Banknote Design: Ran Dhihafaheh

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Design shortlisted as one of the top Three entries in the 'Ran Dhihafaheh' Banknote series proposed to be launched in 2015 by the Maldives Monetary Authority. #MMA #Banknote #Design #RanDhihafaheh

Text of Banknote Design: Ran Dhihafaheh

  • Concept for a new Banknote Series for the Maldives

    RAN DHIHAFAHEH

  • PROLOGUE 03 September 2014

    MMA Announces Ran Dhihafaheh CompetitionInvitation to Submit Artwork for a Proposed New Series of Banknotes including a 50th Anniversary of Independence Commemorative Note

    06 November 2014MMA Reopens the call for Design Submissions

    12 January 2015 Six Submissions are Shortlisted for Presentation

    13 January 2015 The Six Shortlisted Submissions are Presented to the Judges

  • THE CHALLENGE

    How do we redesign an appreciated classic?

    How can we be more than the previous series, a series celebrated for its visual aesthetic and recognised as a design uniquely representative of the Maldives?

    We need to go beyond just a visual representation of the country

    We need to convey the socio-economic reality of the Maldives; past and present, while also encapsulating the nations drive/goals/aspirations; for the present and the future

    We need to provide positive provocation within the locals as well as the world at large through evocative highlighting of cultural, historical and scientific, and perhaps even educational, concepts which are of national significance encapsulated in the design

  • THE INITIAL CONCEPT

  • Represent the nation through timeless,

    iconic and contextually unique patterns and textures which are

    instantly recognisableas Maldivian.

    THE BIG IDEA

  • THE STORY

    The Faces Weaves together to form a fabric of the Maldives and the Maldivian way of life.

    Our Beginnings The three higher denomination notes focus

    on telling the story of our beginnings a callback to where were from.

    We Thrive

    The three lower denomination notes focus on our drive and how we use the backdrop

    of culture, faith and art to navigatetowards success.

    The Back While remaining the same in all

    denominations; is an acknowledgement of the basic natural building blocks of

    the nation.

    Create and convey the story of our

    nation; where we come from, who we are and what

    drivesus forward.

    ^

    ^

  • THE FACES

    While a single colour/texture dominates the

    majority of the Banknote a contextual image provides clarity, to those immediately

    not familiar with the the main image, and context, why it is significant to the

    Maldivian way of life.

    Thrive

    Beginnings

    ^^

    5

    10

    20

    50

    100

    500

  • THE BACKThe Natural Biological,

    Ecological and Geological Building Blocks of the nation, represented in the form of a

    Coral Polyp, provides a provokingly powerful

    Foundation for the notes with the reverse texture unchanging; the only changes being it taking

    on the colour while also incorporating the security

    window structure of its corresponding face.

  • The three higher denomination notes focus on

    telling the story of our beginnings a callback

    to wherewere from.

    500

    100

    50

    Coconut ThatchVital for building and reinforcing our shelter.

    Coral (Brain Coral)Vital in the formation and protection of Islands.

    Fish (Tuna) Vital form of sustenance.

    OUR BEGINNINGS

  • The three lower denomination notes focus on our drive

    and how we use the backdrop of culture,

    faith and art to navigate towards

    success; both within our communities as

    well as globally.

    20

    10

    5

    Hull Frame (Vessel)Artistic expression and skill in driving an industry.

    Beach and ShorelineUtilisation of natural resources to create wealth.

    Limestone Carving (in Mosques/Buildings)Collective faith and foresight shape worldview.

    WE THRIVE

  • A spot laminated style graphical

    representation of the Map of the Maldives

    links all the banknotes together, when placed

    in sequence.

    Front BackTHE CONNECTING

    ELEMENT

  • The Commemorative Note is a marked departure

    from the rest of the series and is a complete picture

    of celebration celebratory elements such

    as traditional jewellery, particularly gold to reflect

    the 50th Anniversary of Independence, and dress

    inspires this texture.

    Gold Jewellery and Traditional AttireElements of celebration worthy of a 50th year commemoration.

    COMMEMORATIVE NOTE:

    WE ASPIRE

  • INCORPORATING THE MODERN

    WITH THE TRADITIONAL

    The security window and frame, which initially framed the National

    Emblem, are reflective of the textures, designs and

    unique features of the Maldives.

    In addition traditional motifs decorate the edges while also functioning as

    framing devices.

  • THE VISUAL STYLE

    While taking things in a different direction we felt it

    necessary to also pay homage to the previous

    designs after all they are consistently featured in best

    of world currencydesign lists.

    Thus the incorporation of the sketched/etched look providing a sense of a

    familiar continuity.

  • AESTHETICSA single colour dominates each denomination the user being able to easily identify the denomination

    of each note with a simple glance.

    The colours assigned to each banknote will be

    determined by the type of texture used on the face.

  • INFORMATION HIERARCHY

    The key information is

    always accessible and there is no confusion as to

    what it is.

  • EXECUTED CONCEPTPresentation Ready Designs

  • CONCEPT: THE FACEThe face of the MVR 500 note with the Brain Coral Texture as

    initially conceptualised and presented to the Judging Committee.

  • CONCEPT: THE BACKThe back of every note, presented here as the MVR 100 note, as initially conceptualised and presented to the Judging Committee.

  • MAINTAINING RELEVANCE

    By creating an Augmented Reality Application for the major mobile platforms we

    can always keep the Banknotes relevant by adding content and updates simple

    animations and interactive elements can give the

    notes a sense of continuous

    evolution/relevance.

  • THE FINALISTS

    18 January 2015 Three Submissions are chosen Parties to work closely with MMA to further develop concepts Best Design Award to be split Note Series and Commemorative Note to be judged, andawarded, separately

  • INITIAL DESIGN FEEDBACKMMA gives feedback based on their views and those of the judges

  • RECONFIGURING

    THE BACKMMA relays

    instructions to reconfigure the Back in line with feedback

    from theJudging Panel.

    Concern that polyps arent unique to just this ecosystem

    Concern the image is too overbearing when compared to others

    Concern the image is repeated onevery note

    Concern that the placement of the image is lacklustre

    Concern the image places a burden of (self) education/learning on the the audience as it is notinstantly recognisable/relatable

  • ADDITIONAL FEEDBACKMMA emphasises additional qualities

    they would ideally like to see represented in

    the designs.

    Must be attractive to foreigners as well as public Tourism and the Tourism Industry being a major economic driving force

    Must Incorporate a Security Window in each design

    Must Incorporate Braille in each design

    MVR 1,000 to be introduced

    MVR 5 to be retired

  • Striving to quickly produce designs; work began on an extended concept for the back featuring newly

    chosen elements.

    Feedback from the Marine Research Centre, as well

    as their associate organisations, in fact

    checking and technical/scientific input greatly

    helps us moveforward swiftly.

    THE BACK CONCEPT EVOLVES

  • THE NEW BACK

    Based on the input for the Banknotes an extension of the

    Foundations of Maldivesis proposed.

    In addition to Polyps other elements, and organisms, which form the basis of our ecosystem

    is introduced to the Back focus is given, with the assistance of the Marine Research Centre, to

    the genesis, balance and mediation in terms of change/impact as to the ecosystem.

    It is proposed that this is a unique opportunity to create awareness as to the makeup, and fragility, of

    our ecosystem.

    Polyp Attaches itself to a rock on the sea floor, then divides, or buds, into thousands of clones and thus form a reef.

    CoccolithophoresOf particular interest to global climate change because as ocean acidity increases, their coccoliths play a role as carbon sinks; removing carbon dioxide (CO2) from the atmosphere.

    DiatomsEstimated to contribute up to 45% of the total oceanic primary production (the synthesis of organic compounds from atmospheric or aqueous carbon dioxide). Almost all life on earth is directly or indirectly reliant on primary production.

    HalimedaProduces calcium carbonate and have been found to be the primary reef-building organism of the tropical seas.

    ForaminiferaAre sediment producers. Nearly 50% of the modern deep-ocean floor is covered by foraminiferal ooze, which is composed primarily of the empty shells (sediments) of protists that live as plankton in the surface waters of theopen ocean.

    Larvae (Fish Larvae)Larva (plural larvae) is a distinct juvenile form many animals undergo before metamorphosis into adults.

  • HOLD THE PRESSES

    While work is underway to complete the set with the

    extended concept incorporated into the designs MMA calls for

    a meeting.

    We are asked to pursue anoth