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CHAPTER

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CONTENTS PAGE NO

PART -A

1 Industry profile2 Company profile

a. Background &Inception of the company

b. Nature of Business Carried

c. Vision, Mission & Quality Policy

d. Product/Service profile

e. Ownership Pattern

Competitors Information Achievements &Awards

Infrastructural Facilities

Area of operation

Work flow model

Future Growth & Prospects

Mackensys 7s frame work

SWOT analysis Learning experience

PART - B

General introduction

Statement of the problem

Objective of the study

Scope of the study

Methodology Limitations of the study

Analysis and interpretation

Findings and Suggestions

Recommendations and Conclusion


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Distribution channels

Introduction

Product distribution is one of the four elements of the marketing mix. Distribution is the

process of making a product or service available for use or consumption by a consumer or

business user, using direct means, or using indirect means with intermediaries. Distribution of

products takes place by means of channels. Channels are sets of interdependent organizations in

making the product available for consumption. Merchants are intermediaries that buy and resell

products. Agents and brokers are intermediaries that act on behalf of the producer but do not take

title to the products. Several companies are unsatisfied with the distribution of their products and services.

Among the marketing 4 Ps: (product; place/distribution channels; price; and

promotions/communications) marketing channels or distribution channels are still an important

source of competitive advantage, since in the other Ps, for instance products, the rate of

technology transfer between companies all over the world and global competition make new

products and attributes available for competitors to imitate. With respect to prices, companies

can operate in several parts of the world, creating competitive offers. In communications, themassive exposure of consumers to advertisements builds a barrier to improve product

differentiation through this way. Distribution builds stable competitive advantages, since

marketing channels have a long -run character and to build them it is necessary to have a

consistent structure; and due also to the fact that they are focused on people and relationships.

Objectives

The main objectives of the study are as follows

Analyze the current marketing channels of the company To study the effectiveness of the distribution channel on company performance.

METHODOLOGY
http://en.wikipedia.org/wiki/Marketing_mixhttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Marketing_mix


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Marketing research is the backbone of marketing. The main objective of my study is to

get information from the dealer regarding the sales of the unity crop care and to look at the other

feasible channel for the sales of those products.

Meaning of Research

Research in common parlance refers to a search of knowledge. One can also define

research as a scientific research for pertinent knowledge or information on a specific topic. This

is a systematic and objective identification, collection of data, analysis, dissemination and use

of information for the purpose of assisting management in decision making related

identification and solution of problem in the market.

Research methodology

This research is based on primary and secondary data. Primary data s collects through

questionnaires and discussion with respective authorities, for collecting secondary data

researcher articles, journals, books and websites are used. Sampling is used it is the process of

obtaining information about an entire problem by examining only a part of it. Hypothesis used,

to prove the objectives. To analyze the hypothesis several statistical methods are used.

Research Hypothesis

A hypothesis is a tentative proposition relating to certain phenomenon, which the researcher wants to verify when required.

If the researcher wants to infer something about the total population from which the sample wastaken, statistical methods are used to make inference. We may say that while a hypothesis isuseful, it is not always necessary. Many a time, the researcher is interested in collecting andanalyzing the data indicating the main characteristics without a hypothesis. Also, a hypothesismay be rejected but can never be accepted tentatively. Further evidence may prove it wrong. It iswrong to conclude that since hypothesis was not rejected it can be accepted as valid.

Limitation of the study

The study is restricting to Hassan and chikkamagaluru area. Lack of sufficient information for the detail study.


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Industry profile

The pesticides industry has grown by 7.6 per cent during the last 20 years. It has also undergone

a structural change from low value products to high value products. The major constituents of

this industry are technical grade material manufacturers, formulators, and dealers. In this article,

U K Srivastava and N T Patel analyse the growth of the pesticides industry, the changes in the

product mix, the problems of the constituents, and the marketing scenario. According to them,

there is vast scope for accelerating pesticides consumption by diversifying to hitherto untapped

regions and crops. This, however, calls for a major market development effort on the part of the

industry.

U K Srivastava is Professor and N T Patel is Research Associate in the Centre for Management

in Agriculture at the Indian Institute of Management, Ahmedabad. Pesticides are broadly

classified into five major groups: insecticides, fungicides, herbicides, rodenticides, and

fumigants. The constituents of this industry include technical grade material manufacturers,

formulators, dealers (sale points), and consumers.

This article attempts to highlight the growth of the pesticides industry, changes in the product

mix, market concentration, flow of materials, problems of various constituents, and the emerging

market scenario.

Growth of Pesticides Industry

Since 1952, considerable emphasis has been given to self -reliance in the production of

technical grade pesticides. The installed capacity increased from 19,280 tonnes in 1966 to 1,

02,328 tonnes in 1985 -86 - 8.3 per cent annual rate of growth. Production of technical grade

pesticides has increased from 13,948 tonnes in 1966 to 54,918 tonnes in 1985 -86. Actual

production as a proportion of installed capacity has declined from 72.34 per cent in 1966 to

53.67 per cent in 1985 -86.

The growth rate in value terms is about 1.66 times of the growth rate in quantity terms. A

more important feature is that the weightage of two low value products BHC and DDT has come

down from 82.3 per cent, April -June 1990. 231966 to 56.2 per cent in 1985 -86 in quantity terms

and from 52.7 per cent in 1966 to 11.5 per cent in 1985 -86 in value terms. The weightage of high


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value products has increased from 7.7 per cent in 1966 to 43.8 per cent in 1985 -86 in quantity

terms and from 47.3 per cent to 88.5 per cent in value terms. This indicates a structural shift from

low value products to high value products over the years. Because of this, growth of the industry

in value terms has been 66 per cent higher than that in quantity terms. Imports amounted to only

Rs 79 million in 1984 -85 in the industry's turnover of Rs 6,000 million. Exports have been of a

low order. Among the five groups of pesticides, insecticides dominate in quantity and value

terms. In 1981 -82, the share of insecticides was 89.9 per cent but it declined to 84.7 per cent in

1986 -87. In value terms, the share was 69.7 per cent in 1981 -82 and rose to 74.8 per cent in

1986 -87. The share of herbicides and fungicides in terms of quantity has increased from 2.2 per

cent and 6.1 per cent in 1981 -82 to 3.8 per cent and 8.1 per cent in 1985 - 86 respectively. But the

share of herbicides and fungicides in value terms has declined from 18.3 per cent and 8.5 per

cent in 1981 -82 to 13.3 per cent and 5.6 per cent in 1985 -86 respectively. This indicates a shift

from high value products to low value products in the case of herbicides and fungicides. In all

the six years, among the five groups of pesticides, the rank of fungicides in the production of

technical grade pesticides in quantity terms stood second and that of herbicides remained third

but in value terms it was the reverse.

Pesticides Use in Agriculture

Till 1971, the major production of pesticides was used for non -agricultural purposes. Insubsequent years, more than 58 per cent of the production was consumed by the agricultural

sector. The value of pesticides consumed in the agricultural sector was about Rs 5556.37 million

in 1984 -85. Cotton and paddy accounted for 67.3 per cent of this value. The shares of jowar,

fruits and vegetables, wheat, arhar, and groundnut were 8.9 per cent, 7 per cent, 6.4 per cent, 2.8

per cent, and 2.5 per cent respectively.

Spatial Distribution of Pesticides Use in Agriculture

Consumption is very high in Andhra Pradesh which accounts for 33.6 per cent of the

pesticides consumption in the country. Karnataka, Gujarat, Punjab, and Maharashtra account for

about 16.2 per cent, 15.2 percent, 11.4 per cent and 5.1 per cent respectively. These five states

together account for about 81.5 per cent of the consumption in the country.


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Structure of Pesticides Industry

The number of pesticides in the schedule to the1 Insecticides Act, 1968, was 385 till July

1987. Out of them, 123 had been approved by the registration committee. During the last five

years, only 42 products are in actual production.

Pesticides produced by technical grade materials manufacturers are used as raw materials by

formulators and the formulated products are sold through whole sellers and retailers to the

farmers.

The profile of each of the constituents of pesticides industry is presented next. 'Vol.15,

No.2, April -June 1990 25 Technical Grade Material Manufacturers about 79 technical grade

materials manufacturers are registered in India. Of them only 51 have been active in recent

years.10 companies account for 80 per cent of the production of technical grade materials in

quantity terms and 52.5 per cent in value terms.

In quantity terms, Kanoria Chemicals has the largest share (27.3 per cent) and Rallis

India the lowest (2.3 per cent). But in value terms, Kanoria Chemicals ranks seventh (3.34 per

cent) and Rallis India fifth (5.68 per cent). In value terms, Ciba -Geigy has the largest share (9.82

per cent) and Mico Farm has the lowest (1.43 per cent). But in quantity terms, Ciba -Geigy ranks

sixth (4.2 per cent) and Mico Farm eighth (2.6 per cent). This indicates that Kanoria Chemicals,

Mico Farm, and Tata Chemicals are producing low value products while Ciba -Geigy, Excel, and

Bayer India are producing high value products.26 VikalpaSource: Monitoring and Evaluation

(Chemicals) Cell, Department of Chemicals and Petrochemicals, New Delhi. Information

indicates that, except BHC, Malathion, ethion, fenvalerate, cypermethrin and aluminium

phosphide, most other products have a marked market concentration in the sense that a company

has a predominant share. About 94.3 per cent of the total production is concentrated in 16

companies. Of these 16 companies, 13 have the bulk of the market share of the products group

dealt by them. Bayer India accounts for the entire production of parathion methyl, matasystox,

and fenthion, while HIL, Ciba -Geigy, Traven -Chochin, Indofil, and Indian Expo. Ltd (ACC)

account for the entire production of DDT, DDVP, copper oxychloride, dithion, and paraquat

respectively.


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To ensure proper distribution of pesticides at reasonable cost to the farmers, a scheme has

been introduced by the government under which 50 per cent of the total production of technical

grade pesticides is supplied by manufacturers to non -associated formulators. But this scheme is

not effective.

To provide pesticides at lower prices to farmers, the Government of India allowed imports of 15

pesticides in 1988. Import duty on these pesticides was reduced from 105 per cent to 70 per cent.

But only a few organizations could import them and that too from specified Kanoria Chemicals

58.0Hindustan Insecticides 100.0Ficom Organics

Monitoring and Evaluation (Chemicals) Cell, Department of Chemicals and Petri -chemicals,

New Delhi. Sources. According to the experience of one of these organizations, suppliers have

hiked their prices after the announcement of the new policy. For example, the price of technicalmonocrotophos available from Ciba -Geigy, Switzerland, ranged from US$ 4.60 to $4.80 with

180 days credit before the announcement. After the announcement of the new policy, the price

has been hiked to US$ 5.60 and no credit is available to Indian buyers. In March 1989, the

Government of India raised the import duty on three widely used pesticides, namely,

monocrotophos, butachlor, and methyl parathion technical from 70 per cent to 105 per cent. This

has again raised the prices of these three pesticides.

Emerging Marketing Scenario

The pesticides industry has grown rapidly during the last two decades. It has also undergone a

structural change from producing low value products to one producing high value specialty

products. Despite this, the use of pesticides is concentrated in selected districts of a few states.

The bulk of pesticides are consumed by crops like paddy and cotton. Crops which account for

less than one per cent of the use are sugarcane, barley, rape and mustard, tobacco, and gram.

Plantation crops like rubber, tapioca, coconut, and spices more or less have remained outside the

ambit of pesticide use.

The pesticides use pattern is very similar to that of fertilizers which also display geographical

and crop concentrations. This is understandable because marketers usually tap first those markets

with more potential and easier access. This pattern, however, has to undergo a change during the

next decade of agricultural development.


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During the Eighth Plan, emphasis will be on acceleration of agricultural growth in rain

fed areas, eastern regions, and crops like oilseeds and pulses. This process has already begun

with the identification of 66 districts for intensive development. Efforts have also32 Vikalpabeen

made to delineate 15 agro -climatic regions for promotion of optimal cropping mix. This scenario

opens up new opportunities and challenges for the pesticides industry.

To promote sales of pesticides, the industry will have to generate guidelines for

economical use of pesticides for crops grown in disadvantaged regions. This has to be

supplemented with development of crop specific products and pricing and promotion of these

products in relation to crop profit abilities.

Market development efforts are time consuming and costly. As the industry is presently

dependent on distributors and dealers to push their products, the challenge may not beautomatically taken up because the turnover per outlet in disadvantaged regions is going to be

much smaller than what is obtained now. Similarly, the promotional cost is also going to be high.

Perhaps the pesticides industry is in need of governmental support for market development.

The above analysis indicates the magnitude of problems faced by various constituents of the

industry. These have to be resolved by various constituents of the industry itself so that the

challenge can be met by the industry.

LIST OF PESTICIDES INDUSTRIAL ASSOCIATION

1). Agrochemicals Manufacturers Association of

India (AMA)

20, Embassy Market (1 st Floor)

Nr. Dinesh Hall,

Ashram Road

AHMEDABAD 380008

2). Gujarat Pesticides Formulators Association

(GFFA)

20, Embassy Market (1 st Floor)

Nr. Dinesh Hall,

AHEMDABAD 380009

3). Northern India Pesticides Manufacturers 4). Federation of Pesticides Manufacturers Asson.


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Association (NIPMA)

401-402, Lusa Tower,

Azadpur Commercial Complex,

NEW DELHI 110033

(SSI)

Aishwarya Complex, 3 rd Floor,

4, Duraiswamy Road, T. Nagar,

CHENNAI

5). Andhra Pradesh Pesticides Formulators

Association (APcc PFA)

M/S Venkateshwar Pesticides &

Allied Chemicals (P) Ltd.

Ashok Nagar,

HYDERABAD 534220

6). Pesticides Manufacturers & Formulators

Association of India (PMFAI)

B-4, Anand Co. Op. Hsg. Society,

Sitaladevi Temple Road, Mahim,

MUMBAI

7). Agro Chemicals Formulators

Welfare Association of

Eastern India

53, K. M. Ghosh Road

KOLKATA 700083

8). Karnataka Small Scale Pesticides

Formulators Association

# 47 / 1, 6 th Cross,

Malleswaram,

BANGLORE 56000

9). Rajasthan Pesticides Manufacturers &

Formulators Asson. (RPMFA)

Shri Kalyan Pesticides Pvt. Ltd.

116, Shri Gopal Tower,

Krishna Marg, Nr. Ahinsha Circle C. Scheme,

Jaipur 302001

10. MGR Industries Association (MGRIA)

A-27, Lane No. 2,

Madhu Vihar,

Delhi -110092

011-22234111

COMPANY PROFILE


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INTRODUCTION:

INSECTICIDES ACT, 1968. The Insecticides Act, 1968 regulates import, manufacture, sale,

transport and distribution and use of pesticide, with a view to prevent risk to human beings or

animals and the matters connected therewith. This Act was passed by the Parliament in the

Nineteenth year of Republic of India and came into force on 01.03.1971. Recently the most of

the formers are willing to use organic products. In this scenario, UNITY CROP CARE is

developed outstanding quality Organic products and made available for formers.

Business Type : Importer / Manufacturer / Trading Company

No of staff : 152

Year of establishment : 12 th august 2012

Monthly production capacity : as per requirement

Address : #1240, 12TH "B" CROSS, 10TH MAIN

MAHALAKSHMIPURAM, Bangalore -

560086, Karnataka, India

BACKGROUNDAND INCEPTION OF THE COMPANY:

Mr. Vijay Kumar is the owner of the company and also the promoter and he is the chairmen

and managing director of UNITY CROP CARE. Mr. Vijay Kumar started the business with 6

years experience in Agro Pesticide Company. He got whole knowledge about crabs, desies and

chemical composition and technical knowledge. Then He with his own capital of rs 10, 00,000

he started the UNITY CROP CARE in 12 august 2012 and is successfully managing it todaywith a wide network of people management. And know he covering the Karnataka and

Maharashtra Distributers and dealer level supply the products.

Vision and Mission Quality policy


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Vision

Unity crop care, our vision is to be a leading partner in providing innovative products and

combined solutions for the production of quality agro chemicals and bio chemicals andtechnical trading. ....

We strive to build long term, consistent, predictable and mutually beneficial partnerships

with our customers, and farmer aim to generate value through innovation.

Unity crop care, it is a key priority to conduct our business responsibly, fulfill our

commitment to Sustainable Development and achieve long-term growth with superior

financial returns. Our values express what organizational, cultural and ethical references

we wish to promote in managing our employees and business. They are a company

commitment, as well as an individual commitment for each of our employees.

MISSION:

The company`s mission is to provide value for money to the customers through

producing quality products.

To provide a quality products and good service than what others offering.

To provide the technical inputs necessary to produce good quality pesticides.

QUALITY POLICY:

To provide the best quality products which are former friendly and ecco friendly.


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We are committed to quality and we shell strive continuously to provide products, which

consistently meet the needs of our customers and establish a value added relationship, ensuring

total customer and farmer satisfaction.

Product profile

Product 1 - Bio war:

Technical - Botanical derivative,

Cops - - all crops

Function - Control of heliothis, Bollworms, stem borer

Dosage 1 to 1.5 ml per liter of water

Product 2 - Q mite


Cops - - Vegetables

Function - Control of red mits,

Dosage 1 to 1.5 ml per ltr of water

Product 3 - - Actin


Cops - - Vegetables, grapes, tomato and potato

Function - leaf spot, leaf blight

Dosage 1 to 2 ml per ltr of water


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Product 4 Growth plus

Technical - Bio stimulant,

Cops - - all crops

Function - growth promoter, yield booster,

Dosage 0.5 to 1 ml per ltr of water

Product 5 - Target


Cops - - all crops

Function - control of spodoptra,

Dosage 1 to 1.5 ml per ltr of water

Product 6 - Crunch


Cops - all vegetables

Function - control of heliothis, DBM, stem borer.

Dosage 0.5 to 1ml per ltr of water

Product 7 - Sudden


Cops - - Paddy, chilly, grapes and tomatos and vegetables

Function - control of powdery mildew, leaf spot, fruit rot.

Dosage 2 ml per ltr of water


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Product 8 - Option


Cops - - Vegetables, field crops

Function - bacterial diseases, powdery mildew, leaf spot, blast, damping off

Dosage 1 to 2 gram per ltr of water

Area of operation

Companies are always looking to carry business, where the required resources are easily

available. Area of operation plays a vital role while fixing price, there by development of the

company. Because if the area has suitable environment, raw material, skilled labors for less

wages, then it will reduce the cost of production

The UNITY CROP CARE has covered the Karnataka and Maharashtra.

Karnataka: - Hassan, Chikkamagaluru, Shivamogga, Chikka Ballarpur, Kolara, Ram Nagara,

Davanagere, Dharvad, Bijapura, Belgaum, Bagalkot, Bangalore, Gulbarga.

Maharashtra :- Solhapur, Nasik, Pune, Miras, and other grapes areas

Ownership pattern

Name %of shares

Vijay Kumar 40%

Subhash Bhosle 50%

Madhu vanthi 10%


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Competitors information;

There are many competitors are there .they are producing similar product in same area

Twin Tech India Pvt ltd :-

(Manufacturer, supplier and exporter of insecticides, mosquito killer, fly insect killer and

insectic)

Kisan Group Private Limited

(dealing as a manufacturer, supplier & exporter of protozyme -ii, sulpha gold, agri input, fertilizer

)

Royal Crop Science (India)

:-(leading supplier of car tap hydrochloride, cheminova, cypermethrin , excel crop care, AL grip,

phorate,)

Greenchem Biotech

:-(we are dealing in insecticides )

Neem India Products Pvt. Ltd.

:- (we are manufacturer, exporter and supplier of insecticides such as botanical insecticide and

neem in)

(we are manufacturer and supplier of natural insecticides, organic insecticide, herbal

insecticides,)

Aryan Crop Protection Pvt. Ltd.

:- (bio larvicide, bio pesticides)

Ambience Fertchem Pvt. Ltd.

;-( Ambisil, silicate, silica, silicon. Fungicide, insecticide)
http://www.tradeindia.com/Seller-2359494-KISAN-GROUP-PRIVATE-LIMITED/http://www.tradeindia.com/Seller-2359494-KISAN-GROUP-PRIVATE-LIMITED/http://www.tradeindia.com/Seller-3372173-ROYAL-CROP-SCIENCE-INDIA-/http://www.tradeindia.com/Seller-3372173-ROYAL-CROP-SCIENCE-INDIA-/http://www.tradeindia.com/Seller-2699325-GREENCHEM-BIOTECH/http://www.tradeindia.com/Seller-2699325-GREENCHEM-BIOTECH/http://www.tradeindia.com/Seller-323600-NEEM-INDIA-PRODUCTS-PVT-LTD-/http://www.tradeindia.com/Seller-323600-NEEM-INDIA-PRODUCTS-PVT-LTD-/http://www.tradeindia.com/Seller-5239225-ARYAN-CROP-PROTECTION-PVT-LTD-/http://www.tradeindia.com/Seller-5239225-ARYAN-CROP-PROTECTION-PVT-LTD-/http://www.tradeindia.com/Seller-2916735-AMBIENCE-FERTCHEM-PVT-LTD-/http://www.tradeindia.com/Seller-2916735-AMBIENCE-FERTCHEM-PVT-LTD-/http://www.tradeindia.com/Seller-2916735-AMBIENCE-FERTCHEM-PVT-LTD-/http://www.tradeindia.com/Seller-5239225-ARYAN-CROP-PROTECTION-PVT-LTD-/http://www.tradeindia.com/Seller-323600-NEEM-INDIA-PRODUCTS-PVT-LTD-/http://www.tradeindia.com/Seller-2699325-GREENCHEM-BIOTECH/http://www.tradeindia.com/Seller-3372173-ROYAL-CROP-SCIENCE-INDIA-/http://www.tradeindia.com/Seller-2359494-KISAN-GROUP-PRIVATE-LIMITED/


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Eagle Plant Protect Private Limited

:-agro chemical, biolarvicide, bio plant protector, bio fungicides, bio insecticides, bio pesticide,

bio)(we are manufacturer, exporter and supplier of insecticides such as botanical insecticide and

neem in)

Skymax Crop science Limited

:-(we are engaged in offering qualitative range of neem based insecticides, agricultural

insecticides, )

INFRASTRUCTURAL FACILITIES:

:-The UNITY CROP CARE is situated in the 1 st main road 2 nd cross Maheshwari nagar T.D Halli

Bangalore.

Canteen facilities:

As a selection of the factories act, 1948 imposes a statutory obligation to employees to provide

canteen in premises employing more than 152 workers; a big canteen is situated besides the main

building. Foods are supplied at economical prices for the employees i.e. Rs 8 for the meals and 2

rupee for coffee.

Other facilities:

Emergency facility First aid facility

Mobile veterinary facility Providing feeds and fodder Training and development facility to EMPLOYEES
http://www.tradeindia.com/Seller-2146999-EAGLE-PLANT-PROTECT-PRIVATE-LIMITED/http://www.tradeindia.com/Seller-2146999-EAGLE-PLANT-PROTECT-PRIVATE-LIMITED/http://www.tradeindia.com/Seller-3776018-SKYMAX-CROPSCIENCE-LIMITED/http://www.tradeindia.com/Seller-3776018-SKYMAX-CROPSCIENCE-LIMITED/http://www.tradeindia.com/Seller-3776018-SKYMAX-CROPSCIENCE-LIMITED/http://www.tradeindia.com/Seller-2146999-EAGLE-PLANT-PROTECT-PRIVATE-LIMITED/


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Work flow model

Marketing Department

Chairmen

Marke ng manager

Area Manager(Karnataka& Maharashtra)

Sales O cer

Field assistant O cer Field DevelopmentO cer


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1Production department

Chairmen

Produc on

Product in charge

Chemist

Quality contrler

Produc on Stop


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Accounting Department

FUTURE GROWTH AND PROSPECTUS

Profit maximization. To be the No 1 agro chemical product producer in India.

To be the large agro chemical product exporter in India.

Chairmen

Accoun ng manager

Accounts staf

Banking staf

Dispatching

O ce boy


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THEORY OF MCKINSEYS 7S MODEL

The seven -Ss is a frame work for analyzing organizations and their effectiveness. It

looks at the seven key elements that make the organizations successful, or not: strategy;

structure; style; skills; and shared values.

Consultants at Mckinsey & company developed the 7S model in the late 1970s to help

managers address the difficulties of organizational change. The model shows that organizational

immune systems and the many interconnected variables involved make change complex, and that

an effective change effort must address many of these issues simultaneously.

The 7 -s model is a tool for managerial analysis and action that provides a structure with

which to consider a company as a whole, so that the organization s problems may be diagnosed

and a strategy may be developed and implemented.

The 7 -s diagram illustrates the multiplicity interconnectedness of elements that define an

organization s ability to change. The theory helped to change manager s thinking about how

companies could be improved. It says that it is not just a matter of devising a new strategy and

following it through. Nor is it a matter of setting up new systems and letting them generate

improvements.

To be effective, your organization must have a high degree of fit, or internal alignment

among all the seven Ss. Each S must be consistent with and reinforce the other Ss. All Ss are

interrelated, so a change in one has a ripple effect on all the others. It is impossible to make

progress on one without making progress on all. Thus, to improve your organization, you have to


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master systems thinking and pay attention to all of the seven elements at the same time. There is

no starting point or implied hierarchy different factors may drive the business in any one

organization.

1. Structure

The frame work in which the activities of the organizations members are

coordinated. The four basic structural forms are the functional form, divisional structure,

matrix structure, and network structure.

2. Skills

What the company does best; the distinctive capabilities and competencies that

reside in the organization.

3. Style

The leadership approach of top management and the organizations overall

operating approach; also the way in which the organizations employees presentthemselves to the outside world, to suppliers and customers.

4. Strategy

Strategy defines key actions and capabilities along the major dimensions of

marketing, product and services development, sales and channel distribution, business

systems and processes, and management of alliances and partnerships. States how an

Structure

Strategy Systems

Sharedvalues

Style Skills

Staf


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organization will attain its vision and respond to the threats and opportunities of the new

mediums.

The route that the organization has chosen for its future growth; a plan an organization

formulates to gain a sustainable competitive advantage.

5. Systems

The formal and informal procedures, including innovation systems, compensation

systems, management information system, and capital allocation systems, that govern

everyday activity.

6. Staff

The organizations human resources; refers to how people are developed, trained,

socialized, integrated, motivated, and how their carriers are managed. Staffs need the

skills and aptitude for developing channels relationships, sales and distribution of Unity

crop care .

7. Shared values

Originally called super ordinate goals; the guiding concepts and principles of the

organization values and aspirations, often un written that go beyond the conventional

statement of corporate objectives; the fundamental ideas around which a business is built;

the things that influence a group to work together for a common aim.


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SWOT ANALYSIS OF UNITY CROP CARE

STRENGTHS WEAKNESS

Huge demand for agro chemical products

Availability of Raw metiral

Brand quality

Man Power

Location

Inadequate Transportation

Focus only on Rural Segment

OPPORTUNITIES THREATS

To export its products to other states

New product innovation

Market expansion

Competition With local sellers

Many private firms have entering

1. STRENGTHS:

HUGE DEMAND :

There is a huge demand for ACTIN (organic plant protector) and Botanical derivatives

in the market. Agro chemical products are plays a vital role and much needed in the field of

agriculture. There is increased population in India; hence there is increased demand for products.

AVAILIBILITY OF PRODUCT:

Union can easily get required product with less cost from the rural area according to

the need Most of the farmers in Hassan district are having at least 1 or 2 Acers of land in their

home. Hence there is a good availability of agro .chemical products for the sake of growing their

seeds..


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BRAND:

Unity crop care`s products are well branded in the market because of their quality.

MAN POWER:

There is well experienced, professionally trained technical employees are working in the

company with minimum experience of 6 years. It helps organization to maintain the quality of

the product.

2. WEAKNESS:

Inadequate Transportation Bad condition of roads and inadequate transportation facilities makes product

procurement problematic

UNITY CROP CARE has no building in its own; it becomes one of the major weakness

of the company.

It focused more only on rural segment and very less concentration on urban area. New employee has less social security e.g.: accommodation is not provided to new

employees where in it restricts their stay for a long period.

Limited advertisement

3. OPPORTUNITIES

EXPORTS

There is demand for UNITY CROP CARE Products in other states via maharastra, and pune.

So it can export its product to those states.

NEW PRODUCT INNOVATION

It can innovate new products to the existing product line.

4. THREATS

Competition


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Competitors are coming with similar product, this is the main threat posed by the external

environment.

Many private firms have entering Many private firms entering like Rishi crop science pvt ltd. ,

LEARNING AND EXPERIEANCE:

It is a very good opportunity to correct or evaluate our self how capable am I to adopt

new changes or interested to learn the things in real or actual working conditions. When I enter

the organization the atmosphere itself teaches what I have to do and what are all the duties and

responsibilities.

In UNITY CROP CARE the co -ordination between the employees will create a unity

among employers which is very helpful in decision making and building a good future to the

organization and carry out the business in a right way. Uniformity which is very essential

elements that management should maintain among their employees and outlook of an employee

will also create an impression on the minds of other about their, preference, values and

principles. Time keeping is another important thing that one learnt in the organization. Doing

duty in time punctual, honesty, attractive, and innovative. If it does it in a right way with right

choice it will vie you success. Within that short span of gap over all progress is carried out, if are

miss the opportunity they will not get it back.

Another important feature is about motivation if the encouragement is there to come

up their weakness and support them to come out their ideologies it will be more effective. The

work culture and the environment condition which is provided to the employee are very good

which motive the employees work comfortably.


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PART - B

SCOPE OF THE FURTHER STUDY

* The scope of the study is confirmed to distribution channel with special reference to the

UNITY CROPE CARE.in Hassan and Chikkamagaluru.

* The study can help to the management to know the factors why their sales volumes are low.

* The study will help to improve the sales volumes of their products.

* The recommendation and suggestion of the study can also be applied to the similar project

or similar situation

LIMITATION OF THE STUDY

I had difficulty with most of the respondents who was not willing to cooperate with the

study, as they were very busy with their work.

The research had also difficulty in getting some information, which the respondents were

not interested to give.

The researcher had difficulty with the respondents because they did not fill up the

questionnaire in proper time.


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DATA ANALYSIS AND INTERPRETATION

Questionnaire for dealers.

3) Qualification of Dealers.

Sl No Particular No of respondents Percentage

1 Post graduate above 01 05%

2 Graduate 05 25%

3 Under Graduate 13 65%

4 Proffessional Course 01 05%

5 Other 00 -

Total 20 100%

5%

25%

65%

5%0%

0%

10%

20%

30%

40%

50%

60%

70%

Post graduate above Graduate Under Graduate Proffessional Cours other

Respondents

Respondents


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Sources: Primary Data

Analysis:

The above table and graph shows that 5% of the respondents are post graduates, 25% of

the respondents are Graduated, 65% of the respondents are Under graduates 5%respondents arehad their studies in Proffessional courses and the others nil.

Interpretation:

From the above information the majority of the dealers are under graduates

04) Agro chemical dealership taken by dealers.

Sl no Particular No of respondents Particular

A Unity crop Care 20 100%

B Karnataka agro ltd 13

C Green .crop

international pvt ltd

04

D S.V.Rangaswamy&

company pvt ltd

20 100%

E Bobbili agro trading

company

02

Total 20 100%

Analysis: -

05) Do your distributer offer special prices or discounts?


1 Yes 18 90%

2 No 02 10%

Total 20 100%


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Analysis

From the above table and graph, it is shows that 90% of the respondents are highly

satisfied with price, and remaining 10% of the respondents are not satisfied with price of Unity

crop care products

Interpretation:

The above table and analysis, it shows that the majority of the dealers are given their

response towards the satisfaction with the price of the products that is 90%.becouse the products

are purchased by the dealers is in high quantity. Remaining 10% of the dealers order less in

quantity.

06) Which factor enable you to be the dealer of Unity crop care?


90

10

0

10

20

30

40

50

60

70

80

90

100

Yes No

Series 1

Series 1


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A Promotional Scheme 02 10%

B Quality 16 80%

C Company policy 0 -

D Margin 01 05%

E Demand 01 05%

Total 20 100%

Analysis:

About 10% of the dealers are dealing with UCC for its Promotional scheme , 80% for quality,

0% for company policy, 05% of dealers are dealing for Demand and remaining 05% are dealing

by seeing Margin

Interpretation:

From the above data it shows the majority of the dealers are dealing the Unity Crop

Care s products for its quality only. Because the maintaining standard quality in their products

which in term it is a greater advantage to the dealers to earn more profit.

10%

80%

05% 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Promotional Sheme Quality Company policy Margine Demand

Respondents

Series 1


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From the above information I come to know that the more number of dealers are

responds towards the quality. Because they maintain the good quality in their products.

08) Expected quantity of pesticides are supplied by company in time.


A Yes 20 100%

B No - -

Total 100%

Analysis:

About 20 dealers, 100% of dealers are satisfied with the supply of Unity Crop Care

products with in time and no one are dissatisfied.

Interpretation:

From above graph and table it shows that the dealers are highly satisfied with the

distribution of the company. Because the company will deliver the product as possible as early.

100%

0%0%

20%

40%

60%

80%

100%

120%

Yes No

Response

Series 1


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09) Suggestion related to the price of UCC products.


A Highly satisfied 02 10%

B Satisfied 09 45%

C Average 08 40%

D Dissatisfied 01 05%

E Highly dissatisfied - -

Total 20 100%

Analysis

Out of 20 respondents 10% of the dealers are highly satisfied,45%of the dealers are

satisfied,40% of the dealers are average and remaining 05%of the dealers are dissatisfied.

Interpreta on:

10%

45%

40%

5%

0%0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

highly satisfied satisfied average dissatisfied highly dissatisfied

Series 1


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From the above table and graph it shows that the majority of the dealers are satisfied with

the price of the Unity Crop Care s products. Because price is low compare to the other company

products

10) Order and replacement of UNITY CROP CAR.

Sl No Particular No of respondents


B Satisfied 14 70%

C Average 04 20%

D Dissatisfied - -

E Highly dissatisfied - -

Total 20 100%

Analysis: -

From the above table, it is shows that 10% of the respondents are highly satisfied with

order and replacement of the Unity Crop Care, 70% of the respondents are satisfied with order

and replacement of the Unity Crop Care, 20% of the respondents feel that Average with order

and replacement of the Unity Crop Care.


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Interpretation:

From the above table it can be analyzed that the majority of dealers are satisfied with the

order and replacement of the company. The distributers are distribute the products within 3 days.

And if there is any damages in the products they replace the products soon.

11) Availability of Unity Crop Care.



B Satisfied 10 50%

C Average 02 10%

D Dissatisfied - 0%

E Highly dissatisfied - 0%

Total 20 100%

Analysis:

From the above table and graph, it is shows that 40% of the respondents are highly satisfied with

availability of the product of UCC, 50% of the respondents are satisfied with availability of the

product, 10% of the respondents feel that average with availability of the product.

10%

70%

20%

0% 0%0%

10%

20%

30%

40%

50%

60%

70%

80%

Highly satisfied Satisfied Average Dissatisfied Highly dissatisfied

respondents

respondents


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Interpretation:

From the above analysis the more number of dealers are satisfied with the availability of

the Unity Crop Care s products. The company sales executes will cover their divisions once in 2

days.

12) Margins offered by the Unity Crop Care.


A Highly satisfied - 0%

B Satisfied 10 50%

C Average 08 40%

D Dissatisfied 01 05%

E Highly dissatisfied 01 05% Total 20 100%

Analysis:

40%

50%

10%

0% 0%0%

10%

20%

30%

40%

50%

60%

highly satisfied satisfied average dissatisfied highly dissatisfied

respondents

respondents


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From the above table, it is shows that no respondents are Highly satisfied with margins

offered by the UCC, 50% of the respondents are Satisfied with margins offered by the UCC, 40%

of the respondents feel that Average with margins offered by the UCC, 05% of the respondents

are Dissatisfied with availability margins offered by the UCC and 5% of the respondents are

Highly dissatisfied with margins offered by the UCC.

Interpretation:

From the above table and analysis it shows that the majority of the dealers are satisfied

with the margins offered by the company and less number of dealers are dissatisfied. Because

Unity Crop Care offered the best margins compare to the other company. The 10% of the

respondents are buy the low quantity products. So they can t reach the expected margins.

13) Do you satisfied to take the Unity Crop Care dealership?


A Yes 20 100%

B No - 0%

0%

50%

40%

5% 5%

0%

10%

20%

30%

40%

50%

60%

Highly satisfied Satisfied Average Dissatisfied Highly dissatisfied

Respondents

Respondents


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Total 20 100%

Analysis:

From the above table and graph, it is shows that 100% of the respondents satisfied with

the Unity Crop Care dealership.

Interpretation:

From the analysis the all dealers are satisfied by taking the dealership of Unity Crop Care

because of the quality of the products, delivery period of the products.

14) Sales promotional efforts of Unity Crop Care.

Sl no Particular No of respondents Percentage

A Excellent 0 -

B Very good 03 15%

C Good 03 15%

100%

0%0%

20%

40%

60%

80%

100%

120%

Yes No

Respondents

Respondents


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D Average 09 45%

E Poor 05 25%

Total 20 100%

Analysis:

From the above table and graph, it is inferred that no respondents feel that sales

promotional effort is Excellent, 15% of the respondents feel that sales promotional effort is Very

good, 15% of the respondents feel that sales promotional effort is Good, 45% of the respondents

feel that sales promotional effort is Average and 25% of the respondents feel that sales

promotional effort is Poor.

Interpretation:

From the above analysis the Unity Crop Care is not doing the proper sales promotional

activities relates to other companies. Because the company products are cover the market by

their quality. So the sales promotional activities are less.

15) Which company pesticide product affects more from others?

0%

15% 15%

45%

25%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Excellent Very good Good Average Poor

Respondents

Respondents


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A Unity crop Care 03 15%

B Karnataka agro ltd 03 15%

C Green .crop


- -

D S.V.Rangaswamy&

company pvt ltd

14 70%

E Bobbili agro trading

company

- -

Total 20 100%

Analysis:

From the above table it shows that 15% of the respondents are agree that the Unity Crop

Care product is affect more from other related products, 15% of the dealers responds Karnataka

agro ltd is more affected from other pesticides, 70% of the respondents are says that

S.V.Rangaswamy and company pvt ltd s products are more affected from other pesticide

products.


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Interpretation:

From the analysis it is shows that the Unity Crop Care s products are affect less compare

to the S.V.Rangaswamy and company s products. Because the S.V.R and company is well known

in the market.

16) Reliability of the Unity Crop Care products.


A Excellent - 0%

B Very good 04 20%

C Good 12 60%

D Average 04 20% E Poor 0 0%

Total 20 100%

Analysis:

15% 15%0%

70%

0%0%

10%

20%

30%

40%

50%

60%

70%

80%

Unity crop Care Karnataka agro ltd Green cropinternational pvt ltd

S.V.R.& company pvtltd

Bobbili agro tradingcompany

Respondents

Respondents


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From the above table, it shows that no dealers are feel that reliability of the product is

Excellent, 20% of the respondents feel that reliability of the product is Very good, 60% of the

respondents feel that reliability of the product is Good, 20% of the respondents feel that

reliability of the product is Average.

Interpretation: From the analysis and table it shows that the majority of the respondents are sed that the

reliability of the product is good. Because the customers are depends upon the Unity Crop Care

products.

17) Financial scheme of Unity crop care.

Sl no Particular No of respondents PercentageA Yes 17 85%

B No 03 15%

Total 20 100%

Analysis:

0%

20%

60%

20%

0%0%

10%

20%

30%

40%

50%

60%

70%

Excellent Very good good average poor

Respondents

Respondents


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From the above table, it shows that 85% of the respondents satisfied with financial

schemes of the Unity Crop Care, and other 15% of the respondents not satisfied with financial

schemes of the Unity Crop Care.

Interpretation:

From the above analysis and table the financial schemes of the Unity Crop Care is

satisfied to the dealers. The company exceeds the credit period it gives a duration period for

dealers so in term the product moment will be existing.

18) Which company gives more importance to marketing research?


A Unity Crop Care 03 15%

B Karnataka Agro ltd 04 20%

C Green crop - 0%

85%

15%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Yes No

Respondents

Respondents


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D S.V.R company pvt ltd 13 65%

E Bobbili Agro trading

company

- 0%

Total 20 100%

Analysis:

From the above table, it shows that 15% of the respondents feel that Unity crop care is

doing market research, 20% of the respondents feel that Karnataka Agro ltd is doing market

research, 65% of the respondents feel that S.V.rangaswamy &company pvt ltd is doing market

research.

Interpretation:

From the above analysis and table I come to know that the marketing research by Unity

Crop Care is not giving more importance to the marketing research compare to the other

companies

15%20%

0%

65%

0%

10%

20%

30%

40%

50%

60%

70%

Unity Crop Care Karnataka Agro ltd Green cropinternational pvt ltd

S.V.R company pvtltd

Bobbili Agro tradingcompany

Series 1

Series 1


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19) Delivery period of unity crop care.


A 1-3 days 15 75%

B 3-5days 04 20%

C 5-10days 01 05%

D 10-13 days - 0%

E 13-15 days - 0%

Total 20 100%

Analysis:

From the above table, it shows that 75% of the respondents answered that with in1 -3 days

they are getting their product, 20% of the respondents answered that within 3 -5 days, 05% of the

respondents answered that within 5 -10 days.

Interpretation:

75%

20%

5%0% 0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

1-3 Days 3-5 Days 5-10 Days 10-13 Days 13-15 Days

Respondents

Respondents


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The above table and analysis it shows that the delivery period of the Unity Cope Care is

satisfied by the dealers because the products are delivered by the company within the 1 -3

days.

Customer

03) Qualification of Customers.

Sl No Particular No of respondents PERCENTAGE

1 Post graduate above - 0%

2 Graduate 04 16%

3 Under Graduate 06 24%

4 Proffessional Cours 03 12%

5 Other 12 48%

total 25 100%

Analysis:

The above table indicates the different qualification of the respondents. Which are

mentioned above. Out of 25 respondents there is no customers are post graduated,16%of the

respondents are Graduated,24% of the respondents are Under graduated,12% of the respondents

are had Proffessional course, and 48% of the respondents are had other qualification.

0%

16%

24%

12%

48%

0%

10%

20%

30%

40%

50%

60%

Post graduate above Graduate Under graduate professional course Other

Respondents


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Interpretation:

From the above analysis the majority of the customers are having other qualification such

as SSLC, PUC, sum customers are also not have any qualification.

04) Age group of respondents


A Up to 20 years 02 08%

B 21-40 years 12 48%

C 41-60 years 11 44%

D Above 61 years - 0% Total 25 100%

Analysis:

The above table and graph indicates the different age groups of the respondents. Which

are mentioned above. Out of 25 respondents an age category of up to 21 years were 8%, 21to40

were 48%, 41 to 60 were 44%and above 61years were fully nil.


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Interpretation:

From the above table it can be inferred that majority of the customers are in the age group of 21 -

40.and 44% of the customers are 41 -61 years.

05) Gender of the respondents.


A Male 24 96%

B Female 01 04%

Total 25 100%

Analysis:

The above table and graph indicates that the 96% of the respondents are Male and

remaining 04% are Female.

8%

48%44%

0%

0%

10%

20%

30%

40%

50%

60%

Up to20 years 21-40 years 41-61 years Above 61 years

Respondents

Respondents


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Interpretation:

From the above graph and analysis it shows that the majority of the customers are male

rather than female. There are 96% of the respondents and 06% of the female respondents

06) Mar ritual status of the respondents.


A Married 23 92%

B Unmarried 02 08%

Total 25 100%

Analysis:

96%

4%

0%

20%

40%

60%

80%

100%

120%

Male Female

Respondents

Respondents


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The above table and graph shows that the 92% of the respondents are married and the

remaining 8% of the respondents are Unmarried.

Interpretation:

From the above table it shows that the majority of the customers are married.

07) Monthly income of the customer.


1 5000 -7000 5 20%

2 7000 -10000 15 60%

3 10000 -12000 03 12%

4 12000 -15000 02 08%

Total 25 100%

Analysis:

The table and graph shows that 20% of the customers are get 5000 -7000 monthly

income,60% of the customers are getting monthly income of 7000 -10000,12%of the customers

92%

8%

0%

10%20%

30%

40%

50%

60%

70%

80%

90%

100%

Married Unmarried

Respondents

Respondents


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are getting 10000 -12,000,and remaining 8% of the customers are getting monthly income of

Rs12000 -15000.

Interpretation:

From the above analysis it shows that the majority of the customers are getting salary

7000 -10000 and 5000 -7000. Because the customers are mainly depends upon agriculture.

08) Kind of information is collected for inquiries


A Existing product 08 32%

B Potential new product 07 28%

C Quality 04 16%

D Pricing 04 16%

E Validity dates 02 08%

F Delivery schedules - 0%

20%

60%

12%8%

0%

10%

20%

30%

40%

50%

60%

70%

5000-7000 7000-10000 10000-12000 12000-15000

Respondents

Respondents


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Total 25 100%

Analysis:

From the above table and graph it is shows that 32%of the customers are collects the

information for inquiries of existing products, 60% of respondents collects the information from

potential new product, 16%of the respondents are buy the product by seeing quality, 16% of the

respondents are from validity dates.

Interpretation:

The customers are getting the information from the existing products or potential new

product which performs good compare to other existing products and other information such as

quality, pricing.

09) Decisions to purchase Unity Crop Care products depends upon the quality of pesticides.

32%

28%

16% 16%

8%

0%0%

5%

10%

15%

20%

25%

30%

35%

Existingproduct

Potential newproduct

Quality Pricing Validity dates Deliveryschedules

Respondents

Respondents


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A Strongly agree 04 16%

B Agree 15 60%

C Neutral 06 24%

D Disagree - 0%

E Strongly disagree - 0%

Total 25 100%

Analysis:

From above table it shows that the 16% of the customers are strongly agree to purchase

the Unity Crop Care products depends upon the quality of pesticides, 60% of the customers areAgree to purchasing the product depends upon the quality, 24%of the respondents are Neutral to

purchasing the products depending upon the quality of pesticides.

16%

60%

24%

0% 0%0%

10%

20%

30%

40%

50%

60%

70%

Strongly agree Agree Neutral Disagree Strongly disagree

respondents

respondents


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Interpretation:

From the above analysis I come to know that the customers are make the decisions

depend upon the quality of products. Because the company maintain their products well quality

in the market

10) Price is not an important decision making factor when it comes to purchase of pesticides.


A Strongly agree 01 04%

B Agree 17 68%

C Neutral 06 24% D Disagree 01 04%


Total 25 100%

Analysis:

From the above table and graph it shows that the 04% of the customers are Strongly agree

that the price is not an important decision making factor when it comes to purchase of agro products,68% of the customers are agree,24% of customers are neutral and remaining 4%of the

customers are disagree that the price is not an important decision making factor when it comes to

purchase of agro products.


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Interpretation:

From the above analysis it shows that the majority of the customers are agree that price is

not an important factor when it comes purchase of agro products. Those who disagree they are

the customers who earn the low income.

11) Do you want product substitution to occur when the original ordered product is not

available?


A Yes 15 60%

B No 10 40%

Total 25 100%

Analysis:

From the above table and graph it shows that 60%of the customers are agree to the

substitution when the ordered product is not available, remaining 40% of the customers are not

agree to substitute the product when original ordered product is not available

4%

68%

24%

4%0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

strongly agree Agree Neutral Disagree Strongly disagree

Respondents

Respondents


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Interpretation:

From the above analysis and table I come to know that the majority of the customers are

agree to substitute the product when expected product is no available. Remaining 40% of the

customer don t want the product substitution. Because the product quality is good

12) What standards you are look at in Unity Crop Care while buying.


A Quantity - 0%

B Price 04 16%

C Packaging - 0%

D Availability 10 40%

E Reliability 11 44%

Total 25 100%

60%

40%

0%

10%

20%

30%

40%

50%

60%

70%

Yes No

Respondents

Respondents


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Analysis:

From the above table and graph it shows that 16% of the customers are look price in to

Unity Crop Cares products while buying,40% of the customers are look availability in to Unity

Crop Cares products while buying,44%% of the customers are look Reliability in to Unity CropCares products while buying .

Interpretation:

From the above chart and analysis it shows that the majority of the respondents are look availability of the product and costumers are majorly depends upon the Unity Crop Care s

products. Because the products are have best quality.

13) Purchase of agro chemicals is determined by the availability of pesticides when required.


A Strongly agree - 0%

B Agree 21 84%

0%

16%

0%

40%

44%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Quantity Price Packaging Availability Reliability

Respondents

Respondents


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C Neutral 04 16%

D Disagree - 0%


Total 25 100%

Analysis:

From the above table and graph it shows that 84% of the customers are Agree that

purchase of agro chemicals is determined by the availability of pesticides when required,16% of

the customers are Neutral that purchase of agro chemicals is determined by the availability of

pesticides when required.

0%

84%

16%

0% 0%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Strongly agree Agree Neutral Disagree Strongly disagree

Respondents

Respondents


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Interpretation:

From the above analysis it shows that the majority of the customers are agree that

purchase of agro chemical is determined by the availability of pesticide when required. Because

the products are made depends upon growing crops in time duration.

14) Is there any discounts by the dealers?


A Yes 18 72%

B No 07 28%

Total 25 100%

Analysis:

Above table and graph shows that 72% of the respondents are getting discounts, and 28%

of the respondents are not getting the discounts from the company.

72%

28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes No

Respondents

Respondents


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Interpretation:

From the above analysis it shows that the majority of the respondents are getting the discounts

from the dealers because they are regular customers to the particular dealers (78%). remaining 28% of the

dealers are not visiting the shops regularly.

FINDINGS OF THE STUDY

(90%) of the respondents feel that quality of the product is excellent. And (10%)

of the respondents feel that quality is poor.

(55%) of the respondents satisfied with price of the products. And (45%) of the

respondents not satisfied with price of the products

(80%) of the respondents feel that order and replacement is highly satisfied. And

(20%) of the respondents feel that average.

(40%) of the respondents highly satisfied with availability of the product. And

(10%) of the respondents not satisfied.

(50%) of the respondents satisfied with margins offered by the product. And (40%)

of the respondents feel that margins of the product is average.


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(100%) of the respondents satisfied with Unity Crop Care dealership. And there is

no respondents are not satisfied.

(15%) of the respondents feel that sales promotional efforts of the Unity Crop Care

is Very good. (25%) of the respondents feel that poor.

(70%) S.V.Rangaswamy & company, (15%) Unity Crop Care the products affect

more from other. And (15%) Karnataka agro ltd. s products affect from others.

(80%) of the respondents satisfied with reliability of the Unity Crop Care. And(20%) of the respondents are average.

(85%) of the respondents satisfied with the financial schemes of the Unity Crop

Care. And (15%) of the respondents are not satisfied.

(95%) of the respondents satisfied with delivery period of the product within 5days. And (05%) of the respondents not satisfied.

SUGGESTION

Unity Crop Care should concentrate in credit facility of the dealers.

Unity Crop Care should concentrate on sales man visit for wide marketing.

Unity Crop Care should concentrate to attract the dealers.

Unity Crop Care should improve their sales promotional efforts.

Unity Crop Care does a market research and gets feedback.

Unity Crop Care should concentrate to fulfill the service for dealers required.


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CONCLUSION

After analysis the data I have concluded that S.V.Rangaswamy company pvt ltd,

Karnataka agro ltd, they are captured first two place and Unity Crop Care is in third place.

Because the sales volume of the Unity Crop Care is very low compare than others and the aware

of the Unity Crop Care is very less in Hassan and Chikkamagaluru. Moreover Unity Crop Care

has limited dealership with dealers.

So automatically there is lack of availability creates. Therefore Unity Crop Care has to

improve its sales promotional efforts as well as follow some strategies through effective market

research and get feedback from their consumers and customers (dealers).And give more

advertisement so that move powerful than others .

At the same time quality delivery time of the Unity Crop Care is good.

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