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© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
“The Minority Report Is Now”XXth May XXXX
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
CONTENTS
DIGITAL CONSUMER BEHAVIOUR
DIGITAL COMMERCE
SOCIAL MEDIA
TECHNOLOGY
EMERGING MARKETS
7 NEW MEDIA TRENDS
iPad
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
DIGITAL CONSUMER BEHAVIOUR
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
1. PRIVACY
“If you don’t want people to know what you’re doing, maybe you shouldn’t be doing it”
Eric Schmidt
Two polarised groups are emerging
Those who embrace openess and look to broadcast their personal behaviours, attitudes and beliefs
And those who want to maintain total personal secrecy Shh!
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
2. MEDIA MESHING
Consumers are very happy to continuously use a mix of TV, online, radio, mobile and print.(source IPA, The Future Foundation, GFK)
96.3 fm
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
3. DIGITAL DEMOCRACY
Content matter is increasingly vetted by consumers themselves, giving rise to a new kind of digital democracy
Vote!
We may start to witness a two-tiered web
A red light zone
And a green light zone
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
4. LIFE SHARING
grows by 700k users a day and has reached over 400m
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
5. MASHUPS
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
DIGITAL COMMERCE
The result of these open XXXX economies will XXXX the XXXof wealth
SOCIAL MEDIA
People now trust the judgment of others they’ve never met
The development of easy to implement XXXs, such as Facebook Graph, will XXXXX XXXX across websites
TECHNOLOGYiPad
@
1. MULTI-TOUCH SURFACE INTERFACES
Traditional kiosk style touch screens limit the user to the emulation of a mouse, where a touch is a click
5. CHEAPER, MORE POWERFUL TECHNOLOGY – MOORE’S LAW
EMERGING MARKETS
1. RURAL POPULATIONS WILL RECEIVE NEW FOCUS
2. MOBILE MARKETING WILL HOLD CENTER STAGE
Within 3-5 years 3G technologies will reach a majority of mobile users
5. EXPECTATIONS ARE ON THE RISE
AND 7 NEW MEDIA TRENDS
Although mobile Smartphone apps have become an increasingly popular way of engaging with customers, mobile ad spend which stood at £xxm in 2xxx is set to increase by over 1xx% over the coming x years
The End? It’s only the beginning
