Barcelona Metro Redesign - Squarespace · PDF fileBarcelona Metro Redesign Process Book. ... trying to find a metro station. ... Single Station 1 4 5 7 DESIGN PROCESS | METRO REDESIGN

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LISA FISCHER

BarcelonaMetroRedesignProcess Book

RESEARCH | METRO REDESIGN | LISA FISCHER

RESEARCH

> PROBLEM OVERVIEW > BARCELONA ON A MAP

02

• Current design can be clearer and friendlier

• Metro line color could be more vivid and distinct and utilize the

city’s colors

• Does not represent the culture of Barcelona

• Not customized enough to the city (uses London Underground

inspired colors and symbol)

*© Ferrocarril Metropolità de Barcelona, S.A.Tots els drets reservats


> CURRENT METRO DESIGN

03

• Barcelona Metro map was last updated in

June 2010: 164 stations + 11 lines

• Second largest metro network in Spain after

the Madrid Metro .

• In 2013 there were approximately 369,940,000

passengers riding the metro.

• The network has 11 subway lines managed by

two different operators:

• L1, L2, L3, L4, L5, L9, L10 and L11 are the lines

that are operated by Transports Metropolitans

de Barcelona (TMB).

• L6, L7 and L8: lines operated by Ferrocarriles

de la Generalitat de Catalunya (FGC). The

lines are the result of improved frequencies in

urban sections in Barcelona railway lines Barce-

lona-Vallès and Llobregat-Anoia . The routes and

stations are shared with suburban and commuter

services from the same carrier.


> TMB TRANSPORTS METROPOLITANS DE BARCELONA

04

• TMB is a trademark and a management unit under which com-

panies operate three municipal public transport in the city of

Barcelona and its metropolitan area : Barcelona Metropolitan

Railway SA-responsible for managing the Metro de Barcelona

- Transports de Barcelona, SA -in charge of managing the ser-

vices of Barcelona city bus and other transport - and Projectes i

serveis of mobilitat, SA

• Although the three companies maintain an independent man-

agement structure and collaborate to maintain joint and users

face three commercially displayed under the same brand with-

out distinction strategic lines.

LOGO (2004-2014)

LOGO (2014-CURRENT)


> ABOUT BARCELONA

05

• Capital city of the autonomous

community of Catalonia in Spain

• Spain’s second largest city

• Population = 1.6 million

• World’s leading tourist, economic,

trade fair and cultural centres, and

its influence in commerce, educa-

tion, entertainment, media, fashion,

science, and the arts all contribute

to its status as one of the world’s

major global cities.

• Located on the northeast coast of

the Iberian Peninsula, facing the

Mediterranean Sea

• Barcelona is the home of many

points of interest declared World

Heritage Sites by UNESCO. Most

of these sites were designed by

Gaudi

• Mediterranean climate with mild,

humid winters and warm, dry sum-

mers.

• FC Barcelona is a sports club best

known worldwide for its football

team, one of the largest in the world

and second richest football club

in the world.


> GAUDI ART + ARCHITECTURE

06

• Can be found all over Barcelona

• Important for incorporation into metro visual identity - especially since so

many people come to Barcelona and use metro to see all Gaudi art and ar-

chitecture throughout the city

• Antoni Gaudí i Cornet (25 June 1852 – 10 June 1926) was a Spanish Cat-

alan architect from Reus and the best known practitioner of Catalan Mod-

ernism. Gaudí’s works reflect an individualized and distinctive style. Most are

located in Barcelona, including his magnum opus, the Sagrada Família.

• Gaudí’s work was influenced by his passions in life: architecture, nature,

and religion. Gaudí considered every detail of his creations and integrated

into his architecture such crafts as ceramics, stained glass, wrought ironwork

forging and carpentry. He also introduced new techniques in the treatment of

materials, such as trencadís which used waste ceramic pieces.

• Fused nature with architecture and design

• Gaudi viewed the natural world as perfect, a creation from which he

drew inspiration. Nowhere is this connection more clearly visible than

in his masterpiece, Barcelona’s Sagrada Familia.

RESEARCH | METRO REDESIGN | LISA FISCHER 07

> MOOD BOARD

COMMUNICATION STRATEGY | METRO REDESIGN | LISA FISCHER 08

> COMMUNICATION GOAL

> HOW TO ACHIEVE THE GOAL

Create a friendly + clear metro identity system (and map) that conveys the feel of Barcelona while remaining functional.

Look towards Gaudi--> Since Gaudi’s work is all over Barcelona and defines the city in many ways, the metro redesign will utilize Gaudi’s bright color palettes and take inspiration from his use of nature and the gold-en ratio in his designs.

COMMUNICATION STRATEGY

+

+

• Color choice is important. Design each metro line color with bright col-

ors that stand out and pop against any color background

• Thicker lines are better for the line clarity (DC metro, for example, since

it’s easier for the eye to folow)

• Curves feel more human to people - consider creating map design with

that in mind

• Use a grid to keep the lines organized

• Take inspiration from geography but dont use directly

• Make iconography as CONSISTANT and SIMPLE as possible

• Create a concept behind the map that brings the lively culture of Barce-

lona into the metro map design and metro branding system.


> ACTION PLAN

> MAIN POINTS TO ADDRESS FOR MAP

> PROCESS ORDER

09

• logo

• branding system

• website

• recreate metro map

• metro ticket

• iconography

• mobile app

• metro signs

• posters / signs

• outdoor + underground banners

• Design train color

• Subway walls art and branding system

• finalize logo - colors tmb part, font etc

• finalize map - which way text goes, font, line colors

• poster map - lines (put on top!!) and other symbols

• iconography

• metro card

• environmental

• app

• website

BRANDING

INFORMATION DESIGN

ENVIRONMENTAL

I got so excited by the idea of rebranding an entire

metro system that I thoght of every possibility that

could go into this project and made the action plan

below. Since I was limited on time, I stuck with the

fundamentals (logo, metro map, iconography, print

metro map brochure) but plan to follow out the ac-

tion plan when I take my portfolio class.

DESIGN PROCESS | METRO REDESIGN | LISA FISCHER 10

> LOGO SKETCHES

DESIGN PROCESS

I began sketching out ways I could uti-

lize the golden ratio. I tried incorporating

TMB to see if anything would come of it

but mainly focused on the M for metro,

since that is what people look for when

trying to find a metro station.

DESIGN PROCESS | METRO REDESIGN | LISA FISCHER

> DIGITAL LOGO EXPLORATION

11

I kept trying to find ways to use the

golden ratio to design my logo in paper

sketches and digitally. It finally hit me

that I could create a shape out of the

golden ratio and create that into the ac-

tual logo.


> DIGITAL LOGO EXPLORATION

12

These digital logo explorations show the step by step process of

how I created the logo and the several variations I tested.


> BLACK + WHITE LOGO

13

I will not start using color in the logo

design process until i can see that it

works in black and white. Therefore,

at this step of the design process I

stepped back and reread my commu-

nication goals to make sure that the

logo was serving its intended func-

tion and was pleased to see that it

did. The lowercase rounded “m” con-

veys a friendly and welcoming feel

that is less rigid than the current logo

and better represents Barcelona as

a city. In addition, functionality was a

key goal in the design process. Spe-

cifically, I wanted anyone looking for

a station stop to immedietely see the

logo and be able to quickly identify it.

Therefore, the simplicity of a one-val-

ue shape with the “m” in the negative

space makes it stand out at all sizes.


> COLOR EXPLORATION

14

I wanted to keep the colors simple since this is an information

design task. At the same time, I wanted to bring out the colors

of Barcelona to make the metro feel more custom to the city.

The three colors below and to the right worked well together

because they pop like Gaudi’s color palettes often do and they

are vibrant hues so they are easy to spot out. I ended up picking

the blue as the primary color because blue can be associated

with the ocean and Barcelona is a beach city that attracts thou-

sands of people for its lively beaches. The people coming for

the beaches make up a solid percent of the metro rider target

audience so this was an important factor to take into account.

PMS = 7407 C

CMYK = 27, 38, 100, 3

RGB = 188, 150, 46

HEX = bc962e

MAINCOLOR

PMS = 7550 C

CMYK =11, 29, 99, 0

RGB = 229, 179, 36

HEX = e4b224

SUPPORTING COLOR

PMS = 7553 C

CMYK = 43, 51, 99, 25

RGB = 127, 101, 40

HEX = 7f6528

SUPPORTING COLOR


> COLOR SWATCHES

15


> LOGO FORMAT

16

Once I had the symbol figured out I

had to add the TMB text to create the

complate identity. These logo varia-

tions show the different layouts I ex-

perimented with to see what visaully

looked most cohesive and balanced

as a whole.


> TYPE STUDIES

17


> TYPE STUDIES

18

I needed something that would not clash with the rounded and geomet-

ric form of the m in the logo. ITC Avant Garde is a geometric typeface

and worked perfectly for this solution.

ITC AVANT GARDELOGO TYPEFACE SELECTED:

ABCDEFGHIJKLMNOPQRSTUVWXYZAbcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9 0¬;:”<>

TransportsMetropolitansde Barcelona


> FINAL LOGO VARIATIONS

19






> FINAL LOGO

20




> ICONOGRAPHY

21

• SAGRADA FAMILIA

• PARK GUELL

• CASA BATILLO

• CASA MILA

• UNIVERSITAT

• CAMP NOU

• BEACH

• GOTHIC BARRIER

• PLAZA DE CATALUNYA

• ARC DE TRIOMF

MAIN PLACES TO MARK ON MAP SKETCHES


> ICONOGRAPHY

22

FINAL ICONS

CAMPNOU

GOTHICQUARTER

BEACHACCESS

ARC DETRIOMF

SAGRADAFAMÍLIA

PARKGÜELL

CASAMILÀ

CASABATLLÓ

> MAP REDESIGN PRELIMINARY STUDIES

23DESIGN PROCESS | METRO REDESIGN | LISA FISCHER

> MAP REDESIGN INSPIRATION / GUIDE


> MAP REDESIGN PROCESS


> MAP REDESIGN MAPPING OUT LINES


> MAP REDESIGN CLEANING UP LINES


> MAP REDESIGN STATION STOP TEXT


> MAP REDESIGN LINE COLOR


> MAP REDESIGN BACKGROUND STUDIES


> MAP REDESIGN FINAL DESIGN

31

Liceu

Jaume I

Drassanes Ciutadella-Vila Olímpica

Bogatell

Besòs

Besòs Mar

El Maresme

Selva de Mar

Poblenou

Llacuna

Barceloneta

Catalunya

Urquinaona

Passeig deGràcia

Can Zam

Trinitat Nova

Can Cuiàs

Fondo

Singuerlín

Ciutat Meridiana

Torre Baró-Vallbona

Casa de l'Aigua

Virrei Amat

Vilapicina

Horta

El Carmel

La Teixonera

Llucmajor

Via Júlia

Santa Rosa

Can Peixauet

Església Major

Bon Pastor

Avinguda Tibidabo

El Putxet

Pàdua

PlaçaMolina

Gràcia

Fontana

Vallcarca

Penitents

Llefià

La Salut

Lesseps

Paral·lel

Sant Antoni

Entençai Sants Estació

Hospital Clínic

ProvençaDiagonal

Verdaguer

Encants

Sant MartíBac de Roda

Roquetes

CanyellesValldaura

Mundet Montbau

Sant Roc

Pep Ventura

Verneda

Artigues-

Sant Adrià

La Pau

Gorg

Badalona

PompeuFabra

Clot

Sagrada

Família

Plaça de Sants

Hostafrancs

Rbla JustOliveras

Can Serra

Florida

Torrassa

Santa Eulalia

Mercat Nou

Hospital De Bellvitge

Sant Boi

Molí Nou-CiutatCooperativa

Cornellà Centre

Gavarra

Sant Ildefons

Can Boixeres

Can Vidalet

Pubilla Cases

Collblanc

Badal

Cornellà-Riera

Almeda

Sant Josep

Gornal

Europa-Fira

Ildefons Cerdà Magòria-LaCampana

Bellvitge

Avinguda Carrilet

Zona Universitària

Reina Elisenda

Palau Reial

Plaça del Centre

Tarragona

Poble Sec

Monumental

TetuanEspanya

Les Corts

Maria Cristina

Sarrià

Les Tres Torres

La Bonanova

Sant Gervasi

Muntaner

Can Serra

NavasOnze deSetembre

Fabra i Puig

Sant Andreu

Torras i Bages

Trinitat Vella

Baró de Viver

SantaColoma

Arc de Triomf

Joanic

Congrés

Sant Pau-Dosde Maig

Camp del'Arpa

Guinardó-Hospital

de Sant Pau

Maragall

Sagrera

Vall d'Hebron

Alfons X

Universitat


Two-LineInterchangeStation

Terminal

Single Station

Multiple-LineInterchangeStation

2

1

3

4

5

6

7

8

9

10

11

LINES

STOPS


> MAP REDESIGN FINAL DESIGN | WITH GOLDEN RATIO OUTLINE

32

Liceu

Jaume I


Bogatell

Besòs

Besòs Mar

El Maresme

Selva de Mar

Poblenou

Llacuna

Barceloneta

Catalunya

Urquinaona

Passeig deGràcia

Can Zam

Trinitat Nova

Can Cuiàs

Fondo

Singuerlín

Ciutat Meridiana


Casa de l'Aigua

Virrei Amat

Vilapicina

Horta

El Carmel

La Teixonera

Llucmajor

Via Júlia

Santa Rosa

Can Peixauet

Església Major

Bon Pastor

Avinguda Tibidabo

El Putxet

Pàdua

PlaçaMolina

Gràcia

Fontana

Vallcarca

Penitents

Llefià

La Salut

Lesseps

Paral·lel

Sant Antoni


Hospital Clínic

ProvençaDiagonal

Verdaguer

Encants


Roquetes

CanyellesValldaura

Mundet Montbau

Sant Roc

Pep Ventura

Verneda

Artigues-

Sant Adrià

La Pau

Gorg

Badalona

PompeuFabra

Clot

Sagrada

Família

Plaça de Sants

Hostafrancs

Rbla JustOliveras

Can Serra

Florida

Torrassa

Santa Eulalia

Mercat Nou


Sant Boi


Cornellà Centre

Gavarra

Sant Ildefons

Can Boixeres

Can Vidalet

Pubilla Cases

Collblanc

Badal

Cornellà-Riera

Almeda

Sant Josep

Gornal

Europa-Fira


Bellvitge

Avinguda Carrilet

Zona Universitària

Reina Elisenda

Palau Reial

Plaça del Centre

Tarragona

Poble Sec

Monumental

TetuanEspanya

Les Corts

Maria Cristina

Sarrià

Les Tres Torres

La Bonanova

Sant Gervasi

Muntaner

Can Serra


Fabra i Puig

Sant Andreu

Torras i Bages

Trinitat Vella

Baró de Viver

SantaColoma

Arc de Triomf

Joanic

Congrés

Sant Pau-Dosde Maig

Camp del'Arpa

Guinardó-Hospital

de Sant Pau

Maragall

Sagrera

Vall d'Hebron

Alfons X

Universitat



Terminal

Single Station


2

1

3

4

5

6

7

8

9

10

11

LINES

STOPS


FINAL DESIGNS | METRO REDESIGN | LISA FISCHER 33

FINAL DESIGNS

> LOGO AFTER> LOGO BEFORE



FINAL DESIGNS

> LOGO



FINAL DESIGNS

> MAP AFTER> MAP BEFORE

Liceu

Jaume I


Bogatell

Besòs

Besòs Mar

El Maresme

Selva de Mar

Poblenou

Llacuna

Barceloneta

Catalunya

Urquinaona

Passeig deGràcia

Can Zam

Trinitat Nova

Can Cuiàs

Fondo

Singuerlín

Ciutat Meridiana


Casa de l'Aigua

Virrei Amat

Vilapicina

Horta

El Carmel

La Teixonera

Llucmajor

Via Júlia

Santa Rosa

Can Peixauet

Església Major

Bon Pastor

Avinguda Tibidabo

El Putxet

Pàdua

PlaçaMolina

Gràcia

Fontana

Vallcarca

Penitents

Llefià

La Salut

Lesseps

Paral·lel

Sant Antoni


Hospital Clínic

ProvençaDiagonal

Verdaguer

Encants


Roquetes

CanyellesValldaura

Mundet Montbau

Sant Roc

Pep Ventura

Verneda

Artigues-

Sant Adrià

La Pau

Gorg

Badalona

PompeuFabra

Clot

Sagrada

Família

Plaça de Sants

Hostafrancs

Rbla JustOliveras

Can Serra

Florida

Torrassa

Santa Eulalia

Mercat Nou


Sant Boi


Cornellà Centre

Gavarra

Sant Ildefons

Can Boixeres

Can Vidalet

Pubilla Cases

Collblanc

Badal

Cornellà-Riera

Almeda

Sant Josep

Gornal

Europa-Fira


Bellvitge

Avinguda Carrilet

Zona Universitària

Reina Elisenda

Palau Reial

Plaça del Centre

Tarragona

Poble Sec

Monumental

TetuanEspanya

Les Corts

Maria Cristina

Sarrià

Les Tres Torres

La Bonanova

Sant Gervasi

Muntaner

Can Serra


Fabra i Puig

Sant Andreu

Torras i Bages

Trinitat Vella

Baró de Viver

SantaColoma

Arc de Triomf

Joanic

Congrés

Sant Pau-Dosde Maig

Camp del'Arpa

Guinardó-Hospital

de Sant Pau

Maragall

Sagrera

Vall d'Hebron

Alfons X

Universitat



Terminal

Single Station


2

1

3

4

5

6

7

8

9

10

11

LINES

STOPS

© Ferrocarril Metropolità de Barcelona, S.A.Tots els drets reservats


FINAL DESIGNS

> METRO MAP

Liceu

Jaume I


Bogatell

Besòs

Besòs Mar

El Maresme

Selva de Mar

Poblenou

Llacuna

Barceloneta

Catalunya

Urquinaona

Passeig deGràcia

Can Zam

Trinitat Nova

Can Cuiàs

Fondo

Singuerlín

Ciutat Meridiana


Casa de l'Aigua

Virrei Amat

Vilapicina

Horta

El Carmel

La Teixonera

Llucmajor

Via Júlia

Santa Rosa

Can Peixauet

Església Major

Bon Pastor

Avinguda Tibidabo

El Putxet

Pàdua

PlaçaMolina

Gràcia

Fontana

Vallcarca

Penitents

Llefià

La Salut

Lesseps

Paral·lel

Sant Antoni


Hospital Clínic

ProvençaDiagonal

Verdaguer

Encants


Roquetes

CanyellesValldaura

Mundet Montbau

Sant Roc

Pep Ventura

Verneda

Artigues-

Sant Adrià

La Pau

Gorg

Badalona

PompeuFabra

Clot

Sagrada

Família

Plaça de Sants

Hostafrancs

Rbla JustOliveras

Can Serra

Florida

Torrassa

Santa Eulalia

Mercat Nou


Sant Boi


Cornellà Centre

Gavarra

Sant Ildefons

Can Boixeres

Can Vidalet

Pubilla Cases

Collblanc

Badal

Cornellà-Riera

Almeda

Sant Josep

Gornal

Europa-Fira


Bellvitge

Avinguda Carrilet

Zona Universitària

Reina Elisenda

Palau Reial

Plaça del Centre

Tarragona

Poble Sec

Monumental

TetuanEspanya

Les Corts

Maria Cristina

Sarrià

Les Tres Torres

La Bonanova

Sant Gervasi

Muntaner

Can Serra


Fabra i Puig

Sant Andreu

Torras i Bages

Trinitat Vella

Baró de Viver

SantaColoma

Arc de Triomf

Joanic

Congrés

Sant Pau-Dosde Maig

Camp del'Arpa

Guinardó-Hospital

de Sant Pau

Maragall

Sagrera

Vall d'Hebron

Alfons X

Universitat



Terminal

Single Station


2

1

3

4

5

6

7

8

9

10

11

LINES

STOPS


>ICONOGRAPHY

CAMPNOU

GOTHICQUARTER

BEACHACCESS

ARC DETRIOMF

SAGRADAFAMÍLIA

PARKGÜELL

CASAMILÀ

CASABATLLÓ


> FOLDING PAPER MAP

benvingut a

Alfons XAlmedaArc de TriomfArígues | Sant AdríàAv.CarriletAvinguda TibidaboBac de RodaBadalBadalona Pompeu FabraBarcelonetaBaró de ViverBelvitgeBesòsBesòs MarBogatellBon PastorCamp de l´ArpaCan BoixeresCan CuiàsCan PeixauetCan SerraCan VideletCan ZamCanyellesCasa de L´AiguaCatalunyaCiudadella | Villa OlimpicaCiutat MeridianaClotCollblancCongrésCornellàCornellà-RieraDiagonalDrassenesEl CarmelEl Maresme | FòrumEl PutxetEncantsEntençaEsglésia MajorEspanyaEuropa | FiraFabra i PuígFloridaFondoFontanaGavarraGirona

GloriesGorgGornalGràciaGuínardóHortaHospital ClínicHospital de BellvitgeHostafrancsIldefons CerdàJaume IJoanicL’Hospitalet-Av. CarriletLa BonanovaLa PauLa SagreraLa SalutLa TeixoneraLes CortsLes Tres TorresLessepsLiceuLlacunaLlefiàLlucmajorMagòria-La CampanaMaragallMaría CristinaMarínaMercat NouMolí NouMontbauMonumentalMundetMuntanerNavasOnze de SetembrePàduaParal-lelPasseig de GràciaPenitentsPep VenturaPlaça de SantsPlaça MolinaPoble SecPoblenouProvençaPubila CasesRambla Oliveras

Reina ElisendaRocafortRoquetesSagrada FamiliaSant AndreuSant AntoniSant GervasiSant JosepSant MartíSant RocSanta ColomaSanta EuláliaSants EstacióSarriàSats EstacióSelva de MarSinguerlínTetuanTorras i BagesTorrassaTorre BaróTrinitat NovaTrinitat VellaUniversitatUrgellUrquinaonaVall d´HebronValldauraVerdaguerVernadaVía JúliaVilapicinaVirrei AmatZonaUniversitària

ATTRAC

TION

SFA

RES

STATION

S

SAGRADAFAMÍLIA

1-WAY TICKETPrice 2,15€

1-DAY TICKET

T-10 TICKET

MONTHLY TICKET

CAMPNOU

Sagrada Família

ZONE

ZONE

ZONE

EUROS

EUROS

EUROS

1

7,60€

1

9,95€

1

52,75€

4

17,15€

4

34,45€

4

124€

2

12,25€

2

19,60€

2

77,45€

5

19,30 €

5

39,55 €

5

143€

3

15,25€

3

26,75€

3

105€

6

21,70 €

6

42,05€

6

153 €

PARKGÜELL Vallcarca, Lesseps

CASAMILÀ Diagonal

CASABATLLÓ Passeig de Gràcia

Badal, Collblanc,Palau Reial

GOTHICQUARTER Jaume I

BEACHACCESS Poblenou

ARC DETRIOMF Passeig de Gràcia


BARCELONAbienvenido a

welcome to

benvingut a




ATTRAC

TION

SFA

RES

STATION

S

SAGRADAFAMÍLIA


1-DAY TICKET

T-10 TICKET

MONTHLY TICKET

CAMPNOU

Sagrada Família

ZONE

ZONE

ZONE

EUROS

EUROS

EUROS

1

7,60€

1

9,95€

1

52,75€

4

17,15€

4

34,45€

4

124€

2

12,25€

2

19,60€

2

77,45€

5

19,30 €

5

39,55 €

5

143€

3

15,25€

3

26,75€

3

105€

6

21,70 €

6

42,05€

6

153 €


CASAMILÀ Diagonal








welcome tobenvingut a




ATTRAC

TION

SFA

RES

STATION

SSAGRADAFAMÍLIA


1-DAY TICKET

T-10 TICKET

MONTHLY TICKET

CAMPNOU

Sagrada Família

ZONE

ZONE

ZONE

EUROS

EUROS

EUROS

1

7,60€

1

9,95€

1

52,75€

4

17,15€

4

34,45€

4

124€

2

12,25€

2

19,60€

2

77,45€

5

19,30 €

5

39,55 €

5

143€

3

15,25€

3

26,75€

3

105€

6

21,70 €

6

42,05€

6

153 €


CASAMILÀ Diagonal








welcome to


> FOLDING PAPER MAP

Documents

Barcelona Metro Redesign - Squarespace · PDF fileBarcelona Metro Redesign Process Book. ... trying to find a metro station. ... Single Station 1 4 5 7 DESIGN PROCESS | METRO REDESIGN