Base: All Respondents (unwtd) 1002 123 102 80 358 234 105 ......Total BC AB SK/MB Ontario Quebec Atlantic

Total BC AB SK/MB Ontario Quebec Atlantic <$40K $40K -

<$60K

$60K -

<$100K

$100K+ Kids No Kids

A B C D E F G H I J K L

Base: All Respondents (unwtd) 1002 123 102 80 358 234 105 247 166 260 201 245 757

Base: All Respondents (wtd) 1002 134 113 62 386 239 67 280 168 245 166 231 771

387 33 35 16 125 154 23 106 67 103 58 89 298

39% 25% 31% 25% 32% 64% 34% 38% 40% 42% 35% 38% 39%

* * * ABCDF *

277 38 38 20 124 40 18 67 39 83 53 57 221

28% 28% 33% 33% 32% 17% 27% 24% 23% 34% 32% 25% 29%

E* E* E* E * GH

338 63 40 26 137 46 26 107 62 60 55 86 253

34% 47% 36% 42% 35% 19% 39% 38% 37% 24% 33% 37% 33%

DE* E* E* E E* I I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents

Minimum Base: 30 (**), Small Base: 100 (*)

- Column Proportions:

Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L


- Column Means:


False

Don't know

Sigma

Statistics:

Overlap formulae used

1_1. Canadian Fact or Fiction: Can you tell whether these science and innovation facts are true or false? - Governor General Julie Payette was the first Canadian to board the International Space Station.

REGION HOUSEHOLD INCOME HOUSEHOLD

COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




359 48 54 18 134 78 27 100 59 103 57 93 266

36% 36% 48% 30% 35% 33% 40% 36% 35% 42% 34% 40% 34%

* CDE* * *

135 14 14 12 59 30 6 39 24 35 21 38 97

13% 11% 13% 19% 15% 13% 9% 14% 14% 14% 13% 17% 13%

* * * *

508 72 45 32 193 131 34 141 85 106 88 99 408

51% 54% 40% 52% 50% 55% 51% 50% 51% 43% 53% 43% 53%

* * * B * K

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


1_2. Canadian Fact or Fiction: Can you tell whether these science and innovation facts are true or false? - The first patent for artificial fur stemmed from Canadian efforts to develop better Arctic clothing for the

military during the Second World War.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




301 25 36 18 120 77 25 75 45 79 55 77 224

30% 19% 32% 29% 31% 32% 37% 27% 27% 32% 33% 34% 29%

* A* * A A A*

136 23 23 5 46 31 8 40 21 49 19 41 95

14% 17% 20% 9% 12% 13% 11% 14% 12% 20% 12% 18% 12%

* * * * J

565 86 55 39 219 131 35 166 102 117 91 113 453

56% 64% 48% 62% 57% 55% 52% 59% 61% 48% 55% 49% 59%

B* * * * I I K

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


1_3. Canadian Fact or Fiction: Can you tell whether these science and innovation facts are true or false? - The first internet search engine, Archie (Archive without the V), was created by a graduate student at McGill

University.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




478 58 67 30 201 86 36 122 78 135 84 120 357

48% 43% 59% 48% 52% 36% 53% 44% 46% 55% 50% 52% 46%

* AE* * E E* G

84 7 9 3 30 30 5 27 19 17 10 23 61

8% 5% 8% 5% 8% 12% 8% 10% 11% 7% 6% 10% 8%

* * * *

440 69 37 29 155 123 26 131 71 93 72 87 353

44% 52% 33% 47% 40% 51% 39% 47% 42% 38% 44% 38% 46%

B* * * BD *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


1_4. Canadian Fact or Fiction: Can you tell whether these science and innovation facts are true or false? - The "Jolly Jumper" baby exercise toy is a Canadian invention.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




216 22 30 13 94 43 14 64 31 67 24 50 165

22% 17% 27% 21% 24% 18% 21% 23% 18% 27% 14% 22% 21%

* * * * J J

354 50 37 20 136 85 27 93 66 92 62 84 270

35% 37% 33% 33% 35% 35% 40% 33% 39% 38% 38% 37% 35%

* * * *

432 62 46 29 157 112 27 123 72 86 80 96 336

43% 46% 40% 47% 41% 47% 40% 44% 43% 35% 48% 42% 44%

* * * * I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


1_5. Canadian Fact or Fiction: Can you tell whether these science and innovation facts are true or false? - In 2007 The Royal Canadian Mint produced the world's first million dollar coin.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




342 38 43 14 146 78 23 83 70 92 60 83 259

34% 28% 38% 22% 38% 33% 35% 30% 42% 38% 36% 36% 34%

* * * C * G

174 18 21 15 68 37 14 54 26 47 23 48 126

17% 14% 19% 25% 18% 15% 21% 19% 16% 19% 14% 21% 16%

* * * *

486 78 49 33 172 124 30 143 72 105 83 100 386

49% 58% 43% 54% 45% 52% 44% 51% 43% 43% 50% 43% 50%

BD* * * *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


1_6. Canadian Fact or Fiction: Can you tell whether these science and innovation facts are true or false? - The first hot air balloon flight in North America was during the War of 1812, when British troops based near

Kingston, Ontario used the balloons for observation.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




446 52 55 30 175 104 30 109 91 106 79 110 336

45% 39% 48% 48% 45% 44% 45% 39% 54% 43% 47% 48% 44%

* * * * G

231 25 23 13 92 63 14 70 29 73 35 58 172

23% 18% 20% 22% 24% 26% 21% 25% 17% 30% 21% 25% 22%

* * * * H

326 58 36 19 118 72 23 101 49 66 52 63 263

32% 43% 31% 31% 31% 30% 34% 36% 29% 27% 32% 27% 34%

DE* * * *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


2_1. Canadian Fact or Fiction: Can you tell whether these culture facts are true or false? - Shania Twain's Come on Over is the best-selling Canadian album of all time.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




472 57 52 27 177 126 32 128 77 118 93 122 350

47% 42% 46% 44% 46% 53% 47% 46% 46% 48% 56% 53% 45%

* * * *

130 9 18 4 42 49 8 36 22 41 17 32 98

13% 7% 16% 7% 11% 20% 12% 13% 13% 17% 10% 14% 13%

* * * ACD *

401 68 43 30 166 65 28 116 69 86 56 77 323

40% 51% 38% 49% 43% 27% 41% 42% 41% 35% 34% 33% 42%

E* * E* E E* K

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


2_2. Canadian Fact or Fiction: Can you tell whether these culture facts are true or false? - The Festival International de Jazz de Montréal is the largest jazz festival in the world according to Guinness World Records


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




617 76 72 44 249 130 45 161 96 164 109 141 475

62% 57% 64% 70% 65% 54% 68% 57% 57% 67% 66% 61% 62%

* * E* E E*

78 5 11 1 27 27 7 19 17 19 11 26 51

8% 4% 10% 2% 7% 11% 10% 7% 10% 8% 7% 11% 7%

* * * AC C* L

307 53 30 18 110 82 15 100 55 62 46 63 244

31% 40% 26% 28% 28% 34% 23% 36% 33% 25% 28% 27% 32%

DF* * * * I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


2_3. Canadian Fact or Fiction: Can you tell whether these culture facts are true or false? - Anne of Green Gables has been translated into 20+ languages but is especially popular in Japan where it became part of the

public school curriculum in 1952.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




396 31 41 23 149 121 30 111 72 109 55 108 287

39% 23% 36% 37% 39% 51% 44% 40% 43% 44% 33% 47% 37%

* A* * A ABD A* J L

206 34 26 13 81 38 13 53 34 52 38 50 155

21% 25% 23% 21% 21% 16% 19% 19% 20% 21% 23% 22% 20%

* * * *

401 69 46 26 155 79 25 115 61 85 73 73 328

40% 52% 41% 42% 40% 33% 37% 41% 36% 35% 44% 31% 43%

E* * * * K

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


2_4. Canadian Fact or Fiction: Can you tell whether these culture facts are true or false? - The official phone number for Canada is 1-800-O-Canada.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




189 16 21 14 81 45 12 44 38 53 30 50 139

19% 12% 19% 22% 21% 19% 18% 16% 23% 22% 18% 21% 18%

* * * A *

205 33 28 12 75 39 17 44 32 62 35 55 150

20% 25% 25% 20% 19% 16% 26% 16% 19% 25% 21% 24% 19%

* * * * G

608 85 64 36 230 155 38 192 98 131 100 126 482

61% 64% 56% 59% 60% 65% 56% 69% 58% 53% 60% 55% 62%

* * * * I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


2_5. Canadian Fact or Fiction: Can you tell whether these culture facts are true or false? - North America's first recorded instance of dressing in disguise on Halloween was in Vancouver, British Columbia, in 1898.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




305 41 29 20 98 88 28 79 59 73 45 81 224

30% 31% 26% 33% 25% 37% 42% 28% 35% 30% 27% 35% 29%

* * * D BD*

392 48 49 25 176 74 21 97 56 115 73 78 314

39% 35% 44% 40% 46% 31% 31% 34% 33% 47% 44% 34% 41%

* E* * EF * GH

305 45 34 17 112 78 18 105 53 57 48 72 234

30% 34% 30% 28% 29% 33% 27% 37% 32% 23% 29% 31% 30%

* * * * I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


2_6. Canadian Fact or Fiction: Can you tell whether these culture facts are true or false? - Prime Minister Sir Wilfrid Laurier designed the Maple Leaf flag, which became the flag of Canada in 1900 to mark the new

century


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




243 26 27 16 104 54 15 61 44 56 50 53 190

24% 19% 24% 26% 27% 23% 23% 22% 26% 23% 30% 23% 25%

* * * *

206 25 18 9 83 59 13 50 40 67 23 47 159

21% 18% 16% 15% 21% 25% 19% 18% 24% 27% 14% 21% 21%

* * * * J GJ

553 84 68 37 199 126 39 169 84 122 93 130 423

55% 62% 60% 59% 52% 53% 59% 60% 50% 50% 56% 56% 55%

* * * * I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


3_1. Canadian Fact or Fiction: Can you tell whether these sports facts are true or false? - Pitcher Fergie Jenkins is the only Canadian-born player to be elected to Baseball's Hall of Fame.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




397 44 54 24 167 84 23 100 70 112 63 96 300

40% 33% 48% 38% 43% 35% 34% 36% 41% 46% 38% 42% 39%

* A* * * G

109 20 13 5 38 24 10 30 15 39 17 26 83

11% 15% 11% 8% 10% 10% 14% 11% 9% 16% 10% 11% 11%

* * * *

497 70 46 34 180 131 34 150 83 94 86 109 388

50% 52% 41% 54% 47% 55% 51% 54% 49% 38% 52% 47% 50%

* * * B * I I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


3_2. Canadian Fact or Fiction: Can you tell whether these sports facts are true or false? - Dr. James Naismith, the Canadian inventor of basketball, presented the Canadian men's team with their silver medal at the

1936 Olympics, the first Olympic Games to feature basketball.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




610 71 72 37 250 145 36 159 95 155 111 143 467

61% 53% 63% 59% 65% 60% 53% 57% 57% 63% 67% 62% 61%

* * * A * G

108 14 14 7 37 26 9 28 19 39 11 28 80

11% 10% 13% 12% 10% 11% 14% 10% 11% 16% 6% 12% 10%

* * * * J

283 49 27 18 98 69 22 93 54 51 44 60 224

28% 37% 24% 29% 25% 29% 33% 33% 32% 21% 27% 26% 29%

D* * * * I I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


3_3. Canadian Fact or Fiction: Can you tell whether these sports facts are true or false? - Lacrosse was originally an Indigenous game used to keep warriors in fighting shape.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




511 53 66 28 198 126 41 122 83 148 89 114 397

51% 39% 58% 45% 51% 52% 62% 43% 50% 60% 54% 49% 51%

* A* * A A A* G

99 13 9 7 37 26 6 21 23 26 15 31 68

10% 10% 8% 12% 10% 11% 9% 8% 14% 11% 9% 14% 9%

* * * *

392 69 39 27 151 87 20 137 61 71 62 86 307

39% 51% 34% 43% 39% 36% 29% 49% 37% 29% 37% 37% 40%

BDEF* * * * HIJ

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


3_4. Canadian Fact or Fiction: Can you tell whether these sports facts are true or false? - The first eight Women's World Hockey Championship tournaments were won by Canada.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




512 60 62 29 205 122 34 126 86 127 97 114 397

51% 45% 55% 47% 53% 51% 50% 45% 51% 52% 59% 50% 52%

* * * * G

121 13 15 8 46 27 12 37 19 32 18 28 93

12% 9% 14% 13% 12% 11% 17% 13% 11% 13% 11% 12% 12%

* * * *

369 62 36 25 135 90 22 117 63 87 51 89 280

37% 46% 32% 40% 35% 37% 33% 42% 38% 35% 31% 38% 36%

B* * * * J

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


3_5. Canadian Fact or Fiction: Can you tell whether these sports facts are true or false? - Canadian Clara Hughes is the only athlete to win multiple medals at both the Summer and Winter Olympic Games.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




424 58 48 24 153 115 25 118 70 108 79 112 312

42% 43% 43% 39% 40% 48% 38% 42% 42% 44% 47% 48% 40%

* * * *

230 20 27 12 109 49 14 52 36 68 42 52 178

23% 15% 24% 19% 28% 21% 20% 18% 21% 28% 25% 23% 23%

* * * A * G

348 56 38 26 124 75 28 110 63 68 45 67 282

35% 42% 34% 42% 32% 31% 42% 39% 37% 28% 27% 29% 37%

* * * * IJ

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


3_6. Canadian Fact or Fiction: Can you tell whether these sports facts are true or false? - The Canadian men's soccer team has never qualified for the FIFA World Cup


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




657 84 82 41 243 164 42 178 110 167 116 157 500

66% 63% 73% 66% 63% 69% 62% 63% 65% 68% 70% 68% 65%

* * * *

105 8 13 7 48 22 6 23 23 24 19 32 73

10% 6% 11% 12% 12% 9% 9% 8% 14% 10% 12% 14% 9%

* * * *

240 41 18 13 95 53 20 79 35 54 30 42 199

24% 31% 16% 22% 25% 22% 29% 28% 21% 22% 18% 18% 26%

B* * * B* J K

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


4_1. Canadian Fact or Fiction: Can you tell whether these geography facts are true or false? - More people live in Canada's smallest province (PEI) than Canada's largest territory (Nunavut)


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




499 58 59 30 231 88 33 122 84 127 82 103 396

50% 43% 52% 48% 60% 37% 49% 44% 50% 52% 50% 45% 51%

* E* * AE *

81 10 8 6 18 33 6 24 19 20 11 28 53

8% 7% 7% 9% 5% 14% 9% 9% 12% 8% 7% 12% 7%

* * * D * L

423 66 46 26 137 118 28 133 65 98 73 100 323

42% 49% 41% 43% 36% 49% 42% 48% 39% 40% 44% 43% 42%

D* * * D *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


4_2. Canadian Fact or Fiction: Can you tell whether these geography facts are true or false? - During the First World War, residents of Berlin, Ontario voted to change the city's name to Kitchener - beating out 5 other

choices including Adanac, or Canada backwards.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




624 79 76 36 249 142 43 159 118 161 104 122 503

62% 59% 67% 59% 65% 59% 64% 57% 70% 66% 63% 53% 65%

* * * * G K

101 11 8 8 34 32 7 23 7 32 19 36 65

10% 9% 7% 13% 9% 14% 10% 8% 4% 13% 12% 16% 8%

* * * * H H L

277 44 30 18 103 65 17 98 43 52 42 73 204

28% 33% 26% 29% 27% 27% 26% 35% 26% 21% 25% 32% 26%

* * * * IJ

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


4_3. Canadian Fact or Fiction: Can you tell whether these geography facts are true or false? - At more than 82,000km2, Lake Superior is considered the largest freshwater lake in the world, roughly the size of Austria.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




547 71 76 33 195 135 37 130 104 143 98 128 419

55% 53% 68% 52% 50% 57% 55% 46% 62% 58% 59% 56% 54%

* AD* * * G G G

92 6 9 7 43 20 7 26 16 28 10 25 67

9% 5% 8% 11% 11% 8% 11% 9% 9% 12% 6% 11% 9%

* * * *

363 57 28 23 148 84 23 124 49 74 59 78 285

36% 43% 25% 36% 38% 35% 34% 44% 29% 30% 35% 34% 37%

B* * * B * HI

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


4_4. Canadian Fact or Fiction: Can you tell whether these geography facts are true or false? - Canada established the world's first national parks service in 1911 (now Parks Canada).


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




632 76 75 41 252 137 51 160 103 168 115 135 497

63% 57% 67% 65% 65% 57% 76% 57% 61% 69% 69% 59% 64%

* * * AE* G G

85 8 13 5 26 29 4 20 16 22 9 24 61

8% 6% 11% 8% 7% 12% 7% 7% 10% 9% 6% 10% 8%

* * * *

285 50 25 17 108 74 11 101 48 55 42 71 213

28% 38% 22% 27% 28% 31% 17% 36% 29% 23% 25% 31% 28%

BF* * * F F * IJ

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


4_5. Canadian Fact or Fiction: Can you tell whether these geography facts are true or false? - The highest tides in the world occur in the Bay of Fundy, between New Brunswick and Nova Scotia.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




534 73 69 27 194 138 34 138 93 138 97 139 395

53% 54% 61% 44% 50% 58% 51% 49% 56% 56% 58% 60% 51%

* C* * * L

252 31 26 24 108 45 18 64 34 70 44 53 199

25% 23% 23% 38% 28% 19% 27% 23% 20% 29% 26% 23% 26%

* * E* E *

216 31 19 12 84 56 15 78 41 37 25 39 177

22% 23% 17% 19% 22% 23% 22% 28% 24% 15% 15% 17% 23%

* * * * IJ IJ

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


4_6. Canadian Fact or Fiction: Can you tell whether these geography facts are true or false? - Canada is one of only three countries where you can view the northern lights, along with Norway and Iceland.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




524 55 69 35 201 122 42 137 86 141 92 128 396

52% 41% 61% 57% 52% 51% 63% 49% 51% 57% 55% 56% 51%

* A* * A*

187 24 15 16 72 44 16 43 34 48 26 42 144

19% 18% 14% 25% 19% 18% 23% 15% 20% 20% 16% 18% 19%

* * * *

291 56 29 11 113 74 9 100 48 56 48 60 231

29% 41% 25% 18% 29% 31% 13% 36% 29% 23% 29% 26% 30%

BCDF* * * F F * I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


5_1. Canadian Fact or Fiction: Can you tell whether these animal facts are true or false? - Moose can be found in every province or territory except for PEI.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




291 36 40 21 118 59 17 71 54 79 54 83 208

29% 26% 35% 35% 31% 25% 26% 25% 32% 32% 33% 36% 27%

* * * * L

257 33 28 16 94 62 23 66 47 73 38 56 201

26% 25% 25% 25% 24% 26% 34% 24% 28% 30% 23% 24% 26%

* * * *

455 65 45 25 174 118 27 144 67 93 74 92 362

45% 49% 40% 40% 45% 49% 40% 51% 40% 38% 45% 40% 47%

* * * * I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


5_2. Canadian Fact or Fiction: Can you tell whether these animal facts are true or false? - The world's largest beaver dam, stretching 850m, is located in Alberta and can be seen from space.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




356 33 58 40 131 74 20 92 43 98 71 102 254

36% 25% 51% 64% 34% 31% 29% 33% 26% 40% 43% 44% 33%

* ADEF* ADEF* * H GH L

209 32 22 11 83 36 24 50 46 50 27 38 171

21% 24% 19% 18% 22% 15% 36% 18% 27% 20% 16% 17% 22%

* * * BCDE* GJ

437 69 33 11 172 129 24 138 79 97 68 91 347

44% 51% 30% 17% 45% 54% 35% 49% 47% 40% 41% 39% 45%

BCF* * * BC BCF C*

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


5_3. Canadian Fact or Fiction: Can you tell whether these animal facts are true or false? - A "bunny hug", another name for a hooded sweatshirt, is a term used in some parts of Canada.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




679 85 83 48 279 134 51 169 111 176 118 161 518

68% 63% 73% 77% 72% 56% 76% 60% 66% 72% 71% 70% 67%

* E* E* E E* G G

118 23 17 6 40 26 6 37 21 30 14 31 87

12% 17% 15% 10% 10% 11% 9% 13% 13% 12% 8% 13% 11%

* * * *

205 26 13 8 67 79 10 74 36 39 34 39 166

20% 20% 12% 13% 17% 33% 15% 27% 21% 16% 21% 17% 22%

* * * ABCDF * I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


5_4. Canadian Fact or Fiction: Can you tell whether these animal facts are true or false? - Winnie the Pooh was inspired by a real bear, named for Winnipeg, who travelled to England from Ontario with a Canadian

soldier during the First World War.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




194 10 10 11 76 73 14 54 42 49 31 48 146

19% 8% 9% 18% 20% 31% 20% 19% 25% 20% 19% 21% 19%

* * A* AB ABD AB*

344 51 49 23 134 64 23 86 50 104 54 81 262

34% 38% 44% 36% 35% 27% 34% 31% 30% 42% 33% 35% 34%

* E* * * GHJ

464 73 54 28 175 103 30 140 76 92 81 101 363

46% 55% 48% 45% 45% 43% 45% 50% 45% 38% 49% 44% 47%

* * * * I I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


5_5. Canadian Fact or Fiction: Can you tell whether these animal facts are true or false? - Canada has a national horse, appropriately called the Canadian horse


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




366 45 39 17 144 86 34 96 59 95 66 83 283

37% 33% 34% 28% 37% 36% 51% 34% 35% 39% 40% 36% 37%

* * * ABCDE*

183 17 25 14 60 49 18 54 31 49 27 54 129

18% 12% 22% 23% 16% 20% 26% 19% 18% 20% 16% 23% 17%

* * * AD* L

453 73 49 31 181 104 15 130 78 101 73 94 360

45% 54% 43% 49% 47% 44% 22% 46% 46% 41% 44% 41% 47%

F* F* F* F F *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents





- Column Means:


False

Don't know

Sigma

Statistics:


5_6. Canadian Fact or Fiction: Can you tell whether these animal facts are true or false? - The Newfoundland dog became an official symbol of Canada after the governor of Newfoundland gifted one to PM Louis St.

Laurent to celebrate Newfoundland joining Canada.


COMPOSITION

True


<$60K

$60K -

<$100K

$100K+ Kids No Kids




220 48 13 18 88 39 13 76 38 35 37 39 180

22% 36% 11% 29% 23% 16% 20% 27% 23% 14% 22% 17% 23%

BDEF* * BE* B * I I

203 25 27 13 75 55 9 36 30 57 43 51 152

20% 18% 24% 21% 19% 23% 13% 13% 18% 23% 26% 22% 20%

* * * * G G

243 24 30 10 95 63 21 74 50 50 35 53 191

24% 18% 26% 16% 25% 26% 31% 26% 30% 21% 21% 23% 25%

* * * A*

175 19 22 11 60 49 14 52 28 53 25 46 129

17% 14% 20% 17% 15% 21% 21% 19% 17% 21% 15% 20% 17%

* * * *

110 15 16 7 42 24 7 29 16 32 18 28 82

11% 11% 14% 11% 11% 10% 10% 10% 9% 13% 11% 12% 11%

* * * *

47 3 5 4 24 9 2 11 5 17 7 13 35

5% 2% 5% 6% 6% 4% 3% 4% 3% 7% 4% 5% 4%

* * * *

4 - - - 2 1 1 2 * 1 1 1 2

* - - - * * 2% 1% * * * 1% *

* * * *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

161 18 21 10 68 34 10 41 21 50 26 42 119

16% 14% 19% 17% 18% 14% 15% 15% 13% 20% 16% 18% 15%

* * * *

841 116 92 52 318 206 57 238 147 195 140 189 652

84% 86% 81% 83% 82% 86% 85% 85% 87% 80% 84% 82% 85%

* * * *

1.9 1.5 2.2 1.8 1.9 2 2.1 1.9 1.8 2.2 1.8 2.1 1.9

* A* * A A A* GHJ

1.47 1.49 1.36 1.58 1.52 1.38 1.47 1.5 1.39 1.48 1.48 1.48 1.47

0.05 0.13 0.14 0.18 0.08 0.09 0.14 0.1 0.11 0.09 0.1 0.09 0.05

Table of contents





- Column Means:


Mean

STD. DEV.

STD. ERR.

Statistics:


6 correct

Sigma

Summary

Pass (4 or more correct)

Fail (3 or less correct)

1 correct

2 correct

3 correct

4 correct

5 correct

Q1 - Correct Response


COMPOSITION

0 correct


<$60K

$60K -

<$100K

$100K+ Kids No Kids




109 22 7 5 41 26 7 42 15 17 20 18 91

11% 16% 7% 8% 11% 11% 10% 15% 9% 7% 12% 8% 12%

B* * * * I

174 27 25 15 61 37 9 53 32 40 20 38 137

17% 20% 22% 24% 16% 15% 13% 19% 19% 16% 12% 16% 18%

* * * *

205 34 26 8 70 49 17 57 26 50 37 42 163

20% 26% 23% 13% 18% 21% 25% 20% 16% 20% 22% 18% 21%

* * * *

248 29 19 15 106 62 17 59 51 66 40 69 179

25% 22% 16% 23% 28% 26% 25% 21% 30% 27% 24% 30% 23%

* * * B *

173 14 23 13 65 46 14 45 32 44 30 41 132

17% 10% 20% 20% 17% 19% 20% 16% 19% 18% 18% 18% 17%

* * * *

66 5 11 6 24 16 4 16 10 20 16 21 45

7% 4% 10% 10% 6% 7% 6% 6% 6% 8% 10% 9% 6%

* * * *

26 2 2 1 18 2 * 7 2 9 4 2 25

3% 2% 2% 2% 5% 1% 1% 3% 1% 4% 3% 1% 3%

* * * E *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

266 21 36 20 107 64 18 69 45 72 50 64 202

27% 16% 31% 32% 28% 27% 27% 25% 27% 29% 30% 28% 26%

* A* A* A A *

736 113 78 43 279 175 49 211 123 173 116 167 569

73% 84% 69% 68% 72% 73% 73% 75% 73% 71% 70% 72% 74%

BCDE* * * *

2.5 2.1 2.6 2.6 2.6 2.5 2.5 2.3 2.6 2.7 2.6 2.6 2.5

* A* A* A A A* G

1.52 1.46 1.51 1.55 1.57 1.46 1.41 1.58 1.45 1.49 1.57 1.42 1.55

0.05 0.13 0.15 0.17 0.08 0.1 0.14 0.1 0.11 0.09 0.11 0.09 0.06

Table of contents





- Column Means:


Mean

STD. DEV.

STD. ERR.

Statistics:


6 correct

Sigma

Summary



1 correct

2 correct

3 correct

4 correct

5 correct



COMPOSITION

0 correct


<$60K

$60K -

<$100K

$100K+ Kids No Kids




141 32 6 10 50 33 11 61 22 25 16 30 111

14% 24% 6% 15% 13% 14% 16% 22% 13% 10% 10% 13% 14%

BDE* * B* B B* IJ

165 23 21 12 53 43 13 53 35 27 25 39 126

16% 17% 19% 19% 14% 18% 20% 19% 21% 11% 15% 17% 16%

* * * * I I

188 28 26 11 68 44 11 44 27 51 35 47 140

19% 21% 23% 17% 18% 18% 17% 16% 16% 21% 21% 20% 18%

* * * *

225 25 27 17 81 64 11 50 39 65 40 50 175

22% 19% 24% 27% 21% 27% 16% 18% 23% 27% 24% 22% 23%

* * * * G

158 13 17 6 81 28 14 40 20 53 19 36 122

16% 9% 15% 10% 21% 12% 21% 14% 12% 22% 11% 16% 16%

* * * AE AE* HJ

97 12 9 6 43 21 5 23 21 18 26 24 73

10% 9% 8% 10% 11% 9% 8% 8% 12% 7% 16% 10% 9%

* * * * GI

29 2 7 1 10 7 2 9 4 7 6 4 25

3% 1% 6% 2% 3% 3% 3% 3% 2% 3% 3% 2% 3%

* * * *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

284 26 32 13 134 56 21 72 45 78 50 64 219

28% 19% 29% 22% 35% 24% 32% 26% 27% 32% 30% 28% 28%

* * * AE *

718 108 81 49 251 183 46 208 124 167 116 166 552

72% 81% 71% 78% 65% 76% 68% 74% 73% 68% 70% 72% 72%

D* * * D *

2.5 2 2.7 2.3 2.7 2.4 2.4 2.2 2.5 2.7 2.7 2.5 2.5

* A* * A * G G

1.63 1.64 1.55 1.61 1.64 1.59 1.69 1.74 1.66 1.5 1.63 1.59 1.65

0.05 0.15 0.15 0.18 0.09 0.1 0.17 0.11 0.13 0.09 0.12 0.1 0.06

Table of contents





- Column Means:


Mean

STD. DEV.

STD. ERR.

Statistics:


6 correct

Sigma

Summary



1 correct

2 correct

3 correct

4 correct

5 correct



COMPOSITION

0 correct


<$60K

$60K -

<$100K

$100K+ Kids No Kids




106 24 3 10 43 21 6 41 19 18 15 25 81

11% 18% 2% 15% 11% 9% 8% 14% 11% 8% 9% 11% 10%

BE* * B* B * I

79 12 10 4 25 22 7 33 12 14 13 23 57

8% 9% 9% 6% 6% 9% 10% 12% 7% 6% 8% 10% 7%

* * * * I

129 15 15 8 40 42 9 34 18 23 19 32 97

13% 11% 13% 14% 10% 18% 13% 12% 11% 10% 11% 14% 13%

* * * D *

205 23 29 7 79 57 10 50 39 66 28 55 150

20% 17% 26% 12% 21% 24% 15% 18% 23% 27% 17% 24% 19%

* C* * * GJ

210 20 25 11 82 57 14 59 29 50 39 44 167

21% 15% 22% 18% 21% 24% 21% 21% 17% 21% 24% 19% 22%

* * * *

216 34 21 14 92 37 18 55 39 59 39 41 174

22% 25% 19% 23% 24% 15% 27% 20% 23% 24% 24% 18% 23%

E* * * E E*

56 6 10 8 25 4 4 9 13 13 12 11 46

6% 5% 9% 12% 6% 2% 6% 3% 7% 5% 7% 5% 6%

* E* E* E *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

482 60 56 33 199 98 36 122 80 123 90 96 387

48% 45% 50% 53% 52% 41% 53% 44% 48% 50% 54% 41% 50%

* * * E * G K

520 74 57 29 187 142 32 158 88 122 76 135 384

52% 55% 50% 47% 48% 59% 47% 56% 52% 50% 46% 59% 50%

* * * D * J L

3.2 3 3.5 3.3 3.3 3 3.3 2.9 3.3 3.4 3.4 3 3.3

* E* * E * G G

1.71 1.91 1.5 1.99 1.74 1.53 1.74 1.78 1.76 1.58 1.72 1.69 1.72

0.05 0.17 0.15 0.22 0.09 0.1 0.17 0.11 0.14 0.1 0.12 0.11 0.06

Table of contents





- Column Means:


Mean

STD. DEV.

STD. ERR.

Statistics:


6 correct

Sigma

Summary



1 correct

2 correct

3 correct

4 correct

5 correct



COMPOSITION

0 correct


<$60K

$60K -

<$100K

$100K+ Kids No Kids




134 27 13 2 54 37 2 49 22 18 26 22 112

13% 20% 11% 3% 14% 15% 3% 17% 13% 7% 16% 10% 15%

CF* * * CF CF * I I

191 39 13 5 71 46 17 61 32 45 23 37 154

19% 29% 12% 9% 18% 19% 25% 22% 19% 19% 14% 16% 20%

BCD* * * BC* J

248 33 21 19 93 61 21 67 39 68 36 49 199

25% 25% 19% 31% 24% 26% 32% 24% 23% 28% 22% 21% 26%

* * * *

242 21 40 20 95 53 13 53 48 64 43 66 176

24% 16% 36% 32% 25% 22% 20% 19% 29% 26% 26% 29% 23%

* ADEF* A* * G

124 6 20 12 49 30 6 30 19 35 22 42 82

12% 5% 18% 20% 13% 13% 9% 11% 11% 14% 13% 18% 11%

* A* A* A A * L

57 8 5 2 23 11 7 18 7 12 16 13 44

6% 6% 5% 3% 6% 5% 11% 6% 4% 5% 9% 6% 6%

* * * *

5 - - 1 2 1 * 2 - 3 * 1 4

1% - - 2% 1% 1% 1% 1% - 1% * 1% *

* * * *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

186 15 26 15 74 43 14 50 26 50 38 57 129

19% 11% 23% 25% 19% 18% 20% 18% 16% 20% 23% 25% 17%

* A* A* * L

816 119 88 47 312 197 54 230 142 195 128 174 642

81% 89% 77% 75% 81% 82% 80% 82% 84% 80% 77% 75% 83%

BC* * * * K

2.2 1.8 2.5 2.7 2.2 2.1 2.4 2.1 2.2 2.4 2.4 2.5 2.1

* AE* ADE* A A A* G G L

1.42 1.4 1.35 1.18 1.44 1.43 1.36 1.49 1.35 1.34 1.52 1.4 1.42

0.04 0.13 0.13 0.13 0.08 0.09 0.13 0.09 0.11 0.08 0.11 0.09 0.05

Table of contents





- Column Means:


Mean

STD. DEV.

STD. ERR.

Statistics:


6 correct

Sigma

Summary



1 correct

2 correct

3 correct

4 correct

5 correct



COMPOSITION

0 correct


<$60K

$60K -

<$100K

$100K+ Kids No Kids




26 3 4 1 14 4 1 8 4 5 7 5 22

3% 2% 3% 2% 4% 2% 1% 3% 2% 2% 4% 2% 3%

* * * *

72 8 8 8 34 8 6 23 10 16 17 15 57

7% 6% 7% 12% 9% 3% 8% 8% 6% 7% 10% 7% 7%

* * E* E *

112 6 14 7 46 30 9 20 21 35 22 35 77

11% 4% 13% 11% 12% 12% 14% 7% 12% 14% 13% 15% 10%

* A* * A A A* G

121 13 13 8 45 34 8 30 20 39 17 33 88

12% 9% 12% 13% 12% 14% 12% 11% 12% 16% 10% 14% 11%

* * * *

671 105 74 39 246 163 44 199 113 149 104 143 528

67% 78% 65% 63% 64% 68% 65% 71% 67% 61% 63% 62% 68%

CDF* * * * I

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

331 29 39 23 140 76 24 81 55 96 62 88 243

33% 22% 35% 37% 36% 32% 35% 29% 33% 39% 37% 38% 32%

* * A* A A* G

671 105 74 39 246 163 44 199 113 149 104 143 528

67% 78% 65% 63% 64% 68% 65% 71% 67% 61% 63% 62% 68%

CDF* * * * I

12.3 10.4 13.4 12.7 12.8 12 12.7 11.3 12.3 13.4 12.9 12.7 12.2

* A* A* A A A* G G

6.22 6.36 5.54 6.53 6.44 5.8 6.14 6.69 6.08 5.65 6.47 6.04 6.27

0.2 0.57 0.55 0.73 0.34 0.38 0.6 0.43 0.47 0.35 0.46 0.39 0.23

Table of contents


- Column Means:



STD. ERR.

Statistics:




Summary

Pass (16+)

Fail (0-15)

Mean

STD. DEV.

21-23 correct B

18-20 correct C

16-17 correct D

0-15 correct Fail

Sigma

Q1/2/3/4/5 - Correct Response


COMPOSITION

24-30 correct A


<$60K

$60K -

<$100K

$100K+ Kids No Kids




490 76 51 40 165 130 29 136 91 125 85 99 391

49% 56% 45% 64% 43% 54% 43% 48% 54% 51% 51% 43% 51%

D* * BDF* D *

512 59 62 22 221 109 39 144 77 120 81 132 380

51% 44% 55% 36% 57% 46% 57% 52% 46% 49% 49% 57% 49%

* C* * ACE C*

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents



- Column Means:



Female

Sigma

Statistics:



GENDER


COMPOSITION

Male


<$60K

$60K -

<$100K

$100K+ Kids No Kids




282 49 30 19 102 62 21 95 49 58 40 75 206

28% 36% 26% 30% 26% 26% 31% 34% 29% 24% 24% 33% 27%

* * * * IJ

125 26 17 6 45 23 8 49 15 18 16 24 101

12% 19% 15% 10% 12% 10% 12% 18% 9% 7% 9% 10% 13%

E* * * * HIJ

157 23 13 12 57 39 13 45 34 40 24 51 106

16% 17% 11% 20% 15% 16% 19% 16% 20% 16% 15% 22% 14%

* * * * L

347 45 48 28 100 99 26 87 47 93 83 148 198

35% 34% 42% 46% 26% 41% 39% 31% 28% 38% 50% 64% 26%

* D* D* D D* GHI L

186 18 28 17 53 54 15 54 29 45 46 89 97

19% 14% 25% 28% 14% 22% 22% 19% 17% 18% 28% 38% 13%

* D* AD* D * GHI L

161 27 20 11 47 45 12 33 19 48 36 60 101

16% 20% 18% 18% 12% 19% 18% 12% 11% 20% 22% 26% 13%

* * * * GH GH L

374 41 36 15 183 79 20 98 72 94 44 7 366

37% 30% 31% 24% 48% 33% 30% 35% 43% 38% 26% 3% 48%

* * * ABCEF * J J K

132 14 12 8 66 26 6 28 22 38 23 6 127

13% 10% 11% 13% 17% 11% 9% 10% 13% 15% 14% 3% 16%

* * * * K

241 27 23 7 117 53 14 71 50 56 20 2 240

24% 20% 21% 12% 30% 22% 21% 25% 30% 23% 12% 1% 31%

* * * AC * J J J K

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

47.9 44.7 46.1 44 51 47.2 45.5 46 49.4 49.2 45.5 38.7 50.6

* * * ABCEF * J K

18.38 18.71 18.06 14.99 19.38 17.2 17.07 19.37 19.11 17.06 15.33 10.79 19.27

0.58 1.69 1.79 1.68 1.02 1.12 1.67 1.23 1.48 1.06 1.08 0.69 0.7

47 44.6 44 42 52.44 45.44 43.8 42 47.85 48.01 44 39 53

Table of contents







- Column Means:

Mean

STD. DEV.

STD. ERR.

Median

Statistics:

55+ (Net)

55-64

65+

Sigma

Summary

18-24

25-34

35-54 (Net)

35-44

45-54

AGE


COMPOSITION

18-34 (Net)


<$60K

$60K -

<$100K

$100K+ Kids No Kids




13 - - 2 7 3 - 3 6 - - 2 10

1% - - 4% 2% 1% - 1% 4% - - 1% 1%

* * A* * IJ

133 15 8 14 52 37 8 59 21 20 2 23 111

13% 11% 7% 22% 14% 15% 12% 21% 12% 8% 1% 10% 14%

* * B* * IJ J J

277 42 32 12 107 59 23 97 50 62 31 59 218

28% 31% 29% 20% 28% 25% 35% 34% 30% 25% 19% 25% 28%

* * * * IJ J

90 16 11 5 31 22 5 22 17 22 16 23 67

9% 12% 10% 8% 8% 9% 7% 8% 10% 9% 9% 10% 9%

* * * *

180 23 24 11 62 47 14 46 27 57 27 47 134

18% 17% 21% 18% 16% 19% 20% 16% 16% 23% 16% 20% 17%

* * * *

65 4 9 7 26 15 4 12 13 20 12 14 52

7% 3% 8% 11% 7% 6% 7% 4% 7% 8% 7% 6% 7%

* * A* *

180 31 23 7 68 40 10 33 26 50 51 43 137

18% 23% 20% 12% 18% 17% 15% 12% 16% 20% 31% 18% 18%

* * * * G GHI

64 4 5 3 32 17 3 9 8 15 27 21 43

6% 3% 4% 4% 8% 7% 5% 3% 5% 6% 16% 9% 6%

* * * * GHI

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

146 15 8 16 59 40 8 62 27 20 2 25 121

15% 11% 7% 26% 15% 17% 12% 22% 16% 8% 1% 11% 16%

* * ABDF* B B * IJ IJ J

277 42 32 12 107 59 23 97 50 62 31 59 218

28% 31% 29% 20% 28% 25% 35% 34% 30% 25% 19% 25% 28%

* * * * IJ J

336 43 45 23 119 83 23 80 57 98 54 84 252

34% 32% 40% 38% 31% 35% 34% 29% 34% 40% 33% 36% 33%

* * * * G

243 35 28 10 100 57 13 41 35 65 78 64 180

24% 26% 25% 16% 26% 24% 19% 15% 21% 27% 47% 28% 23%

* * * * G GHI

Table of contents





- Column Means:


HS

Post Sec

Univ Grad

Statistics:


University undergraduate degree

University graduate degree

Sigma

Summary

<HS

Some high school

Graduated high school

Some college / CEGEP / Trade School

Graduated from college / CEGEP / Trade School

Some university, but did not finish

EDUCATION


COMPOSITION

Primary School or less


<$60K

$60K -

<$100K

$100K+ Kids No Kids




134 134 - - - - - 38 16 38 32 27 108

13% 100% - - - - - 13% 10% 15% 19% 12% 14%

BCDEF* * * * H

113 - 113 - - - - 24 13 37 23 35 78

11% - 100% - - - - 8% 8% 15% 14% 15% 10%

* ACDEF* * * G L

62 - - 62 - - - 16 12 13 11 17 45

6% - - 100% - - - 6% 7% 5% 7% 7% 6%

* * ABDEF* *

386 - - - 386 - - 93 80 81 59 73 313

38% - - - 100% - - 33% 47% 33% 36% 31% 41%

* * * ABCEF * GIJ K

239 - - - - 239 - 85 34 65 29 64 176

24% - - - - 100% - 30% 20% 27% 17% 28% 23%

* * * ABCDF * J J

67 - - - - - 67 24 12 11 12 16 51

7% - - - - - 100% 9% 7% 5% 7% 7% 7%

* * * ABCDE*

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents


- Column Means:



Sigma

Statistics:




AB

SK/MB

Ontario

Quebec

Atlantic Canada

REGION


COMPOSITION

BC


<$60K

$60K -

<$100K

$100K+ Kids No Kids




137 19 13 12 46 39 9 137 - - - 27 111

14% 14% 11% 19% 12% 16% 14% 49% - - - 12% 14%

* * * * HIJ

273 29 23 17 106 75 24 143 131 - - 42 231

27% 22% 20% 27% 27% 31% 35% 51% 78% - - 18% 30%

* * * AB* IJ GIJ K

282 44 39 14 103 70 14 - 37 245 - 81 202

28% 33% 34% 22% 27% 29% 21% - 22% 100% - 35% 26%

* * * * GJ GHJ L

117 24 15 6 41 23 9 - - - 117 43 75

12% 18% 13% 9% 11% 10% 14% - - - 71% 19% 10%

* * * * GHI L

49 8 9 5 19 6 2 - - - 49 20 29

5% 6% 8% 8% 5% 2% 3% - - - 29% 9% 4%

* E* E* * GHI L

143 11 16 9 72 26 8 - - - - 19 124

14% 8% 14% 15% 19% 11% 12% - - - - 8% 16%

* * * AE * K

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

366 44 28 26 132 106 30 280 86 - - 58 307

37% 33% 25% 42% 34% 44% 45% 100% 51% - - 25% 40%

* * B* BD B* HIJ IJ K

493 80 69 27 182 108 29 - 82 245 166 154 340

49% 59% 61% 43% 47% 45% 43% - 49% 100% 100% 67% 44%

DEF* CDEF* * * G GH GH L

280 38 24 16 93 85 24 280 - - - 43 236

28% 28% 21% 26% 24% 36% 36% 100% - - - 19% 31%

* * * BD BD* HIJ K

168 16 13 12 80 34 12 - 168 - - 32 136

17% 12% 12% 20% 21% 14% 18% - 100% - - 14% 18%

* * * * GIJ

245 38 37 13 81 65 11 - - 245 - 74 171

24% 28% 32% 21% 21% 27% 17% - - 100% - 32% 22%

* DF* * * GHJ L

166 32 23 11 59 29 12 - - - 166 63 103

17% 24% 21% 17% 15% 12% 17% - - - 100% 27% 13%

E* * * * GHI L

68 72.9 82.3 69.1 66.7 61.3 63.4 23.9 49.7 77.3 147 84.1 62.7

* DE* * * G GH GHI L

49.14 49.29 59.04 59.44 46.77 43.79 47.63 10.39 5.61 11.02 45.86 56.05 45.48

1.68 4.43 5.99 8.17 2.64 3 6.21 0.62 0.43 0.7 3.56 3.85 1.79

Table of contents


- Column Means:



STD. ERR.

Statistics:




$40K to less than $60K

$60K to less than $100K

$100K or more

Mean (,000)

STD. DEV.

Sigma

Summary

Under $50K

$50K+

Under $40K

$25K - <$55K

$55K - <$100K

$100K - <$150K

$150K+

Prefer not to answer

INCOME


COMPOSITION

<$25K


<$60K

$60K -

<$100K

$100K+ Kids No Kids




231 27 35 17 73 64 16 43 32 74 63 231 -

23% 20% 31% 27% 19% 27% 23% 16% 19% 30% 38% 100% -

* D* * * GH GH L

771 108 78 45 313 176 51 236 136 171 103 - 771

77% 80% 69% 73% 81% 73% 77% 84% 81% 70% 62% - 100%

* * * B * IJ IJ K

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents



- Column Means:



No Kids

Sigma

Statistics:



HOUSEHOLD COMPOSITION


COMPOSITION

Kids


<$60K

$60K -

<$100K

$100K+ Kids No Kids




218 37 23 20 75 56 7 98 39 40 10 - 218

22% 27% 20% 31% 19% 24% 11% 35% 23% 17% 6% - 28%

F* * DF* F * HIJ J J K

398 52 43 15 166 86 36 99 78 110 60 18 381

40% 39% 38% 25% 43% 36% 54% 35% 46% 45% 36% 8% 49%

* * * C ABCE* K

181 21 18 13 63 54 12 42 30 44 36 75 106

18% 16% 16% 20% 16% 23% 18% 15% 18% 18% 22% 33% 14%

* * * * L

129 18 20 8 52 22 8 29 14 34 37 83 46

13% 14% 17% 14% 14% 9% 12% 10% 8% 14% 22% 36% 6%

* * * * GHI L

52 3 4 5 23 16 2 8 3 13 21 40 13

5% 2% 4% 7% 6% 6% 3% 3% 2% 5% 12% 17% 2%

* * * * GHI L

11 1 1 1 2 5 1 1 2 2 2 9 2

1% 1% 1% 1% 1% 2% 2% * 1% 1% 1% 4% *

* * * * L

5 2 2 1 1 - * 2 2 1 1 3 2

1% 1% 1% 1% * - 1% 1% 1% * 1% 1% *

* * * *

6 - 2 1 3 1 - 2 - - 1 2 5

1% - 1% 1% 1% * - 1% - - * 1% 1%

* * * *

1 - 1 - - - - - - 1 - 1 -

* - 1% - - - - - - * - * -

* * * *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents







- Column Means:

7

8

10

Sigma

Statistics:

2

3

4

5

6

HHCMP1. How many people are living or staying at your current address?


COMPOSITION

1


<$60K

$60K -

<$100K

$100K+ Kids No Kids




390 58 47 29 118 106 31 55 74 129 96 131 259

39% 44% 42% 47% 31% 44% 47% 20% 44% 53% 58% 57% 34%

D* * D* D D* G G GH L

102 21 15 7 37 16 5 41 13 18 15 23 79

10% 16% 13% 12% 10% 7% 8% 15% 8% 7% 9% 10% 10%

E* * * * I

58 7 8 5 23 13 2 18 8 16 11 16 43

6% 6% 7% 8% 6% 5% 4% 6% 5% 7% 7% 7% 6%

* * * *

50 4 3 2 20 17 5 26 11 2 2 10 40

5% 3% 3% 3% 5% 7% 7% 9% 7% 1% 1% 5% 5%

* * * * IJ IJ

41 3 6 5 15 10 2 31 2 - 6 5 36

4% 2% 5% 8% 4% 4% 3% 11% 1% - 3% 2% 5%

* * * * HIJ I

43 6 4 2 21 8 3 10 8 11 5 30 13

4% 4% 4% 4% 5% 3% 4% 4% 5% 5% 3% 13% 2%

* * * * L

258 25 26 8 127 56 16 82 49 61 22 6 252

26% 18% 23% 12% 33% 24% 24% 29% 29% 25% 13% 3% 33%

* * * ACE * J J J K

38 9 4 2 15 8 1 12 3 7 7 9 29

4% 7% 4% 3% 4% 3% 1% 4% 2% 3% 4% 4% 4%

* * * *

2 - - - 1 - 1 - - - 2 - 2

* - - - * - 1% - - - 1% - *

* * * *

19 1 - 2 10 5 1 5 - - - 1 18

2% 1% - 4% 3% 2% 1% 2% - - - * 2%

* * * *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents

- Column Means:



Statistics:





Retired

Student/Pupil

Military


Sigma

Employed part-time

Self employed

Unemployed but looking for a job

Unemployed and not looking for a job/Long-term sick or

disabled

Full-time parent, homemaker

EMPLOYMENT STATUS


COMPOSITION

Employed full-time


<$60K

$60K -

<$100K

$100K+ Kids No Kids




310 53 32 22 108 79 15 134 54 49 28 37 273

31% 40% 29% 36% 28% 33% 22% 48% 32% 20% 17% 16% 35%

DF* * * * HIJ IJ K

139 12 10 4 35 65 14 36 25 42 28 41 98

14% 9% 9% 6% 9% 27% 20% 13% 15% 17% 17% 18% 13%

* * * ABCD ABCD*

438 54 64 26 187 75 33 64 67 135 100 136 303

44% 40% 56% 42% 48% 31% 50% 23% 40% 55% 60% 59% 39%

* AE* * E E* G GH GH L

38 3 2 2 22 7 2 14 8 5 2 - 38

4% 2% 2% 3% 6% 3% 3% 5% 5% 2% 1% - 5%

* * * * J J K

76 13 6 9 33 13 3 32 13 13 9 17 59

8% 9% 5% 14% 9% 6% 5% 12% 8% 5% 5% 7% 8%

* * E* * IJ

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents

- Column Means:



Statistics:





Living with partner

Married

Widowed

Divorced or separated

Sigma

USMAR2. What is your marital status?


COMPOSITION

Single, never married


<$60K

$60K -

<$100K

$100K+ Kids No Kids




477 64 46 32 185 120 30 182 89 109 51 91 386

48% 48% 40% 51% 48% 50% 44% 65% 53% 45% 31% 40% 50%

* * * * HIJ J J K

214 28 22 8 90 54 13 36 31 71 49 78 136

21% 21% 19% 13% 23% 23% 19% 13% 18% 29% 30% 34% 18%

* * * * GH GH L

196 22 34 15 69 39 19 40 35 39 46 37 160

20% 17% 30% 24% 18% 16% 28% 14% 21% 16% 28% 16% 21%

* ADE* * DE* GI

90 17 10 5 28 24 5 19 12 20 15 18 71

9% 13% 9% 8% 7% 10% 8% 7% 7% 8% 9% 8% 9%

* * * *

25 3 3 3 14 2 1 3 2 5 4 7 18

3% 2% 2% 4% 4% 1% 1% 1% 1% 2% 2% 3% 2%

* * * *

1002 134 113 62 386 239 67 280 168 245 166 231 771

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Table of contents

- Column Means:



Statistics:





Almost all of it

About half of it

Less than half of it

None

Sigma

PGS01. How much of your household's grocery shopping do you, yourself, do?


COMPOSITION

All of it


<$60K

$60K -

<$100K

$100K+ Kids No Kids




589 64 63 39 190 184 50 168 97 155 93 137 452

59% 48% 55% 63% 49% 77% 74% 60% 58% 63% 56% 60% 59%

* * * ABCD ABD*

48 6 9 6 19 4 2 14 7 12 10 14 34

5% 4% 8% 10% 5% 2% 3% 5% 4% 5% 6% 6% 4%

* E* E* *

564 63 60 32 178 181 49 160 94 147 90 131 433

56% 47% 53% 52% 46% 76% 73% 57% 56% 60% 54% 57% 56%

* * * ABCD ABCD*

9 1 - 3 1 2 1 3 1 2 3 2 7

1% 1% - 6% * 1% 2% 1% 1% 1% 2% 1% 1%

* * ABDE* *

293 43 43 19 133 25 31 82 56 60 57 69 223

29% 32% 38% 31% 34% 10% 46% 29% 33% 24% 35% 30% 29%

E* E* E* E E* I

177 27 28 12 78 9 23 48 35 36 37 31 146

18% 20% 24% 19% 20% 4% 34% 17% 21% 15% 22% 13% 19%

E* E* E* E ACDE*

138 12 23 10 68 11 14 37 18 33 27 41 98

14% 9% 20% 17% 18% 5% 21% 13% 11% 13% 16% 18% 13%

* AE* E* AE AE*

134 26 17 10 61 9 11 34 25 31 28 33 101

13% 19% 15% 16% 16% 4% 16% 12% 15% 13% 17% 14% 13%

E* E* E* E E*

19 5 5 1 3 4 * 6 2 4 6 4 14

2% 4% 5% 2% 1% 2% 1% 2% 1% 2% 4% 2% 2%

* D* * *

178 24 34 13 69 28 11 45 28 42 38 47 131

18% 18% 30% 20% 18% 11% 16% 16% 17% 17% 23% 20% 17%

* ADEF* * *

72 8 8 2 29 18 7 17 10 24 16 21 52

7% 6% 7% 3% 8% 8% 11% 6% 6% 10% 9% 9% 7%

* * * *

33 5 7 2 16 1 2 8 8 5 7 6 27

3% 4% 6% 4% 4% * 3% 3% 5% 2% 4% 3% 4%

E* E* E* E E*

80 9 20 10 32 5 3 17 10 15 20 23 57

8% 7% 18% 17% 8% 2% 5% 6% 6% 6% 12% 10% 7%

E* ADEF* ADEF* E * GI

23 7 6 2 2 5 - 8 3 2 8 1 21

2% 6% 5% 3% 1% 2% - 3% 2% 1% 5% 1% 3%

D* D* * * I

105 23 17 11 43 10 1 35 12 23 18 24 81

10% 17% 15% 18% 11% 4% 1% 13% 7% 9% 11% 10% 11%

EF* EF* EF* EF *

8 1 1 1 3 2 - 2 1 - 4 3 5

1% 1% 1% 2% 1% 1% - 1% 1% - 2% 1% 1%

* * * * I

36 9 5 2 16 3 1 8 5 10 8 9 27

4% 7% 5% 3% 4% 1% 1% 3% 3% 4% 5% 4% 3%

E* * * *

20 2 4 5 5 4 - 11 1 * 5 5 15

2% 2% 3% 8% 1% 2% - 4% 1% * 3% 2% 2%

* * DEF* * I I

38 13 7 5 12 1 - 17 3 10 5 11 28

4% 10% 6% 9% 3% * - 6% 2% 4% 3% 5% 4%

DEF* EF* EF* E *

23 1 4 1 16 2 - 7 3 3 4 5 18

2% 1% 3% 2% 4% 1% - 2% 2% 1% 2% 2% 2%

* * * *

58 4 5 1 30 18 1 12 8 18 12 18 41

6% 3% 4% 2% 8% 7% 1% 4% 5% 7% 7% 8% 5%

* * * F *

12 - 1 1 6 3 * 1 2 5 3 1 11

1% - 1% 1% 2% 1% 1% * 1% 2% 2% * 1%

* * * *

28 3 - * 14 10 * 7 3 10 6 12 16

3% 2% - 1% 4% 4% 1% 2% 2% 4% 4% 5% 2%

* * * * L

11 1 1 * 7 1 - 1 4 2 1 5 6

1% 1% 1% 1% 2% 1% - * 2% 1% * 2% 1%

* * * *

8 - 2 * 2 3 - 2 1 2 2 2 5

1% - 2% 1% 1% 1% - 1% 1% 1% 1% 1% 1%

* * * *

4 - 1 - - 3 - 4 - - - 1 3

* - 1% - - 1% - 1% - - - * *

* * * *

27 4 7 3 8 4 1 9 4 4 8 7 20

3% 3% 6% 5% 2% 2% 1% 3% 2% 2% 5% 3% 3%

* * * *

19 4 5 3 6 1 1 5 3 3 6 4 15

2% 3% 5% 5% 1% * 1% 2% 2% 1% 4% 2% 2%

* E* E* *

10 - 4 - 2 3 - 4 1 1 4 3 7

1% - 4% - 1% 1% - 1% 1% * 3% 1% 1%

* D* * * I

17 - - - 10 7 - 7 4 5 2 4 14

2% - - - 3% 3% - 3% 2% 2% 1% 2% 2%

* * * *

6 - - - 5 1 - 2 1 1 2 1 5

1% - - - 1% * - 1% * * 1% * 1%

* * * *

13 - - - 7 6 - 6 3 4 1 3 10

1% - - - 2% 3% - 2% 2% 2% * 1% 1%

* * * *

16 - - - 10 5 - 11 3 1 1 5 11

2% - - - 3% 2% - 4% 2% * * 2% 1%

* * * * IJ

16 - - - 10 5 - 11 3 1 1 5 11

2% - - - 3% 2% - 4% 2% * * 2% 1%

* * * * IJ

23 - 1 1 13 8 * 10 1 6 3 8 15

2% - 1% 2% 3% 3% 1% 3% * 3% 2% 4% 2%

* * * *

23 - 1 1 13 8 * 10 1 6 3 8 15

2% - 1% 2% 3% 3% 1% 3% * 3% 2% 4% 2%

* * * *

97 31 9 4 40 12 1 26 17 25 23 26 71

10% 23% 8% 6% 10% 5% 1% 9% 10% 10% 14% 11% 9%

BCDEF* * * F *

11 2 3 1 3 3 - 5 3 2 2 4 7

1% 1% 2% 1% 1% 1% - 2% 2% 1% 1% 2% 1%

* * * *

14 6 - - 7 1 - 2 2 2 7 3 10

1% 4% - - 2% * - 1% 1% 1% 4% 1% 1%

E* * * * G

11 2 2 - 7 1 * 5 3 3 1 6 6

1% 1% 1% - 2% * 1% 2% 2% 1% 1% 2% 1%

* * * *

41 18 4 2 15 2 * 4 6 13 13 8 33

4% 13% 4% 3% 4% 1% 1% 1% 4% 5% 8% 3% 4%

BDEF* * * E * G G

12 2 2 2 6 1 - 3 3 1 2 6 6

1% 1% 1% 3% 2% * - 1% 2% 1% 1% 2% 1%

* * * *

15 3 1 * 5 6 - 9 1 4 2 4 12

2% 2% 1% 1% 1% 3% - 3% 1% 2% 1% 2% 2%

* * * *

1 - - - 1 - - 1 - 1 - 1 1

* - - - * - - * - * - * *

* * * *

1 - - - 1 - - 1 - 1 - 1 1

* - - - * - - * - * - * *

* * * *

29 3 3 4 14 3 2 8 * 2 7 5 24

3% 2% 2% 7% 4% 1% 3% 3% * 1% 4% 2% 3%

* * E* * HI

1708 240 232 121 673 323 120 485 267 397 337 420 1289

171% 179% 205% 195% 174% 135% 178% 173% 159% 162% 203% 182% 167%

Table of contents


- Column Means:



Sigma

Statistics:




Filipino

Other East and Southeast Asian origins

Oceania origins (Net)

Oceania origins


Asian origins (Net)

West Central Asian and Middle Eastern origins

East Indian

Other South Asian origins

Chinese

Other Caribbean origins

Latin, Central and South American origins (Net)

Latin, Central and South American origins

African origins (Net)

African origins

Other European origins (Net)

Other Northern European origins (excl. British Isles

Origins)

Other European origins

Caribbean origins (Net)

Jamaican

Greek

Italian

Portuguese

Spanish

Other Southern European origins

Polish

Russian

Ukrainian

Other Eastern European origins

Southern European origins (Net)

Dutch

German

Other Western European origins

Eastern European origins (Net)

Hungarian

Irish

Scottish

Other British Isles origins

Western European origins (Net)

French origins

North American Aboriginal origins

Canadian

Other North American origins

British Isles origins (Net)

English

CAETHN4. What were the ethnic or cultural origins of your ancestors? An ancestor is usually more distant than a grandparent.


COMPOSITION

North American origins (Net)

Documents

Base: All Respondents (unwtd) 1002 123 102 80 358 234 105 ......Total BC AB SK/MB Ontario Quebec Atlantic