Fashion MarketingNorthum�ia

BA (Hons)

SCHOOL OF DESIGN

The Process Book |

Here on Fashion Marketing we ask our students to work in a Process Book.The Process Book is an A3 hardback sketchbook where students record their creative journey - Somewhere to experiment, record thoughts, annotate workings and reflect on their progress.

Here are some suggestions at to what it might contain | Observational drawings - People, fashion, objects, architecture, nature – anything that you feel inspired by.

Experimental media work - Try drawing ‘in the style of….’ Do you have a favourite illustrator or artist whose technique you emulate? Using someone else’s work you admire, as research will help your drawing enormously and give you confidence in mark-making. Use your process book as a place to experiment with such media work – particularly with different styles of fashion illustration.

Photography - print out contact sheets of your shoot and annotate which ones you feel work best before printing the final full scale prints. This demonstrates the breadth of work you have undertaken and also addresses creative judgement. Typography - we encourage you to use hand-rendered type rather than found fonts to bring a creative feel to your work. Look at artists such as Mike Perry to see how typography can enhance photographic and drawn imagery.

Process - We like to see how you work. Use photographs to document ideas generation and experimentation to and show ‘narrative’. For example, photographing your workspace or asking someone to photograph you as you undertake your work [e.g. photography] literally puts you in the picture too and brings a bit of ‘personality’ to your Process Book.

Annotation - reflect on your work by making notes or observations. This again brings narrative to your work.

Whilst we will encourage you to make the Process Book as diverse as possible with as many creative references as possible, we will encourage you not to use the Process Book as a scrap book. Found imagery can only be used in a small way as part of montage work.

A Process Book such as this is invaluable for staff and ultimately potential employers to see the breadth and depth of your creative work and gives a real insight into you and how you work.

The Process Book |Examples

All work CREATED BY EX GRADUATE OR CURRENT FM STUDENTS