TIMES B2B SPECIAL INITIATIVES

2006 - 2007

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ACTIVITY REPORT

I. Corporate Dossier Super Achievers' Forum

Cisco Dell

II. Times Leadership Forum

AMD Stephen Covey

III. ET Leadership Forum

Microsoft

IV. ETIG Knowledge Forum

BEA Oracle – Manufacturing Oracle – HR Business Objects Intel Rural Empowerment Series

V. ET Think Turf

KPMG

VI. Special Projects

Avaya Global Connect CR Awards – 2007 ICICI SME Dialogue PAN IIT Project Oracle : CEO’s Agenda for Banking – 2006

VII. Other B2B Initiatives

ET Spotlight

- CIO Survey - SCM Best Practices Survey

BEA White Paper Oracle White Paper - Manufacturing Oracle White Paper – HR Maharashtra Day Curtain Raiser

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Corporate Dossier Super Achievers’ Forum

Features of a CDSA

• Global head of a corporation • Global corporation • Company with minimum turnover of 5 Billion USD • Corporate Dossier as print platform • Single speaker format • Keynote Address by industry stalwart • Speaker-oriented

Deliverables

• Ads in Corporate Dossier • Build up story in Corporate Dossier • Full page post-event coverage (Colour) in Corporate Dossier all editions • Audience generation through telecalling and direct marketing activities • Event Management • Microsite

Event Flow

• Registration • Welcome Address • Address / Presentation by Main Speaker • Q&A Session • Valedictory Address • Cocktails & Dinner

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Corporate Dossier Super Achievers’ Forum in association with Cisco Theme: Networked IT: Driving Global Innovation & Integration Date: 20th October 2005 Venue: Crystal Room, The Taj Mahal Hotel, Mumbai Speaker: John Chambers, President & CEO, Cisco Systems Inc Speaker Profile John Chambers is president and CEO of Cisco Systems. Since January 1995, when he assumed this position, Chambers has grown the company from US$ 1.2 billion in annual revenues to its current run-rate of approximately US$ 23.8 billion. Chambers has been lauded by government leaders and countless publications worldwide for his visionary strategy, his ability to drive an entrepreneurial culture, and his warm-hearted, straight-talking approach. Chambers has served two American presidents; most currently as Vice Chairman of the President George Bush National Infrastructure Advisory Council (NIAC). He holds a law degree and a bachelor of science/bachelor of arts degree in business from West Virginia University. He later received a masters of business administration degree in finance and management from Indiana University. Project Deliverables

• Ads in ET all editions • Build up story in Corporate Dossier • Front-page pointer in ET to announce forum • Full page post-event coverage in Corporate Dossier all editions • Audience generation through telecalling and direct marketing activities • Event Management • Microsite

Event Flow

• Registration • Welcome Address by Adi Godrej • Address by John Chambers • Q&A Session • Valedictory Address • Lunch

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Pre-Event Advertisement in Corporate Dossier

Chambers addressing the audience

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Corporate Dossier Super Achievers’ Forum in association with Dell Theme: Direct from Dell: Lunch with Michael Dell Date: 20th March 2006 Venue: Leela Palace, Bangalore Speaker: Michael Dell, Founder, Dell Computers Speaker Profile Michael Dell is the chairman of the Board of Directors of Dell, the company he founded in 1984 with $1,000 and an unprecedented idea - to build relationships directly with customers. In 1992, Mr. Dell became the youngest CEO ever to earn a ranking on the Fortune 500. Dell is the author of Direct from Dell: Strategies that Revolutionized an Industry, his story of the rise of the company and the strategies he has refined that apply to all businesses. He also serves on the U.S. President's Council of Advisors on Science and Technology & the governing board of the Indian School of Business in Hyderabad, India. Project Deliverables

• Ads in ET all editions • Build up story in Corporate Dossier • Front-page pointer in ET to announce forum • Full page post-event coverage in Corporate Dossier all editions • Audience generation through telecalling and direct marketing activities • Event Management • Microsite

Event Flow

• Registration • Welcome Address • One-to-one discussion between Lakshmi Narayanan and Michael Dell • Q&A Session • Valedictory Address • Lunch

“The partnership between ET & Dell is one that I would cherish for long. The build-up to the event as well as the post-event coverage was excellent. The event itself was well organized & coordinated & the profiles of the attendees were indeed quite high. We at Dell look forward to more such associations in the future.”

K S Narahari Director, Corporate Communications, Dell International Services

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Lakshmi Narayanan and Michael Dell

Post-Event Coverage in The Economic Times

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VIII. Times Leadership Forum

Features of TLF

• Global leader / Management guru • TOI - Business Times as print platform • Larger audience with respect to print reach • Single speaker format • Keynote Address by industry stalwart • Speaker-oriented

Deliverables

• Ads in TOI & ET all editions • Build up story in TOI • Half page post-event coverage in TOI (limited editions) based on clearance from

Editorial • Audience generation through telecalling and direct marketing activities • Event Management • Microsite

Event Flow

• Registration • Welcome Address • Address or Presentation by Main Speaker • Q&A Session • Valedictory Address • Cocktails & Dinner

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Times Leadership Forum in association with AMD Speaker: Dr Hector Ruiz, Chairman, President & CEO, AMD Theme: Leading Customer-centric Innovation Date: 1st December 2005 Venue: Hilton Towers, Mumbai Speaker Profile Hector Ruiz is chairman of the Board of Directors, president and chief executive officer of Advanced Micro Devices, Inc. Dr Ruiz currently serves on the Advisory Committee for Trade Policy and Negotiations (ACTPN), which provides the U.S. Trade Representative with policy advice on trade issues and the National Security Telecommunications Advisory Committee (NSTAC), which provides industry-based advice and expertise to the President on issues and problems related to implementing national security and emergency preparedness communications policy. Dr Ruiz is passionate about the role of technology in education and empowering the underprivileged. At the 2004 World Economic Forum in Davos, he announced AMD's 50x15 Initiative, a commitment to empower 50% of the world's population with basic Internet access by the year 2015. Project Deliverables

• Ads in TOI & ET all editions • Build up story in TOI • Full page post-event coverage in TOI all editions • Audience generation through telecalling and direct marketing activities • Event Management • Microsite

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Post Event coverage

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Times Leadership Forum - Stephen Covey

Speaker: Stephen Covey Theme: The 8th Habit : From Effectiveness to Greatness Location Delhi Mumbai Bangalore Date 21st March 06 23rd March 2006 24th March 06 Venue Taj Palace NCPA Auditorium Leela Palace

Speaker Profile Dr Stephen R Covey is the author of The 7 Habits of Highly Effective People, which is ranked as a No. 1 bestseller by the New York Times, having sold more than 18 million copies in 42 languages throughout the world. The book's message has created lasting impact-its sales keeping it on numerous best-seller lists for years. Dr. Stephen R. Covey is an internationally respected leadership authority, family expert, teacher, and organizational consultant. He has made teaching principle-centered living and principle-centered leadership his life's work. In 2002, Forbes named The 7 Habits of Highly Effective People one of the top 10 most influential management books ever.

Stephen Covey addressing the Audience

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I. The ET Leadership Forum in Association with Microsoft

Speaker: Steve Ballmer, CEO, Microsoft Theme: Enabling Businesses to meet the challenges of the future Date: 9th November 2006 Venue: The Taj Mahal Hotel, Mumbai Speaker Profile Steve Ballmer, CEO, and the second most powerful man at Microsoft. Among its early employees, Mr Ballmer was the first business manager hired by Bill Gates. He was named CEO in January 2000, assuming full management responsibility for the company, which includes delivering on the company's mission of enabling people and businesses throughout the world to realize their full potential. Project Deliverables

• Ads in ET all editions • Build up story in ET • Audience generation through telecalling and direct marketing activities • Event Management • Microsite

The Event

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Audience

Steve Ballmer, CEO Microsoft

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II. ET Intelligence Group Knowledge Forum Features of ETIG KF

• Topic of generic interest for corporates • The Economic Times as print platform • Multiple speakers / Panel discussion format • Topic-oriented

Deliverables

• Pre event Black & white ads in The Economic Times, Mumbai • Full page Black & white post event coverage in The Economic Times all editions • Panelists and topics for discussion (ETIG Team) • Audience generation through telecalling and direct marketing activities • Event management • Microsite

Event Flow

• Registration • Welcome Address • Panel Discussion • Q&A Session • Valedictory Address • Cocktails & Dinner

Investment

• 16 - 20 lakhs

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ETIG Knowledge Forum in association with BEA

FORMAT: ETIG Knowledge Forum THEME: SOA - Business Agility through IT Transformation DATE: 23 August, 2006 VENUE: ITC Grand Central, Parel, Mumbai

BEA Ad in ET on 21st August 2007

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Post Event Coverage in Economic Times

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The ETIG Knowledge Forum in Association with Oracle

Format: Panel Discussion Theme: Top Notch Manufacturing: Accelerating Growth Date: 8th November 2006. Venue: ITC Grand Central, Mumbai. Moderator: Mr. Soumitra Chaudhuri, ICRA Panelists: Mr Seshsagiri Rao, Director-Finance, JSW Steel Mr S Banerjee, MD, Tube Investments of India Mr.T.S.Sahaney, Chairman & Managing Director, NRB Bearings Mr Saumitra Chaudhuri, ICRA, and on PM’s advisory panel (Moderator)

Advertisement in Economic Times on 8th Nov 2006

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Post Event Coverage in Corporate Dossier

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Theme: Quality Workforce is the True Wealth Creator for India Inc Date: 14th December 2006 Venue: Lotus Hall, Hilton Towers Moderator: Santrupt Misra, Director HR, Aditya Birla Group Panelists: Ramkumar, Group HR Officer, ICICI Bank Aashu Calapa,ED HR,ICICI Onesource Mr.Padmanabhan, ED HR, TCS JN Amrolia,Head HR Ashok Leyland

Invitation

Advertisement in Economic Times on 14th Dec 2006

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Event Venue

The Panelists

The Audience

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Post Event Coverage

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The ETIG Knowledge Forum in Association with Business Objects

Format: CEO Power Breakfast Theme: India Inc 2020 Date: 15 September 06

Venue: Hilton Towers, Mumbai Moderator: Mr. Bodhisatva Ganguli, Senior Editor, The Economic Times Panelists: Nirmal Jain, Founder & Chairman, India Infoline Ltd A Mahendran,, MD Godrej Saralee Gautam Vir, MD & CEO, Development Credit Bank Rahul Singh, MD & CEO, e-Serve International Ltd Narendra Gupta, Chief Strategist, National Commodity & Derivatives Exchange Ltd Vikram Subrahmanyam, Director, Citigroup John Schwarz , CEO, Business Objects Keith Budge, Sr VP, Business Objects Sunil Mehta, Country Head & Chief Executive of AIG Inc.

The Panel discussion

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The Panelists

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Format: Panel Discussion Theme: Strategy and Execution in an Effective Enterp Date: 15 September 06

Venue: Hilton Towers, Mumbai Moderator: Alok Shende, E&Y (MODERATOR) Panelists: Ashank Desai, Chairman & MD of Mastek Limited Alok Kejriwal Founder & CEO contest2win, mobile2win. Sam Ghosh, CEO Bajaj Allianz Life Insurance John Schwarz, CEO of Business Objects C N Ram, CTO, HDFC Bank

The Panelists

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The Audience

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Pre – Event Coverage

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ET Intelligence Group Knowledge Forum in association with Intel

Series of Panel Discussions on Rural Empowerment 1. Rural Economy - Unleashing the Potential : Mumbai Panelists Dr J M Phatak, Principal Secretary, Rural Development Dept, Govt of Maharashtra Prof S C Bhatnagar, IIM - Ahmedabad C K Vaidya, Managing Director, Godrej Agrovet Joseph Massey, Deputy Managing Director, MCX (Multi Commodity Exchange of India) R S Sodhi, Chief General Manager, Gujarat Cooperative Milk Marketing Federation (GCMMF) Joydeep Bose, Managing Director, Intel (Emerging Market Platforms Group) Moderator Madan Sabnavis, Chief Economist, NCDEX (National Commodity & Derivatives Exchange) 2. Rural Healthcare - Towards better lives : Chennai Panelists Dr Ajit Babu, Director (Centre for Digital Health) & Professor and Chairman, IMIME - Amrita Institute of Medical Sciences Dr Prakash Gurnani, Project Officer, UNICEF Pranav Prashad, Head - Rural Initiatives, ICICI Lombard General Insurance Dr P S Ramkumar, Head - Innovation & Research, Intel Corporation Sriram Raghavan, President, Comat Technologies Moderator Dr N K Singh, Vice President, Televital 3. Unlocking Rural India’s Potential: Through Information & Communication Technology : Delhi Panelists R Chandrashekhar, Jt Secretary (e-Governance), Ministry of Communication & Information Technology, Government of India V V Rajasekhar, Chief Information Officer, ITC Satyan Mishra, Founder & CEO, Drishtee Dot Com Ltd Joydeep Bose, Managing Director, Intel (Emerging Market Platforms Group) Moderator Joseph Massey, Deputy Managing Director, Multi Commodity Exchange of India Ltd

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Rural Empowerment Panel Discussions

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III. ET Think Turf with KPMG Theme: The Emergence of Indian MNCs Date: 29th November 2006

Venue: Hilton Towers, Mumbai

Format: Round Table Discussion followed by cocktails & dinner.

Media Coverage: Full page in ET all editions

Speakers:

Ashwin Dani Vice-Chairman & Managing

Director, Asian Paints

B Ramalinga Raju Founder & Chairman, Satyam

Computer Services

Ajit Rangnekar Deputy Dean, The Indian School of Business (ISB)

Ajay G Piramal Chairman

Piramal Enterprises

Mike Rake Chairman, KPMG International & Senior Partner, UK member

firm, KPMG LLP

Jamshed J Irani Director, Tata Sons, Tata Industries, Tata Motors &

Tata International

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Backdrop

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Venue

Round Table Discussion

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The Speakers

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Post Event Coverage

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SPECIAL PROJECTS

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Avaya Global Connect Customer Responsiveness Awards

Print Advertisements

Invitation to Participate - 25th September 2006

Participation Reminder - 17th October 2006

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CEO ROUND TABLES – Panel Discussions

Mumbai Round Table on 27th September 2006

Post- Event Coverage in Corporate Dossier

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Delhi Round Table on 17th October 2006

Post- Event Coverage in Corporate Dossier

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M.B.N Rao Shyam Gopal Rajat Mathur Rahul Patwardhan CMD Country Manager CEO, Customer - CEO Canara Bank Brocade Communication Business Solutions, Wipro Logica CMG

D. Kalyanaraman B Sambamurthy Deepak Mehrotra President, Global Services CMD CEO (Karnataka) Business, Corporation Bank Bharti Mobile Ltd. Tally Solutions Pvt. Ltd.

The Panelists

Post- Event Coverage in Corporate Dossier - Bangalore

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Mumbai Round Table on 7th November 2006

Post- Event Coverage in Corporate Dossier

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The Hyderabad Round Table on 10th November 2006

Post- Event Coverage in Corporate Dossier

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The Mumbai Round Table on 10th November 2006

Post- Event Coverage in Corporate Dossier

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The Awards Night

The Awards Venue

The Award

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The Audience

The Winners

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Performance by Leslie Lewis

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Post – Event Coverage in Corporate Dossier dated 2nd Feb, 2007

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ICICI SME Dialogue - Jaipur

Advertisement in ET – Jaipur Edition

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Pre – Event Coverage in ET

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Post – Event Coverage in ET

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ICICI SME Dialogue – Hyderabad Edition Pre - Event Coverage in ET

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Post - Event Coverage in ET

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The PAN IIT Project

Coverage in ET

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ETIG Knowledge Forum on CEO’s Agenda for Banking 2006 Date: 11th May, 2006 Venue: ITC Grand Central, Mumbai

Pre-event Advt in The Economic Times

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ETIG Knowledge Forum on CEO’s Agenda for Banking 2006 Panelists

Rana Kapoor CEO & MD Yes Bank

Anil Khandelwal CMD

Bank of Baroda

Sanjay Nayar CEO Citigroup

Uday Kotak

Executive VC & MD Kotak Mahindra Bank

Neeraj Swaroop CEO

Standard Chartered Bank

Shailendra Bhandari CEO & MD Centurion Bank of Punjab

Russell Parera

Executive Director & CEO KPMG India

Mark Gibbs Sr Vice President

Oracle Asia Pacific

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ET Spotlight coverage in association with Oracle

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Post-Event Coverage in The Economic Times

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OTHER B2B INTIATIVES

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IV. ET Spotlight & ETIG Knowledge Forum

Project Objectives - To organize a high impact event on a subject of contemporary importance - To highlight challenges, threats and opportunities in a fast changing industry Approach The following approach is used: - ET Spotlight Survey - ETIG Knowledge Forum - ETIG Whitepaper ET Spotlight The Economic Times Intelligence Group (ETIG) conducts a survey on key issues pertaining to a particular industry covering CEOs / Heads of 20-25 organizations. Findings of this survey are published as a black & white full page in The Economic Times all editions. The page also carries a sponsor branding with a 160 sq cms strip ad. ET Knowledge Forum The survey findings are used to set the agenda and identify issues and speakers for the knowledge forum. ETIG Whitepaper Based on the survey data and the proceedings of the Knowledge Forum, a detailed whitepaper is compiled by the ETIG team. Investment

• 23 - 28 lakhs

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ET Spotlight - CIO Survey

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ET Spotlight - SCM Best Practices Survey

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BEA White Paper on Service Oriented Manufacture

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Oracle White Paper on Quality Workforce is the True Wealth Creator for India Inc.

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Oracle White Paper on accelerating growth in top notch manufacturing

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Maharashtra Day Curtain Raiser on May 1st 2007

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IBM & Cisco Systems Storage Event- Mumbai

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IBM & Cisco Systems Storage Event- Mumbai

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IBM & Cisco Systems Storage Event- Mumbai Post Event Coverage

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ETIG Knowledge Forum with IBM – 5 cities Event

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ETIG Knowledge Forum with IBM- Mumbai

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ETIG Knowledge Forum with IBM- Delhi

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ETIG Knowledge Forum with IBM- Bangalore

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ETIG Knowledge Forum with IBM- Hyderabad & Pune

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ET CIO Dialogue Series with APC India

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