an business

AUDIENCE ENGAGEMENT REPORT1ST HALF — 2019

AUDIENCE OVERVIEW

DIGITAL ENGAGEMENT & INSIGHTS

MAGAZINE CIRCULATION

Fleet Owner Audience Engagement Report 1st Half — 2019Fleet Owner drives industry professionals to better productivity by delivering insights on new technologies and winning approaches for operating and maintaining equipment. Fleet Owner’s trusted, award-winning content engages a broad community of executives, managers and operations professionals employed at the nation’s leading for-hire and private/vocational commercial truck fleet operations.

642,743Average Monthly Reach

JOB FUNCTIONAdministrative Management 70.80%

Operations/Maintenance Management 21.40%

Other 7.80%

COMPANY TYPEFor-Hire Trucking Company 25.78% Construction/Mining/Logging/Excavating 22.05%Services 10.55%Food Manufacturing/Distribution 8.52% Retail/Wholesale 7.57%Government 4.50%Manufacturing & Processing 3.94%Sanitation/Recycling 3.32% Petroleum Processing/Producing/Marketing 3.07%Public Utility 2.05%Bus 1.99%Truck/Trailer Leasing 0.99%

COMPANIES THAT ENGAGE

The Audience Engagement Report provides an integrated view of the Fleet Owner community. Data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.

FLEET SIZE

83% Have fleets with 10+ vehicles at their location*

48% Have fleets with 25+ vehicles at their location*

*Source – Dec 2018 BPA statement

Fleet Owner — Audience Engagement & Insights 1st Half — 2019

DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS

159,190Average Monthly Visits209,471

Average Unique Monthly Visits398,466

Average Monthly Page Views

34,489Combined Social Following

55%Mobile Visitors Average Monthly

s 22% increase vs H2 2018

45% Desktop Visitors Average Monthly

SUBSCRIBE TO MAGAZINE

105,000Fleet Owner Magazine

Subscribers*

1,830 Site Registrations in the First Half

*Source: BPAWorldwide – FleetOwner Brand Report for the 6 month period ended December 2018

Fleet Owner — eNewsletter Engagement & Insights 1st Half — 2019

FLEET OWNER NEWSLINE

Monthly Average36,839

Total Open Rate24.44%

FLEET OWNER INFOTECH NEWS

Monthly Average10,449

Total Open Rate29.25%

FLEET OWNER TOP 5 STORIES

Monthly Average26,266

Total Open Rate20.00%

FLEET OWNER EQUIPMENT WEEKLY

Monthly Average19,066

Total Open Rate23.45%

344,064Total eNewsletter Reach

20.01%Avg Total Open Rate

1.61%Avg Total CTR

FEATURED EDITORIAL ENEWSLETTERS

Fleet Owner — What’s Trending in 20191st Half — 2019

TOP TOPICS

TOP VIEWED ARTICLES• New delivery service combines fresh food, health education for

truckers• FMCSA eases process for drivers to upgrade to Class A CDL• Labor Dept.: Don’t believe media on trucker shortage• Forbes names trucking’s richest couple• Are ELDs making trucking safer?• Prevent injector deposits with premium diesel fuel• Federal spending bill, FMCSA action extend ELD exemptions• The chicken and the egg of electric vehicle charging• A challenge to the nation’s truck drivers• Pre-TMC: Starting the big trucking show takes planning and

precision• Will drivers eventually reap the rewards of ELDs?• New F-600 shines in Ford’s complete CV refresh• Martinez says FMCSA still reviewing public comments on HOS• How to reduce forced regen hassles• Tips and tricks for safer night driving

WEBINAR - ENGAGEMENT

167 Estimated registrants from typical webinar

51 minutesAvg. Live Event Duration

48 minutesAvg. Live Attendee Duration

Driver shortageElectrification FMCSA & regulations

Safety & connectivity Automation & technology

7,824Content Print Clicks in H1

FLEET OWNER WEBINARS FOR THE PAST 6 MONTHS• Engage, Recruit and Retain a Multi-Generational, Highly-

Diverse Driver Workforce• Driver Fuel Incentives: What Works, What Doesn’t, and Why• Future Proof Your Fleet Technology to Maximize Your

Investment• Discover the Drivers Behind Platooning• Coaching your way to Greater Profitability

834 Total webinar registrants

HIGHLY ENGAGED CONTACTS

Fleet Owner — Website Visitors by Region2019

H1 Monthly Average

14.70%5.99%

10.67%

14.60%

26.34%

27.70%

Fleet Owner — Magazine Circulation

QUALIFIED CIRCULATION BY ISSUE in the last 6 months

Written for executives and managers of commercial-trucking fleets that operate five or more vehicles, Fleet Owner provides information about operations, vehicle maintenance, industry regulations and information-management technology.

2018 issues Total QualifiedJuly 105,000August 105,000September 105,000October 105,000November 105,000December 105,000Total Qualified Circulation 105,000

Source: BPAWorldwide – Fleet Owner Brand Report for the 6 month period ended December 2018

We hereby make oath and say that all data set forth in this statement are true.

Signed: September 2019

Reggie Lawrence, Vice President

Lindsey Betzhold Manager, User Marketing