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52170 Brendon Hills Drive, Granger, IN 46530 574-524-6511 ● [email protected]
Austin Williamson Marketing & Advertising Creative
Mission & Values I’m a professional and motivated Marketing & Advertising Creative with proven innovative and critical thinking skills. I pride myself on my ability to give life to others’ ideas, creatively and analytically. I seek to positively impact an organization by utilizing and expanding my skillset through continuous exploration, experience, and education.
Experience
Marketing & Product Lead, Speed Outfitters July 2015 - present Operational Elkhart, IN § Strengthen & support e-commerce strategies through all web channels (Amazon, eBay, website, social media) § Manage inventory for over 170,000 products, authorizing merchandise availability § Improve accuracy of eBay catalog data program by pinpointing discrepancies & aiding executives with rectification § Develop relevant & engaging content for social media platforms, increasing online reach & sparking engagement § Capture unique, eye-catching photographs of products, guaranteeing that web listings stand out from competitors § Provide thorough sales support, ensuring exceptional customer service Strategical § Propose & design enhanced methods of creating, storing, & utilizing data, increasing efficiency & data integrity § Led project to increase eBay web listings by over 60%, fostering continual sales growth (25% in first month) § Optimize product pricing, ensuring profitability & compliance with various Minimum Advertised Price policies § Prospect, recruit, & train new team members; manage staff & project execution within sales/data department
Assistant, Andy’s Furniture & The Futon Factory August 2012 - July 2015 § Assisted in post-merger training & implementation of strategies Mishawaka, IN § Organize & retrieve merchandise from inventory; receive new merchandise § Inform & assist customers with product selection, delivery, & assembly
Server, Victorian Pantry June 2011 - July 2015 § Prepare & serve food to customers; handle customer requests & grievances; cater events Granger, IN
Education
Bachelor of Science in Business, Double major in Marketing & Advertising (Overall GPA: 3.32) May 2015 Judd Leighton School of Business & Economics, Indiana University South Bend South Bend, IN
Honors § Recipient of Carbon’s Golden Malted Global Marketing Award, Annual Honor’s Day, 2015 § Appeared on Dean’s List, 2013, 2015
Associate in Business Administration, Lake Michigan College (Overall GPA: 3.67) December 2012 Honors Benton Harbor, MI § Member of Phi Theta Kappa Honor Society; graduated with Honors § Recipient of Collegiate Assessment of Academic Proficiency Certificate, Mathematics & Critical Thinking, 2012 § Named as Presidential Scholar, 2011; appeared on Dean’s List, 2011
Semester-Long Projects Undertaken
§ Collegiate Effie – Target Brand Challenge: Designed an Integrated Multi-Channel Marketing Communications (IMC) Campaign to engage millennial college students with Target
§ Marketing EDGE’s Collegiate ECHO Marketing Challenge by DIRECTV: Created target-specific IMC Campaign § Generated a Consumer Behavior Profile for Major League Soccer enthusiasts § Created a Strategic Marketing Plan for Microsoft’s Xbox One
Additional Interests
§ Photography & Photo Editing: Self-taught, viewable at austinwilliamsonphotography.tumblr.com § Music & Audio Mixing: Self-taught, available to stream at soundcloud.com/austincwilliamson
linkedin.com/in/austincwilliamson
Connect with me on LinkedIn!
