13
August 2017

August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

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Page 1: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

August 2017

Page 2: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

Overview

TV

Digital

OOH

TVBJ Prime Time Rating Update

超時空男臣 & 賭城群英會

Viu TV and J2 Rating Update

Weekday and Weekend rating

Premiere league package

NowTV

Upcoming Program Update

TVB Jade

JM Network

introduces a New Outdoor LED at Causeway Bay JP Plaza

Cinema

Distribution list update

Facebook

Launch of Collection Ad

Innity

Launch of Mobile Spin format

Meitu

Exclusive Partnership with Google

Page 3: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

8

10

12

14

16

18

20

22

24

1/2

3/2

01

7

1/3

0/2

01

7

2/6

/20

17

2/1

3/2

01

7

2/2

0/2

01

7

2/2

7/2

01

7

3/6

/20

17

3/1

3/2

01

7

3/2

0/2

01

7

3/2

7/2

01

7

4/3

/20

17

4/1

0/2

01

7

4/1

7/2

01

7

4/2

4/2

01

7

5/1

/20

17

5/8

/20

17

5/1

5/2

01

7

5/2

2/2

01

7

5/2

9/2

01

7

6/5

/20

17

6/1

2/2

01

7

6/1

9/2

01

7

6/2

6/2

01

7

7/3

/20

17

7/1

0/2

01

7

7/1

7/2

01

7

7/2

4/2

01

7

7/3

1/2

01

7

1st Line Drama 2nd Line Drama

1ST

LINE

DRAMA

2ND

LINE

DRAMA

Year to Date Average: 17.1

(From Jul 14- Aug 27, 2017)

Year to Date Average: 16.9

(From Jun 19 – Aug 4, 2017)

Average Rating

Period : Jan 23– Aug 4, 2017 | Target : People 15 – 49 | Universe : 3,198,000 | Source : Nielsen HKTAM

The performance of 1st line drama “射鵰英雄傳” keeps steady with average

17 rating points throughout the 9 weeks broadcasting, as well as in the finale

week. Followed by “超時空男臣”, which hits higher ratings with an average

19 rating points due to its humorous storyline & popularity.

Although the 2nd line drama “賭城群英會” performed better than the

previous drama “蘭花刼, nevertheless it maintained a fair performance in the

finale week of solid rating at round 17. Overall, a significantly increasing

trend of 10% prime time drama rating in July, and believed the rating will

keep growth with the new broadcasted 2nd Line Drama “同盟”, featuring with

attractive casts & action genre.

17.1 16.9

OMD's Point of View

Page 4: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

1.45 1.441.4231.4461.534

1.115

1.3491.44

1.1361.223

1.1271.0420.9820.93

1.103

1.415

1.671.5561.621

1.683

1.964

1.447

1.737

1.37

1.586

1.3531.146

1.412

0.620.750.719

0.610.715

0.6 0.528

0.762

0.4330.386

0.750.782

0.5560.6460.6050.654

0.5570.579

1.166

0.8761.0691.144

1.0351.186

0.4760.410.4040.451

0

0.5

1

1.5

2

2.5

23

-Jan

30

-Jan

6-F

eb

13

-Feb

20

-Feb

27

-Feb

6-M

ar

13

-Mar

20

-Mar

27

-Mar

3-A

pr

10

-Ap

r

17

-Ap

r

24

-Ap

r

1-M

ay

8-M

ay

15

-May

22

-May

29

-May

5-J

un

12

-Ju

n

19

-Ju

n

26

-Ju

n

3-J

ul

10

-Ju

l

17

-Ju

l

24

-Ju

l

31

-Ju

l

J2 Viu

ViuTV local produced drama “詭探” maintained a good performance with

an average rating of 1.8 points throughout the 5 weeks broadcasting

period, also in the finale week. Followed by “瑪嘉烈與大衛系列: 前度”, an

significant 75% drop of rating points compared to “詭探”, which recorded

0.4 rating point on average, overall a 50% drop of prime time weekday

rating in July.

Given that the rating of J2 is stable for weekday and weekend prime time,

Viu TV hit 1.2 average rating points in week Jul 17, contributed by 香港世界桌球大師賽 2017-決賽. As being seen that the rating fluctuation is

heavily depended on programme genre and sport live programme

broadcasting is still an advantageous highlight of Viu TV.

Weekday Rating (2030-2330)

1.717

2.584

2.193

2.691

2.109

1.696

1.9752.157

1.7421.898

1.6651.841.874

1.4671.422

1.7

2.599

2.03

1.588

2.071

2.437

1.498

1.897

1.273

1.8671.719

1.585

1.938

0.5760.4890.708

0.3520.4060.5250.430.4690.532

0.3850.5620.6570.677

0.4570.672

0.3160.4860.508

1.187

0.8740.715

0.7210.851

0.609

0.9951.146

0.5890.481

0

0.5

1

1.5

2

2.5

3

23

-Jan

30

-Jan

6-F

eb

13

-Feb

20

-Feb

27

-Feb

6-M

ar

13

-Mar

20

-Mar

27

-Mar

3-A

pr

10

-Ap

r

17

-Ap

r

24

-Ap

r

1-M

ay

8-M

ay

15

-May

22

-May

29

-May

5-J

un

12

-Ju

n

19

-Ju

n

26

-Ju

n

3-J

ul

10

-Ju

l

17

-Ju

l

24

-Ju

l

31

-Ju

l

J2 Viu

Average Rating

Weekend Rating (2030-2330)

Period : 23 Jan, 2016 – 6 Aug 2017 | Target : People 15 – 49 | Universe : 3,198,000 | Source : Nielsen HKTAM

瑪嘉烈與大衛系列: 前度

OMD's Point of View

Page 5: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

Tv – NOW TV releases the English

Premier League & La Liga package

Entitlement Full Season Pkg Half Season Pkg

Live spots on Premier League 720 360

Live spots on La Liga 720 360

Spots on Premier League’s ancillary program

100 50

Spots on NowTV advertisable channels 1400 700

Package Cost (Gross) HK$2,380,000 HK$1,380,000

NowTV combines the EPL package with La Liga.

Both are popular matches within soccer lovers, especially attract

to male audiences.OMD's Point of View

Page 6: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

播映日期:2017年8月28日

播映時間:逢星期一至五 2030-2130

集數: 20

演員:薛家燕、黎諾懿、林嘉華、湯洛雯、姚子羚、張頴康、威 利、林漪娸

故事大綱:

俗語有話: 好仔不如好新抱; 乖女不如乖女婿. 奶奶與新抱, 外母與女婿, 雙方沒有血緣關係的親人. 相處不好, 就令兒子,女兒成為磨心. 相處得好, 就是多一個女兒,多半個兒子. 只是如何做到這一步, 實在考智力, 腦力, 和體力...

位於新界的鼎和豆品廠, 是個傳統家族企業, 一個廠房內, 都是皇親國戚, 在三朝元老, 總管蕭秀瓊的管理下, “和諧”地又中規中矩的在時代的洪流下營運。一天, 太子爺竇彰帶著企業醫生王兆明進駐豆品廠, 明更成為瓊的上司. 瓊眼中的”人情味”, 往往被明視為姑息養奸. 於是瓊帶著親信涂威龍一起對抗這兩個異族 。

誰知這場戰爭的戰線, 竟由辦公室移至家裡. 原來瓊的獨生女司徒嵐, 竟是明的愛侶, 二人更閃婚. 令身為上司的明成為瓊的女婿。瓊與明由辦公室鬥到家裡, 生意, 生活都是地雷, 一戰未停, 一戰又起, 難為了女兒, 也難為了周邊的人…結果嵐在混亂中跌到, 陷入昏迷, 清醒後竟失去了對明的記憶, 這對關係複雜的”敵人”, 又該如何面對…

Upcoming

TVBJ – 1st line drama燦爛的外母

Page 7: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

播映日期:2017年9月18日

播映時間:逢星期一至五 2130-2230

集數: 21

演員: 馬國明、黃智雯、胡鴻鈞、劉佩玥、蔣志光、謝雪心、黃子恆

故事大綱:

季多次與死亡擦身而過,一次意外喚醒了沉睡百年的石精靈當,從此打開了天眼,看到凡人看不見的「東西」。當決心向百年前令他沉睡的邪魔報仇,每星期都要季跟他一起去鬧鬼的地方查找線索,途中遇上娜。娜誤會季是一位隱世的降魔大師,從此依賴著他,把他當作「人肉護身符」。

若離奇遇到交通意外,昏迷不醒,靈魂出竅。她的靈魂如不能及時回來,若便會永遠沉睡……究竟季能否拯救他的暗戀對象?

當終於追查到邪魔的下落,但決戰之時竟然使不出靈力。危急之際,季及時趕到,突然爆發出驚人靈力,殺邪魔一個措手不及,邪魔敗走!當的靈力被季吸走,驚怒交集,拂袖而去。

城裡發生連環兇殺案,行兇者竟是明。究竟是人心難測,還是被邪魔所惑?

Upcoming

TVBJ – 2nd line drama降魔的

Page 8: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

Outdoor – JM Network introduces

a new outdoor LED at Causeway Bay

JP Plaza

The new TV locates at core shopping district and facing a

crossroad, good to capture the locals & tourists passer-by’s

eyeballs.

JM Network launched a New Outdoor LED, located at Causeway

Bay JP Plaza, operation hour from 0800 to 2400 daily.

Standard rate : HK$40,000 per week (180-sec air time per hour)

OMD's Point of View

Page 9: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

Cinema – latest distribution

list among 4 vendors

Cinema advertising is shared by 4 different vendors, below is the

latest cinema list.

For Taikoo Shing cinema, it is under renovation and tentatively re-

open in October 2017.

And two new cinemas will open in Q4, locate at Sugar Street

Causeway Bay & Discovery Park Tsuen Wan.

Broadway network

Palace IFC

Cyberport

The One

Mongkok Broadway

Broadway Cinematheque

Palace APM

Hollywoord

Kwai Fong

Tsuen Wan

Kingswood Ginza

My Cinema Yoho

Taikoo Shing

(under renovation)

Golden Harvest / MCL / AMC

network

Ocean

The Sky (Olympian City)

Whampoa

Citywalk (Tsuen Wan)

GHTsing Yi

GH Fanling

STAR (Tseung Kwan O)

Festival Grand (Kowloon Tong)

Windsor

Metro City (Tsueng Kwan O)

Telford

South Horizons

Kornhill

Green Code (Fanling)

Pacific Place

The Grand (Elements)

Metroplex (Kowloon Bay Emax)

Cine-Art (Amoy Plaza)

UA / Newport network

UA Cine Times

UA Cine Moko (Mongkok)

UA iSquare

UA Meagbox

UA Shatin

UA Tmtplaza (Tuen Mun)

Newport (Mongkok)

President (Causeway Bay)

Hyland (Tuen Mun)

Ma On Shan

Cinema City network

Langham Place

JP Causeway Bay

Winner Centre (Chai Wan)

Sugar Street (Causeway

Bay, open in October)

Tsuen Wan (Discovery

Park, open in December)

Page 10: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

FacebookLaunch of Collection ad

The last big addition to Facebook’s ad line-up came last year, with the

launch of Canvas, a fast-loading rich media ad. Like Canvas, collection ad

is created specially for mobile, to build a new shopping experience for

people and to help marketers drive discovery and sales in mobile.

Collection ad shows up in users’ news feeds – it leads with a video or

image, followed by four product images below . If someone taps on the ad,

it opens up a broader catalog of up to 50 different products, then if they

tap on a specific product, they’ll go to the advertiser's’ websites or app to

make the purchase.

Collection ad takes advantage of a number of broader trends:

growth of mobile commerce and video, plus the increasing

importance of fast performance on smartphones.

Through integrating shopping functionality, it is expected to see

the enhanced ability to generate ROI, which fit advertisers’

need to introduce new product and drive sales.

Advertiser can choose the

initial four products that

show up in a collection,

the rest are automatically

selected by Facebook,

based on the merchant’s

preferences and on user

targeting, aiming to create

an experience that’s “as

relevant as possible for

the consumer.

OMD's Point of View

Page 11: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

InnityLaunch of Mobile Spin format

Innity has just launched a new format – Mobile Spin. Mobile Spin is an

overlay ad and has a spinnable display (resembling a disc). Tapping on the

ad would reveal a set of cards with additional information on the

product/brand. The cards can be swiped from left to right and vice versa

and closed by the user.

Dimensions

Height: 25% of the

screen height

Width : 100% of the

screen width

Video Support

Yes (in the Cards)

Primary Channel

Mobile Web

It is a new format in town, the spannable circle of display can

help to enhance the engagement, provide interactive and

engaging experience to user.

It is good for brands that look for branding and content

showcase with a new format.

OMD's Point of View

Page 12: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

MeituExclusive partnership with Google

Meitu has over 4.5B monthly active users worldwide and just in Hong

Kong alone, 7M downloads across 4 of their popular photo and video

editing apps, Meitu, BeautyCam, MakeupPlus and SelfieCity.

Google launches an exclusive Meitu package, early bird price till end of

September. Each slot (50% SOV) offers over 500K+ impressions across

4 top Meitu App inventory.

Meitu is well-known photo editing app, its first ever exclusive

Google Meitu package can especially help advertisers to reach

millions of female target audiences across their 4 app

platforms.

Open App / Splash ad

(stay for 3-sec, skippable)Homepage Background /

iconSave/Share Page &Image Selection Page

OMD's Point of View

Page 13: August 2017 · 8 10 12 14 16 18 20 22 24 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 1st Line Drama 2nd Line Drama 1ST LINE DRAMA 2ND LINE DRAMA Year to Date Average:

Get in Touch

For more information, please contact your

account management / planning team:

Business Director

• Alice Lee ([email protected])

• Cherry Choy ([email protected])

• Eppie Tsang ([email protected])

• Jacky Ho ([email protected])

• Kat Chan ([email protected])

• Louise Woo ([email protected])

Head of Buying

• Jaxie Ho ([email protected])