BAKERY

This guide can help you find delicious inspiration for new flavors of cakes, cookies, doughnuts, and other sweet bakery treats.

Why do seasonal flavors appeal to consumers?

• Bakery products created with in-season flavors create excitement and elevate the taste experience.

• Consumers associate seasonal flavors with freshness, nostalgia, and celebrations. Seasonal items evoke images of being homemade and carry associations with happy memories and tasty treats.

• And limited-time-offers (LTOs) in a season entice consumers to try a flavor that may not be around long-term.

You can attract new customers with seasonal flavors and keep them curious about what’s coming up next!

You'll find product numbers and recommended usage rates for each seasonal flavor. Ordering samples is frictionless through FLAVORUSH, our online portal.

Flavor the Seasons!

Click on the logo below to set up your free account today. You'll get samples shipped within

24-hours and access to tech docs on demand.

SPRINGFlavor Number UsageBananas Foster 12473 1.00%

Chocolate 12127 2.00%

Cinnamon Cereal Milk 13184 1.00%

Coconut 893 1.00%

Ginger 4250 2.00%

Lemon Cake 13631 1.00%

Hazelnut 11698 1.00%

Strawberry 10771 1.00%

Raspberry 11005 1.00%

Yellow Cake 11127 2.00%

SUMMERFlavor Number UsageBirthday Cake 9075 2.00%

Black Raspberry 808S2 1.50%

Blackberry 11982 2.00%

Blueberry 11312 2.00%

Cherry 805 1.00%

Coconut Rum 13949 2.00%

Cola 10906 0.25%

Lemon 30 0.30%

Peach 12070 1.50%

Tart Cherry 10128 1.00%

Sweeten the Summer with Flavor

From the first beach trip through the dog days of summer, consumers look for flavors that refresh and delight.

Summer fruit flavors range from sweet blueberries to tart black raspberries and cherries. Memories of summertime celebrations can link powerfully with bakery.

Wake up with the Flavors of Spring

When Spring arrives, consumers shake off the weight of winter and begin enjoying sunnier, longer days.

People also start looking for fresher flavors, but nothing too strong or loud. Light, bright, and exciting flavors can draw a crowd and leave them smiling.

delivering joy through flavor® delivering joy through flavor®

WINTERFLAVOR NUMBER USAGEAlmond 64 1.00%

Blood Orange 10364 1.00%

Bourbonaise Vanilla 12476 1.50%

Butterscotch 11168 1.50%

Cocoa Extract 817 1.50%

Coffee Espresso 828 1.00%

Cranberry 10789 1.20%

Egg Nog 13052 1.00%

Gingerbread 984 1.00%

Orange 34 1.00%

Pineapple 8826 1.00%

Red Velvet 940 1.00%

FALLFLAVOR NUMBER USAGEApple 11429 1.00%

Apple (Honey Crisp) 12085 2.00%

Apple Cinnamon 10530 0.70%

Butter 100 1.50%

Caramel 1964 1.00%

Cinnamon 38 0.20%

Coffee 855 1.00%

Maple 10825 0.50%

Pear 4118 2.00%

Plantation Praline 11900 2.50%

Pumpkin Pie 10862 1.50%

Rum 11922 1..0%

Delight in the Flavors of Winter

Winter flavors can be warm and cozy – like gingerbread or cocoa, holiday-bright like peppermint, or add a burst of citrus-y sunshine to a winter day.

While these recommendations have strong links to winter, some flavors like vanilla or orange have year-round appeal.

Savor the Flavors of Fall

Fall is a comforting season marked by the return to school, getting close to family and friends, and preparing for winter.

As the days get shorter and the temperature starts to drop, consumers look for familiar spicier scents and tastes of fall fruits.

delivering joy through flavor® delivering joy through flavor®

© Calendar of Flavors, 2020 – National Flavors

3680 Stadium PKWY Kalamazoo MI 49009 nationalflavors.com 1 (800) 525-2431

Ready to start planning delicious LTOs for your customers? Set up your FLAVORUSH account at

www.nationalflavors.com

Why Partner with National Flavors

Offering flavors your customers will crave often starts with an idea or emerging trend.

• We develop flavors by combining our skill, passion, and intuition with scientific precision and creativity.

• We test in your application to ensure products perform as expected.

• Production methods deliver consistent batches that meet standards for flavor and regulatory compliance.

• SQF level 2 certification for our facility assures product safety and quality.

• We offer a 5-day lead time on most products.

• Our Michigan location lets us make quick shipments to both coasts and the Midwest.

• And you can get your seasonal flavors in front of consumers faster with your free FLAVORUSH account.