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BBC Bitesize: GCSE Music & TGAU Cerddoriaeth Video Brief
November 2018
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BBC Bitesize WJEC GCSE Music & TGAU Cerddoriaeth
– Video Brief BBC Learning
November 2018
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Contents About BBC Bitesize ....................................................................................................................... 3
Who is the BBC Bitesize audience? ..................................................................................................... 3
Style, tone and the Bitesize brand ...................................................................................................... 3
The commission .................................................................................................................................. 4
Look and feel ....................................................................................................................................... 4
GCSE Music .................................................................................................................................. 5
Requirements .............................................................................................................................. 6
Outline of work ................................................................................................................................... 6
General points ..................................................................................................................................... 6
Concepts, storyboards and scripts ...................................................................................................... 7
Video list ............................................................................................................................................. 7
Educational consultant ....................................................................................................................... 8
Deliverables......................................................................................................................................... 8
Working together....................................................................................................................... 10
Who’s responsible for what? ............................................................................................................ 10
The BBC Learning team ..................................................................................................................... 10
Schedule/project management ........................................................................................................ 10
Working with the BBC ................................................................................................................ 11
The process................................................................................................................................ 11
Proposal ............................................................................................................................................ 11
Proposal deliverable list .................................................................................................................... 12
Selection ............................................................................................................................................ 12
Pitch .................................................................................................................................................. 13
Key dates ........................................................................................................................................... 13
Appendix A - Delivery specifications ........................................................................................... 14
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About BBC Bitesize
Who is the BBC Bitesize audience? Bitesize is the BBC’s study support service for students, helping 3-16 year olds and post-16s with
their coursework, homework and preparation for tests and exams. Bitesize covers core subjects at
primary, Scottish 1st and 2nd levels, and a much wider range of subjects at secondary, including KS3,
GCSE, TGAU, Scottish National 4 and 5 and Higher.
BBC Bitesize is used by approximately three-quarters of secondary school students in the UK.
Although Bitesize now incorporates video and animation clips for use in class by teachers, this
commission is part of our student-facing content and will sit within our study guides.
Further audience insights can be found within the following document:
https://www.ofcom.org.uk/__data/assets/pdf_file/0022/117256/CMR-2018-narrative-report.pdf
Style, tone and the Bitesize brand BBC Bitesize is a highly trusted brand that students know they can turn to for reliable and
trustworthy information that is produced in a high quality and entertaining way.
Bitesize values:
• Quality learning resources with high production values, tailored to the needs of our
audience
• Clear, concise delivery of the key educational points - bite-sized chunks
• Inclusive
• Factually correct, high-quality and curriculum-relevant
• Simple, straightforward language
• Funny, quirky or irreverent tone where appropriate
• Accessible to every level of academic ability
The video links below - whilst not necessarily being representative of the style we’re looking for from
this specific commission - give an indication of the scope and wide variety of Bitesize videos and
animations currently available:
GCSE Maths: Polygons - WJEC
https://www.bbc.com/bitesize/guides/zt9dxsg/video
GCSE Welsh Literature: Diffodd y Sêr gan Haf Llewelyn
https://www.bbc.com/bitesize/guides/z9npv4j/video
Here are examples of a bilingual offering:
GCSE Maths Numeracy / TGAU Mathemateg Rhifedd
Business finance (English) https://www.bbc.com/bitesize/guides/z2dvrdm/video
Cyllid busnes (Welsh) https://www.bbc.com/bitesize/guides/z9n7tyc/video
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GCSE History / TGAU Hanes
Life during the Depression (English) https://www.bbc.com/bitesize/guides/z86vxfr/video
Bywyd yn ystod blynyddoedd y Dirwasgiad (Welsh)
https://www.bbc.com/bitesize/guides/zym36yc/video
The commission This commission is for live action, animation or live action/animation mixed content.
We are open to ideas for live video, animation (2D or 3D) or a mixture depending on best fit for
each of the videos. There may be options for using on-screen text or graphics creatively or other
effects to underline learning points.
The BBC reserves the right to award this contract in the way that provides the best service and value
for money. The budget for this project is £98,800 and we expect 38 minutes of video in two
languages (English and Welsh).
Delivery of all content is required by the 31 July 2019.
The video content needs to appeal to KS4 students but should not alienate or patronise a wider
audience. Videos should be concise, lively, imaginative and accurate.
Subject specialism is not a prerequisite (although clearly it would be useful) – what we’re looking for
are creative and engaging solutions.
Likewise, learning experience is not a prerequisite. However, a thorough understanding of the needs
of the Bitesize audience and a clear approach to addressing those needs is expected. Companies
should have experience delivering engaging content for young audiences, ideally including short
form content.
Deadline for submissions is 10am on Thursday 6th December 2018.
Look and feel Each video should provide an engaging and succinct explanation of the content and be appropriate
for 14-16 year olds. We are looking for engaging presenters, useful visuals, exciting animation and
real world application – we want to avoid dry voiceovers over slideshow presentations or experts
talking straight to camera.
We are focusing on areas where students need extra help to understand aspects of the course and
for topics to come alive through a visual stimulus. The videos should aim to simplify complex
concepts.
Humour may work for these films but we must ensure it is aimed at KS4-aged students, and doesn’t
detract from the learning objectives. Steer clear of talking animals and inanimate objects in
animations (which can ‘age-down’ content).
If you propose film presenters, they should be dynamic and engaging. Ideally, they should be able to
demonstrate musical skills that help achieve the above goals whilst also being an inspiration to the
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viewer themselves. The films should inspire the viewer to want to listen to the set work again and to
study it with renewed energy and determination through the written guide.
GCSE Music
The revised qualification for GCSE Music from the WJEC has been taught in schools since September
2016. It was first awarded in summer 2018 therefore we are looking to update and enrich the
current GCSE Music Bitesize content.
On the Bitesize website, GCSE Music will exist as a series of Study Guides, including:
webpages with text summaries and images (Revision chapters)
10-question multiple choice quizzes (Test chapters)
On the Bitesize Revision App, GCSE Music will exist as a series of flashcards, including text summaries, glossary terms, audio and video content, infographics and quizzes. This App flashcard content is a condensed version of the website content.
To both the website and the App content, we would like to add:
20 short-form videos to provide students with further explanations of GCSE Music content
This commission is for video content only.
The maximum budget for the commission is £98,800.
The video content should appeal to GCSE Music students in the 14-16 age range. Videos need to
cover some basics but also include more advanced elements and ideas for higher-ability students.
Special thought should be given to how the videos can be made as accessible as possible to students
of differing academic abilities.
Videos should be concise, lively and imaginative, and should present the information in a way that is
interesting to everyone.
Specifically, teacher consultation has highlighted a number of areas where GCSE Music students
studying the new specification are likely to struggle in:
Set works – this is a new element in the GCSE course and non-readers struggle with
questions relating to the Rondeau set piece. Any instructional video would be of massive
benefit.
Cerdd dant genre – many students struggle to identify this genre. Video content could help
some students develop their skills to compose cerdd dant pieces.
Terminology – pupils know the meaning of certain terms but they have to identify them in a
listening exam. They find this difficult so any techniques to help them develop the skill of
being able to recognise musical elements would be beneficial.
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Requirements
Outline of work
20 short-form videos (between 1 and 3 minutes in length each), 38 minutes in total, in two
languages covering various aspects of the GCSE Music specification. Within this total, there
may be some flexibility to make some videos shorter and others longer as the learning
requires.
Rights for using the set works music pieces will be obtained by the BBC. They have
restrictions on the length of excerpt which can be used (up to 30 seconds).
Think broadly about how you deliver the videos e.g. they could include BBC archive footage
or specially commissioned music from up-and-coming artists. The rights for new pieces of
music will have to be cleared in perpetuity by the commissioned company. However, if there
is a concern about the cost of certain pieces, this should be discussed at the pitching stage.
Where possible, specially commissioned pieces should be made to avoid high rights costs.
Each video should stand alone in its own right as an engaging piece of content but also should feel part of a connected suite – although this should have no connecting story arc.
Videos will be published on bbc.com, the Bitesize App and other channels as appropriate.
Videos should include voiceover, music and sound effects where appropriate.
All video content should use the learning outcomes (to be provided by the BBC) as the basis
for their scripts. Bitesize is open to discussion about the number and breadth of learning
outcomes.
General points Naturally, the listening element for music resources is crucial.
If you decide to show scores on-screen, bear in mind that this will incur additional costs. The
flash fee which covers all rights in perpetuity may be £60 per song. Please factor this into
your budget.
The videos should encourage multiple viewings and sharing with friends.
Video content typically remains live on Bitesize for at least 4-5 years, so topical references should be avoided to ensure that the content does not date too quickly.
Video content should be engaging and informative. The video content should present the
key points using a practical approach. We are open to all fresh, creative ideas.
We are not necessarily looking for responses featuring established star names for the voice
overs or people on screen – in fact up and coming talent would be preferred.
Films should be linear - interactivity is out of scope for this commission.
The BBC will require final sign-off on voices and on-screen talent, as well as initial concepts,
scripts, sfx, music, rough drafts/animatics and final versions.
Where used, music should be production/mood music rather than commercial.
The overall tone should be informal, chatty and appealing to the audience.
It is vital that the content feels part of the students’ world – the subject area can seem daunting so using easily-accessible examples should pique their interest.
Content should feel confident and assured, but not teacher-like. It should feel friendly and informal, but not like it is ‘trying too hard’.
The delivery should be quite pacey and natural, but not so quick that it loses learners. Clarity
is very important.
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It is essential that, where applicable, the characters featured represent the diversity of the
Bitesize audience in terms of gender, race, ethnicity, disability, socio-economic status and
regionality. BBC Bitesize celebrates diversity in all its forms: BBC Bitesize has produced a
‘Diversity and Inclusion Commissioning Guidelines’ document to support the attainment of
the BBC and BBC Bitesize’s diversity targets.
Please note that although Bitesize currently incorporates video clips for use in class by
teachers, this commission is part of our student-facing content and will sit within our Study
Guides.
Concepts, storyboards and scripts The successful company will need to produce initial concepts, storyboards and scripts for each of the
videos below.
The BBC team requires full consultation during the scripting process, including the viewing of drafts
to ensure the scripts hit the learning outcomes, and full sign-off on completed scripts. The BBC team
will provide the learning points required on which to base the scripts. Before anything else, concepts
must be provided and signed off by the BBC prior to commencing scripting work.
Video list The exact learning outcomes for each video will be determined post-awarding of contract. The
successful company, the BBC and an educational consultant will decide on which pieces of music to
cover and the key learning points for students.
Topic Video title
Duration
1 Set works Rondeau 1
2’30”
2 Rondeau 2
3’00”
3 Handbags and Gladrags 1
2’30”
4 Handbags and Gladrags 2
3’00”
5 Area of study 1 Binary
1’00”
6 Ternary
1’00”
7 Minuet
2’00”
8 Trio rondo
2’00”
9 Variation
2’00”
10 Strophic forms
2’00”
11 Area of study 2 Jazz
2’00”
12 Blues
2’00”
13 Musical theatre 1’00”
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Educational consultant You will need to contract and work with an educational specialist/consultant who will be involved
throughout the process to ensure all learning objectives are covered and content is accurate and
relevant to our audience. All content must be passed through an Education Consultant (ie video
concepts, initial scripts, final scripts, animatics/rough cuts, fine cuts/final versions), and this must
occur before the BBC sees the content, as all deliverables must be teacher-accepted.
The education consultant must also be able to advise on the Welsh language versions from the
outset in order to ensure that terminology is current and coherent. Alternatively, two consultants
can also be used – one for the English versions and one for the Welsh versions but both consultants
must work collaboratively to avoid the English and Welsh animations going in different directions. It
is also good practice as they can crosscheck as they work alongside each other.
When we sign off all the scripts, we are aware that things might change during the animation
process. We are happy to be flexible about this, as long as all changes are passed through the
Education Consultant, and are changed in the transcripts etc, so the post-production paperwork is
up to date.
Deliverables Final videos in electronic format HD (a technical specification will be provided), both
compressed and uncompressed. Uncompressed audio provided in multiple editable audio
layers.
XML transcripts for subtitles (template will be provided)
Post-production paperwork (template will be provided).
Subtitles in English and Welsh will be required - as per the BBC guidelines -
http://www.bbc.co.uk/guidelines/futuremedia/accessibility/subtitling.shtml
All content should be cleared for all rights in perpetuity. Any exceptions to this must be agreed with
BBC in advance of inclusion. This commission will be based on a framework 2 contract. This link
provides further information:
http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework
14 Chamber music
1’00”
15 Welsh folk music
2’00”
16 Area of study 3 Film music 1
2’00”
17 Film music 2
2’00”
18 Area of study 4 Popular music 1
2’00”
19 Popular music 2
2’00”
20 Popular music 3
1’00”
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Sustainable productions
BBC Learning is working to ensure that all its projects are as environmentally sustainable as possible.
As part of this, we ask that any independent supplier we work with has an environmental
sustainability policy, Carbon Literacy-trained staff (free training can be found here -
http://wearealbert.org/help/get-trained) and that all productions, where appropriate, complete an
Albert carbon footprint calculation.
A good way to demonstrate your environmental credentials is to undertake Albert certification.
Please see here for more details http://www.bbc.co.uk/responsibility/environment/albert-plus or
contact [email protected] for more information.
More details can be found at http://wearealbert.org/ and
https://www.bbc.co.uk/responsibility/environment/albert-plus
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Working together
Who’s responsible for what? You will be responsible for:
project management and production of deliverables to agreed deadline and budget
chairing regular production meetings and communicating project plans and status
quality assurance of content (in cooperation with the educational consultant)
We will be responsible for:
sharing project documentation from the wider suite of Bitesize Music content if available
collaboration throughout the production and delivery
sign-off on the following: storylines/initial concepts, look and feel, scripts, storyboards,
essential cast members, voice-casting, music, sounds effects, rough-cuts/animatics and final
delivery – within an agreed timeframe
We will be jointly responsible for:
ensuring the learning outcomes are met
ensuring that content is best-fit for the Bitesize audience
The BBC Learning team Nia M Davies – Executive Producer, Bitesize
Anwen Jones – Senior Producer, Bitesize
Lowri Williams – Producer, Bitesize
Schedule/project management Although key points such as casting, script sign-off points etc will be identified on the
Editorial Specification, all Bitesize production follows an iterative development process and
we will feed back as soon as possible on all editorial decisions.
Final delivery for the project is 31 July 2019.
This project is highly dependent on specific delivery dates that will be defined in the contract. As
such we would like you to give particular attention to clause 9 in our standard terms which states
the following:
If you fail or are due to fail to deliver a Deliverable (or any part thereof) due at any stage specified in Schedule 2
for any reason not directly and solely attributable to the BBC, the BBC shall (without prejudice to any other
rights or remedies available to the BBC under this Agreement or at law) be entitled to terminate this
Agreement.
Should this situation arise and the BBC is forced to terminate, the BBC would only be liable to you for
anything delivered prior to termination. For this reason we would ask that you give timeframes and
delivery the highest priority.
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Working with the BBC There will be a minimum of two face-to-face meetings during production (this does not include the project initiation meeting). In addition, we require a weekly content report/update (via phone or teleconference). Two of these face-to-face meetings will be with the production team in Cardiff – so your travel expenses should be considered within your budgeting.
Project Initiation Meeting – This first meeting will be a chance to meet the production team (location to be confirmed). We will discuss the editorial scope of the project, confirm the timeline for delivery and hear content plans and ideas.
Meeting #1 – This meeting will take place at the mid-point of the pre-production process and will focus on the following:
o proposed video content (scripts, storyboards, talent, style and tone) o production schedule/milestones o formal input from the Education Consultant and user testing
Meeting #2 – This meeting will be scheduled for the mid-point of the production process and will assess content produced to date and next steps including:
o production schedule/milestones o formal feedback from the Education Consultant and user testing
The process
Proposal Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of
15 pages long. Please submit proposals to Anwen Jones (Senior Producer, Bitesize) at
[email protected] and Nia M Davies (Executive Producer, Bitesize) at
[email protected]. Proposals that are larger than 7 MB may not be accepted by our email
system. Please let us know, prior to the deadline, if your proposal is 7+ MB and we will agree
another delivery method.
The delivery date for the submission of proposals is 10am on Thursday 6 December 2018. Please
note that submissions received after this deadline WILL NOT be considered.
Please include the following 2 creative treatments in your proposal (with example learning outcomes
for the purpose of the tender):
Set works - Abdelazer Suite II: Rondeau: Purcell (1695)
o Brief overview covering background, composer and musical elements
Popular music 3 - Hip hop - Mr Phormula: Cwestiynau
o How instruments and voices are combined in layers of texture and sounds
o How the voice uses specific techniques when rapping and singing
o Describe how sound is computer-generated and amplified and how special effects
are utilised
If there are any general questions about the project, rather than those specific to your own
approach, we will distribute responses to all companies pitching.
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To allow you to work up your summary creative solutions in relation to this commission, we have
provided further information (see appendix) on the videos. For each video, we have provided a
potential title and will share a list of learning outcomes - what the students should know after
they’ve watched the videos – with the company awarded the contract.
Proposal deliverable list Summary creative solutions to the two videos listed above
Project overview/storyline
Company overview
What relevant experience does your company have to deliver this project? We’re interested
in hearing about relevant previous projects, your experience in creating content for young
audiences and your understanding of the challenges of this commission. How do you intend
to deliver the project? Please outline your technical approach, project management
approach and approach to risk management.
Creative approach
Demonstrate what creative approach you would take for this commission in order to cover
learning points described. Please include:
o design ideas or concepts
o an episode summary
Resourcing
Please define your project team within your response, including an indication of core staff
members and freelance support. Please outline any talent, including – writer, director,
subject matter experts, etc.
Budget
The maximum budget for this commission is £98,800. Please provide a detailed budget
breakdown to show how you intend to cost the project. Payment schedule to be agreed
upon award of contract. Typical payment might be:
o 10% on signature
o 30% on script sign off
o 30% on animatic sign off
o 10% on sign off of 10 videos
o 15% on sign off of 10 videos
o 5% on full delivery, including paperwork
Schedule
Please include an indication of key milestones and sign-off points for the BBC, as well as any
audience testing.
Script
A draft script for one of the creative treatments.
Selection The BBC will use the following standard criteria to evaluate the proposals submitted:
quality of the idea proposed – originality / suitability for Bitesize audience
ability to meet editorial requirements, including a plan for gathering feedback from the
Bitesize 11-14 audience during production
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pricing / value for money
ability to ensure diversity
project management / production plan
core staff experience
prior experience of company
presentation of response
Any queries on this commission should be emailed to Anwen Jones [email protected] and
Nia M Davies [email protected].
Pitch Shortlisted companies will be invited to a face-to-face pitch at Broadcasting House, Cardiff on
Wednesday 12 December 2018.
Key dates
Brief published 23 November 2018
Deadline for proposal submission 6 December 2018 (10am)
Face-to-face pitch 12 December 2018
Notification of Contract Award 14 December 2018
Final delivery 31 July 2019
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Appendix A - Delivery specifications
BITESIZE CONTENT DELIVERY
You shall deliver all video content in accordance with the following:
Online Rights should be secured in perpetuity. Any exceptions to this must be agreed with the BBC
in advance of inclusion.
To deliver three formats of each video (one web version and two high bitrate versions)
Web version
Container format: .mp4
o Video
Codec: H.264
Frame size: HD: 1920 x 1080
Frame Rate: 25 (progressive scan)
Bit rate/ Quality: 12mbps
o Audio
Codec: AAC
Channels: Stereo
Bit rate: 320 kbps
Sample rate: 48 KHz
Sample depth: 16 bit
Audio levels should be consistent with BBC Bitesize output. Music should not be set to a level that might distract from the spoken word.
Hi-bitrate version for archiving:
Two versions, delivered on a hard drive. One containing any onscreen text and one where text has been removed, but any text containers remain.
Container format: .mov
o Video:
Codec: DNX HD or ProRes 422
Frame size: HD 1920 x 1080
Frames Rate: 25 (progressive scan)
Bit rate: Same as Source or 145Mbps ProRes
o Audio:
Codec: Uncompressed (PCM)
Channels: Four stereo channels separated into:
o Dialogue with atmosphere or natural sound
o Voiceover
o Sound effects
o Stereo music
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Sample rate: 48 KHz
Sample depth: 16 bit
ARTWORK Layered artwork in AI or PSD format, animation project files with fonts and licenses used for
onscreen text. Please ensure that the layers are named intuitively.
VIDEO IMAGES *Please ensure that all stills have been cleared for use online in perpetuity.* To deliver two x high quality screenshots per video (HD Quality – 1920x1080 or higher – 16:9 ratio) as JPEGS. Applicable Guidelines:
The Deliverables and Services must comply with the following Applicable Guidelines in addition to the standards and guidelines referred to in the Standard Terms:
BBC’s security and best practice requirements (http://www.bbc.co.uk/developer/theplatform.html)
Accessibility guidelines (http://www.bbc.co.uk/guidelines/futuremedia/accessibility/).
MUSIC
No commercial music should be used in the videos unless there is an editorial reason to do
so and this needs to be agreed with BBC Learning prior to inclusion.
SUBTITLES
To deliver an XML for subtitles for each video (English SDH and Welsh)
Using a form of XML called TTML EBU-TT-D (Time Text Markup Languages)
Section 26 - http://bbc.github.io/subtitle-guidelines/
For file format please refer to this link http://bbc.github.io/subtitle-guidelines/ from section
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A basic style guide and example can be supplied on request
DOCUMENTATION
The following Post Production Documentation must be completed on the following templates and
returned as complete:
Post production paperwork (WebasC) - all videos can go on one WebasC as long as clearly
indicated what information belongs to which video
Post production transcript – timecoded
Online compliance form
