Baden-Wuerttemberg Cooperative State University Faculty … · Baden-Wuerttemberg Cooperative State University Faculty of Business Administration Contents Business Administration

Baden-Wuerttemberg Cooperative State University Faculty of Business Administration

Contents

Business Administration 2

International Business 22

Intercultural Management 28

Economics 32

Law 38

Mathematics / Statistics 42

Principles of Accounting 44

Information Management 46

Research Methods and Thesis Plan 48

Methodological Skills 50

Languages 54

Practical Modules 66


Version 01/14-01-14 Page 2

Module: Business Administration I

Module Description

Field of study Department Specialisation

Business Administration International Business

Module title Module language Module no. Version Person responsible

Business Administration I English/German 05/29/2011 BW

Prof. Dr. Böhm, Prof. Dr. Brandenburger, DHBW Mannheim

Module Placement

Semester Prerequisites Module type Duration

1 None Compulsory, core module 1 Semester

Tuition and Assessment

Methods Assessment Graded yes/no Duration

Lectures, group work Written examination yes 120 minutes

Workload and ECTS Points

Workload (in hours, multiples of 30)

Total 150 hrs. ECTS points

Attendance (lectures and exams) 60 hrs. 5

Independent study 90 hrs.

Learning Outcomes and Skills

Subject-related skills: Upon completion of the module students have a good overview of business administration basics from a decision-making and system-oriented perspective. In a context of basic business principles they study theories of decision-making, gain knowledge of the primary constituent factors of decision-making activities, as well as steps to be taken in the actual process. Building on such fundamentals students further learn about the main elements of the productive performance process of an enterprise. They recognize and understand the drivers of international business as a contextual framework for globally operating enterprises. Furthermore, they can analyse and appraise critically. As compared to the Module “International Business I”, Students in “Business Administration I” become primarily acquainted with overall economic aspects and external forces and factors that cannot be influenced by enterprises. They know and understand basic explanations of international trade, as well as of direct investment and can put them in context and assess them critically.

Socio-ethical skills: Students are aware of entrepreneurial targets and the satisfaction of diverse interests of different constituencies. They have intensively dealt with alternative principles of rational behaviour with respect to economic, political, social, ecological and ethical aspects. Therefore students are able to gain acute insight into the manifold dimensions of responsible entrepreneurship and are thus in a position to recognize global trends and developments, to analyse and appraise them, e.g. in the case of international organizations. The goals, structures and influence of supranational NGOs, as well as the importance of regional business associations are recognized and taken into consideration. Students are able to work in groups in a constructive manner.


Personal skills: On completion of the module students have improved their personal competence through initial critical discourse on economic questions so that they have developed a fundamental understanding of the necessity for modelling analyses of business phenomena. Being practiced in systematic decision-oriented thinking, students dispose of analytical discernment, which enables them to solve simple, as well as complex problems

during the course of their studies. Even at this stage they are able to reflect and represent their own standpoint, using basic business administrative argumentation. They can apply their knowledge of global drivers of trade in an international context. Theoretical models and explanations are expanded to include international topics. Thus, students are expected to achieve a multi-faceted approach to business phenomena in order to be able to recognize and appreciate international business relations.

Transferable skills: Students get to know the targets of business administration as a science and also various approaches to research in this field. They are able to formulate basic problems regarding the business processes of an enterprise using the correct jargon. They can carry out an analysis of problems and formulate possible solutions independently, referring - in their analysis/synthesis - to external and international factors.

Unit hours and contents

Courses Attendance (In hrs.)

Self-study (In hrs.)

Course 1 Principles of Business Administration 36 54

The enterprise as a socio-economic system – Theoretical basics of business administration – Models and methods of business administration – Corporate environment – Philosophy of management, vision, goals decision-making – Core functions of management – Legal forms of organizations, disposal rights, corporate charters – Concentration and cooperation – Location decisions – Overview of value-chain processes

Course 2 Drivers of Global Business 24 36

International trade and direct investment – Governmental influences on international trade: causes and tools(e.g. protectionism) – Regional and economic integration – Global significance and tasks of selected international organizations

Literature

Most recent editions are required

Cavusgil, S. T.; Knight, G.; Riesenberger, J. R.: International Business – Strategy, Management and the New Realities, Upper Saddle River: Pearson Prentice Hall

Hugentobler, W.; Schaufelbühl, K.; Blattner, M.: Betriebswirtschaftslehre für Bachelor, Zürich, Stuttgart: UTB/Orell Füssli

Jung, H.: Allgemeine Betriebswirtschaftslehre, München: Oldenbourg

Vahs, D.; Schäfer-Kunz, J.: Einführung in die Betriebswirtschaftslehre: Lehrbuch mit Beispielen und Kontrollfragen, Stutt- gart: Schäffer-Poeschel

Wöhe, G.; Döring, U.: Einführung in die Allgemeine Betriebswirtschaftslehre, München: Vahlen

Additional Information



Module: Business Administration II

Module Description




Business Administration II

English/German 5/29/2011 BW

Prof. Dr. Simon, DHBW Ravensburg

Module Placement


2 Business Administration I Compulsory, core module 1 Semester


Methods: Assessment Graded yes/no Duration

Lectures, group work Written examination yes 150 minutes


Workload

(in hours, multiples of 30)

Total: 240 hrs. ECTS points

Attendance (lectures and exams) 96 hrs. 8 Independent study 144 hrs.


Subject-related skills: With this module students acquire basic insight into the various elements of value-adding processes of an enterprise and its manifestation in internal accounting systems. They know the aims and organization of the flow of goods. They are familiar with the particulars of material and immaterial production of goods and services and develop an understanding of the factors influencing quality, correlating them to the process of production. Students can talk about the basic ideas, tasks and methods of marketing and can explain the complexities of market processes. They have an understanding of how marketing tools work to control customer processes. This knowledge enables students to appraise the importance of financial accounting for a quantitative rendering of business performance processes. On the basis of production and cost theory they can independently compare alternative cost-accounting systems and have the ability to set up a basic cost-accounting system on their own. Students also recognize the possibilities and limits of carrying over the costs calculated to proceeds.

Socio-ethical skills: In this module students learn about the possibilities and limits of influencing people through information. They explore economic, social and ethical questions critically. At the same time they are aware of the limitations of the ability of financial accounting to capture an exact picture of an operating system Students are able to work in groups in a constructive manner.


Personal skills: Students can collate and analyse data and information from diverse internal and external sources according to prescribed criteria. They can utilize available books and other aids to study increasingly independently. Students are able to apply given methods to concrete problems on their own. They are open to suggestions and have learned to defend their point of view using business administrative argumentation. They can handle criticism and also criticize adequately.

Transferable skills: With this module students gain well-founded insights into the various aspects of value chains in business and their quantitative expression. In addition to fundamental knowledge of inventory management and logistics students develop an understanding of the marketing orientation of an enterprise and the consequential application of the marketing mix. In this module students acquire and hone their cost-accounting skills. They are able to describe, analyse and evaluate various perspectives of value chains with the logic and language of internal financial accounting, as well as make recommendations for structural changes of individual systems.

Courses and Contents

Courses Atten- Dance

(in hrs.)

Self- Study (in hrs.)

Course 1 Elements of Operations and Logistics 24 36

Material and immaterial goods – Procurement – Production of goods and services – Warehousing – Logistics –Factors for decision-making

Course 2 Marketing 36 54

Basics of Marketing – Customer bonding – Marketing mix – Marketing planning and controlling – Marketing organization – CRM – Bases for decision-making

Course 3 Managerial Accounting 36 54

Basics of production and cost theory – Cost-category calculation, cost-centre and cost-unit calculation– Systems of full and partial cost-accounting – Financial accounting - Decisions based on cost-accounting data

Literature


Bruhn, M.: Marketing: Grundlagen für Studium und Praxis, Wiesbaden: Gabler

Coenenberg, A. G.; Fischer, Th. M.; Günther, Th.: Kostenrechnung und Kostenanalyse, Stuttgart: Schäffer-Poeschel

Corsten, H.; Gössinger, R.: Dienstleistungsmanagement, München, Wien: Oldenbourg

Kirsch, J.; Müllerschön, B.: Marketing kompakt, Sternenfels: Verlag Wissenschaft & Praxis

Meffert, H.: Marketing. Grundlagen marktorientierter Unternehmensführung. Konzepte – Instrumente – Praxisbeispiele, Wiesbaden: Gabler

Schweitzer, M.; Küpper, H.-U.: Systeme der Kosten- und Erlösrechnung, München: Vahlen




Module: Accounting & Finance

Module Description




Accounting and Finance English/German 29.05.2011 BW


Module Placement

Semester Prerequisite

Prerequisites Module type Duration

3 Principles and Functions of Business Administration

Compulsory, core module 1 Semester



Lectures Written examination yes 180 Minutes


Workload



Attendance (lectures and examination) 99 hrs. 9 Independent study 171 hrs.


Subject-related skills: In this module students are introduced to the principles of an annual financial report and are thus able to appraise its essential importance for communication with stake holders. Students are also equipped with the basic skills required to prepare an annual financial analysis. They recognize the primary differences between the requirements of a balance sheet according to German Commercial Law and IAS/IFRS Balance Sheet and are able to analyse the outcomes. In addition students understand the basics of financial decision-making in the context of financial markets and institutions and – accounting for the implications of such – can prepare a basic financial plan for an enterprise and evaluate its viability. Furthermore, students are aware of the instruments of investment and financing calculation can appraise and use them adequately. They also understand types of taxation in the context of tax systems and principles and are able to describe and analyse decision-relevant business factors.

Socio-ethical skills: Students develop an understanding of how important communication of an enterprise’s financial accounting, as well as finance-political policies is. They are able to evaluate its influence on the reputation and image of a firm and can take this into consideration for business decisions. The same is true for taxation and tax justice. Students are expected to work effectively in groups and to be able to assume leadership roles.

Personal skills: Students are expected to be academically inquisitive and participate in discussions. They should assume more and more responsibility for their own academic success. They can reason their own point of own view using business argumentation and are able to apply what they have learned to actual business problems and situations


Transferable skills:

Students acquire fundamental knowledge of financial accounting both theoretically and methodically. They are introduced to diverse quantitative concepts and perspectives of controlling, understand its integration into a planning cycle and get to know the effect of interdependent factors on decisions from a target-driven point of view, as well as a liquidity-driven one. At the same time they develop an understanding of alternative accounting and financing concepts, with their respective implications for taxation.

Courses and Topics

Courses Atten- dance

(in hrs.)

Self- Study (in hrs.)

Course 1 Financial Statements and Analysis 44 76

Goals and tools of an annual financial statement – legal basis for balance sheets – principles of drafting a balance sheet – regulations for statements, estimates and evaluation – overview of international accounting regulations (IAB/IFRS) – basics of quantitative and qualitative annual financial analysis

Course 2 Finance and Investment 33 57

Financial goals and tasks – financial markets, institutions and capital-oriented IT systems – types and sources of financing – financial and liquidity (cash-flow) planning – basics of investment planning - methods of investment calculation

Course 3 Corporate Taxation 22 38

Taxation systems and methods – types of taxes (income taxes, corporate taxes, commercial taxes, taxes on revenues) – Effect on selected business divisions – European taxation harmonization

Literature


Baetge, J.; Kirsch, H.-J.; Thiele, St.: Bilanzen, Düsseldorf: IDW-Verlag

Coenenberg, A. G.; Haller, A.; Schultze, W.: Jahresabschluss und Jahresabschlussanalyse, Stuttgart: Schäffer-Poeschel

Ermschel, U.; Möbius, Ch.; Wengert, H.: Investition und Finanzierung, Heidelberg: Physika

Haberstock, L.; Breithecker, V.: Einführung in die Betriebswirtschaftliche Steuerlehre. Mit Fallbeispielen, Übungsaufgaben und Lösungen, Berlin: Erich Schmidt

Pape, U.: Grundlagen der Finanzierung und Investition: Mit Fallbeispielen und Übungen, München: Oldenbourg

Perridon, L.; Steiner, M.; Rathgeber, A. W.: Finanzwirtschaft der Unternehmung, München: Vahlen

Particularity



Module: Organisation and Human Resource Management

Module Description


Business Administration


Organization und Human Resource Management

English/German 29.05.2011 BW


Module Placement


4 Fundamentals of Business Administration Compulsory, core module 1 Semester


Methods: Assessment Graded yes/no Duration

Lectures Written examination yes 120 minutes






Subject-related skills: Students understand basic theories and concepts of business organizations. They have fundamental knowledge of different types and models of structural and operational organization, as well as of influencing factors and principles of structures. Students can evaluate practical organizational concepts. They are also familiar with the forms of inter-organizational cooperation. They learn to evaluate the relevance of personnel decisions for an entire enterprise. With their basic knowledge students are capable of solving tasks of average complexity independently.

Socio-ethical skills: Students understand the power of organizational rules to shape organizations and are able to implement alternative measures responsibly. Furthermore, they develop a deep understanding of the social responsibility of human-resources activities. They are expected to work effectively in study groups and to assume leadership functions.

Personal skills: Students are able to argue their own position using economic reasoning. They are capable of making use of all available theoretical and practical learning aids for their studies and for guided research projects.

Transferable skills: Students recognize the importance of organizational structures as a decisive element of managing processes. They can evaluate decisions made regarding organizational policies for an entire enterprise. They are hereby familiar with classical concepts as well as current models of organization within and among different organizations. They learn about the application of HR tools in individual cases, interdependencies and integration of HR measures, explanation and forecasts of HR phenomena, as well as their relevance for running a company. Finally, students develop an understanding of the entire context of organizational structures and the work of human resources.


Courses and Topics


(in hrs.)

Self- study (in hrs.)

Course 1 Organizational Structure 22 38

Theory and practice of organizations – structural and operating organizations – New developments of company organization – New forms of inter-organizational cooperation

Course 2 Human Resource Management 33 57

Aims and tasks of human resources – HR planning – Recruitment – Redundancies and allocation of human resources – compensation and corporate social policies – Staff development – Fundamentals of HR marketing

Literature


Bea, F. X.; Göbel, E.: Organisation. Theorie und Gestaltung, Stuttgart: Lucius & Lucius

Bröckermann, R.: Personalwirtschaft: Lehr- und Übungsbuch für Human Resource Management, Stuttgart: Schäffer- Poeschel

Jung, H.: Personalwirtschaft, München, Wien: Oldenbourg

Scholz, Ch.: Personalmanagement. Informationsorientierte und verhaltenstheoretische Grundlagen, München: Vahlen

Vahs, D.: Organisation: Ein Lehr- und Managementbuch, Stuttgart: Schäffer-Poeschel




Module: Management

Module Description




Management English/German 29.05.2011 BW


Module Placement


5 and 6 Fundamentals of business administration, basic functions of business administration, accounting, organization and human resources

Compulsory, core module 2 semesters



Lectures Written examination yes 120 minutes


Workload (in hrs., multiples of 30)




Subject-related skills: Students are familiar with diverse methods of personnel and enterprise leadership and can relate this knowledge to recent research in the field. They learn to deal with primary factors of leadership success and develop an overall understanding of situational interpretations of leadership. Due to both their studies and practical experience students are able to carry out multi-dimensional analyses of problems. They have a great understanding of socio-motivational networks and are able to develop target-driven solutions.

Socio-ethical skills: Students develop a feeling for complex leadership problems in the daily operations of an enterprise and can handle such problems constructively. They are aware of their particular responsibility within the organization and are capable of dealing with diverse normative problems involving ethical decisions. They can actively work in groups and take on group leadership functions.

Personal skills: Students can assume responsibility for their own work and critical evaluate it. They can handle outside criticism of their own work constructively. They learn to reason their position using well-founded argumentation. Students are expected to make use of targeted queries, to exhibit focused discussion participation and assume responsibility for their own academic success. They are able to give their mentors appropriate feedback and are aware of the limitations of academic theory, as well as practical concepts in daily business operations. Students can use all available material and means for study purposes and are capable of doing some standard research with little guidance.


Transferable skills: Upon completion of this module students possess detailed and comprehensive knowledge of the primary theories of leadership and respective implications for the realization of integrative leadership concepts. They are able to evaluate alternative compare them critically and apply the results to their own work at their training companies. Students are familiar with ideas and methods of initiating and controlling change processes at an enterprise.

Courses and Topics

Courses Attend-dance (In hrs.)

Self-study (In hrs.)

Course 1 Corporate Management 30 60

Normative management – strategic management – operating management – management systems

Course 2 Leadership 30 60

Corporate culture – styles of management – management models – incentive programs – conflict management – communication and motivation

Literature


Bea, F. X.; Göbel, E.: Organisation. Theorie und Gestaltung, Stuttgart: Lucius & Lucius

Bleicher, K.: Das Konzept Integriertes Management, Berlin, New York: Campus

Dillerup, R.; Stoi, R.: Unternehmensführung, München: Vahlen

Rosenstiel, L. v.; Regnet, E.; Domsch, M. E.: Führung von Mitarbeitern: Handbuch für erfolgreiches Personalmanage- ment, Stuttgart: Schäffer-Poeschel

Welge, M.; Al-Laham, A.: Strategisches Management. Grundlagen – Prozess – Implementierung, Wiesbaden: Gabler

Wunderer, R.: Führung und Zusammenarbeit. Eine unternehmerische Führungslehre, Köln: Luchterhand




Module: Seminar in Management

Selected Management Topics

Module Description




Seminar in Management: Selected Management Topics



Module Placement


5 or 6 Fundamentals of business administration, basic functions of business administration, accounting, organization and human resources

Compulsory, core module 1 semester



Lectures Seminar with group presentations yes (2/1) 15 pages/student

30 minutes/group






Subject-related skills: Students gain insight into past and current theories of management, general and specific aspects of enterprises and HR management, and theoretical as well as practical concepts of enterprise management.

Socio-ethical skills: Students have the opportunity to examine their own values critically and to develop them further in critical discourse with their seminar leaders and other participants.

Personal skills: Students have the possibility to examine their own argumentation critically in a group. In particular they learn to reason and defend their own point of view using well-founded argumentation. They are able to develop a feeling for multi-faceted problems and can deal constructively with complex, poorly structured situations.

Transferable skills: Students have a platform for practicing the handling of complex, poorly structured situations in order to prepare for the challenges of their future work. By dealing with systemic complexity they learn to perceive complexity positively as a challenge and opportunity. They themselves have the opportunity to resolve problems with appropriate theoretical models or with a more pragmatic approach, offering constructive solutions in intensive discussion.


Courses and Topics

Courses Attend-dance

(in hrs.)


Course 1 Seminar in Management 50 100

It is the goal of the seminar to work on current developments of management theory and alternative developments in specific fields in an academic/scientific manner and to relate the results to current management practices.

Literature

Current literature according the seminar’s topic




Module: Elective -International Marketing

Module Description




Elective – International marketing English/German 29.05.2011 BW

Prof. Dr. Hardock, DHBW Stuttgart

Module Placement


5 and 6 None Compulsory elective, core module

2 semesters



Lectures, group work, exercises and case studies

Elective module I: written exam

Elective module II: written exam or term paper

yes

yes

150 minutes

150 minutes, or

10-15 pages




Attendance (lectures and examination) 80 hrs. 8


Learning Outcomes and skills

Subject-related skills: Students acquire in-depth knowledge of market research in international markets and are able to develop a problem-oriented approach for an empirical research project. They deepen their knowledge of selected tools from the marketing mix in an international context (e.g. market-oriented design of company performance, introduction of situation specific communication concepts, marketing planning and positioning and launching, vertical marketing or price and business terms policies). In addition students recognize how purchasing decisions of consumers and organizations are made and can consider ways of influencing them. They understand how long-term relationships with clients can be built through customer service management and are capable of introducing the necessary measure to do so. The perspective focused on is international with institutional aspects. Finally, students are able to realistically evaluate legal constraints on marketing efforts.

Socio-ethical skills: Students intensify their awareness of the opportunities and problems involved in influencing people with marketing tools and deal critically with the social, economic and ethical consequences of such. They are conscious of the ethical and scientific standards to be maintained in empirical research. Furthermore, they are able to work effectively in groups, both acknowledging and assuming group leadership.

Personal skills: Students are capable of utilizing all available study and research sources and applying suitable market research methods for an independent project. They are aware of complexities and can propose solutions. They assume responsibility for their own work. They can evaluate it and handle critical comments constructively. They can participate in critical discourse and are open to suggestions. Students can defend their own position, draw


drawing on well-founded argumentation. They are able to give their mentors appropriate feedback.

Transferable skills: Students are capable of transferring their theoretical knowledge of marketing, as well as skills acquired to new situations and to develop professional solutions to real problems. They can independently plan marketing projects, realize them and reflect the project’s methods and success critically.

Courses and topics

Courses Atten-dance

(in hrs.)


Course 1 International Marketing I 40 80

Specialisation of marketing tools in international context – Market research in international markets – Case studies

Course 2 International Marketing II 40 80

Consumer behaviour and organizations – In-depth customer relationship management – Capital goods marketing or services marketing – Legal aspects of marketing in an international context – Case studies

Literature


Becker, J.: Marketing-Konzeption: Grundlagen des ziel-strategischen und operativen Marketing-Managements, München: Vahlen

Czinkota, M. R.; Ronkainen, I. A., Zvobgo, G.: International Marketing, Andover: Cengage Learning

Homburg, Ch.; Krohmer, H.: Marketingmanagement: Strategie – Instrumente – Umsetzung – Unternehmensführung, Wiesbaden: Gabler

Jobber, D.: Principles and Practice of Marketing, London u.a.: McGraw-Hill

Kotabe, M.: Global Marketing Management: International Student Version, Hoboken: Wiley

Kotler, Ph.; Armstrong, G.: Principles of Marketing. Global Edition, Upper Saddle River: Prentice Hall




Module: Elective - International Controlling & Financial Accounting

Module Description

Area of study Department Specialisation



Elective - International Controlling &

Financial Accounting

English/German 29.05.2011

BW

Prof. Dr. Reker,

DHBW Mannheim

Module Placement



2 semesters



Lectures, exercises, simulation game

Module I: written examination

Module II: written examination or term paper

yes

yes

150 minutes

150 minutes, or 10-15 pages







Subject-related skills: Students understand the relevance of strategic and operative controlling in an enterprise and possess knowledge of approaches, tasks, tools and organization of controlling, as well as KPI-oriented operation. They are able to make decisions from a controlling perspective, to justify and reflect and evaluate the consequences for various functions in a company.

Working with knowledge acquired in earlier courses, students deepen their understanding of financial accounting in internationally operating enterprises. They become familiar with the possible scope of design for year-end closing policy and methods of analysing financial statements of international enterprises. In case studies they are able to analyse annual balance sheets of international enterprises.

Socio-ethical skills: Students have a broad understanding of socio-ethical consequences of decision-making processes that have been developed and implemented in controlling sectors of companies. They can question documents at hand and the implications thereof, and at the same time, develop their own professional and socio-ethical point of view. Students can work effectively in groups, thereby reflecting and evaluating their own role, while assuming leadership functions.

Personal skills: Students recognize their responsibility for their own success. They contribute actively to the overall success of discussions. They are able to use good professional argumentation to make point and decisions. They can recognize and reflect the consequences and effects of their own behaviour. Students can make decisions based on values/value systems and appraise them critically. They are able to make use of all available means for study and work. They are capable of giving others constructive and appreciative feedback and learn from this.


Transferable skills: Students attain an overall understanding of internal and external accounting in the context of international business operations. They learn to use instruments of controlling and accounting under diverse conditions with interdependent and integrative measures. Students are aware of the importance of the meticulous and accurate handling of figures and realize how critical it is to express data understandably in order to avoid misinterpretation. While setting their knowledge to work they are open to other perceptions, can reflect them and react to them appropriately. They perceive feedback as an opportunity to improve their professional achievements, as well as their own personal development.

Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 International Controlling 40 80

In-depth internal accounting, especially process costing, marginal costing, internal transfer pricing, each in an international context – Budgeting – International c ontrolling (e.g. approaches, tasks, tools, organization)

Course 2 International Financial Accounting 40 80

In-depth external accounting, especially year-end closing policies (financial statements)and analyses according to IAS/IFRS as well as their significance in the context of a company’s financial accounting

Literature


Bohl, W.; Bartels, P.: Beck’sches IFRS-Handbuch, München: Beck, Wien: Linde, Bern: Stämpfli

Coenenberg, A. G.; Alvarez, M.; Biberacher, J.: Jahresabschluss und Jahresabschlussanalyse, Stuttgart: Schäffer- Poeschel

Coenenberg, A. G.; Fischer, Th. M.; Günther, Th.: Kostenrechnung und Kostenanalyse, Stuttgart: Schäffer-Poeschel

Horngren, Ch. T.; Datar, S. M.; Foster, G.: Cost Accounting, Upper Saddle River: Prentice Hall

Horngren, Ch. T.; Sundem, G. L.; Stratton, W. O.: Introduction to Management Accounting, Upper Saddle River: Prentice

Hall




Module: Elective - International Human Resource Management

Module Description




Elective - International Human Re-

source Management


BW

Prof. Dr. Branden-

burger, Prof. Dr. Ling, DHBW Mannheim

Module Placement



2 semesters






yes

yes

150 minutes

150 minutes or 10-15 pages







Subjected-related skills: Students understand the relevance of human resource strategies and decisions for an entire enterprise and can evaluate them. They know and accept the role of human resources as a partner in business. Their use of this knowledge is target-oriented, e.g. a balanced scorecard for HR. They can formulate and evaluate HR goals for various HR targets. Students possess in-depth knowledge of enterprise-wide (including international) HR work and can recognize and put to use their knowledge of the relevant HR environments, as well as their developments (e.g. international HR markets, organization as a framework). They are able to solve complex problems independently and make decisions, justify and reflect them. Students can recognize and assess the effects of such decisions on various stakeholders and functional areas in an enterprise. They possess in-depth knowledge of HR methods and are able to implement and evaluate them.

Socio-ethical skills: Students have developed a broad understanding of HR activities. They can recognize and justify integer, ethical behaviour in compliance with legal regulations in an international context. Diversity and the role of in-company stakeholders, recognized as influencing factors, can be taken into consideration for decision made by students. They can work effectively in a group, reflect the various roles in the group and can assume a leadership position.


Personal skills: Students recognize their own role of responsibility for success in their studies. They contribute to the success of classes and seminars with active participation and constructive feedback. They can defend their own point of view by using well-founded business argumentation. They recognize and reflect the effects of their own behaviour in situations and can take them into consideration. Students are able to make value-based decisions and can appraise and reflect such decisions critically. They make use of all available means for study. They are capable of giving one another constructive feedback and of learning from feedback themselves.

Transferable skills: Students learn the precise application of HR tools in various areas, while recognizing co-dependencies and integrating the necessary measures. This includes definitions and forecasts of HR phenomena and their relevance for company operations. Finally, as students have developed an overall understanding of HR activities in an international context, they are able to assume responsibility for HR management in an international enterprise, to analyse problems, evaluate and solve them.

Courses and topics

Courses Atten-dance

(in hrs.)


Course 1 International Human Resource Management I 40 80

Goals and strategies of international HR activities – Personnel department, Personnel / Human Resource Management – International human resource planning and development management – International personnel marketing and advertising – International recruitment and e-recruitment – Performance appraisal (Performance management) and potential evaluation – International compensation and incentive programs (reward systems) – Personnel controlling – HRM in selected countries / cultures (Comparative HRM) Course 2 International Human Resource Management II 40 80

Secondment abroad (Expatriation) a nd international personnel development – Employee relationships and representatives

(Employment Relations), rights to representation in an international context – Selected (international) work laws, welfare laws in depth – HRM in selected countries / cultures (Comparative HRM) – HRM in M&A (mergers and acquisitions) processes – Projects on selected (international) HRM topics– Current development in (international) HRM – Organization of a personnel department

Literature


Bratton, J.; Gold, J.: Human Resources Management: Theory and Practice, New York: Palgrave Macmillan

Briscoe, D. R.; Schuler, R. S.; Claus, L.: International Human Resources Management: Policies and Practices for Multina- tional Enterprises, New York: Routledge Chapman & Hall

Dessler, G.: A Framework for Human Resources Management, Upper Saddle River: Pearson Global

Harzing, A.-W.; Pinnington, A. H.: International Human Resource Management, London: Sage

Oechsler, W . A.: Personal und Arbeit. Grundlagen des Human Resource Management und der Arbeitgeber- Arbeitnehmer-Beziehungen, München, Wien: Oldenbourg

Tayeb, M. H.: International Human Resource Management: A Multinational Companies Perspective, Oxford, New York: Oxford University Press




Module: Elective - International Operations Management & Logistics

Module Description




Elective - International Operations Management & Logistics


Prof. Hellig, DHBW Stuttgart

Module Placement


5 and 6 None Compulsory elective, core

module

2 semesters






yes

yes

150 minutes

150 minutes or 10-15 pages







Subject-related skills: This Module provides in-depth focus on operations (goals, content, activities, methods, tools), particularly in an international context. Upon completion of the module students have attained comprehensive and in-depth understanding of the opportunities and risks of working with international suppliers, while paying attention to the aspects of quality, costs, methods, organization, new communication media, etc. In addition they have learned about strategic decision-making in purchasing, warehousing, production and logistics from an international perspective. They possess comprehensive and in-depth knowledge about the tools of production planning and controlling, as well as logistics – about their implementation, the opportunities and significance of international risk and quality management. They can apply appropriate concepts both theoretically and pragmatically. Finally, while practicing simulation projects on logistical processes and supply chains, students are able to identify origins and influences of problems therein. They can prepare appropriate solutions using analytical methods.

Socio-ethical skills: Students are introduced to materials management concepts, particularly related to their effect on the work-world and the environment. They understand the social changes brought about by globalized and networked supply chains. They are able to work in groups effectively, recognize and take on leadership functions.

Personal skills: Students are capable of using all available resources for learning and working. They can carry out smaller research tasks independently with minimal guidance. They develop an understanding of the complexity of real problems and can propose solutions. They assume responsibility for their own work. They can evaluate it and at the same time deal with constructive criticism. Students are capable of participating in a focused discussion and asking appropriate questions, while remaining open to new ideas. They are able to reason and defend their own point of view. They are able to give their academic mentors suitable feedback.


Transferable skills: Students are able to transfer their knowledge and skills in international business to new situations and develop their own solutions to problems. They can actively use the knowledge and skills acquired to solve actual problems since they have developed a feeling for multi-faceted and complex problems.

Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 International Procurement Logistics 40 80

Strategic procurement planning (in-depth) – Sourcing strategies – operative sourcing (in-depth) – e-procurement

– ECR – Supply-chain management – (Logistics) international procurement markets – Logistics service providers – Supplier appraisal and development – Selected in-depth logistics project management – Laws and regulations pertaining to procurement Rechtsgebiete Course 2 Operations Management 40 80

Production and operations management (ERP/PPS) – Application of ERP and inventory management systems – Decision-making processes for production and warehousing sites – Global production – Quality management and Certifications – Controlling: measuring performance, analyzing potential of improvement – Value-chain analysis and design – Case studies

Literature


Grant, D. B.; Lambert, D. M.; Stock, J. R.; Ellram, L. M.: Fundamentals of Logistics Management, London u.a.: McGraw- Hill

Large, R.: Strategisches Beschaffungsmanagement: Eine praxisorientierte Einführung. Mit Fallstudien, Wiesbaden: Gab- ler

Melzer-Ridinger, R.: Supply Chain Management, München, Wien: Oldenbourg

Schneider, H. M.; Buzacott, J. A.; Rücker, T.: Operative Produktionsplanung und -steuerung: Konzepte und Modelle des Informations- und Materialflusses in komplexen Fertigungssystemen, München, Wien: Oldenbourg

Schulte, Ch.: Logistik: Wege zur Optimierung der Supply Chain, München: Vahlen

Wildemann, H.: Supply Chain Management: Effizienzsteigerung in der unternehmensübergreifenden Wertschöpfungsket- te, München: TCW Transfer-Centrum

Zäpfel, G.: Taktisches Produktions-Management, München, Wien: Oldenbourg




Module: International Business I

Module Description



Module title Module language Module no. Version Persons responsible

International Business I English/German 29.05.2011

BW

Prof. Dr. Branden-

burger, Prof. Dr. Melzer- Ridinger, DHBW Mann- heim

Module Placement


1 and 2 None Compulsory, profile module 2 semesters



Lectures, group work Written examination or

Term paper

yes

yes

120 minutes

10-15 pages




Attendance (lectures, examination) 60 hrs. 5



Subject-related skills: Upon completion of this module students have gained insight into fundamental aspects of globalization and its influence on international activities of businesses. They have dealt with reactions of businesses to various political, legal and economic phenomena in business environments. The students have developed a basic understanding of multinationals and their characteristics. They possess an overview of possible international strategies and market-entry forms and can analyse them. As opposed to the lecture series “Determinants of International Business” students are exposed to content that lies within the direct responsibility of enterprises, i.e. is relevant for internal decision-making processes.

In addition students have acquired comprehensive knowledge of dispositive and logistical tasks, as well as alternative international possibilities for order fulfilment. They recognize conflicts of interest and can deal with them appropriately. Challenges that arise from conflicts, complexity, diversity and uncertainty can be met with differentiated concepts. Students are aware of the importance of planning and coordination as an alternative to transport processes and buffers. They can analyse and evaluate opportunities and risks of global operations. They have gained insight into interdependencies in order-processing activities.

Socio-ethical skills: Upon completion of this module students have gained the ability to value arguments put forth by critical observers of globalization and international activities of multi-nationals. They are able to compare the phenomena directly with a purely economic point of view. They are aware of the responsibility businesses bear in the search for sustainable balance between economic success and environmental and social concerns. They are acutely aware of the conflicts and difficulties arising during activities pertaining to order-fulfilment processes in a single enterprise or among enterprises.


Personal skills: The students have acquired the ability to communicate professionally about the topics dealt with in the course. They are capable of explaining fundamental concepts and discussing their significance for multi-nationals. The students can handle diverse departmental-oriented points of view regarding logistics problems both critically and constructively.

Transferable skills: Students can independently work on selected problems that occur in conjunction with the globalization of enterprises. Using their knowledge of globalization they are able to work out solutions to problems on their own and develop basic strategies and discuss them with a group. Their familiarity with fundamental literature and professional terminology facilitates their own approach to advanced analysis in this area. The students can evaluate the critical steps in a process that lead to success. Moreover they can identify products and suppliers and are able to analyse cause-and-effect chains of middle complexity. They can recognize potential improvement and - with guidance - can develop mature concepts, which they are able to defend argumentatively amongst their colleagues. They are acquainted with order-fulfilment software and aware of its limitations.

Courses and topics

Courses Atten-dance

(in hrs.)


Course 1 Basics of International Business 36 54

Globalization: development, evaluation and influences from an entrepreneurial point of view – Reactions of enterprises to differences among national, political and economic systems – Multi-nationals – Internationalization and market-entry strategies

Course 2 International Operations and Logistics 24 36

Tasks and organization of order processing while considering costs, delivery, environmental protection and social responsibility – Strategic configuration of (international) warehousing, production and transport systems – Material disposition and stock optimization – Delivery service policies – Outsourcing – Global sourcing strategies – International

supplier relationship management – International logistics strategies – Global teamwork in the process chain

Literature


Bretzke, W.-R.: Logistische Netzwerke, Berlin, Heidelberg: Springer

Cavusgil, S. T.; Knight, G. A.; Riesenberger, J. R.: International Business: Strategy, Management, and the New Realities, Upper Saddle River: Pearson Prentice Hall

Christopher, M.: Logistics and Supply Chain Management. Creating Value-Adding Networks, Harlow: Financial Times Prentice Hall

Daniels, J. D.; Radebaugh, L.; Sullivan, D.: International Business, Upper Saddle River: Pearson Prentice Hall

Hill, Ch. W. L.: International Business: Competing in the Global Marketplace, New York: McGraw-Hill

Neiberger, C.; Bertram, H. (Hrsg.): Waren um die Welt bewegen. Strategien und Standorte im Management globaler

Warenketten, Mannheim: Verlag MetaGIS Informationssysteme




Module: International Business II

Module Description




International Business II English/German 29.05.2011

BW

Prof. Dr. Hardock,

DHBW Stuttgart, Prof. Dr. Möbius, DHBW Karlsruhe

Module Placement





Lectures, exercises, case studies, simulation game

Written examination or

Term paper

yes

ye

150 minutes

10-15 pages


Workload (in hrs., multiples of 30)





Subject-related skills: Students have insight into the theoretical foundations of international marketing and learn about the primary decision fields in international marketing strategies. They are aware of the most important characteristics of such tools as product/program, price/terms, distribution/sales, communication policies in an international context. They recognize the controversy between standardization and differentiation, with which multi-nationals are confronted, and understand which aspects speak for standardization and which for localization.

Moreover, the students get to know the diversity, significance and complexity of the tools used for transactions, payments and financing of international trade contracts. They can identify the currency and interest risks that global players face. In addition they are capable of applying appropriate tools to control such financial risks. They are familiar with parts of special financing methods in export trade. The students know and understand the principles of portfolio management in the context of financial markets and institutions.

Socio-ethical skills: During this module students learn about the opportunities and limitations of informational influence on people and discuss the economic, social and ethical consequences critically. Moreover, they recognize the value of responsibly applied financial instruments. The students can work in groups effectively, recognize group leadership and take on leadership functions themselves.

Personal skills: Students participate actively in discussion, ask appropriate question, and are open to new ideas, assuming more and more responsibility for their own academic success. They are able to justify their own point of view using well-founded business administrative reasoning. They have learned to field criticism, to criticize others adequately and they can give their mentors appropriate feedback.


Students are able to independently make use of all available materials for their studies. They can collate data from various sources, evaluate and present their findings according to given criteria. Finally, the students are able to apply given methods to solve problems on their own.

Transferable skills: Students can use the knowledge, skills and abilities they have gained to solve actual problems. Upon completion of the module they possess a fundamental overview of central concepts and areas of international marketing, as well as international financing.

Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 International Marketing 44 76

Introduction to international marketing – International marketing strategies – Advantages and disadvantages of standardization vs. localization – Idiosyncrasies of the international marketing-mix (product/program policy, price and terms policies, distribution/sales policies, communication policies) – Simulation game Course 2 International Finance and Accounting 44 76

Transactions in foreign trade (e.g. Letter of credit, incoterms, customs) – International finance management

(e.g. financial a n d hedging instruments, cash management) – Portfolio management (e.g. asset evaluation, strategic and tactical asset allocation)

Literature


Backhaus, K.; Voeth, M.: Internationales Marketing, Stuttgart: Schäffer-Poeschel

Cooper, R.: Corporate Treasury and Cash Management, Basingstoke: Macmillan

Czinkota, M. R.; Ronkainen, I. A., Zvobgo, G.: International Marketing, Andover: Cengage Learning

Jahrmann, F.-U.: Kompakt-Training Außenhandel, Herne: Kiehl

Keegan, W. J.; Green, M.C.: Global Marketing, Upper Saddle River: Prentice Hall

Kotabe, M.: Global Marketing Management: International Student Version, Hoboken: Wiley

Perridon, L.; Steiner, M.: Finanzwirtschaft der Unternehmung, München: Vahlen

Shapiro, A. C.: Multinational Financial Management, Hoboken: Wiley




Module: International Business III

Module Description




International Business III English/German 29.05.2011

BW

Prof. Dr. Hoffmann,

Prof. Dr. Jochum, DHBW Mosbach

Module Placement





Lectures, case studies, group work,

exercises

Written examination yes 120 minutes


Workload (in hours, multiples 30)





Subject-related skills: Students should acquire fundamental subject-specific knowledge, methodological certainty, understanding of correlations, as well as the ability to transfer theoretical knowledge from the areas of corporate governance and international business into their own practical experience at a training company.

Socio-ethical skills: Students should gain the necessary socio-ethical skills so as to demonstrate their ability to think independently and act responsibly using critical judgment both in business and society.

Personal skills: Students are capable of focusing on and solving new problems in their business environment. Moreover, they can easily integrate themselves into new work situations, teams and cultures.

Transferable skills: Students are prepared for a complex, globalized working world and can manage new work situations quickly. The students have learned to adapt themselves readily to continuously changing situations. Through their intense involvement during the internship periods students possess an excellent understanding of processes and organization.

Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 Case Studies in International Business I 25 50

Aims and tasks of corporate governance – Corporate governance structures in Germany – Corporate governance structures in other selected regions – Crises in the area of corporate governance – Future developments - Case studies in international business


Course 2 Case Studies in International Business II 25 50

Influencing variables and complexity of international operations – Case studies of international operations

Literature


Clarke, Th.: International Corporate Governance – a comparative approach, Arbington: Routledge

Hill, Ch. W. L.: International Business – competing in the global marketplace, Boston: McGraw-Hill

Mallin, Ch. A.: Handbook on international corporate governance, Cheltenham: Elgar

Nurdin, G.: International business control, reporting and corporate governance: global business best practice across cultures, countries and organizations, Amsterdam: Elsevier

Schmid, St. (Hrsg.): Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften, Wies- baden: Gabler

Zentes, J. (Hrsg.): Fallstudien zum Internationalen Management: Grundlagen – Praxiserfahrungen – Perspektiven, Wiesbaden: Gabler




Module: Intercultural Management I

Module Description




Intercultural Management I English/German 29.05.2011 BW

Prof. Dr. Böhm, DHBW Mannheim

Module Placement





Lectures, case studies, exercises Written examination or

Term paper

yes

yes

120 minutes

10-15 pages







Subject-related skills: Students have dealt with the economic process of globalization and its effect on culture. Working with different interdisciplinary approaches they learn the main concepts of culture and acquire an overview of primary theories of culture that enable a comparison among cultures to be made. They have analysed the central sources of influence on intercultural communication and have developed a comprehensive understanding of what culture means in interpersonal situations

On the background of operations of international companies the students have been confronted with questions of location in diverse socio-cultural contexts. Thus they are able to apply distance concepts and internationalization strategies to case studies and render them in various national contexts. Such in-depth cultural studies give the students focused background knowledge of national and business cultures.

Socio-ethical skills: The students develop a feeling for multi-faceted influences and effects of culture on economic environments. On the basis of their knowledge of other cultures they are able to reflect their own value-system and analyse behaviours of others from various perspectives. Students can work constructively in an international group.

Personal skills: Students have reflected their own cultural imprint both intellectually and subjectively. They are aware of the necessity of using modelling analysis of intercultural interaction and the inherent risk of stereotyping. They are open to suggestions and able to independently apply given methods to concrete problems. The students can collate data and information from diverse internal and external sources, evaluate and prepare the data according to given criteria. They are able to make use of all available resources for independent study.


Transferable skills: The students are able to evaluate diverse approaches and to compare them critically. They possess fundamental analytical methods by which they can structure problems of intercultural interaction. Working with knowledge about various socio-cultural contexts gained in earlier courses students can point out behavioural options in concrete situations, assess them critically and justify their decision for a line of action chosen.

Courses and Topics


(In hrs.)


Course 1 Principles of Intercultural Management 36 54

Globalization and intercultural cooperation – The phenomenon of culture – Cultural-theoretical approaches – Self-image/ image of the other – Ethnocentrism – Stereotyping – Intercultural communication – In-depth cultural studies

Course 2 International Locations 36 54

Location theory – Corporate culture, national c ultures and internationalization – Distance concepts and internationalization strategies – In-depth culture studies

Literature


Browaeys, M. J.; Price, R.: Understanding cross-cultural management, Harlow: Financial Times Prentice Hall

Deresky, H.: International management: managing across borders and cultures, Upper Saddle River: Pearson Prentice Hall

Lüsebrink, H.-J.: Interkulturelle Kommunikation – Interaktion, Fremdwahrnehmung, Kulturtransfer, Stuttgart: Metzler

Luthans, F.; Doh, J. P.: International management: culture, strategy and behavior, New York: McGraw-Hill

Schneider, U.; Hirt, C.: Multikulturelles Management, München: Oldenbourg

Thomas, D. C.: Cross-cultural management – Essential concepts, Thousand Oaks: Sage




Module: Intercultural Management II

Module Description




Intercultural Management II English/German 29.05.2011 BW

Prof. Dr. Böhm, DHBW Mannheim

Module Placement





Lectures and exercises Written exam or

Term paper

yes

yes

120 minutes

10-15 pages




Attendance 55 hrs. 5



Subject-related skills: In this module the students have analysed specific cultural aspects of international cooperation forms in case studies, thereby evaluating central concepts of the integration of corporate cultures. They are familiar with primary effects of dynamic group processes in multicultural teams and have developed a comprehensive understanding of the potential for synergies and conflicts in such teams. Moreover, they are aware of additional complexities stemming from virtual cooperation made possible by modern information and communication technologies. The students have discussed the concept of competence and have critically reflected the characteristics that define intercultural competence. In addition to the staged model for acquiring competence they have derived possible methods for gaining intercultural skills and have evaluated them on the basis of intra-organizational and inter-organizational learning in multinational companies. Furthermore, the students have studied central concepts of diversity management and discussed the current status of implementation in companies. Through their in-depth cultural studies the students possess focused background knowledge of selected country cultures and corporate cultures.

Socio-ethical skills: The students have developed a sense of their own particular responsibility when working with colleagues and business partners from different cultural background. They are able to put other ways of thinking and behaving into perspective and to communicate their own value-driven point of view in a transparent and appreciative manner.


Personal skills: The students have further refined their own cognitive and behavioural abilities in situations of intercultural interaction while developing a sense of their own competence. They realize when and where certain behaviours are called for and are able to integrate them in intercultural situations appropriately and effectively. The students assume responsibility for their own academic success. They can give their mentors appropriate feedback and are able to justify their own opinion using well-founded theoretical argumentation. They utilize all sources available for their studies.

Transferable skills: The students are aware of the increasing importance of diversity in enterprises. They possess comprehensive knowledge of problems and methods of intercultural management. They are able to transfer and apply their knowledge proactively in intercultural work situations. On the basis of target-oriented business administration the students able to react flexibly as needed. They are capable of putting forth their own ideas when and where necessary.

Course and topics


(In hrs.)

Self- tidy (In hrs.)

Course 1 Working and Managing across Cultures 28 48

Cultural-specific aspects of international collaboration - Collaboration in international teams – Virtual collaboration – In-depth cultural studies

Course 2 Intercultural Learning and Intercultural Competence 27 47

Concepts of intercultural competence – Methods of acquiring competence – Diversity management – In-depth cultural studies

Literature


Browaeys, M. J.; Price, R.: Understanding cross-cultural management, Harlow: Financial Times Prentice Hall

Deardorff, D. K.: The SAGE handbook of intercultural competence, Thousand Oaks: Sage

Dereksy, H.: International management: managing across borders and cultures, Upper Saddle River: Pearson Prentice Hall

Lane, H. W.; Maznevski, M. L.; DiStefano, J. J.; Dietz, J.: International management behavior – Leading with a global mindset, Chichester: Wiley

Luthans, F.; Doh, J. P.: International management: culture, strategy, and behavior, New York: McGraw-Hill

Schneider, U.; Hirt, C.: Multikulturelles Management, München: Oldenbourg




Module: Economics I Introduction and Microeconomics

Module Description



Module title Module language

Module no. Version Person responsible

Economics I Introduction and Microeconomics


BW

Prof. Dr. Häring,

DHBW Villingen- Schwenningen

Module Placement


1 and 2 Basic calculus and univariate optimization Compulsory, core module 2 semesters



Lectures, exercises Written examination yes 120 minutes







Subject-related skills: Upon completion of this module students have become familiar with the concepts and methods of economics and are able to assess and explain the advantages and drawbacks of using models for economic analysis. They have understood the principles of analysing the behaviour of households and firms and are able to use these tools to analyse markets and to apply them to new problems.

Socio-ethical skills: The students can understand and assess the diverse views of agents and interest groups from a microeconomic perspective. Analysing market imperfections opens up ethical dimensions of business/economic decisions to them, even in this early phase of their studies.

Personal skills: Students can comprehend the logic of economic decisions and draw conclusion for individual and collective actions. They are able to communicate the effects of such economic decisions appropriately

Transferable skills: Studying price theory in various types and forms of markets helps the students to understand the situation of their own training company and even to develop solutions for problems.


Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 Introduction to Economics 30 45

Basic economic terminology and concepts – Contents and methods of economics – Introduction to the history of economic thought – Economic systems – Germany’s economic order – Introduction to microeconomics – Market mechanisms

Course 2 Microeconomics 30 45

Household theory – Theory of the firm: production, costs, supply and demand – Institutional economics - Factor markets – Determination of prices in perfect competition, monopoly, oligopoly – Market imperfections – Effects of government intervention – Theory of industrial organization – Competition policies

Literature


Baßeler, U.; Heinrich, J.; Utecht, B.: Grundlagen und Probleme der Volkswirtschaft, Stuttgart: Schäffer-Poeschel

Bofinger, P.: Grundzüge der Volkswirtschaftslehre: Eine Einführung in die Wissenschaft von Märkten, München u. a.: Pearson Education

Erlei, M.; Leschke, M.; Sauerland, D.: Neue Institutionenökonomik, Stuttgart: Schäffer-Poeschel

Homann, K.; Suchanek, A.: Ökonomik: Eine Einführung, Tübingen: Mohr Siebeck

Krugman, P.; Wells, R.: Volkswirtschaftslehre, Stuttgart: Schäffer-Poeschel [engl.: Economics, New York: Worth Publi- shers]

Mankiw, N. G.: Grundzüge der Volkswirtschaftslehre, Stuttgart: Schäffer-Poeschel [engl.: Principles of Economics, Mason: Thomson South-Western]

Pindyck, R. S.; Rubinfeld, D. L.: Mikroökonomie, München: Pearson Studium [engl.: Microeconomics, Upper Saddle River: Pearson Prentice Hall]

Varian, H. R.: Grundzüge der Mikroökonomik, München: Oldenbourg [engl.: Intermediate Microeconomics: A Modern Approach, New York u. a.: Norton]

Wildmann, L.: Einführung in die Volkswirtschaftslehre, Mikroökonomie und Wettbewerbspolitik: Module der Volkswirt- schaftslehre 1, München: Oldenbourg



Module: Economics II Macroeconomics, Money and Banking

Module Description





Economics II – Macroeconomics, Money and Banking


Prof. Dr. Häring, DHBW Villingen- Schwenningen

Module Placement


3 and 4 Basic differential equations and univariate calculation, Module Economics I











Subject-related skills: This module begins by treating the logic of a systematic description of the economic cycle. Then a macroeconomic model of income and employment is developed. The second part of the module discusses concepts of money supply and money supply processes, the effects of monetary policy, as well as questions of currency theory. Upon completion of the module, students have acquired the terminology of National Systems of Accounts and have understood the basic difference between a categorical description of the economic cycle and the explanation of macroeconomic phenomena. They are familiar with macroeconomic modelling and recognize that results are dependent on premises.

Socio-ethical skills: On the basis of discussions about various models of growth students recognize the necessity for sustainable economic efficiency. They understand that GDP alone is not a sufficient indicator of prosperity. Working with examples such as the savings paradox or the appearance of market bubbles, they understand that individual rationality can lead to the irrationality of societies and thus require economic and socio-political actions.

Personal skills: The students are able to deal with macroeconomic data and information and evaluate their relevance for their economic decisions. They are capable of logical argumentation using macroeconomic models und can derive the effects of exogenous shocks, monetary and fiscal-political decisions and diverse currency systems independently.



In this module students learn about the dependence of businesses on general economic development as a whole. They understand how businesses are influenced by juncture processes, monetary decisions or developments on currency markets and realize which reactions are possible to such exogenous factors.

Courses and Topics


(In hrs.)

Self- study (In hrs.)

Courses Macroeconomics 28 48

Economic life-cycle analysis, National account systems, balance of payments – Analysis of goods markets – Analysis of money markets – IS-LM model –Stabilizing effects of fiscal and monetary policies – Analysis of the employment market – Business cycle theory – Growth and technological change

Course 2 Money and Banking 27 47

Basic monetary terminology – Theory of monetary supply and demand– Inflation – Monetary policy – Monetary policy of the European Central Bank – Theory of exchange rates – Currency markets – International monetary system

Literature

Most recent editions required

Course 1:

Blanchard, O.; Illing, G.: Makroökonomie, München u. a.: Pearson Studium

Clement, R.; Terlau, W.; Kiy, M.: Grundlagen der Angewandten Makroökonomie: Eine Verbindung von Makroökonomie und Wirtschaftspolitik mit Fallbeispielen, München: Vahlen

Dornbusch, R.; Fischer, S.; Startz, R.: Makroökonomik, München: Oldenbourg

Felderer, B.; Homburg, S.: Makroökonomik und neue Makroökonomik, Berlin: Springer

Mankiw, N. G.: Makroökonomik, Stuttgart: Schäffer-Poeschel

Mussel, G.: Einführung in die Makroökonomik, München: Vahlen

Course 2:

Bofinger, P.: Monetary Policy: Goals, Institutions, Strategies, and Instruments, Oxford: Oxford Univ. Press

Görgens, E.; Ruckriegel, K.; Seitz, F.: Europäische Geldpolitik: Theorie, Empirie, Praxis, Stuttgart: UTB

Mishkin, F. S.: The Economics of Money, Banking and Financial Markets, Boston, München u. a.: Pearson

Mussel, G.: Grundlagen des Geldwesens, Sternenfels: Verlag Wissenschaft & Praxis



Module: Economics III Economic Policy

Description of Module





Economics III: Economic Policy English/German 29.05.2011

BW

Prof. Dr. Häring,

DHBW Villingen- Schwenningen

Module Placement


5 and 6 Economics I and II Compulsory, core module 2 semesters










Subject-related skills: During the third module in economics students have the opportunity to apply their theoretical knowledge of microeconomics, macroeconomics, and monetary economics acquired in prior semesters. They are hereby able to compare and evaluate the use of various economic instruments critically. Students understand why economic intervention can be necessary. They are capable of analysing and assessing intervention possibilities in the presence of external effects, indivisibilities and asymmetrical information. At the same time they can recognize that government failure can be a reason for economic restraint. Discussion is focused on current political and economic events.

Socio-ethical skills: Students recognize the significance of environmental protection and are able to explain the effect of various instruments of environmental policies. Students can explain the functions and problems of existing social security systems. In their studies they gain an overview of redistribution measures and theories. Thus, they are able to see beyond pure economic factors and recognize and discuss ethical dimensions of problems. They can analyse and assess suggestions for reform of the social security system.

Personal skills: Upon completion of this module students have acquired a discerning judgment by working directly with economic issues. They are acutely aware of how theoretical analysis of problems can influence suggestions for solutions. They are able to disentangle normative from positive statements and can thus distinguish between economic theory and ideological components of economic statements.



Students recognize the implications of increasing global collaboration and ensuing changes in the basic parameters of entrepreneurial activities. Course members are able to evaluate the most important influences derived from taxes and transfers and can thus assess the complex effects of taxation policy solutions.

Courses and topics

Courses Atten-dance

(in hrs.)


Course 1 Economic Policy I 25 50

Introduction to economic policy – Value judgment difficulties – Controlling supply and demand – Employment – Price levels – Growth and demographic change – Balance of trade – Globalization

Course 2 Economic Policy II 25 50

Environmental economics – Social security systems in Germany focusing on pension schemes and health care – Welfare budget and financing problems –Distribution terminology and measures – Approaches to redistribution (taxes and transfers)

Literature


Course 1:

Blankart, C. B.: Öffentliche Finanzen in der Demokratie, München: Vahlen

Franz, W.: Arbeitsmarktökonomik, Berlin: Springer

Fritsch, M.: Marktversagen und Wirtschaftspolitik, München: Vahlen

Mussel, G.; Pätzold, J.: Grundfragen der Wirtschaftspolitik, München: Vahlen

Scherf, W.: Öffentliche Finanzen: Einführung in die Finanzwissenschaft, Stuttgart: UTB

Course 2:

Bäcker, G.; Nägele, G.; Bispinck, R.; Hofemann, K.: Sozialpolitik und soziale Lage in Deutschland 1+2, Wiesbaden: GWV Fachverlage

Feess, E.: Umweltökonomie und Umweltpolitik, München: Vahlen

Frey, B. S.; Kirchgässner, G.: Demokratische Wirtschaftspolitik, München: Vahlen

Hajen, L.; Paetow, H.; Schumacher, H.: Gesundheitsökonomie, Stuttgart: Kohlhammer

Krugman, P. R.; Obstfeld, M.: Internationale Wirtschaft, München u. a.: Pearson Studium

Lampert, H.; Althammer, J.: Lehrbuch der Sozialpolitik, Berlin: Springer



Module: Law I: Civil Law

Module Description




Law I: Civil Law English/German 29.05.2011 BW

Prof. Werner, DHBW Villingen-Schwenningen

Module Placement

Semester Prerequisites Module Duration

1 and 2 None Compulsory, core module 2 semesters



Lectures, self-study Written examination yes 120 minutes







Subject-related skills: In this module Students develop an understanding for the practical relevance of a course in law. They learn to distinguish civil law from other forms of law. Furthermore, they become acquainted with a method for dealing with cases. In the second part of the module students are expected to be able to distinguish the contents of the individual books of the German BGB (German Civil Law) from each other. In addition they become acquainted with the primary problems involved in drawing up of contracts, as well as general regulations regarding the rationale, content and ending of legal obligations. Furthermore, they gain insight into other selected types of contracts. They are also introduced to the basic principles of property, ownership and limited in rem rights, as well as the basic principles of legal enforcement.

Socio-ethical skills: Students are aware of the effect of legal decisions and case solution on society. They can work effectively in a group and are able to accept the group leadership. While reflecting on different cases they become aware of the ethical dimensions of legal decisions, even in this early stage of their studies.

Personal skills: Making use of available study sources and material students learn to deal with cases methodically, critically and analytically. They can discuss legal contents and problems with experts and non-experts. They can solve complex legal problems individually and in teams and are able to defend their stand points with well-founded argumentation.

Transferable skills: Generally students should gain a comprehensive idea of how to deal with legally relevant issues in a practical way and thus be able to correlate these issues with the appropriate field of law and court. They should also be able to apply the appropriate juridical method to cases. Furthermore, the students should be able to apply the regulations of general laws of obligation, as well as sale-of-goods law, particularly regarding typical problems that arise in these areas. They are capable of linking such cases to specific laws of obligations. Students develop an understanding of entrepreneurial problems.


Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 Civil Law I 30 45

System and areas of jurisprudence – Juridical techniques – Introduction to BGB (German Civil Law) – Natural and legal persons – Legal transactions (statement of volition / statement of claim) – Principle of abstraction – Representation / power of attorney – Appointed periods and days / limitation – Obligations – Violation of obligation – Content and ending of obligations – General terms of business – Contract of sale (e-commerce, export) Course 2 Civil Law II 30 45

Contracts for work and services – Other types of contracts – Unlawful acts – Gain and loss of ownership of immovable / immovable property – Law of collaterals – Transfer by way of security – Mortgage / land charge – Basics of legal enforcement – Organization of courts – Default summons and enforcement order – Lawsuit – Enforcement of rights and claims

Literature


Brox, H.; Walker, W.-D.: Allgemeines Schuldrecht, München: Beck

Brox, H.; Walker, W.-D.: Besonderes Schuldrecht, München: Beck

Führich, E.: Wirtschaftsprivatrecht: Basiswissen des Bürgerlichen Rechts und des Handels- und Gesellschaftsrechts für Wirtschaftswissenschaftler und Unternehmenspraxis, München: Vahlen

Führich, E.; Werdan, I.: Wirtschaftsprivatrecht in Fällen und Fragen, München: Vahlen

Kallwass, W.: Privatrecht, München: Vahlen

Medicus, D.: Allg. Teil des BGB, Heidelberg: Müller

Musielak, H.-J.: Grundkurs ZPO, München: Beck

Wieling, H.-J.: Sachenrecht, Berlin: Springer

Wörlen, R.: BGB AT, Köln: Heymann




Module: Law II: Business and Labour Law

Module Description




Law II: Business and Labour Law


Prof. Werner, DHBW Villingen-Schwenningen

Module Placement


3 and 4 none Compulsory, core module 2 semesters



Lectures, self-study Written examination yes 120 minutes







Subject-related skills: This module deals with business and corporate law. The students are able to distinguish the differences between business law and civil law. They can understand the interaction between disclosure or expedition and fidelity liability or legal semblance liability. They know what legal status means and are aware of the authority and responsibilities of self-employed or employed auxiliary personnel.

They are able to take legal forms, liability and its avoidance, as well as regulatory capital requirements into consideration. Students can generally categorize individual legal forms with their advantages and disadvantages. They know about the provisions for management and representation in each type of company. They recognize the problems involved in incorporation for shareholders and creditors.

Moreover, in this module students acquire knowledge of the foundations of individual and collective employment law. Hereby it is necessary that they can distinguish the role of an employee from that of a self-employed worker and thus assess pre-contract situations in the context of negotiations.

The topic of the second part of the module is insolvency. Students gain insight into insolvency proceedings for companies, as well as for private persons. They are aware of the rights involved in such proceedings. Students recognize the risks and chances that can evolve for contract partners from a process of bankruptcy.

Socio-ethical skills: Students are able to recognize the potential of in-company conflicts and to independently solve legal employment problems that arise. They are aware of the effects that legal decisions and solutions have on a company and society. Students can work effectively and cooperatively in groups and are able to assume leadership roles.


Personal skills: Using all available materials for work and study, students learn to think critically and analytically. They can deal methodically with problems and cases that are presented to them. They can discuss legal issues and problems with specialists and non-specialists. They can solve complex legal problems alone or in groups and defend their position with well-founded argumentation.

Transferable skills: Students can link legal theory with practical situations and connect the life cycles of organizations with entrepreneurial decisions. They can apply their knowledge of business and corporate law to practical situations. They recognize whether specific privilege civil law is pertinent to a case. They are able to take the requirements of mercantile legal dealings into consideration.

In addition, students are capable of applying the legal principles and regulations of company founding, liability, raising capital and representation to practical situations.

Students are able to explain and draw up employment contracts or, conversely, to end such contracts.

Through their knowledge of the obligations involved in an insolvency proceeding, they are able to avoid liability claims made by creditors.

Courses and Topics

Courses Atten-dance

(in hrs.)

Self-study (in hrs.)

Course 1 Business Law 30 52

Entrepreneur – Merchant – Privileged civil law – Principles of commercial law such as disclosure, expedition and trading rights – Register – Powers of attorney – Temporary workers – Legal semblance – Company law – Freedom of form – Commercial usances and papers - Legal persons and entities – Legal forms of organization – Principles of company law – Freedom and limitation of formation – Organizational hybrids – Foundation – Operations – Shuttering – Representation – Management – Financial make-up – Raising capital and maintaining equity – Advantage and disadvantages of legal forms– Corporations – Protection of creditors and minority shareholders – Liabilities

Course 2 Labour Law 25 43

Principles of workers‘ rights – The concept of employment – Initiation of an employment relationship – The situation before signing a contract, negotiations – Employment contract and employment relationship – Forms of contracts - Obligations of employees as defined by contracts – Obligations of employers as defined by contracts – Ending an employment contract – Collective labour agreements – Industrial constitutional law – General insolvency/bankruptcy proceedings – Private bankruptcy proceedings – Agents of insolvency proceedings – Legal status of an insolvency administrator – Reasons for insolvency – Filing for bankruptcy/insolvency – Preservation measures – Effect of an opened process –Influence on contractual relationships – Creditor disadvantages – Avoidable transactions and their legal consequences – Liability and insolvency offences

Literature


Becker, C.: Insolvenzrecht, München: Heymann

Bork, R.: Einführung in das Insolvenzrecht, Tübingen: Mohr Siebeck

Brox, H.: Handels- und Wertpapierrecht, München: Beck

Brox, H.; Rüthers, B.; Henssler, M.: Arbeitsrecht, Stuttgart: Kohlhammer

Däubler, W.: Arbeitsrecht, Frankfurt/M.: Bund-Verlag

Eisenhardt, U.: Gesellschaftsrecht, München: Beck

Emmerich, V.; Sonnenschein, J.; Habersack, M.: Konzernrecht, München: Beck

Grunewald, B.: Gesellschaftsrecht, Tübingen: Mohr Siebeck

Hofmann, P.: Handelsrecht, Neuwied: Luchterhand

Paulus, C.: Insolvenzrecht, München: Beck

Roth, G. H.: Handels- und Gesellschaftsrecht, München: Vahlen

Schaub, G.: Arbeitsrechts-Handbuch, München: Beck




Module: Mathematics / Statistics

Module Description




Mathematics/Statistics English/German 29.05.2011 BW

Prof. Dr. Rößler, Prof. Dr. Ungerer, DHBW Mannheim

Module Placement





Lectures, exercises, tutorials, group work, self-study

Written examination Math yes 60 minutes

Written examination Statistics yes 60 minutes




Attendance (lectures, examinations) 60 hrs. 5



Subject-related skills: Upon completion of this module students can use economic mathematics:

as a practical tool to solve planning and decision-making problems

to gather, present and interpret relevant data for decision-making or research purposes.

Socio-ethical skills: Upon completion of this module students know that quantitative methods are, among others, one possibility to render findings, especially that reality can be represented not only with numbers. They are aware that the method chosen can influence the outcome and are thus conscious of the need to use the relevant method(s) responsibly.

Personal skills: Students have comprehended the ideas of mathematical techniques and can use them to solve economic problems.

They understand that statistics is a decision-making tool for company operations and a means to examine hypotheses. Students are capable of explaining the possible influence of data origin, data sources and presentation on conclusions, as well as analysing data for required information on their own.

Transferable skills: Students have acquired an overview of ways to use mathematical and statistical methods for economic and business reasons and practiced the application of such. Thus, they are able to apply these methods on their own and to evaluate the results thereof.


Courses and topics

Courses Atten-dance

(in hrs.)


Course 1 Mathematics for Economists 30 45

Financial mathematics - Differential and integral equations for functions with independent variable - Differential equations with several independent variables - Matrix and Vectors, determinants, linear equations (subject-related extension of topic)

Course 2 Statistics for Economists 30 45

Data origin process - Univariate and bivariate distribution with descriptive statistics - Fundamental inductive statistics with applications, in particular, accidental sampling and hypothesis test - Application for economics (subject-related extension of topic)

Literature


Bleymüller, J.; Gehlert, G.; Gülicher, H.: Statistik für Wirtschaftswissenschaftler, München: Vahlen

Holey, T.; Wiedemann, A.: Mathematik für Wirtschaftswissenschaftler, Heidelberg: Physica

Rößler, I.; Ungerer, A.: Statistik für Wirtschaftswissenschaftler, Berlin, Heidelberg: Physica

Tietze, J.: Einführung in die angewandte Wirtschaftsmathematik, Wiesbaden: Vieweg + Teubner

Tietze, J.: Einführung in die Finanzmathematik, Wiesbaden: Vieweg + Teubner




Module: Principles of Accounting

Module Description



Module title Language Module no. Version Person responsible

Principles of Accounting English/German 29.05.2011

BW

Prof. Dr. Schenk,

DHBW Heidenheim

Module Placement












Subject-related skills: This module teaches students the techniques of financial accounting. Notably, the students acquire a basic understanding of the coherencies between accounting and annual reports, which are decisive for these techniques.

Upon completion of this module students are capable of distinguishing financial accounting from other areas of business accounting and they understand the system of double-entry accounting. Students know how to record business transaction from all important functional areas of a company in the accounting system. They have learned to book changes in inventory on asset accounts and expenditures and income on profit and loss accounts. In addition they have learned about branch-specific aspects of financial accounting.

Socio-ethical skills: Students realize that the information gathered in financial accounting must be aligned to the interests of various internal and external groups. By working in groups on business transaction students are able to work constructively in teams.

Personal skills: Students have learned to systematically gather information about company issues that can be expressed numerically, and to process and assess this information. They can independently apply the methods they have learned to concrete problems and are able to communicate the consequences of transactions for a business in a professional manner.

Transferable skills: Students have acquired the ability to draw up an annual financial report. They can critically evaluate the effect of business transactions on a balance sheet and a profit and loss statement. They are also able to derive a balance sheet and a profit and loss statement from on-going accounting, while observing legal regulations.


Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 Principles of Financial Accounting I 30 45

Financial accounting as part of company accounting– Coherencies between a balance sheet and on-going accounting – Organization, system and techniques of double-entry accounting – Trade in goods and VAT – Procurement, production and outflow of assets – Evaluation and booking of inventory –Handling of claims and securities

Course 2 Principles of Financial Accounting II 30 45

Financial transactions, innovation and leasing – Accounting in HR – Booking taxes – Preparation for writing an annual financial statement: depreciation, accrual and deferral – Branch-related aspects of financial accounting – IT applications in accounting accounting

Literature


Bieg, H.: Buchführung, Herne, Berlin: Verlag Neue Wirtschafts-Briefe

Eisele, W.: Technik des betrieblichen Rechnungswesens, München: Vahlen

Schenk, G.: Buchführung – schnell erfasst, Berlin u.a.: Springer

Schmolke, S.; Deitermann, M.: Industrielles Rechnungswesen IKR, Darmstadt: Winklers

Wöhe, G.; Kussmaul, H.: Grundzüge der Buchführung und Bilanztechnik, München: Vahlen




Module: Information Management

Module Description




Information Management English/German 29.05.2011 BW

Prof. Dr. Kotthaus, DHBW Villingen- Schwenningen, Prof. Dr. Schertler- Rock, DHBW Ravensburg

Module Placement

Semester Prerequisite Module type Duration




Lectures, discussions, presentations, reports, group work or lectures

Written examination yes 120 minutes







Subject-related skills: Upon completion of this module students have a basic understanding of the links between information and communication techniques and economic added value.

They are capable of dealing with the terminology and concepts of information management and can critically ponder the sometimes conflicting priorities of technology and business application. Students have gained an overview of the theory of information management and business informatics. They possess basic knowledge of information and communication technology, as well as in-depth knowledge of technological challenges arising in conjunction with international business activities.

Socio-ethical skills: Students are able to critically assess selected social effects that occur due to the penetration of new media in professional and private life and include these considerations in their decision-making processes. They recognize the importance of information and information management for meaningful collaboration in daily business operations. Students can work effectively in groups.

Personal skills: Students have learned to discuss the operational implications of modern information and communication techniques. They are aware of the interface between economic and information-technological requirements in business and can support inter-departmental decisions-making processes.


Transferable skills: Students have learned to evaluate the economic aspects of decisions regarding investment in information technology and the implementation thereof. They can partially analyse and model international business processes. Using the methods imparted in their studies, they are able to grasp problems within a defined framework and situation and to prepare a solution.

Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 Basics of Information Management and Information Systems

36

54

Definition and significance of information, communication and knowledge–The economics of information and the balance of knowledge – Information acquisition – Data security and protection – Basic analysis and modelling of business processes– Information and knowledge management – Basic concepts of business applications

Course 2 Information Management in International Business 24 36

Definition and significance of information, communication and knowledge in international business activities – Information acquisition in an international context– Basic analysis and modelling of international business processes– e-Business, internet marketing

Literature


Abts, D.; Mülder, W.: Grundkurs Wirtschaftsinformatik. Eine kompakte und praxisorientierte Einführung, Wiesbaden: Vieweg + Teubner

Heinrich, L. J.; Stelzer, D.: Informationsmanagement, München: Oldenbourg

Keuper, F.; Neumann, F.: Wissens- und Informationsmanagement, Wiesbaden: Gabler

Kollmann, T.: E-Business. Grundlagen elektronischer Geschäftsprozesse in der Net Economy, Wiesbaden: Gabler

Krcmar, H.: Informationsmanagement, Berlin, Heidelberg: Springer

Lehner, R.: Wissensmanagement. Grundlagen, Methoden und technische Unterstützung, München: Hanser-Fachverlag

Linde, F.: Ökonomie der Information, Göttingen: Universitätsverlag Göttingen

Picot, A.; Reichwald, R.; Wigand, R. T.: Die grenzenlose Unternehmung. Information, Organisation und Management, Wiesbaden: Gabler




Module: Research Methods and Thesis Plan

Module Description




Research Methods an Thesis Plan


Prof. Dr. Huf, DHBW Stuttgart

Module Placement


1 - 6 None Compulsory, core module 5 to 6 semesters



Lectures, exercises Course achievement no







Subject-related skills: Upon completion of this module students know the basic characteristics of academic research and writing, as well as the primary theories and are familiar with academic terminology. They know the phases of research processes and have insight into methods of empirical social research.

Socio-ethical skills: Students are aware of ethical implications in research and the social responsibility it

bears. They value the pluralism of theories and methods and are open-minded towards them. Personal skills: Students maintain a critical attitude towards schools of thought, research of others and their own.

Transferable skills: Students can formulate an academic hypothesis, are able to conduct academic research, can carry out a sharply discriminating evaluation of literature, can design and implement an appropriate research project culminating in a structured report, meeting the required standards of academic research and writing. Students are familiar with procedural steps and techniques of empirical social research (e.g. observation, surveys, experiments or analysis of content) and can use them on their own.

Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 Introduction to Research and Scientific Enquiry 15 30

Characteristics and forms of academic writing – Criteria for evaluating academic writing – Choice and designation of a topic – Turning a topic into a problem/solution formulation – Desk research and gathering of information – Evaluating sources – Determining structure and segmentation of the topic (outline) – Formal configuration of the manuscript (language, citations, figures/tables, table of contents, title page, limiting remark, statement of honour, appendix)


Course 2 Scientific Theory and Methods of Empirical Social Research 15 30

Theory:

Characteristics of sciences and subjected areas of scientific theory – Selected theoretical positions (e.g. rationalism, empiricism, critical rationalism, historical theory, anarchistic knowledge theory, constructivism) – Scientific terminology (e.g. definition, axiom, hypothesis, explanation, rule, theory, truth) – Studies of business administration as a science - Methods of empirical social research: Typology of academic theses (conception/modelling theses, empirical examination, meta studies) – Quantitative and qualitative social research – Phases of a research process: research design (incl. concept specification (esp. stating of hypothesis), operationalization, research order (type and frequency of measurement), design of measuring instruments, choice of research units (incl. sampling), data capture, data evaluation and analysis, publication of results – Techniques of data collection (observation, survey, content analysis, experiment)

Course 3 Bachelor Thesis Seminar 20 40

Independent planning of a research process and writing an exposition of a possible topic for the Bachelor’s thesis by the students (choice and designation of a topic, formulation of problem and solution, desk research and gathering of information, choice and design of research methods, specification of structure and segmentation of the topic) under the guidance of the docent. The topic must not necessarily be identical with the later Bachelor’s thesis.

Literature


Atteslander, P.: Methoden der empirischen Sozialforschung, Berlin: Schmidt

Bänsch, A.; Alewell, D.: Wissenschaftliches Arbeiten, München: Oldenbourg

Balzer, W.: Die Wissenschaft und ihre Methoden, Freiburg: Alber

Collis, J.; Hussey, R.: Business Research, Basingstoke: Palgrave Macmillan

Eberhard, K.: Einführung in die Erkenntnis- und Wissenschaftstheorie, Stuttgart u. a.: Kohlhammer

Gabriel, G.: Grundprobleme der Erkenntnistheorie, Paderborn: Schöningh

Kornmeier, M.: Wissenschaftstheorie und wissenschaftliches Arbeiten, Heidelberg: Physica-Verlag

Kromrey, H.: Empirische Sozialforschung, Stuttgart: Lucius & Lucius

Ruß, H. G.: Wissenschaftstheorie, Erkenntnistheorie und die Suche nach Wahrheit, Stuttgart: Kohlhammer

Schnell, R.; Hill, P. B.; Esser, E.: Methoden der empirischen Sozialforschung, München: Oldenbourg

Schülein, J. A..; Reitze, S.: Wissenschaftstheorie für Einsteiger, Stuttgart: UTB

Schwaiger, M.; Meyer, A.: Theorien und Methoden der Betriebswirtschaft, Stuttgart: UTB

Stickel-Wolf, C.; Wolf, J.: Wissenschaftliches Arbeiten und Lerntechniken, Wiesbaden: Gabler

Theisen, M. R.: Wissenschaftliches Arbeiten, München: Vahlen




Module: Methodological Skills I

Module Description




Methodological Skills I English/German 07.07.2011

BW

Prof. Dr. Simon, DHBW

Ravensburg, Prof. Dr. Hardock, DHBW Stuttgart

Module Placement





Seminar, exercises, presentations,

case studies

Course achievement (e.g. short presentation, outline, active participation

no Determined by department head at the beginning of the module


Workload



Attendance (lectures, examination) 55 hrs. 5 Independent study 95 hrs.


Subject-related skills: The aim of the module “Key qualifications” is that students are able to further develop basic skills along the lines of methodological, personal and social competence, as well as acquire some other optional special language qualifications. Upon completion of the module unit, “Methodological Skills I” students have acquired useful, general and fundamental skills primarily in the area of personal and social competence. They possess the necessary abilities and tools to recognize and solve problems with socially complex structures and challenges. Students are able to react flexibly to their social and cultural surroundings and work together in a team, since they are cooperative, able to deal with conflicts, compromise-oriented and convincing. Likewise, students’ personalities and abilities to reflect have also been fostered in this module. Students have in-depth knowledge of presentation, facilitation and communication techniques and are thus able to transfer what they have learned in theory and practice to real situations during their internships. They have in-depth knowledge of project management. Moreover, students have acquired numerous skills in other fields, such as conflict management or IT skills.

Socio-ethical skills: Students have developed a basic understanding of the ethical responsibility of their own behaviour in a social context. They are able to choose means appropriate to the context/person and develop the empathy required for a specific situation and for understanding the argumentative position of their partner in social interaction. They recognize the limitation and dangers of social influence and regard the misuse of social manipulation techniques critically.

Personal skills: Students have knowledge, abilities and skills that help them to recognize and solve problems effectively. Upon the completion of this module they are particularly enabled to solve social problems and possess a range of methodical approaches to do so.


Creativity, critical judgment and rhetorical skills have been trained. Students possess convincing interpersonal skills, are self-confident and enthusiastic. They are basically able to reflect and evaluate social situations in the light of their own position and contribute constructively to team activities.

Transferable skills: Students are able to lead social interaction processes in a goal-oriented manner. They have become familiar with the main challenges of exerting social influence and have mastered the necessary methods and skills to do so. They can decipher complex situations of communication and, acting appropriately and responsibly, they are able to have a motivating influence on their peers.

Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 Presentation Skills 15 27

Situations and goals of presentation – Presentation outline/ presentation dramaturgy – Use of media and visual aids: text, graphics and symbols – Practicing a presentation – Voice work und rhetoric – Nonverbal communication: body language, mimicry and gestures – Dealing with stage fever – Facilitating discussions – Reworking a presentation – Specifics: an academic presentation

Course 2 Project Management 20 34

Basics of projects, project management – Phases of project management (conception and realization) – Project organization – Leadership in and by project teams – Operative vs. strategic project management – Planning project milestones, costs and resources – Project controlling – IT-supported project management: introduction, e.g. to MS-Project

Course 3 Specila Topics Course 20 34

Alternative topics for the module are to be taken out of the subject-related pool of topics from the field of study and local possibilities. The subjects are to be defined at the beginning of the module and communicated to the students, e.g.in-depth project management – SPSS – In-depth methods of empirical social research – Basics of behavioural sciences – Negotiation techniques/mediation – Facilitation techniques – Business et iquette– Business communication – Conflict management – General studies – Simulation game – IT skills – Sales training– Rhetoric – Industrial trainer’s training – Preparation for a test (e.g. TOEFL, GMAT)

Literature


e.g.

Birker, K.: Projektmanagement, Berlin: Cornelsen

Härtl, J.; Hoffmann, K.-D.: Moderieren und Präsentieren: wirksame Kommunikation und gezielter Medieneinsatz, Berlin: Cornelsen

Kerzner, H.; Belack, C.: Managing Complex Projects, Hoboken: Wiley

Kerzner, H.: Project Management: Best Practices, Hoboken: Wiley

Kraus, G.; Westermann, R.: Projektmanagement mit System: Organisation, Methoden, Steuerung. Wiesbaden: Gabler

Litke, H.-D.; Kunow, I.: Projektmanagement, Planegg, München: Rudolf Haufe

Schwarze, J.: Projektmanagement mit Netzplantechnik, Herne: NWB

Seifert, J.; Pattay, S.: „Visualisieren. Präsentieren. Moderieren“, Offenbach: GABAL

and others, suitable for the topic chosen




Module: Methodological Skills II

Module Description




Methodological Skills II English/German 07.07.2011 BW

Prof. Dr. Simon, DHBW Ravensburg, Prof. Dr. Hardock, DHBW Stuttgart

Module Placement


5 and 6 Methodological Competence and Social Skills I




Seminars, exercise, presentations, case studies

Course achievement (e.g. report, outline, active participation

no Determined by department head at the beginning of the module


Workload

(in in hours, multiples of 30)




Subject-related skills: The aim of this module is for students to gain further skills and develop those already acquired, particularly in the areas of methods, personal and social skills, as well as to attain optional subject-related language qualifications. Upon completion of the module “Methodological Competence and Social Skills II” the students have complemented their skills and abilities. Working with simulation games they have become versed in understanding complex and dynamic business situations using the appropriate instruments within a given time-frame. They have thus learned to work goal-oriented in teams. They are able to make decisions as a team on the basis of incomplete information. They can deal with complex, multi-faceted situations and are at the same time aware of the correlation and consequences of entrepreneurial decisions. In addition students acquire other skills related to various topics such as communication, rhetoric, and conflict management, discussion facilitating or training as a vocational instructor (AdA). They are able to work through complex issues, break down and prepare information and present their material professionally.

Socio-ethical skills Students are able to make responsible, multi-dimensional decisions. They recognize the particularity of a decision-making process in a team and can deal with different opinions constructively and respectfully. They are aware of the varied demands of leadership quality at various stages of entrepreneurial processes, e.g. in the development phase of a business. Students can consider and evaluate the results of decisions from different points of view.

Personal skills: Students have developed execution skills. They are aware of the significance of pattern recognition as opposed to isolated factual knowledge, decision knowledge versus highly differentiated specialist knowledge in the context of uncertain decisions. Students are able to adjust their information, as well as the methodologies they use


to a given situation.

Transferable skills: Running a business successfully entails dealing with economic, technological, informational, structural and social challenges and grasping and understanding their correlations. Students develop appropriate methods and comprehensive solutions for them. Upon completion of the two modules on methodological competence and social skills, students deal with business-related challenges efficiently and find appropriate solutions for them. They realize that every challenge in business is defined by the duality of factual as well as social influences and only that only a comprehensive methodological approach can lead to sustainable and feasible solutions.

Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 Business Smulation 30 -

Development of a business vision – Creating personnel, organizational and planning infrastructure – Testing the quality of strategic product decisions – Planning constants in business decisions– Recognizing and using appropriate times for market entry and exit – Situational use of marketing instruments, also in accordance with other business areas – Finance and Management Accounting (budgeting, financial planning, business rations) – Efficient, constructive, communicative teamwork

Course 2 Special Topics Cours 20 100

Alternative topics to be taken from the pool of departmental subjects and local providers of education. The lectures are to be determined at the beginning of the module. Examples of topics: Project management – SPSS –Research methodology – behavioural science – Negotiation techniques/mediation – Facilitating techniques – Business etiquette – Business communication – Conflict management – General studies – Simulation game – IT-related training – Sales training – Rhetoric –Vocational instructor’s certificate (AdA) –Test preparation (e.g. TOEFL, GMAT)

Literature


Subject-appropriate literature, e.g.

Glasl, F.: Konfliktmanagement, Bern: Haupt

Seifert, J.: Moderation und Kommunikation, Offenbach: GABAL




Module: Business English I

Module Description




Business English I English 30.6.2011 BW

Prof. Dr. Lauer, DHBW Karlsruhe

Module Placement


1-3 Minimum 7 years of school English (Level B1, CEFR) Students may be put into different groups according to their language levels

Profile, compulsory elective module

3 semesters



Lectures, exercises, group work Oral examination yes 10 minutes


Workload (in hours multiples of 30)





Subject-related skills: Upon completion students can describe their company, its structures, products and services in English. They have learned to write different types of letters (inquiries, orders, complaints, etc.). They are capable of giving a presentation in English, articulating business content convincingly and effectively. Students can write an application in English and are able to conduct and interview successfully in English. They are familiar with and can use subject-related business vocabulary.

Socio-ethical skills: Students have learned to work in teams to solve problems and are prepared to understand and deal with intercultural differences in business life.

Personal skills: Students know how to research material for presentations and reports, to outline and prepare it as required for such. In group work and role-plays they have developed extended communication skills, as well as a basic understanding of intercultural differences.

Transferable skills: Students have acquired a sense of time management to prepare and carry out presentations. They have gained knowledge and an understanding of intercultural communication, which they continue to independently develop through reading. They have become familiar with the instruments for language self-study (Internet – CBTs/WBTs – books) that enable further learning without classroom teaching during their practical terms.


Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 Description of a company; Business correspondence

Optional: Preparation for BEC Vantage / Higher

18 31

Presentation of a company (products, services, organizational charts, posts and related tasks) – Understanding and formulating different types of correspondence – Focus on subject-related vocabulary – Grammar revision

Course 2 Job application; Intercultural communication Optional: Preparation for BEC Vantage / Higher

18 31

Writing an application and conducting an interview – Basics of intercultural communication in the context of working abroad / managing across cultures – Focus on subject-related vocabulary – Grammar revision

Course 3 Presentation techniques Optional: Preparation for BEC Vantage / Higher (je nach Vorkenntnissen)

30 52

Giving presentations on various business topics – Creating and using visual aids – Focus on subject-related vocabulary – Grammar revision

Literature


Allison, John, Paul Emmerson, The Business. Intermediate, (Hueber) Macmillan / John Allison, Jeremy Townsand, Paul Emmerson, The Business Upper Intermediate, Hueber (Macmillan)

Brook-Hart, Guy, Cambridge Professional English Business Benchmark. Upper-intermediate, Vantage, Klett (Cambridge University Press) / Guy Brook-Hart, Cambridge Professional English Business Benchmark. C1 BEC Higher Edition, Klett (Cambridge University Press)

Hofstede, Geert, Gert Jan Hofstede, Michael Minkov, Cultures and Organizations: Software of the Mind. International Cooperation and its importance for survival, New York et al.: McGraw-Hill

Hughes, John, Success with BEC Vantage, Langenscheidt: Berlin, München: (Summertown Publishing) / Paul Dummet, Colin Benn, Success with BEC Higher, Langenscheidt: Berlin, München: (Summertown Publishing)

Murphy, Raymond, English Grammar in Use. A self-study reference and practice book for intermediate students of Eng- lish. With pocket guide for German-speaking learners, Niveau B1/B2, Buch + CD-ROM, Stuttgart: Klett/ Cambridge:

Cambridge University Press 32010

Powell, Mark, Presenting in English. How to give successful presentations, Stuttgart: Klett

Shirley Taylor, Leonard Gartside, Model Business Letters, o.O.: Financial Times

Sweeney, Simon, English for Business Communication, Klett (Cambridge University Press)

Trompenaars, Fons; Hampden-Turner, Charles, Managing People Across Cultures (Culture for Business), o.O.: John Wiley and Sons

Williams, Erica J., Presentations in English. Student's Book with DVD, München: Hueber

For independent study: digital publishing, Campus Language Training Online Sprachkurse (BEC Vantage / BEC Higher oder

Business English)


The difficulty and the complexity of learning content depend on the level of students. The (optional) preparation for BEC Vantage / Higher will be continued in Module Business English II.



Module: Business English II

Module Description




Business English II English 30.6.2011 BW


Module Placement


4-6 Business English I Profile, compulsory elective 3 semesters



Lectures with group work Written examination yes 120 minutes







Subject-related skills: Upon completion of this module students have developed basic understanding of the issues that arise in meetings and negotiations with international participants. They are able to differentiate between intercultural differences as potential instigators of conflict and underlying commercial interests.

They are capable of participating in meetings and negotiations using idiomatic and correct English.

They have developed an understanding of intercultural issues and various academic approaches to the topic of cross-cultural communication.

Socio-ethical skills: Students have learned to use the techniques of conflict management and are able to take cultural differences into account. They are well-prepared to cooperate with companies on an international level, an increasingly important topic in the framework of globalization.

Personal skills: Through simulation games and role-plays students can analyse how meetings and negotiations can be carried out successfully. They can apply different interviewing techniques in English.

Transferable skills: Students have acquired time-management skills for the organization and execution of efficient and focused meetings, as well as successful negotiations. They are able to moderate and participate in meetings. They can deliver their opinions on business and job-related issues.

Their use of online modules and print material on the subject of meetings and negotiations has prepared the students for independent study with different media.


Courses and Topics

Courses Atten-dance

(in hrs.)


Course 1 Participation and moderation of meetings. Optional: preparation for BEC Vantage / Higher (depending on ability)

20 40

Organization, facilitating and moderating meetings - Solving conflicts - Consideration of cross-cultural differences - Topical terminology and vocabulary – Grammar review

Course 2 Participation in and conducting interviews

Optional: preparation for BEC Vantage / Higher (depending on ability)

20 40

Carrying out interviews - Topical terminology and vocabulary – Grammar review

Course 3 Negotiations 20 40

Negotiation techniques - Solving conflicts - Consideration of cross-cultural differences - Topical terminology and vocabulary – Grammar review

Literature


Allison, John, Paul Emmerson, The Business. Intermediate, (Hueber) Macmillan / John Allison, Jeremy Townsand, Paul Emmerson, The Business Upper Intermediate, München: Hueber (Macmillan)

Brook-Hart, Guy, Cambridge Professional English Business Benchmark. Upper-intermediate, Vantage, Klett (Cambridge University Press) / Guy Brook-Hart, Cambridge Professional English Business Benchmark. C1 BEC Higher Edition, Stuttgart: Klett (Cambridge University Press)

Evans, David, Decisionmaker. 14 business situations for analysis and discussion, Cambridge: Cambridge University Press

Hofstede, Geert, Gert Jan Hofstede, Michael Minkov, Cultures and Organizations: Software of the Mind. International Cooperation and its importance for survival, New York et al.: McGraw-Hill

Hughes, John, Success with BEC Vantage, Langenscheidt: Berlin, München: (Summertown Publishing) / Paul Dummet, Colin Benn, Success with BEC Higher, Langenscheidt: Berlin, München: (Summertown Publishing)

Murphy, Raymond, English Grammar in Use. A self-study reference and practice book for intermediate students of Eng- lish. With pocket guide for German-speaking learners, Niveau B1/B2, Buch + CD-ROM, Stuttgart: Klett/ Cambridge:

Cambridge University Press 32010

Sweeney, Simon, English for Business Communication, Stuttgart: Klett (Cambridge University Press)

Trompenaars, Fons; Hampden-Turner, Charles, Managing People Across Cultures (Culture for Business), o.O.: John

Wiley and Sons

For independent study: digital publishing, Campus Language Training Online Language Courses (BEC Vantage / BEC Higher or Business English)


The level of difficulty and complexity of the course content described above depends on the language level of incoming participants. Recommendation: BEC Vantage / Higher to be taken after semester 5.



Module: Business French I

Module Description


Business administration International Business


Business French I French 30.6.2011

BW

Prof. Dr. Lauer,

DHBW Karlsruhe

Module Placement


1-3 Minimum 4 years secondary-level French Profile, compulsory elective 3 semesters



Lectures with group work Oral examination yes 10 minutes


Workload (in in hours multiples of 30)





Subject-related skills: Students are able to deal with standard situations in their working environment, such as making phone calls and giving presentations in French. In addition, they can write business letters (inquiries, complaints, claims, invoices, reminders).

Students are able to analyse the context of their work and describe the structure of organizations (job descriptions and tasks, working conditions, rights and responsibilities of employers and employees, working environments, office environment and production). They can also report on events and their own experiences, describe their goals and explain plans and points of view.

They are able to carry out a market survey and give specific information about products, buying and selling.

They have revised basic grammar issues of the French language and extended their knowledge of topical vocabulary.

Students have acquired an understanding of cultural differences between Germany and France.

Socio-ethical skills: Students have learned to work in teams and have been prepared to deal with cross-cultural differences in business.

Personal skills: Students know how to access, outline and prepare material for formal presentations. They are able to work in groups and have built their communication skills through role-play. They have developed a basic understanding of cross-cultural differences.

Transferable skills: Students have become familiar with the tools needed for the independent study of languages (internet – CBTs/WBTs – course books) in order to extend their knowledge during their practical terms.


Courses and topics

Courses Atten-dance

(in hrs.)


Course 1 Company description - Business correspondence - Optional: preparation for DFP B1 or B2 (according to level) i.e. DALF (Diplôme approfondi de langue française) C1.

18 31

Presentation of the company (products, services, organizational charts, posts and responsibilities) - Understanding and writing business letters, emails, etc. - Grammar and topical vocabulary of business French

Course 2 Market research – Marketing strategies, Product marketing. Optional: preparation for DFP B1 or B2 (according to level) i.e. DALF(Diplôme approfondi de langue française) C1.

18 31

Products (features, life-cycle, packaging, quality and price) - Consumption and marketing(consumers and purchasing behaviour, market research, product marketing, exhibitions) - Market research and questionnaires - Grammar and topical vocabulary of business French

Course 3 Presentation techniques - Optional: preparation for DFP B1 or B2 (according to level), i.e. DALF (Diplôme approfondi de langue française) C1

30 52

Describing graphs – Presentations on various business topics including dealing with questions from the audience – Grammar and topical vocabulary of business French

Literature


Affaires.com, Stuttgart: Klett

Barmeyer, Christoph, Interkulturelles Management und Lernstile: Studierende und Führungskräfte in Frankreich, Deutschland und Quebec (Deutsch-französische Studien zur Industriegesellschaft), Frankfurt/M.: Campus Verlag

Beyeler, Claude, Sandro Forni, ECO.com, Stuttgart: Klett / Zug: Balmer

Bloomfield, Anatole, Béatrice Tauzin, Affaires à suivre, Paris : Hachette

Chevrier, Sylvie, Le management interculturel, Paris: PUF

Gregor, Gertraud: Lerngrammatik Französisch, Berlin: Cornelsen

Pour parler affaires. A 2 B1. Nouvelle Édition (2011), Stuttgart : Klett

Thomet, Roger, Anne Loiseleur, Réussir le DFP, Stuttgart: Klett / Zug: Balmer

For independent study: digital publishing, Campus Language Training Online Language Course (Français économique; Französisch B 2 or Französisch C 1)


The level of difficulty and complexity of the course content described above depends on the language level of incoming participants. The (optional) preparation for DFP / DALF can be continued in the Module, Business French II.



Module: Business French II

Module Description




Business French II French 30.6.2011 BW


Module Placement


4-6 Business French I Profile, compulsory elective 3 semesters



Lectures with group work Written examination yes 120 minutes







Subject-related skills: Students can understand the gist of texts on specific topics. They are able to participate in and maintain discussions on familiar topics without preparation

In addition they are prepared to express and explain their own opinion and to ask for the opinion of others. They can compare alternatives and juxtapose them.

Furthermore, students are able to talk about current topics fluently, correctly and meaningfully. They can argue logically, discuss pros and cons of issues clearly, give presentations and answer questions unprepared.

Students can explain their point of view on current issues and point out advantages and disadvantages of various possibilities. They are able to write critiques of films, articles, reports and news about business. They can conduct interviews and participate in them.

Finally, students can write detailed and coherent texts on diverse areas of interest. They are capable of compiling short pieces of information from different texts and audio sources, summarizing and assessing them.

Socio-ethical skills: Students have learned to deal critically with the media (rendering and evaluating information from newspapers, TV, online sources, radio). They have been introduced to diverse French media and have become familiar with their views on economic and business affairs and have thus gained intercultural skills.

Personal skills: Students can discuss current events in the news, economic policy matters affecting markets and present their ideas. They are able to actively exchange ideas and opinions and work together on problems and their solutions.



In this module students have developed the ability to analyse business and economic policy matters as presented in various media. They can understand detailed instructions and are able to explain a problem clearly, as well as provide explanations for causes and effects. They can organize and reproduce information and arguments from various sources.

Courses and Topics


(in hrs.)

Self-- study (in hrs.)

Course 1 The application process.

Optional: preparation for DFP B1 or B2 (according to level) i.e. DALF (Diplôme approfondi de langue française) C 1.

20 40

Applications, interviews, characteristics of an ideal candidate. Grammar and topical vocabulary related to field of studies.

Course 2 Analysis of news. Presentation of news. Optional: preparation for DFP B1 or B2 (according to level) i.e. DALF (Diplôme approfondi de langue française) C 1.

20 40

Current information from various text and audio sources - summarizing, presenting and discussing (online, TV, radio, journals) - Becoming familiar with French media - Grammar and topical vocabulary related to field of studies.

Course 3 International business and business policies. Optional: preparation for

DFP B1 or B2 (according to level) i.e. DALF (Diplôme approfondi de langue française) C1.

20 40

International trade, import and export, business a nd markets, economic growth, nation and economy, economic policy, environment and economy, globalization, entrepreneurial crises, business ethics, emerging economies, grammar and topical vocabulary related to field of studies.

Literature


Affaires.com, Stuttgart: Klett

Barmeyer, Christoph, Interkulturelles Management und Lernstile: Studierende und Führungskräfte in Frankreich, Deutschland und Quebec (Deutsch-französische Studien zur Industriegesellschaft), Frankfurt/M.: Campus Verlag

Beyeler, Claude, Sandro Forni, ECO.com, Stuttgart: Klett / Zug: Balmer

Bloomfield, Anatole, Béatrice Tauzin, Affaires à suivre, Paris : Hachette

Chevrier, Sylvie, Le management interculturel, Paris: PUF

Gregor, Gertraud: Lerngrammatik Französisch, Berlin: Cornelsen

Pour parler affaires. A 2 B1. Nouvelle Édition (2011), Stuttgart : Klett

Thomet, Roger, Anne Loiseleur, Réussir le DFP, Stuttgart: Klett / Zug: Balmer

Independent study: digital publishing, Campus Language Training Online Sprachkurse (Français économique; French

B 2 or French C 1)


The level of difficulty and complexity of the course content described above depends on the language level of incoming participants. Recommendation: DFP B1 or B2 (according to level) i.e. DALF (Diplôme approfondi de langue française) C1 to be taken after Semester 6.



Module: Business Spanish I

Module Description



Module title Module language Module No. Version Person responsible

Business Spanish I Spanish 30.6.2011 BW


Module Placement


1-3 None Profile compulsory elective 3 semesters



Lectures with group work Oral examination yes 10 min.







Subject-related skills: Depending on their level at the start of the module students learn/refresh basic knowledge of the Spanish language particularly with regard to grammar and vocabulary. They can formulate and play-role important situations in daily life, as well as in business life in Spanish. They are able to introduce themselves in Spanish and carry on a conversation about a job or their studies.

They can understand short lectures on topics taken from daily life or business and are able to respond and ask questions. They have learned to write memos, notes and business letters.

They can write about a company and analyse a selection of differences between the Spanish and German economies.

In addition, students have a command of oral communication in selected situations such as private life, their studies or the business world. They are able to establish contact, give and ask for information, describe objects and persons, and to communicate suppositions, wishes, opinions and suggestions in a business context.

Socio-ethical skills: In this module students have learned to work together on problems and have been prepared to understand cultural diversity in a business environment.

Personal skills: Through group work and role-play students have developed skills in communication and an understanding of cross-cultural diversity.

Transferable skills: Students have become familiar with tools for independent study (Internet – CBTs/WBTs – books) which can be used to acquire further language skills in their practical phases.


Courses and Topics


(in hrs.)


Course 1 Description of oneself and a business context. Description of a company. Optional: preparation for TELC Español A 2 i.e. Certificado Básico de Español de los Negocios, Chamber of Commerce Madrid, B 2.

18 31

Introduction of a company (products, services, organisational chart, posts and responsibilities). Speaking about opening times,working hours and the geographical location of a town. Personal description. Grammar and vocabulary of Business Spanish.

Course 2 Telephoning in Spanish. Optional: preparation for TELC Español A 2 i.e. Certificado Básico de Español de los Negocios, C of C Madrid, B 2.

18 31

Greeting and introductions, questions about origin, addresses and phone numbers - Making suggestions, talking about plans and leisure activities - Answering the phone and s p e a k i n g with customers - Grammar and vocabulary of Business Spanish

Course 3 Business letters. Presentation techniques. Optional: preparation for TELC Español A 2 i.e. Certificado Básico de Español de los Negocios, C of C Madrid, B 2.

30 52

Understanding and writing of different types of business correspondence - Grammar and vocabulary of Business Spanish.

Literature

Most recent editions are assumed

Bürsgens, Gloria, Español Profesional 1, Berlin: Cornelsen


Castells Fernandez, Nieves, Mechtild Lohmann et al, Mirada, München: Hueber

Gonzales, Marisa, Felipe Martin et al, Colegas 1 (A 1 / A 2), Stuttgart: Klett

Gonzales, Marisa, Felipe Martin et al, Colegas 2 (B 1), Stuttgart: Klett

Juan, Olga, Marisa de Prada et al, En equipo.es 1. Spanisch im Beruf, München: Hueber


Tano, Marcelo, Expertos. Curso avanzado de español orientado al mundo del trabajo. (B 2) Stuttgart: Klett

Thematischer Wirtschaftswortschatz Spanisch. Ein Lernwortschatz für die spanische Wirtschaftssprache. Stuttgart: Klett

Independent study: digital publishing, Campus Language Training Online Sprachkurse (Spanisch A 1 bis B 2, Business Spanisch)

Additional Information The level of difficulty and complexity of the course content described above depends on the language level of incoming participants. The (optional) preparation for TELC Español / Certificado Básico de Español de los Negocios, C of C Madrid will be continued in the module Business Spanish II.



Module: Business Spanish II

Module Description




Business Spanish II Spanish 30.6.2011

BW

Prof. Dr. Lauer,

DHBW Karlsruhe

Module Placement


4-6 Business Spanish I Profile compulsory elective 3 semesters



Lectures with group work Written examination yes 120 min.




Attendance (lectures and examinations) 60 hrs. 6



Subject-related skills: Upon completion of this module students are able to present their respective companies, talking, for example, about their company’s foundation, organizational structure, production processes, market position, sales, etc.

Through passive (receptive) as well as active exercises, such as listening, reading, speaking and writing they become familiar with general Spanish as well as specific subject-related expressions and idioms. Moreover, students can read texts related to their own field of study, information brochures and short official documents and comprehend the contents and follow any lines of argumentation. They are able to understand news conveyed in press articles on current economic topics as offered in various media (newspapers, TV, online sources, radio). Students can hold presentations about their own company and their profession. They can understand and create texts and brochures relevant to their field of study/profession (depending on their language level). They are prepared to apply for a job in Spanish.

Socio-ethical skills: Students have learned to deal critically with the media (creation and evaluation of information from newspapers, TV, online sources, radio). They have become acquainted with diverse Spanish media, with their perspectives and points of view in economic and political matters. With this they have developed a degree of cultural sensitivity.

Personal skills: Students can discuss current events in the news, economic policy matters affecting markets and present their ideas. They are able to actively exchange ideas and opinions and work together on problems and their solutions.



In this module students have developed the ability to independently analyse business and economic policy matters as presented in various media. They can understand detailed instructions and are able to explain a problem clearly, as well as provide explanations for causes and effects. They can collate and communicate information and arguments from various sources.

Courses and topics


(in hrs.)


Course 1 Applications. Optional: preparation for TELC Español A 2 i.e. Certificado Básico de Español de los Negocios, C of C Madrid, B 2.

20 40

Applications, job interviews, qualities of an ideal candidate - Grammar and subject-related vocabulary

Course 2 Presentations. Optional: preparation for TELC Español A 2 i.e. Certifcado Básico de Español de los Negocios, C of C Madrid, B 2

20 40

Presentation of a company (foundation, structure, production, market position, sales) - Grammar and subject-related vocabulary

Course 3 News analysis. Presentation of news about international economics and economic policy. Optional: preparation for TELC Español A 2 i.e. Certificado Básico de Español de los Negocios, C of C Madrid, B2

20 40

Current information from diverse text and audio sources: summarizing, presenting and discussing (online, TV, radio, newspapers) - Getting to know the Spanish media (Spain / Latin America) - Grammar and subject-related vocabulary.

Literature




Castells Fernandez, Nieves, Mechtild Lohmann et al, Mirada, München: Hueber

Gonzales, Marisa, Felipe Martin et al, Colegas 1 (A 1 / A 2), Stuttgart: Klett

Gonzales, Marisa, Felipe Martin et al, Colegas 2 (B 1), Stuttgart: Klett



Tano, Marcelo, Expertos. Curso avanzado de español orientado al mundo del trabajo. (B 2) Stuttgart: Klett

Thematischer Wirtschaftswortschatz Spanisch. Ein Lernwortschatz für die spanische Wirtschaftssprache. Stuttgart: Klett

Independent study: digital publishing, Campus Language Training Online Sprachkurse (Spanisch A 1 to B 2, Business Spanish


The level of difficulty and complexity of the course content described above depends on the language level of incoming participants. Recommendation: TELC Español / Certificado Básico de Español de los Negocios, C of C Madrid after semester 6.



Module: Practical Module I

Module Description




Practical Module I: Business processes of selected managerial functions

German/English 29.05.2011

BW

Prof. Dr. Hardock,

DHBW Stuttgart

Module Placement


1 and 2 None Compulsory core module 2 semesters

Tuitions and Assessment

Methods Assessment Graded yes/no Duration/Length

On-the-job training, seminars, workshops, e-learning

Project thesis Reflective progress report

no

no

20-30 pages



Total ECTS points

Attendance (lectures and examination) 20

Independent study


Subject-related skills: Students get to know and comprehend the particular characteristics of the main functions experienced in their enterprise during the first practical module, as well as respective applications and solutions. They are able to deepen their theoretical knowledge and apply it to actual problems/situations in the partner firm.

Socio-ethical skills: Students acquire their first practical know-how not only when dealing with colleagues, but also with the organization as a whole and with markets. They are able to find an orientation within the enterprise and to learn how to integrate themselves into teams, working constructively and supportively.

Personal skills: Students further their ability in analytical and critically constructive thinking while getting to know various techniques for work, problem-solving and project management. They gain insight into the enterprise and its operational processes and can find their own orientation while developing an understanding of entrepreneurial coherencies. They are open to suggestions and have learned to express and defend their opinions using business-focused argumentation. They can handle criticism and are able to take a critical stance on issues. Students are able to collect data and information from diverse sources and to process them according to given criteria. They are able to make guided use of all available resources for working and studying. They can ask appropriate questions and are able to assume responsibility for their own learning success under guidance.

Transferable skills: Students have a general basis of knowledge, skills and abilities. Focus is placed primarily on: fundamental knowledge, specific knowledge, understanding, observation.


Courses and Topics

Business Functions and Activities Atten- dance

(in hrs.)


Semester 1 Production of Goods and Services 1. Knowledge of the enterprise and the branch : Products and services – Enterprise organization – Cooperation among

various areas of the enterprise – Overview of important competitors, suppliers and customers

2. Services: integration in the enterprise – Cooperation of areas – Production and services – Manufacturing processes and plans – Job order planning – Program planning – Resource planning – Process controlling – Disposition – Introduction to order processing and project management

3. Procurement and storage: procurement (procurement research – criteria and process of choosing suppliers – phases of actual procurement – global sourcing) Storage (Transport planning – Controlling and monitoring incoming goods – S torage systems and storage techniques – Providing materials)

Semester 2 Marketing and Sales 1. Sales planning and sales: Integration of marketing and sales in the enterprise – The process of sales planning – Market

research (data sources, surveys, data analysis) – Organization of sales – Sales talks – Concluding a sales contract – Sales logistics – Customer care and after-sales service – Sales training

2. Marketing-Mix: Product development and design(research and development/innovation management) – Determining price and terms of business – Distribution and communication – Planning, realization and controlling of marketing measures – Preparation and realization of exhibits and fairs, as well as promotional activities

Literature


Dehnbostel, P.; Pätzold, G. (2004): Lernförderliche Arbeitsplatzgestaltung und die Neuorientierung betrieblicher Bil- dungsarbeit, in: Dehnbostel, P.; Pätzold, G. (Hrsg.): Innovationen und Tendenzen der betrieblichen Berufsbildung. Beiheft 18 der Zeitschrift für Berufs- und Wirtschaftspädagogik, Stuttgart: Franz Steiner, S. 19-30.

Frieling, E. (2006): Lernen und Arbeiten, in: Arnold, R.; Lipsmeier, A. (Hrsg.): Handbuch der Berufsbildung. 2., überarb. und aktual. Auflage, Wiesbaden: VS Verlag, S. 315-327.

Weber, J. (2003): Theorie und Praxis – ein Widerspruch? Ein Plädoyer für Wissenschaft und Wissenschaftliches Arbei- ten, in: Studium und Praxis, 4, 2003, 1, S. 2-18.




Module: Practical Module II

Module Description

Area of study Department Specialisation



Practical module II: Collaboration in business processes of selected managerial functions

German/English 29.05.2011 BW

Prof. Dr. Hardock, DHBW Stuttgart

Module Placement


3 and 4 None Compulsory core module 2 semesters


Methods Assessment Graded yes/no Duration/Length

On-the-job training, seminars, workshops, e-learning, project thesis

Project thesis and

Presentation

Reflective progress report

yes

yes

no

20-30 pages

approximately 30 minutes per candidate



Total ECTS points


Independent study


Subject-related skills: Students get to know and comprehend the particular characteristics of the main functions experienced in their enterprise during the second practical module, as well as the respective applications and solutions. They are able to deepen their theoretical knowledge and apply it to actual problems/situations in the enterprise.

Socio-ethical skills: Students gain further practical knowledge of the behaviour of individuals in organizations and markets. They can work effectively in a team and respect leadership.

Personal skills: The students further their abilities in analytical and critical thinking and after consultation are able to apply techniques acquired for work, problem-solving and project management to practical problems. They can analyse problems that arise in functional areas and develop rough solutions for them.

They are open to suggestions and have learned to express and defend their opinions using business-focused argumentation. They can make use of all available resources for studying and working. They are able to ask targeted questions, participate actively in subject-related discussions and assume increasing responsibility for their own academic success. They are able to give appropriate feedback. They recognize conflicts and can address these appropriately.

Transferable skills: Students are able to apply their knowledge and skills to solving problems in actual situations. Focus is placed on: usage, practice, analysis.


Courses and Topics


(in hrs.)

Self-- study (in hrs.)

Semester 1 Finance and Managerial Accounting/Controlling 1. Financial accounting: Inventory – Fixed asset register – Creditors – Accounts receivable accounting (incl. payments,

account allocation, arrears billing and litigation) – Annual financial statement and analysis thereof 2. Cost accounting: Accountancy planning (cost centre/payers) and controlling – Cost accounting and performance

accounting– Calculation 3. Finance and investment: Entrepreneurial characteristics of investment accounting/calculation of profitability –

Financing – Finance management 4. Controlling: Planning processes and budgeting – Planning and controlling instruments – Reporting systems – Product

controlling – Project controlling – Functional controlling (e.g. controlling for sales)

Semester 2 Human Resource Management and Organization 1. Managerial and structural organization: Hierarchical organization (in-depth insight into the organizational structure of the

enterprise – Differentiation from other structures – Instruments of organization – Staff employment scheme and evaluation) - Operational organization (instruments of operational organization – Studies of operational organization (e.g. office organization and communication)

2. Human resources: Policies, strategies – Compensation systems – Flexible workforce models – Working time models – planning staffing requirements – Personnel marketing – Recruitment – Selection process – Hiring, redeploying and laying off of employees – Care and development of employees (appraisal interviews – evaluation – training and continuing education – compensation)

3. Employment law and worker protection: Principles basics of labour and employment legislation – Industrial relations law – Work regulations – Works council agreement – Works council’s rights of participation – Accident prevention and environmental protection – Health management

Literature








Module: Practical Module III

Module Description




Practical Module III: Specialization in selected managerial functions

German/English 29.05.2011

BW

Prof. Dr. Hardock,

DHBW Stuttgart

Module Placement


5 and 6 none Compulsory core module 2 semesters



On-the-job training, seminars, workshops, e-learning

Oral examination

Reflective progress report

yes

no

approx. 30 minutes


Workload (in hours, multiples 30)

Total ECTS points


Independent study


Subject related skills: Students gain in-depth practical and professional experience and can recognize and evaluate coherencies among the various areas of business functions. They are able to deepen their knowledge and apply it to actual problems/situations in the partner firm.

Socio-ethical skills: Students have developed in-depth understanding of the significance of socio-ethical competence in an enterprise. They can work effectively in teams and are able to respect group leaders and to take on leadership responsibility themselves.

Personal skills: Students further their ability to analyse and think critically. Techniques they have learned regarding work problems, problem-solving situations and project management can be independently and responsibly applied to complex situations. Students are able to take a stand on functional problems in practice and develop well-reasoned solutions. They can independently develop complex processes further and plan and manage smaller projects.

They are able to make use of all resources available for learning and working to increase their level of knowledge. Students are open to suggestions and have learned to put forth and defend their own point of view using theoretically well-founded argumentation.

Transferable skills: Students have developed a feeling for multi-faceted and complex problems and are able to deal with these situations constructively. The competence gained by the students becomes apparent when they are planning and leading smaller projects.


Courses and Topics


(in hrs.)


Semester 1 Specialization I In-depth training in selected functional areas: practical training in the 5

th practical phase should take place in independent

projects in the functional areas agreed upon by the students and their respective companies (e.g. international marketing, international controlling & financial accounting, international human resource management).

Semester 2 Specialization II In-depth training in functional areas: practical training in the 6

th practical phase should take place in independent projects in

the functional areas agreed upon by the students and their respective companies (e.g. international marketing, international controlling & financial accounting, international human resource management).

Literature






Documents

Baden-Wuerttemberg Cooperative State University Faculty … · Baden-Wuerttemberg Cooperative State University Faculty of Business Administration Contents Business Administration