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1© GfK April 27, 2016 | The Automotive Aftermarket 2025
Automotive Aftermarket 2025New opportunities, challenges or the knock out for
traditional parts and products?
Strategic ideas from GfK
Presented by: Stephanie Fiegert & Martin Faißt
VREI Marketing-Kongress April 27, 2016, Frankfurt
2© GfK April 27, 2016 | The Automotive Aftermarket 2025
Regressive
year-by-year
decline of
aftermarket
products and
workshops
Progressive
standards are
threatened!
new world
+
new products
+
new services
Executive Summary
GfK tracks relevant spare parts and chemical products!
The Automotive
Aftermarket 2025
shows…
significantly higher
complexity.
increased service
orientation and
new product
innovations.
Hot topics
spare parts for
hybrid & e-vehicles
penetration of e-
cars depending on
external factors.
new Opportunities:
charging stations
insurance
services
sensors
Scenarios in 2025
1 2
3© GfK April 27, 2016 | The Automotive Aftermarket 2025
AGENDA
1. Disruptive trends driving the automotive sector
2. Mobility and the Automotive Aftermarket today
3. Mobility in the future & changes for the Aftermarket
4. GfK: PoS Automotive Panel for spare parts and chemical products
4© GfK April 27, 2016 | The Automotive Aftermarket 2025
Disruptive trends driving the automotive sector
5© GfK April 27, 2016 | The Automotive Aftermarket 2025
Global key insights relevant for the Automotive Aftermarket 2/2
Car-sharing and
individual mobility
solutions
Artificial intelligence,
mapping and
autonomous driving
New competition
from tech giants
Source: CES
Increased penetration
of smart technology
and connectivity
From automotive
parts to data-driven
service businesses
6© GfK April 27, 2016 | The Automotive Aftermarket 2025
Bridging the
gap between
smart home &
connected car
Open mobility cloud
as a basic service
architecture
seamless integration
of customers’
homes, cars &
mobile devices
6
BMW
7© GfK April 27, 2016 | The Automotive Aftermarket 2025
Mobility and the Automotive Aftermarket today
8© GfK April 27, 2016 | The Automotive Aftermarket 2025
New car registrations (Germany, year 2015)
Source: KBA
Mid-term hybrid boom: two engines = more replacement parts
Long-term e-car trend: one drive technology = less replacement parts
Petrol Diesel _ Liquid/Natural Gas Electric Hybrid
1,61 Mio. 1,54 Mio.
10.00112.363
33.630
Traditional engines Alternative engines
Plug-in 11.101
9© GfK April 27, 2016 | The Automotive Aftermarket 2025
Expense for maintenance
increased by 15% from
1996-2015.
Key insights:
German spare parts market 2015
Ø – Cost per repair
TRENDS
14%
3%
Source: DAT 2016
12,308,5911,93
8,22
1
6
11
16
MAINTENANCE REPAIR
IN BILLION €2014 2015
Sales development of maintenance & repair volume
Expense for repair
decreased by 7% from
1996-2015.
Market share of different workshops (2015)
53%39%
8%OEMworkshopsIndependentworkshopsDo-it-yourself
162,00€
10© GfK April 27, 2016 | The Automotive Aftermarket 2025
OutsideInsideEngine
compartmentTiresBottom
E-mobility as a game changer…
11© GfK April 27, 2016 | The Automotive Aftermarket 2025
Passenger Car parc 2015 = ~ 45 Mio. cars in Germany
Average frequency of repair work per car/year 0,52 (2015)
Total market size after market (without oil and service) 2016: ~15 bn. EUR
Source: IFA, KBA, DAT
Possible scenarios in 2025
1 2 3
Regressive Scenario
Defensive diffusion
of EV in Germany.
Hybrid Scenario
Moderate level of E-
Mobility in Germany.
Progressive Scenario
Extensive
penetration of E-
Mobility in Germany.
12© GfK April 27, 2016 | The Automotive Aftermarket 2025
GfK Spare Parts monitoring is ready to start……
Brake
drums
Drum brake
linings
Replacement
rotors
Brake pads Brake
calipers
Shocks &
springs
Clutch discs Catalytic
converters
Exhausts Vehicle
lamps
Belts Block
heaters
Forced
induction
devices
Thermostates Parking
sensors
Particulate
filters
13© GfK April 27, 2016 | The Automotive Aftermarket 2025 13
For further insights please contact us:
Find out more about our Automotive PoS Panel and powerful Automotive Market Reports:
www.gfk.com
Senior Business Group Manager
Automotive
+49 911 395-2293
Germany
Junior Marketing Consultant
Automotive
+49 911 395-3363
Germany
Martin Faißt Stephanie Fiegert
