Upload
jeannette-novakovich
View
21
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
Writing a Backgrounder and
White Paper
WTO Agricultural Negotiations Backgrounder
Conduct an online search to find examples of Backgrounders
Find a style that you would like to use as a model and take a screenshot and save the link. Post it to your website as a blog entry.
The following pdf is a Backgrounder for the opera Otello
by Giuseppe Verdi
Backgrounders are not all the same
You will find that some are very complex and contain a great deal of information. Others are more down-to-earth and contain easily readable information.
The following image of a backgrounder designed for the web its simple only in the sense that it condenses 5000 years of history.
Determine the Mood or Image that you want to convey
If you are developing an Online Press Center, people other than the media are going to read your backgrounder.
If you are developing a Press Kit to send to the media, you may want to get into more specific details and industry jargon.
Source: The Write Market
Press Backgrounders
Philips: Sense and Simplicity
What is a Backgrounder?
It looks at a situation or problem in the present by considering its origins and implications for the future.
What is a White Paper?
Resembles a research paper that takes a point of view and marshals evidence in support of the position taken.
Both Documents Are Ways to Form Responses to the Press
What’s your position?
No Comment won’t be good enough.
Companies Need to Be Prepared
When Do Companies Use Backgrounders?
Serves as an information base to executives and employees
Provides source material for campaign media kits
Serves as a document to hand out to the media and public
Can be used on a speech cirucuit
Research, Research and More Research
Always begin a backgrounder with a statement of the issue and why it is
important
Be precise and concise.
Provide Background Information
Examine the Current Situation
Discuss the Implications
Provide Documentation
The White Paper
This document is designed to state a company’s position on an issue.
Stating the Issue without Dancing Around It
First, Provide Pertinent Background Information
Second, State the Issue
Support your position with facts and figures
Consider Both Sides
Consider the Public
Make Recommendations
Don’t Forget to Offer Alternatives
Format and Distribute
Consider Special Uses
Lobbying EffortsWorkshopsOnline presentationsOp-eds
More Infomation
Alliance for Rural Electrification
http://www.ruralelec.org/245.0.html