia Classic(For all material other than cocktail menuʼs we should refer to Finlandia as a vodka once only) Finlandia Lime Fusion Finlandia Cranberry Fusion Finlandia Mango Fusion Finlandia Grapefruit Fusion Web address www.finlandia.com Responsibility line Keep your judgement pure. Drink responsibly Trademark line © 2009 Finlandia Vodka World Wide Ltd., Helsinki, Finland. Finlandia Flavoured Vodkas, 35-40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky USA. Jack Danielʼs No.7 How to write the brand name(s) Jack Danielʼs Jack Danielʼs Old No.7 Web address www.jackdaniels.com Responsibility line Classic: Your friends at Jack Danielʼs remind you to drink responsibly. Birthday: Make Mr. Jackʼs birthday a memorable one. Please drink responsibly. Music: Know when to unplug. Please drink Jack Danielʼs responsibly. Christmas: Make this a season to remember. Please drink Jack Danielʼs responsibly. Trademark line © 2009 Jack Danielʼs. All rights reserved. JACK DANIELʼS and OLD NO.7 are registered trademarks. Jack Danielʼs Single Barrel How to write the brand name(s) Jack Danielʼs Single Barrel Web address www.jackdaniels.com Responsibility line Maturity isnʼt just about whiskey. Please drink responsibly. Trademark line © 2009 Jack Danielʼs. All rights reserved. JACK DANIELʼS and OLD NO.7 are registered trademarks.

Gentleman Jack How to write the brand name Gentleman Jack Web address www.gentlemanjack.com Responsibility line A gentleman knows his limits. Please drink responsibly. Trademark line GENTLEMAN JACK is a registered trademark. © 2009 Jack Danielʼs. Jack & cola How to write the brand name Jack & cola Web address www.jackdaniels.com Responsibility line Please enjoy Jack Danielʼs responsibly. Trademark line Your friends at Jack Danielʼs remind you to drink responsibly. Southern Comfort How to write the brand name(s) Southern Comfort Web address www.southerncomfort.com Responsibility line Drink Southern Comfort Responsibly Trademark line © 2009 Southern Comfort. All rights reserved. Southern Comfort is a registered trademark. Tuaca How to write the brand name(s) Tuaca Web address www.tuaca.com Responsibility line Made with Adoration, Enjoy in Moderation. Trademark line TUACA is a registered trademark. ©BBFB 2009. Woodford Reserve How to write the brand name Woodford reserve Web address www.woodfordreserve.com Responsibility line Please drink in moderation. Enjoy your Woodford Reserve responsibly. Or for some horse racing-related items (please consult with Mark Jordan) “Under the bartenderʼs orders, be responsible and get home safely” Trademark line WOODFORD RESERVE is a trademark. © 2009 Brown-Forman Corporation. All rights reserved. Please direct any enquiries regarding these Brand Guidelines to Lindsay Graham at: lgraham@bacardi.com