Augmented Reality, AR

4 June 2014

Augmented Reality?

Augmented Reality?

Augmented reality (AR) is the next new mass medium which will rapidly grow in the

near future.

AR mixes digital reality and the physical, real-world environment in a breath-taking

way.

With AR it is possible to display informative, entertaining or other virtual content in a

physical reality.

The AR application, which you need to download to your phone or tablet, starts when

the camera reacts to a marker, a reference picture. The marker can be a printed QR-

code, a logo, or even an object from the real environment. The digital content is added

to the real world on your screen as if it would be there for real.

Augmented Reality – The 8th Mass Medium: Tomi Ahonen at TED

AR Products

Product placing AR

Product placing AR

The aim is to help the viewer to make the buying decision.

Augmented reality enhances product previews. AR can be used as an aid in selecting

different products from a catalogue. Products can be luxury items, furniture, rims for

car tires, watches, electronics, or anything what the viewer wants to see, try out and

compare in the desired, real environment free of charge.

The viewer can evaluate the 3D modelled products from every angle as the products

would physically be there.

Place IKEA furniture in your home with augmented reality

Print advertising with augmented reality

Motion Picture AR

Motion Picture AR

New advertising area.

For entertainment purposes augmented reality can offer a really fun and memorable

experience. The marker can be, for instance, a brand logo of any product. We can

offer animated or recorded 3D modelled content to pop out from the marker in a

fascinating way.

The content can be a well-known character of the brand or a mascot which can

advertise the product or communicate the desired message. The marker can be a

ticket, receipt, magazine, poster, beverage can, any packaging of a product.

Our goal is to make the animation so entertaining that the viewer would like to share

this experience with the friends and family. We will make the advertisement so

interesting that the viewer will want to keep it.

Coca Cola Augmented Reality

Gaming AR

Gaming AR

Augmented reality enables the development for new innovative games for mobile

devices.

Games can be just for entertainment. An augmented game board can be created

anywhere and it can include coordinating or shooting an object. AR games can also

be educational to help to understand the object better when it can be evaluated from

every angle.

We can integrate a social or role play dimension for the game. Games do not always

have to take place in the physical room where you are. AR can make use of any

possible virtual environment.

Candy Flick AR Game

Advertising experience

Advertising experience

Personal immersive experience.

AR can be also used without smart devices.

Place the marker to the store, fair, shopping mall, public space or wherever you like.

To display augmented reality you need to have a preferably big screen and a camera

which records the marker area.

When viewers see the screen, they can experience any kind of AR experience we

have created: gigantic products, natural size wild animals, fantasy creatures, persons

from history or the present. And the viewer is in the middle of it, taking part in the

experience in an unexpected way.

This solution offers an instant wow effect and gets all the attention possible for

viewers passing by.

BBC Frozen Planet Augmented Reality

Enter Augmented Reality with Stereoscape

Stereoscape delivers interactive digital solutions for high-impact customer

experiences in retail showrooms, events and other out-of-home environments.

We use the latest technologies of digital visualization, interactivity and augmented

reality.

We can offer a free augmented reality demo for your products.

Visit our webpage to find more information of AR

Contact us

info@stereoscape.com

www.stereoscape.com

Sorvaajankatu 11 A

00880 Helsinki